Optimizely Experts in Berlin
matched in minutes by AIHire experts who deliver Optimizely CMS websites, Commerce solutions and experimentation programs, from platform strategy through integrations and release support. FRATCH connects you with vetted, available freelancers through fast, precise AI matching.
Meet FRATCH Experts in Berlin, who have recently used Optimizely
Alicja R.
Last position:
Senior Product Owner BFSG & UX – Web and App Booking Journey at AIDA Cruises
- Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
- Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
- Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
- Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
- Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
- Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
- Defined KPIs to measure accessibility, conversion, and user guidance
- BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
- Established sustainable process integration through close collaboration with consulting partners and internal teams
Pauline K.
Last position:
Founder & Principal Consultant at The Insight Architect
- Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
- Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
- Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.
Sascha B.
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Markus M.
Last position:
Business Analyst and Project Manager at Sachsenlotto GmbH
- Business analysis of the instant win games segment (financial, IT landscape, organization, customers)
- Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
- Successful establishment of sales activities and processes for instant win games
Esther H.
Last position:
Guest Lecturer (Freelance) at CODE University
- Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”
Niharika G.
Last position:
Staff Product Lead - Pricing & Insight at University of Illinois Urbana-Champaign
Utku E.
Last position:
AI Strategy Consultant at Freelance
- Developed YourBestChance.io, an AI-powered career resilience platform that leverages advanced machine learning to provide personalized guidance and resources for users.
- Architected and implemented a Retrieval-Augmented Generation (RAG) system supporting three languages, utilizing GPT-based large language models (including OpenAI and Grok variants) integrated with specialized vector databases for efficient semantic search and similarity matching.
- Built an interactive AI chatbot powered by generative AI and RAG pipelines to deliver real-time, context-aware responses and enhance user engagement.
- Optimized data pipelines and AI infrastructure for scalability, ensuring robust performance under increasing loads and reducing latency by 50%.
- Developed comprehensive AI strategies using ML and Gen AI to create customized growth plans; analyzed company data to identify strengths, weaknesses, risks, and opportunities for AI integration.
- Defined ethical frameworks for AI deployment, assessed workforce and leadership upskilling needs, and built phased action plans (short-, mid-, and long-term) with targeted AI integration recommendations.
Bashkim U.
Last position:
Senior Web Analyst at Freelancer / Self-employed
- Currently working with various clients across industries—from e-shops to local businesses such as sports & language courses and consulting agencies.
Daniela B.
Last position:
Owner at Feines Hochzeitsatelier
In 2024, I started my own wedding and event planning business, designing exclusive premium-segment weddings. In addition to training as a wedding and event manager, I began training as a wedding planner at the Avantgarde Academy.
Matthias L.
Last position:
Interim General Counsel, Sirius Facilities at INTERIM.legal
Legal Lead at Sirius Facilities, a leading developer and operator of 70+ innovative business parks and office centers throughout Germany and the UK. Sirius repositions and revitalizes former industrial sites and puts them to modern use. Thanks to comprehensive renovation and modernization measures, large industrial sites are transformed into lively business parks that attract companies, freelancers and self-employed professionals from a wide range of industries with their versatile commercial space. With offices, warehouses and production areas, Sirius locations offer a balanced mix of commercial space, allowing customers to adapt their premises to the current needs of their growing and changing business. Sirius also provides ancillary services such as conference rooms, virtual office and other office and communication services to small and medium-sized companies.
Discover over 15,000 top freelancers
Statistics of experts using Optimizely
Aggregated from the professional profiles of matched freelancers.
Experience
20 years
Position duration
1.5 years
Positions per freelancer
11
Top business areas
Information Technology, Project Management, Business Intelligence
Top industries
Information Technology, Professional Services, Tourism
Certification focus areas
Marketing, Product Development, Project Management
Bachelor's degree or higher
100%
Master's degree or higher
88%
Doctorate
13%
Certifications per freelancer
1
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 19 Sep 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Berlin are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Berlin using Optimizely
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 19 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Optimizely experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (90%)
- Professional Services (70%)
- Tourism (70%)
- Education (60%)
- Retail (60%)
- Automotive (50%)
- Media and Entertainment (50%)
- Real Estate (40%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What Optimizely does
Optimizely is a digital experience platform for managing content, commerce and experimentation. Its CMS supports structured content, editorial workflows, personalization and delivery across web channels. Companies use it to run content-rich sites, product experiences and conversion programs from a connected platform.
Platform landscape
Optimizely CMS is the current name for the platform formerly known as Episerver CMS. The wider ecosystem includes Optimizely Commerce, experimentation, feature management, personalization and analytics capabilities. Strong specialists understand how these products connect with APIs, headless delivery, search, customer data and enterprise identity systems.
Typical project work
- Configure content models, editorial workflows, permissions and multilingual sites
- Build templates, components and integrations for Optimizely CMS
- Connect Commerce catalogs, pricing, checkout and fulfillment services
- Plan experimentation, personalization and feature rollout programs
- Migrate Episerver implementations to current Optimizely solutions
Projects often combine platform configuration with custom application work. Specialists may also establish deployment processes, content governance, testing routines and analytics tracking so teams can operate the solution after launch.
When companies need specialists
Companies bring in freelance Optimizely expertise during a replatforming, redesign, acquisition integration or commerce expansion. External support is useful when internal teams need help with a complex migration, performance issue, integration or backlog. In Berlin, collaboration may be fully remote or include workshops with local product, marketing and technology teams; clear English and, where needed, German communication can support delivery.
Skills that matter
A capable professional combines Optimizely knowledge with .NET, C#, ASP.NET Core, SQL, JavaScript and frontend delivery. They should be comfortable with REST or GraphQL APIs, cloud hosting, CI/CD, automated testing, accessibility, SEO and consent-aware analytics. Commerce projects also call for knowledge of catalogs, promotions, orders, payments and external enterprise systems.
How to assess quality
Look for specialists who can explain architectural choices in the context of editorial and commercial goals. Ask for evidence of content migrations, integrations, release ownership and measurable experimentation practices without relying on platform configuration alone. Strong professionals document models and dependencies, protect editor usability, handle upgrades carefully and leave a maintainable Optimizely implementation behind.
Frequently asked questions
Everything clients usually want to know about Optimizely, in one place.
Optimizely is used to manage digital content, commerce experiences, personalization and experimentation. Companies use Optimizely CMS for websites and portals, while Optimizely Commerce supports product catalogs, purchasing journeys and connected business processes.
Optimizely is often considered alongside Sitecore and Adobe Experience Manager for enterprise content management. The right choice depends on the required commerce depth, editorial workflow, experimentation setup, integration landscape and the team’s familiarity with the underlying technology stack.
A strong Optimizely specialist usually works with C#, .NET, ASP.NET Core, SQL and modern frontend technologies. Useful adjacent skills include API integration, cloud deployment, CI/CD, search, analytics, accessibility, SEO and commerce systems.
The answer depends on the scope and risk of the work. A content component or template change may need focused platform experience, while a migration, Commerce rollout or complex integration calls for a professional who has owned comparable Optimizely architecture and delivery.
Optimizely work is well suited to remote collaboration when repositories, environments, requirements and release ownership are clearly managed. Berlin teams can combine remote delivery with on-site workshops, and should agree early on working language, meeting cadence and access to content and commerce stakeholders.
Ask how the professional approaches information architecture, content migration, integrations, testing and upgrades. A good Optimizely specialist can describe trade-offs clearly, show how editors will work with the solution and explain how risks are controlled across environments.
Optimizely covers both content and commerce use cases, although the exact capabilities depend on the products and modules in the implementation. Optimizely CMS handles structured content and publishing, while Optimizely Commerce addresses catalogs, pricing, carts, orders and related integrations.
A strong Optimizely freelancer connects platform decisions to business goals instead of only configuring screens. They understand upgrade paths, performance, security, editor experience and maintainable code, and they communicate clearly with marketing, product and technical teams.
The average hourly rate of freelancers in Berlin, Germany who have used Optimizely in their recent projects is 100 €, which corresponds to a daily rate of about 801 € based on an 8-hour working day.
Of the freelancers in Berlin, Germany who have used Optimizely in their recent projects, 100% hold at least a Bachelor's degree, 88% hold at least a Master's degree, and 13% hold a doctorate.
On average, freelancers in Berlin, Germany who have used Optimizely in their recent projects have 20 years of professional experience, with a single engagement typically lasting around 1.5 years.
The most common languages among freelancers in Berlin, Germany who have used Optimizely in their recent projects are German (100%), English (100%), and French (20%).
The most common industries among freelancers in Berlin, Germany who have used Optimizely in their recent projects are Information Technology (90%), Professional Services (70%), and Tourism (70%).
The most common business areas among freelancers in Berlin, Germany who have used Optimizely in their recent projects are Information Technology (90%), Project Management (80%), and Business Intelligence (70%).
Main locations of FRATCH Experts, who have recently used Optimizely
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Countries:
Berlin 
Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
