Tableau Experts in Berlin

Designed and built an end-to-end interactive decision-support application using public European data across 27 EU countries and multiple strategic dimensions. Developed a structured analytical methodology for comparing countries, identifying patterns and trade-offs, and exploring strategic choices rather than presenting static dashboards. Translated complex multidimensional data into guided interactive exploration and learning workflows for non-specialist users. Built the application end-to-end using Python and Streamlit, with AI-assisted development and Git-based version control. Developed the project independently from problem framing and data analysis through methodology, UX logic, implementation and deployment.

Tools: Python, Streamlit, Git, AI-assisted development

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• PROBLEM: GTM effort is guesswork across fragmented identities and channels, with no closed feedback loop.
• BUILT: Cost-pyramid engine (L0–L3): identity resolution across ~25k entities, explainable intent scoring, and a closed decision loop (propose → execute → evaluate → learn) with calibration.
• IMPACT: Shipped v1.3.1 with a live demo; 99% of operations resolve at the free L0 tier (CI-enforced); $0 to run without any API key.

• Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
• Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
• Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
• Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.

Led FP&A tech transformation for a 9-figure business – from resolving legacy technical debt to leading AI-native EPM implementation

• Driving end-to-end FP&A transformation, from architecture redesign through EPM tool selection to rollout
• Ran evaluation of 12+ EPM platforms, from vendor negotiation to selection framework tied to long-term planning
• Diagnosed constraints in financial planning architecture, presented findings to the CFO, and secured executive mandate to redesign FP&A infrastructure from the ground up

• Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
• Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
• Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
• Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.

Specialize in turning complex data from diverse environments into actionable business value through compelling visual storytelling. I am an expert in generating actionable insights and presenting recommendations to business stakeholders. My technical proficiency in SQL, Python, and leading data visualization tools like Tableau and Power BI allows me to deliver a new generation of self-service tools and analytics services.

• Data Visualization & Storytelling: Created impactful data visualizations and dashboards in Tableau and Power BI, effectively communicating findings and presenting actionable recommendations to C-suite stakeholders and business leaders.
• Stakeholder Management: Built effective working relationships with key business stakeholders, data engineers, and other partners to achieve common data-driven goals and targets.
• Insights & Recommendations: Generated actionable insights from complex data analysis for funnel conversion, marketing performance, and ROI, directly influencing business performance and strategy.
• Data Collaboration & Empowerment: Worked closely with cross-functional teams to support the ongoing data needs of internal partners, helping to optimize internal data processes and workflows.
• BI & Data Expertise: Applied extensive experience in data modeling, data collection, data mining, and analysis to deliver end-to-end analytical solutions from stakeholder discovery to production.

• Fractional leadership; consulting growth-stage startups and scale-ups on data strategy, ML products, and platform foundations
• Building decisioning systems for growth, personalization, & product experimentation, across e-Commerce, Digital Health, Energy, and Logistics
• Exploring Agentic AI & LLM-based tooling for production readiness patterns

• Detecting fraud patterns by implementing aggressive anti-fraud rules while maintaining acceptable false positive rates, reducing fraud exposure to users by up to 80%
• Supporting ideation and roll-out of new trust and safety features to block fraudulent activity and increase user awareness for fraud
• Supporting Product, Development and Customer Support with BI reports and further guidance to identify and fight fraud and policy violations

• Cut first-30-day post-subscription churn 45% to 20% by revamping onboarding and optimizing time-to-value.
• Drove 3x LTV in 6 months through retention and monetization experiments across the customer lifecycle.
• Owned app redesign and feature delivery leading to lifting active-user NPS from 6.3 to 8.5.

• Developed a first communication framework for the Wholesale division, significantly improving both internal and external interactions
• Created essential internal onboarding materials to facilitate smoother team integration
• Developed and maintained partner-facing enablement materials to strengthen external partnerships
• Implemented effective tooling and processes to support ongoing communication efforts
• Drove product adoption through strategic positioning, multi-channel communication plans and enablement materials
• Served as the primary liaison between topic specialists and brands, ensuring clarity in partner updates
• Enhanced copy and content strategy by leveraging analytical insights and optimizing brand guidelines

• Delivered AI and data science solutions, including LLM-based chatbots and data pipelines, improving operational efficiency.
• Collaborated on product features, achieving measurable impact and maintaining strong client relationships.

• Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
• Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
• Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.

• Leading coordination between business units and IT
• Coordinating development and testing
• Business analysis and structured requirements gathering
• Specifying functional and technical requirements
• Integrating interfaces to internal systems
• Developing SQL queries and reports
• Documentation in Confluence Result: On-time go-live, structured and agreed project basis, ensuring a coordinated project workflow.

• Analysis of complex business processes and end-to-end user journeys in digital product and platform environments
• Gathering, structuring, and prioritizing business and technical requirements (Functional / Non-Functional Requirements)
• Translating business goals into actionable requirements, user stories, and acceptance criteria
• Conducting stakeholder interviews, workshops, and reviews with business teams, IT, UX, and management
• Creating and maintaining requirement artifacts (BRD, FRD, user stories, process models, decision papers)
• Ensuring consistency between business needs, technical implementation, and product vision
• Close collaboration with development teams to clarify business questions during implementation
• Support with impact analyses (A/B tests), change requests, and scope management
• Quality assurance of implemented requirements including acceptance criteria and business testing
• Advising on the further development of product strategy and roadmap structure
• Prioritizing backlog items based on business value
• Defining and sharpening product goals, KPIs, MVP definition, and other success metrics
• Evaluating new features, tools, and initiatives from a user and business perspective
• Facilitating decision-making between business, product, and technology
• Supporting go-to-market considerations and product positioning
• Sparring partner for product and stakeholder decisions at management level
• Dashboard creation, data modeling, BI report administration, and data analysis in Power BI