Optimizely Experts in Germany

• Orchestrate cross-functional delivery across organisational units in the Connectivity domain, aligning teams around integrated end-to-end, customer-testable value rather than isolated component delivery.
• Drive a shift from local component optimisation towards shared outcomes and a common delivery goal, increasing focus and enabling significantly faster integrated delivery.
• Coordinate across 15 cross-functional organisations in a highly complex OEM environment; bring Product, Engineering, Programme Management and specialist functions together to resolve dependencies and improve decision-making.
• Coach Product Managers, Product Owners and stakeholders on product responsibility, prioritisation, outcome orientation and aligned backlogs.
• Use Claude through an AWS Bedrock integration to analyse Jira and Confluence content, identify patterns, dependencies and quality gaps, and support structured product and delivery decisions.
• Establish AI-native requirements excellence with LLM-supported quality gates for epics, features, stories, acceptance criteria, roadmaps and task breakdowns; scale adoption through templates and prompt playbooks.

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
• Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
• Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
• Documentation of tasks and processes as well as onboarding of the future role holder

• Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
• Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
• Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
• Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
• Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
• Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
• Defined KPIs to measure accessibility, conversion, and user guidance
• BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
• Established sustainable process integration through close collaboration with consulting partners and internal teams

• Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
• Develop and implement quality standards to improve operational efficiency and campaign performance.
• Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
• Advise and enable internal teams and clients on digital marketing and campaign management best practices.
• Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.

• Capture and analyze stakeholder needs to define clear requirements and make sure the new website meets user expectations.
• Took on the role of Product Owner to lead the development team, set priorities, and monitor implementation progress.
• Coordinated the implementation of Optimizely as the new CMS, including adapting and integrating all required features to ensure a smooth user flow.
• Ensured the successful integration of features within the Condor lifecycle, such as flight booking, check-in, and other relevant services, to create a complete user experience.
• Actively communicated with stakeholders to gather feedback and make adjustments during the development process, continuously improving the user experience.
• Planned and carried out tests to ensure the quality of the implemented features and that all requirements were met.
• Methods used: Agile methods, SCRUM, SAFe
• Tools used: Optimizely, Jira, Confluence
• Result: Significant improvement in user experience, optimized booking and check-in processes, and a stronger digital presence for Condor in the market.

• Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.

• Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.

• Supporting stakeholders in managing sales processes and early detection of KPI trends.

• Use of Microsoft Power BI as central analysis and reporting platform.

• Developing a proposal for the necessary evolution of processes and the Power BI platform.

• Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.

• Analysis and inventory of the client's Power BI platform.

• Analysis of processes and data governance.

• Recording and documenting current business processes.

• Developing recommendations for process and reporting platform improvements.

• Designing and implementing dashboards in Power BI.

• Defining company-wide KPIs and aligning them with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
• Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
• Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.

We are a consulting company for digitalization in the B2B mid-market.

With more than 25 years of entrepreneurial experience in the areas of digitalization, strategy, and organizational development, we support you - pragmatically, in partnership, and always with a focus on your business goals.

More info about the company at [link]

• A series of interactive live online workshops designed to help students and recent graduates from the African diaspora prepare for the professional world, improve their problem-solving skills, and master tech skills.

• Setup: retail group in transition, agile environment, team with 10 developers
• Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
• Challenge: complex system-side dependencies, stakeholders for software development & digitalization
• Tasks: subject-matter responsibility for static content and operational processes

• Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
• Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO

• Business analysis of the instant win games segment (financial, IT landscape, organization, customers)
• Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
• Successful establishment of sales activities and processes for instant win games

• Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”