Anjali Khandelwal-Marketing Technologist
Check rate
Experience
Data Analyst / Marketing Automation Engineer
Newfold Digital
- Developed and maintained dynamic 5 Power BI dashboards to report KPIs, identify trends, and uncover actionable insights.
- Collaborated with Marketing and Engineering teams to optimize and implement new marketing campaigns.
- Interpreted data to identify trends and actionable insights, collaborating with stakeholders to convert them to actions and optimisations
- Continuous improvement of reports to enhance understanding of business
Digital Analyst
Natwest Group
- Created 20+ reports to understand each aspect of business leading to a 10% improvement in data accessibility for stakeholders.
- Designed, implemented, and evaluated the performance of 25+ A/B tests. Conducted 15+ brainstorming sessions with stakeholders to identify areas of improvement via data driven insights
- Segmented customers based on data-driven traits and behavioral trends.
- Scheduled recurring reports and alerts, reducing manual workload by 15%
- Analyzed customer behavior and created 75+ personalized prompts and customer journeys for targeted audiences.
- Documented my findings and work also trained interns for digital products
Associate Data Analyst
Publicis Sapient
- Implemented tracking and analytics frameworks (Google Analytics, Adobe Analytics) across multiple digital channels.
- Performed ETL processes, database querying, and data integration from varied sources.
- Developed predictive and trend models (e.g., churn, customer lifetime value) to optimize performance strategies.
- Delivered well-documented, audit-ready analytical reports and dashboards.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Professional Services, and Information Technology.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Marketing, and Information Technology.
Summary
Detail-oriented Data Analyst with 4+ years of experience in data processing, visualization, and reporting. Experienced in developing and optimizing dashboards, conducting data analytics, and enhancing website experiences. Recognized for strong collaboration with stakeholders and data-centric approach to enhance operational efficiency and data-driven decision-making.
Skills
- Python
- Sql
- Javascript
- Data Analysis
- A/B Testing
- Data Modeling
- Etl
- Data Validation
- Audience Segmentation
- Tableau
- Power Bi
- Microsoft Excel
- Microsoft Powerpoint
- Dashboard Design
- Kpi Tracking
- Google Analytics
- Adobe Analytics
- Adobe Target
- Adobe Experience Platform
- Snowflake
- Fulstory
- Contentsquare
Languages
Education
Guru Gobind Singh Indraprastha University
Bachelor of Technology · Computer Science and Engineering · New Delhi, India · 85.8%
Certifications & licenses
Adobe Certified Professional - Adobe Analytics Business Practitioner
Adobe
Contentsquare certified Expert
Contentsquare
Experience Analytics
Contentsquare
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Anjali is based in Friedrichshafen, Germany.
Anjali speaks the following languages: Hindi (Native), English (Advanced), German (Intermediate).
Anjali has at least 4 years of experience. During this time, Anjali has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 2 years and 6 months. Note that Anjali may not have shared all experience and actually has more experience.
Based on recent experience, Anjali would be well-suited for roles such as: Data Analyst / Marketing Automation Engineer, Digital Analyst, Associate Data Analyst.
Anjali's most recent position is Data Analyst / Marketing Automation Engineer at Newfold Digital.
In recent years, Anjali has worked for Newfold Digital, Natwest Group, and Publicis Sapient.
Anjali is most experienced in industries like Banking and Finance, Professional Services, and Information Technology.
Anjali is most experienced in business areas like Business Intelligence, Marketing, and Information Technology.
Anjali attended Guru Gobind Singh Indraprastha University for Computer Science and Engineering.
Anjali has 4 certificates. Among them, these include: Google Analytics Certification, Adobe Certified Professional - Adobe Analytics Business Practitioner, and Contentsquare certified Expert.
Anjali is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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