Optimizely Experts in Berlin
matched in minutes by AIHire experts who deliver Optimizely CMS, experimentation and personalization projects across content, commerce and digital experience teams. FRATCH connects you with vetted, available freelancers whose skills match your needs precisely and quickly.
Meet FRATCH Experts in Berlin, who have recently used Optimizely
Markus M.
Last position:
Business Analyst and Project Manager at Sachsenlotto GmbH
- Business analysis of the Instant Win Games segment (financial, IT landscape, organization, customers)
- Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
- Successful establishment of sales activities and sales processes for Instant Win-Games
Alicja R.
Last position:
Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises
- Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
- Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
- Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
- Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
- Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
- Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
- Defined KPIs to measure accessibility, conversion, and user guidance
- BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
- Established sustainable process integration through close collaboration with consulting partners and internal teams
Deniz R.
Last position:
Fractional CMO at Xanevo GmbH
AI implementation for retail, DACH
- Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
- Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
- Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.
Pauline K.
Last position:
Founder & Principal Consultant at The Insight Architect
- Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
- Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
- Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.
Markus L.
Last position:
Affiliate Marketing Consultant at Vetain GmbH
Vetain.de
Building and expanding the existing affiliate network
- Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
- Commissioned / agency contract for building a new affiliate network
- Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
- Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network
Sascha B.
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Niharika G.
Last position:
Staff Product Lead - Pricing & Insight at University of Illinois Urbana-Champaign
Esther H.
Last position:
Guest Lecturer (Freelance) at CODE University
- Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”
Utku E.
Last position:
AI Strategy Consultant at Freelance
- Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
- Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
- Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
- Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
- Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
- Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.
Bashkim U.
Last position:
Senior Web Analyst at Freelancer / Self-employed
- Currently working with various clients across industries—from e-shops to local businesses such as sports & language courses and consulting agencies.
Daniela B.
Last position:
Owner at Feines Hochzeitsatelier
In 2024, I started my own wedding and event planning business, designing exclusive premium-segment weddings. In addition to training as a wedding and event manager, I began training as a wedding planner at the Avantgarde Academy.
Matthias L.
Last position:
Interim General Counsel, Sirius Facilities at INTERIM.legal
Legal Lead at Sirius Facilities, a leading developer and operator of 70+ innovative business parks and office centers throughout Germany and the UK. Sirius repositions and revitalizes former industrial sites and puts them to modern use. Thanks to comprehensive renovation and modernization measures, large industrial sites are transformed into lively business parks that attract companies, freelancers and self-employed professionals from a wide range of industries with their versatile commercial space. With offices, warehouses and production areas, Sirius locations offer a balanced mix of commercial space, allowing customers to adapt their premises to the current needs of their growing and changing business. Sirius also provides ancillary services such as conference rooms, virtual office and other office and communication services to small and medium-sized companies.
Discover over 15,000 top freelancers
Statistics of experts using Optimizely
Aggregated from the professional profiles of matched freelancers.
Experience
20 years (Germany: 19 years)
Position duration
1.6 years (Germany: 2 years)
Positions per freelancer
13 (Germany: 11)
Top business areas
Information Technology, Marketing, Product Development
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Marketing, Product Development, Project Management
Bachelor's degree or higher
100% (Germany: 92%)
Master's degree or higher
89% (Germany: 62%)
Doctorate
11% (Germany: 4%)
Certifications per freelancer
1 (Germany: 2)
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Berlin using Optimizely
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Optimizely experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (92%)
- Professional Services (67%)
- Retail (67%)
- Media and Entertainment (58%)
- Tourism (58%)
- Education (50%)
- Telecommunication (50%)
- Automotive (42%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Platform scope
Optimizely is a digital experience platform for managing content, running experiments and supporting personalized customer journeys. Its products include Optimizely CMS, experimentation, feature management, personalization and commerce capabilities. Companies use it to connect editorial work with measurable digital outcomes.
What it builds
Optimizely supports public websites, editorial portals, ecommerce experiences and campaign landing pages. Experts configure content models, publishing workflows, testing programs and audience experiences across web and commerce channels. Common project outcomes include:
- Content-rich websites with structured editorial workflows
- A/B testing and feature experimentation programs
- Personalized journeys based on audience behavior
- Commerce experiences connected to product and order data
Ecosystem and tooling
Strong Optimizely specialists understand the product area relevant to the project rather than treating the platform as a single tool. They may work with Optimizely CMS, formerly known as Episerver, alongside .NET, ASP.NET Core, C#, headless delivery, REST APIs and frontend frameworks. Useful adjacent knowledge includes analytics, consent management, search, marketing automation and cloud deployment.
When expertise matters
Companies often bring in freelance Optimizely professionals during a replatforming, CMS upgrade, redesign or commerce rollout. Outside expertise also helps when internal teams need to launch experimentation, improve publishing governance or resolve performance and integration issues. For Berlin teams, remote collaboration can work well when documentation, decision paths and language expectations are agreed early.
Typical delivery tasks
The work ranges from discovery and solution design to implementation, migration and operational support. A specialist may translate editorial requirements into content types, build reusable components, connect external services or prepare editors for a new workflow. Typical assignments include:
- Migrating content from Episerver or another CMS
- Extending Optimizely CMS with custom features
- Integrating commerce, search, analytics or identity services
- Setting up experimentation and reporting workflows
Signs of strong specialists
A strong Optimizely professional can explain trade-offs between a fully managed CMS, headless delivery and custom application code. They protect content governance, accessibility, security and performance while keeping the authoring experience practical. Look for evidence of comparable migrations, clear testing habits, disciplined deployment practices and the ability to work with editorial, marketing and technical stakeholders.
Frequently asked questions
Everything clients usually want to know about Optimizely, in one place.
Optimizely is used to manage digital content, ecommerce experiences, experimentation and personalization. Companies use it for websites, portals, campaign pages and customer journeys that need both editorial control and measurable improvement.
Optimizely combines content management with experimentation, personalization and commerce capabilities. Compared with a focused CMS such as WordPress or a headless-only solution, it can offer a broader operating model, but it may require more specialized configuration and governance.
A strong Optimizely freelancer often works with C#, .NET, ASP.NET Core, APIs and frontend delivery. Experience with analytics, SEO, accessibility, search, consent management, cloud hosting and marketing automation is also valuable.
The right level depends on the assignment. A content migration or complex integration needs a specialist who has handled comparable Optimizely architecture, while editorial configuration or component work may suit someone with narrower platform experience.
Yes. Optimizely work can usually be delivered remotely when repositories, environments, requirements and review processes are accessible. Berlin-based teams should clarify on-site expectations, working hours and whether German is needed for editorial or stakeholder communication.
Bring in an Optimizely specialist when a migration, upgrade, redesign or experimentation initiative is blocked by limited internal capacity. Freelance expertise is also useful for diagnosing performance issues, shaping a content model or integrating commerce and marketing systems.
Ask a Optimizely professional to explain a comparable delivery, including constraints, testing, deployment and editorial adoption. Strong answers connect technical choices to content governance, performance, accessibility and business requirements rather than focusing only on configuration.
Optimizely CMS is the current product name for what many teams still call Episerver CMS. The underlying terminology may appear in older projects, documentation and code, so familiarity with both names helps when maintaining or migrating an existing implementation.
The average hourly rate of freelancers in Berlin, Germany who have used Optimizely in their recent projects is 100 €, which corresponds to a daily rate of about 797 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Optimizely in their recent projects, 100% hold at least a Bachelor's degree, 89% hold at least a Master's degree, and 11% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Optimizely in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 1.6 years.
The most common languages among freelancers in Berlin, Germany who have used Optimizely in their recent projects are German (100%), English (100%), and French (17%).
The most common industries among freelancers in Berlin, Germany who have used Optimizely in their recent projects are Information Technology (92%), Professional Services (67%), and Retail (67%).
The most common business areas among freelancers in Berlin, Germany who have used Optimizely in their recent projects are Information Technology (92%), Marketing (75%), and Product Development (75%).
Main locations of FRATCH Experts, who have recently used Optimizely
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Munich Request a free demo
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Philipp Thomaschewski
FRATCH CEO
