Bashkim Ukshini-Senior Web Analyst
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Experience
Senior Web Analyst
Freelancer / Self-employed
- Currently working with various clients across industries—from e-shops to local businesses such as sports & language courses and consulting agencies.
Senior Web Analyst
Triple A Internetshops GmbH
- Part of the Data Engineering (BI) team, leading GMP360 initiatives across Google Analytics UA (360), GA4 (360), and Google Tag Manager (GTM) 360 (from implementation to execution, Q&A and workshop training).
- Managed Google Cloud Platform tasks, including BigQuery operations and Server-Side GTM (sGTM), ensuring accurate tracking and reporting.
- Utilized Core Web Vitals for A/B testing GTM performance, optimizing tracking without compromising website speed or user experience.
- Implemented and managed additional tools such as Optimizely, Mouseflow, ProductsUp, eMarsys, AWIN, Souvendus, TrustedShops, and Google Optimize to enhance tracking capabilities.
Digital Analytics Consultant
TRKKN GmbH
- Served as a Google Partner (GMP & GCP), managing large enterprise clients’ GMP stacks (GA360, GTM360, etc.).
- Rolled out GA360 for multiple large clients (Henkel, Daimler, E.ON, Jimdo) by auditing existing setups, collaborating with diverse teams to define project goals, and preparing detailed tracking guides (including dataLayer coding, screenshots, and technical instructions).
- Migrated 45+ GA UA properties to GA4, coordinating devs and agencies, implementing hybrid app+web tracking.
Digital Analyst / Tracking Specialist – Team Marketing Solutions
trivago
- Led comprehensive tracking projects using GA4 and GTM (Standard & 360), overseeing planning, stakeholder alignment, execution, QA, and training.
- Datorama automation: Linked campaign-level and publisher-level cost imports from various publishers directly into Looker, enabling marketing specialists to assess performance in a single view while reducing manual cost import efforts by up to 60%.
- GTM enhancements: Reduced JavaScript errors to zero and cut error resolution times, preventing negative impacts on UX and SEO.
- Developed efficiency tools: scheduled GTM tag cleanups and mass GTM and GA4 settings changer (via API and Spreadsheets).
- Product feed management: Customized product feed setups for individual publishers (using ProductsUp).
- Affiliate fraud prevention: Implemented BrandVerity, saving hundreds of thousands by detecting bot or fraudulent traffic.
Tracking Specialist, Web Analytics
trivago
- Served as the global product/tools expert and primary representative for external partners.
- Developed execution frameworks and provided hands-on training to market specialists, ensuring consistent knowledge transfer.
- Facilitated communication between external companies, trivago, and the display, email, and affiliate (DEA) team, documenting project progress.
- Technically responsible for marketing spend in the millions per month.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Tourism, Education, Sport, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, and Information Technology.
Summary
Senior Digital Analytics specialist with over 14 years of experience (7+ years in-house and 7+ years freelancing). I excel at designing, optimizing, and automating tracking frameworks using GA4, Google Tag Manager, and server-side tracking. Skilled at integrating a wide range of marketing tools to deliver actionable insights. I have a proven track record of managing complex projects and reducing marketing spend and manual work through innovative solutions.
Skills
- Tracking & Analytics: Ga4, Google Tag Manager, Server-Side Tracking
- Data Integration & Reporting: Bigquery, Sql, Looker, Looker Studio, Datorama
- Tool Integration & Affiliate Fraud: Productsup, Brandverity, Optimizely, Emarsys, Mouseflow, Google Optimize
- Technical Proficiency: Experienced With Javascript, Html, Css, And Sql.
- Project Management: Agile And Kanban Methodologies, Cross-Functional Team Coordination, Managing External Agencies, Timeline Management, And Stakeholder Presentations.
- Technical Optimization: Web Performance, Tag Management, Js Error Tracking, Leveraging Core Web Vitals For Performance Testing, And Gdpr Compliance.
Languages
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Bashkim is based in Berlin, Germany and prefers 100% remote projects.
Bashkim speaks the following languages: English (Advanced), German (Elementary).
Bashkim has at least 8 years of experience. During this time, Bashkim has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 7 months. Note that Bashkim may not have shared all experience and actually has more experience.
Based on recent experience, Bashkim would be well-suited for roles such as: Senior Web Analyst, Digital Analytics Consultant, Digital Analyst / Tracking Specialist – Team Marketing Solutions.
Bashkim's most recent position is Senior Web Analyst at Freelancer / Self-employed.
In recent years, Bashkim has worked for Freelancer / Self-employed, Triple A Internetshops GmbH, and TRKKN GmbH.
Bashkim is most experienced in industries like Retail, Professional Services, and Tourism. Bashkim also has some experience in Education, Sport, and Information Technology.
Bashkim is most experienced in business areas like Business Intelligence, Marketing, and Information Technology.
Bashkim has recently worked in industries like Retail, Professional Services, and Education.
Bashkim has recently worked in business areas like Business Intelligence and Information Technology.
Bashkim has 4 certificates. Among them, these include: GA4 Advanced, Google Analytics IQ, and Google Cloud Data Engineer.
The availability of Bashkim needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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