Optimizely Experts in Munich
for faster digital experiences, matched in minutes with vetted professionalsHire experts who deliver Optimizely CMS and Commerce solutions, personalization programs, content migrations and experimentation workflows. FRATCH finds a precise match quickly from vetted, available freelancers suited to your project and collaboration needs.
Meet FRATCH Experts in Munich, who have recently used Optimizely
Ralf R.
Last position:
Program & Campaign Management at PAYBACK GmbH
- Project management in the area of “Campaign, Offer and Performance Management Classic” for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing “PAYBACK Punkteübersicht”
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK departments and agencies
- Documentation of tasks and processes as well as onboarding of future job holders
Lukas N.
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Tandi T.
Last position:
Founder, Circular Business Advisor at Circular Business Network
First network for professionals working on circular business models
Founded a global network for professionals working on circular business models to connect, collaborate, innovate, and scale impact.
- Partnered with the City of Munich and Circular Munich on a 3-year strategy to improve data collection and textile reuse in Munich.
- Advised 5 SMEs on how to pilot, scale and optimize circular business models for profitability and sustainability.
- Produced market research on the circular business landscape to highlight opportunities, trends and risks.
Elisa H.
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Diana M.
Last position:
Product Manager – Analytics, AI & LLM at TrustYou
- Led the vision, strategy, and roadmap for the Analytics and Data Visualization module of a Reputation Management platform for hotels, restaurants, and points of interest, resulting in increased user engagement.
- Conducted 10-15 experiments and A/B tests per month to validate hypotheses through user feedback and data-driven insights to improve adoption, engagement and iteratively enhance product features.
- Defined product specifications with clear requirements (Jobs to Be Done, user stories), user flows, and AI-generated prototypes, while establishing accuracy, precision, and recall benchmarks for LLM models.
- Collaborated with the product trio to apply web scraping, embedded BI, and RAG techniques, enhancing sentiment analysis and expanding the product into new verticals (restaurants, points of interest).
- Developed go-to-market strategies and utilized Ring Deployment framework to launch product features.
- Applied the WSJF framework to manage the product backlog, ensuring development efforts aligned with business goals and stakeholder priorities.
- Effectively communicated product strategy and results to C-level executives, securing buy-in for critical initiatives.
- Employed Opportunity Solution Tree model to identify opportunities, refining product strategy accordingly.
Paulina L.
Last position:
Consultant in Product Management and Leadership at Freelance Consultant
- Supporting startups and SMEs in developing new digital products and teams
- Coaching existing product teams on product mindset and tools
Discover over 15,000 top freelancers
Statistics of experts using Optimizely
Aggregated from the professional profiles of matched freelancers.
Experience
13 years (Germany: 19 years)
Position duration
2.2 years (Germany: 2 years)
Positions per freelancer
9 (Germany: 11)
Top business areas
Marketing, Product Development, Project Management
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Product Development, Marketing, Business Intelligence
Bachelor's degree or higher
100% (Germany: 92%)
Master's degree or higher
67% (Germany: 62%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 29 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Munich using Optimizely
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Optimizely experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (100%)
- Professional Services (67%)
- Retail (67%)
- Fashion (50%)
- Tourism (50%)
- Automotive (33%)
- Cosmetics (33%)
- Banking and Finance (33%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
Optimizely at a glance
Optimizely is a digital experience platform for managing content, commerce, experimentation and personalization. Its products help teams publish web experiences, test variations and connect customer data with targeted journeys. The platform was formerly known through Episerver and still appears under that name in many project discussions.
What it builds
Optimizely supports enterprise websites, editorial portals, online stores and multi-site content operations. Teams use it to manage structured content, product catalogs, promotions, search, localization and conversion experiments from connected workflows.
- Corporate and campaign websites
- B2B and B2C commerce experiences
- Personalized landing pages and journeys
- Experimentation and conversion optimization
Ecosystem and tooling
Strong work with Optimizely may involve CMS 12, Commerce, Customized Commerce, Content Graph and experimentation features. Specialists commonly work with .NET, ASP.NET Core, C#, SQL, REST APIs, headless delivery and cloud hosting. Integrations with PIM, CRM, ERP, analytics and marketing tools are often central to the solution.
When expertise matters
Companies bring in freelance expertise when an Optimizely implementation needs a clear architecture, a controlled migration or faster delivery. Specialist support is also valuable during replatforming, multi-site expansion, performance work and the integration of commerce or marketing systems.
- The existing CMS or Episerver installation is difficult to maintain
- Editors need better workflows and governance
- Commerce, search or personalization needs deeper integration
- A release or migration requires focused delivery capacity
What strong professionals deliver
Experienced professionals turn business requirements into maintainable content models, reusable components and dependable editorial workflows. They plan upgrades carefully, protect search visibility during migrations and test integrations across authoring, delivery and commerce journeys. They also document decisions so internal teams can operate the solution after handover.
Working in Munich
Munich companies often need Optimizely expertise for multilingual corporate sites, industrial brands, retail experiences and complex B2B sales journeys. Remote collaboration works well when documentation, review routines and access processes are clear; on-site workshops can help with discovery and stakeholder alignment. German and English communication may both matter, depending on the project team and market scope.
Frequently asked questions
What clients ask us most about Optimizely — answered in short.
Optimizely is used to manage digital content, commerce experiences, experimentation and personalization. Companies use it for corporate websites, online stores, campaign pages, multi-site publishing and data-informed conversion improvements.
Optimizely combines content management with commerce, experimentation and personalization capabilities. It is often compared with Sitecore, Adobe Experience Manager, Contentful and commercetools; the right choice depends on governance, integration needs, editorial workflows and the preferred delivery model.
A strong Optimizely specialist usually brings .NET, ASP.NET Core, C# and SQL knowledge. Experience with headless delivery, APIs, search, cloud hosting, analytics, PIM, CRM and ERP integrations is also useful for larger implementations.
The required depth depends on the scope. A focused content change may need practical CMS knowledge, while a migration, commerce rollout or multi-site architecture calls for proven experience with Optimizely configuration, custom extensions, deployment and release risks.
Yes, many Optimizely tasks can be handled remotely through documented requirements, shared environments and regular reviews. On-site workshops in Munich can still be valuable for discovery, content modeling and alignment with business and editorial teams.
Review comparable Optimizely work, not only general web experience. Ask how the specialist approaches content modeling, upgrades, testing, deployment, integrations and editor enablement, then request clear examples of decisions and deliverables.
Episerver is the former name associated with much of the platform that is now known as Optimizely. Project documentation, installed versions and community resources may still use Episerver terminology, so a specialist should be comfortable mapping both naming systems.
Professionals working with Optimizely may deliver a new CMS implementation, reusable content components, commerce features, personalization rules, integrations or a migration plan. They can also improve performance, editorial governance, testing processes and release reliability.
The average hourly rate of freelancers in Munich, Germany who have used Optimizely in their recent projects is 92 €, which corresponds to a daily rate of about 734 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used Optimizely in their recent projects, 100% hold at least a Bachelor's degree and 67% hold at least a Master's degree.
On average, freelancers in Munich, Germany who have used Optimizely in their recent projects have 13 years of professional experience, with a single engagement typically lasting around 2.2 years.
The most common languages among freelancers in Munich, Germany who have used Optimizely in their recent projects are German (100%), English (100%), and Spanish (50%).
The most common industries among freelancers in Munich, Germany who have used Optimizely in their recent projects are Information Technology (100%), Professional Services (67%), and Retail (67%).
The most common business areas among freelancers in Munich, Germany who have used Optimizely in their recent projects are Marketing (100%), Product Development (67%), and Project Management (67%).
Main locations of FRATCH Experts, who have recently used Optimizely
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
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Philipp Thomaschewski
FRATCH CEO
