Ajay Kumar Deekonda-Senior BI and Analytics Engineer
Check rate
Experience
Senior BI and Analytics Engineer
Novartis
- Led enterprise reporting modernization by migrating legacy SSRS reporting solutions to Power BI, supporting 500+ business users while ensuring full GDPR/DSGVO compliance.
- Designed and optimized Power BI and Microsoft Fabric semantic models using star schema, dimensional modeling, advanced DAX, and performance optimization techniques, reducing query latency by 25%.
- Delivered 20+ executive and operational dashboards featuring KPI scorecards, drill-through, bookmarks, and row-level security, improving reporting efficiency by 20%.
- Enabled self-service analytics through governed Power BI datasets, dataflows, and gateway architecture, increasing business-led reporting adoption by 35%.
- Configured an incremental refresh policy and query folding for a 50+ million row sales dataset, reducing daily report refresh times by 85%.
- Deployed automated ETL/ELT pipelines using Azure Data Factory, Microsoft Fabric, and Snowflake, reducing reporting delivery timelines by 40% through workflow automation.
- Spearheaded Microsoft Fabric analytics modernization initiatives including lakehouse architecture, OneLake integration, and centralized data platform development, reducing data latency from 2 hours to 20 minutes.
- Translated business requirements from 15+ stakeholders into scalable Power BI semantic models and dashboards, improving reporting consistency and reducing ad-hoc reporting requests by 25%.
- Applied Microsoft Copilot and generative AI tools to accelerate SQL development, DAX authoring, technical documentation, and testing activities, reducing development effort by approximately 15 hours per week.
Senior Data and BI Engineer
Capgemini
- Developed 57+ advanced DAX measures using CALCULATE, SUMX, and time intelligence functions, improving reporting efficiency and contributing to estimated client savings exceeding €645K across multiple engagements.
- Integrated 45+ enterprise data sources and APIs into 90+ Power BI reports via Power Query M transformations and T-SQL rewrites, raising reporting accuracy by 25%.
- Built executive KPI frameworks and semantic models (star schema, CALCULATE, time intelligence, filter context) for a €1.2M project portfolio, accelerating leadership decision-making by 20%.
- Engineered enterprise data pipelines using Informatica Power Center, Azure Data Factory and cloud-based ELT patterns, automating the ingestion of 2 TB+ of data to support analytics across 4 business domains.
- Implemented enterprise CI/CD and deployment pipelines across dev, test, and prod environments using Fabric and Azure DevOps, accelerating release cycles by 30% and reducing deployment errors by 40%.
- Transformed complex DAX measures, semantic models, and report performance using DAX Studio, Tabular Editor, VertiPaq Analyzer, and Performance Analyzer, reducing dashboard render times by over 30%.
Career Break
Career break
- Focused on advanced training in Microsoft Azure, Power BI, cloud data platforms, and analytics engineering technologies during the global COVID-19 period.
Senior BI Developer
ICON Clinical Research
- Migrated 30+ SAP BusinessObjects reports to Power BI and Tableau, reducing report maintenance effort by 35% and improving dashboard adoption across global clinical teams.
- Translated 12+ complex business requirements into SAP BO technical specifications, setting project milestones that improved on-time delivery by 22%.
- Administered 10+ SAP BO universes (IDT/UDT, aggregate awareness, contexts) connecting Oracle, SQL Server, and SAP BW/HANA, serving 500+ global clinical users for Novartis.
SAP Business Objects Developer
PAREXEL International
- Directed SAP BusinessObjects XI 3.1 to BO 4.2 migration of 60+ reports and universes with zero production incidents across clinical and financial reporting.
- Boosted SAP BO universe performance by 30% via aggregate awareness, contexts, and OLAP query tuning for enterprise clinical reporting.
- Established 4+ years of deep SAP BO expertise (Infoview, Web Intelligence, BI Launchpad, CMC) integrating IMPACT, Rave Medidata, and EDC data sources for global clinical trial operations.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Pharmaceutical, Healthcare, Information Technology, and Professional Services.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence and Information Technology.
Summary
Senior BI & Analytics Engineer with 12+ years of experience delivering enterprise reporting, semantic modeling, and analytics solutions across pharmaceutical, life sciences, retail, and financial services organizations. Expert in Power BI, Microsoft Fabric, DAX, SQL, Azure Data Factory, SAP Analytics Cloud, and SAP BusinessObjects modernization. Delivered reporting platforms supporting 500+ users, optimized Power BI performance by up to 85%, and built governed self-service analytics environments aligned with GDPR requirements. Experienced in migrating legacy SAP BO, SAP BW, and SSRS ecosystems to modern cloud-based analytics platforms while partnering with business and technical stakeholders.
Skills
Analytics & Bi: Power Bi, Dax, Power Query (M), Semantic Models, Tabular Models, Star Schema, Data Modeling, Kpi Reporting, Paginated Reports, Power Bi Service.
Microsoft Fabric: Onelake, Lakehouse, Data Warehouse, Direct Lake, Dataflows Gen2, Deployment Pipelines, Fabric Capacity.
Data Engineering: Sql, T-Sql, Python, Pyspark, Azure Data Factory, Etl, Elt, Data Pipelines, Delta Lake.
Cloud & Enterprise Platforms: Microsoft Fabric, Azure, Snowflake, Sap Bw/Hana, Sap Analytics Cloud, Sap Businessobjects.
Governance & Delivery: Azure Devops, Git, Ci/Cd, Row-Level Security, Gdpr/Dsgvo, Data Governance, Jira, Confluence, Agile, Scrum, Stakeholder Management.
Languages
Education
Jawaharlal Nehru Technological University
Bachelor of Technology · EEE · Hyderabad, India
Certifications & licenses
Microsoft Certified: Azure Data Engineer Associate (DP-203)
Microsoft Certified: Azure Enterprise Data Analyst Associate (DP-500)
Microsoft Certified: Power BI Data Analyst Associate (PL-300)
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
Similar Freelancers
Discover other experts with similar qualifications and experience
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Senior BI and Analytics Engineer
Nearby freelancers
Professionals working in or nearby Erlangen, Germany
