Deepa K.-Data Analyst and Architect
Check rate
Experience
Data Analyst – BI Lead Engineer
Novartis
- Leading enterprise BI transformation across Power BI & Microsoft Fabric, delivering scalable data models, automated reporting, and high-performance analytics solutions for commercial and operational leadership.
- Building and optimizing Power BI Dataflows, Fabric Lakehouse datasets, semantic models, and automated reporting pipelines to improve data scalability, governance, and reporting performance.
- Driving dashboard modernization and KPI governance by translating complex business requirements into executive-level insights, interactive visualizations, and decision-ready analytics.
- Designing end-to-end Microsoft Fabric architectures integrating data ingestion, transformation, virtualization, and enterprise reporting across cross-functional business domains with SAP BW to Qlik to Power BI migration.
- Delivering AI-enabled reporting capabilities, threshold-based alerting, and automation frameworks within the Power BI ecosystem to accelerate business decision-making.
- Partnering with commercial leadership, analytics teams, and IT stakeholders to standardize KPIs, optimize BI strategy, and deliver scalable, business-critical reporting solutions.
- Recognized for combining strong stakeholder leadership, technical architecture expertise, and business-driven analytics to deliver impactful enterprise BI transformation initiatives.
Senior Data Analyst Engineer
J&J
Dynamic and detail-oriented Data Analyst, Proficient in tools such as Power BI, Tableau, SQL, and Excel,
- Architected and led the end-to-end design and delivery of enterprise Power BI solutions for Cybersecurity & Risk Management, aligning analytics with organizational strategy.
- Led cross-functional teams of up to 20 members across Europe, the U.S., and Asia, delivering analytics and BI solutions under-aggressive timelines.
- Acted as a trusted strategic advisor to VP and C-level stakeholders, translating data into compelling narratives that influenced-investment, marketing, and risk management decisions.
- Championed a data-driven culture by embedding insight workflows into quarterly planning cycles, marketing optimization, and new product strategy.
- Architected scalable KPI frameworks across cybersecurity, logistics, marketing, and procurement—standardized globally for unified business performance tracking.
- Established analytics governance models and reusable reporting frameworks that improved efficiency, compliance, and stakeholder engagement.
- Coached and mentored team members in data visualization best practices and commercial storytelling, elevating organizational data literacy.
- Built and optimized advanced Power BI dashboards (DAX, Power Query, data modeling) that consolidated global datasets and cut manual reporting by 40%.
- Partnered with the CISO and senior executives, Established BI governance with RLS, scalable data models to deliver automated EC Metrics dashboards, reducing reporting cycles from weeks to days and enabling faster strategic decisions.
- Engaged stakeholders across Privacy, Legal, and IT to translate compliance-driven requirements into actionable BI solutions that improved audit readiness.
- Engineered complex dashboards on Asset Enumeration, Subnet Telemetry, Security Training, Phishing, and VLAN usage—helping leadership detect risks 25% faster and prioritize mitigation.
- Delivered predictive analytics and trend models in Power BI, improving cybersecurity forecasting accuracy by 20% and enabling proactive planning.
- Mentored analysts and developers, embedding Power BI best practices and driving a culture of self-service analytics.
Business - Data Analyst
BMW
- Business & Data Analyst specializing in BI solutions with Power BI, Tableau, SQL, and Redshift, delivering high-impact insights for cybersecurity, risk, and marketing functions. with leadership of cross-functional teams to deliver high-impact insights for marketing and business planning.
- Designed and deployed advanced Tableau and Power BI dashboards, integrating drill-down features, row-level security, and optimized SQL queries to handle large-scale datasets with improved performance.
- Streamlined BI operations, built market-level KPIs and performance metrics by implementing data-driven alerts and automation, reducing manual monitoring effort and increasing reporting efficiency, partnered with executives (CISO, CFO, Marketing leads) to deliver automated dashboards.
- Directed Agile delivery cycles, guiding teams through sprints, ensuring alignment with business goals, and mentoring junior developers in best practices for Power BI and Tableau development.
- Delivered customer and campaign analytics dashboards for US/EU markets, providing executives with visibility into campaign effectiveness and enabling data-backed optimization of marketing strategies.
- Performed advanced analytics to evaluate campaign performance, uncover trends, and deliver actionable recommendations that improved customer engagement and ROI.
BI Architect
BASF
- Built Logistics Dashboard and Facilitated KPI alignment sessions with stakeholders to reduce data rework cycles by 30% across Europe and Asia using Power BI.
- Designed and deployed data pipelines leveraging Microsoft Fabric's Dataflows Gen2 to ingest data into One Lake.
- Use Notebook activity to transform the data to implement delta load.
- As part of end-to-end architecture, built Power BI reports from the tables stored in fabric.
- Audited and reported user activity logs and usage trends to ensure policy compliance and support audit requirements
Business Intelligence Lead
UPS
- Built and deployed revenue forecasting models with 92% accuracy, impacting ~$200M in quarterly decisions.
- Integrated Power BI dashboards into CI/CD pipelines using Git and Azure DevOps, reducing deployment errors by 70%.
- Implemented role-based access models ensuring 100% data governance compliance across international teams.
Strategic Data Analyst
Verizon
- Created and maintained 25+ executive dashboards for OPEX and CAPEX performance (~$2B) across departments.
- Improved P&L reconciliation cycle by 60% through master data restructuring and automated pipelines.
- Advised senior stakeholders on cross-regional data quality and governance enhancements.
BI Specialist – Procurement
NXP
- Migrated procurement dashboards (MicroStrategy) for real-time visibility into $4.4B in deals.
- Reduced data processing load by 35% via optimized SQL, view materialization, and staging logic.
- Built analytics capabilities from scratch and coached new hires in data governance and reporting standards
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Pharmaceutical, Transportation, Healthcare, Telecommunication, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Information Technology, Procurement, Finance, Marketing, and Project Management.
Summary
Results-driven Senior Data Analyst & Architect with over 10+ years of experience in unlocking business impact through data across Logistics, Manufacturing, telecommunications, semiconductors, automotive, pharma, and cybersecurity sectors. Known for translating complex data sets into clear, actionable insights that fuel product decisions, user growth, and revenue performance.
- Expert in SQL, Power BI, Tableau, with hands-on experience in building scalable analytics models, modern data pipelines, and real-time dashboards that influence strategy across Marketing, Product, and Commercial functions.
- Recognized for mentoring teams both Onsite and offshore, establishing best practices, and aligning stakeholders through strong data storytelling.
- Mastery in SDLC, Scrum, JIRA, and transforming data into business value.
Skills
- Market Intelligence
- Strategic Analytics
- Storytelling With Data
- Marketing Roi & Kpi Frameworks
- Cross-Market Insights
- Consumer & Campaign Analytics
- Data Visualization
- Power Bi
- Tableau
- Sql
- Stakeholder Engagement
- Business Decision Support
- Predictive Modeling
- Commercial & Npd Analytics
- Ci/Cd Reporting
- Teradata
- Business Intelligence Specialist
- Microsoft Sql
- Oracle
- Amazon Redshift
- Predictive Analytics
- Trend Analysis
- Pattern Recognition
- Stakeholder Management
- Industry-Specific Domain Knowledge
- Analytics & Problem Solving
- Decision-Ready Reporting
- Kpi Monitoring & Knowledge Sharing
- Jira
- Azure Devops
- Github
- Ci/Cd
- Scrum
Languages
Education
Anna University
B.E · Computer Science and Engineering · Chennai, India
Certifications & licenses
Generative AI on AWS Essentials
Amazon
Microsoft
Solution Architect
Amazon
Teradata Certified Professional
Teradata Corp
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Deepa is based in Munich, Germany.
Deepa speaks the following languages: Tamil (Native), English (Advanced), German (Elementary), French (Elementary).
Deepa has at least 13 years of experience. During this time, Deepa has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 10 months. Note that Deepa may not have shared all experience and actually has more experience.
Based on recent experience, Deepa would be well-suited for roles such as: Data Analyst – BI Lead Engineer, Senior Data Analyst Engineer, Business - Data Analyst.
Deepa's most recent position is Data Analyst – BI Lead Engineer at Novartis.
In recent years, Deepa has worked for Novartis, J&J, BMW, BASF, and UPS.
Deepa is most experienced in industries like Manufacturing, Pharmaceutical, and Transportation. Deepa also has some experience in Healthcare, Telecommunication, and Automotive.
Deepa is most experienced in business areas like Business Intelligence, Information Technology, and Procurement. Deepa also has some experience in Finance, Marketing, and Project Management.
Deepa has recently worked in industries like Pharmaceutical, Transportation, and Healthcare.
Deepa has recently worked in business areas like Business Intelligence, Information Technology, and Marketing.
Deepa holds a Bachelor in Computer Science and Engineering from Anna University.
Deepa has 4 certificates. Among them, these include: Generative AI on AWS Essentials, Power BI Data Analyst Associate, and Solution Architect.
Deepa will be available full-time from September 2026.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 15 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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