Optimizely Experts in Germany
in minutes from 15,000 CVs with the power of AI.Hire experts who work with Optimizely CMS, Optimizely DXP, and Optimizely Experimentation to launch content sites, manage test programs, and tune digital experiences. Get fast, precise matching with vetted, available freelancers.
Meet FRATCH Experts in Germany, who have recently used Optimizely
Artur Schmalz
Last position:
Marketing Consultant // Strategy & Campaigning at Stadtwerke Lübeck
- Marketing consulting for the business units EDL@Home and Commodity (electricity & gas)
- Development and implementation of the marketing/sales strategy in close coordination with the department head
- Definition and expansion of key channels (web, app, portal, social, paid, sales partners)
- Goal, annual, and budget planning for the EDL@Home business unit
- Leading and running team workshops to define goals & develop campaigns
- Campaign/content planning for different target groups
- Concept and implementation of the regional multi-channel sales campaign incl. A/B testing
- Optimization of the customer experience across all channels
- Technical support/advice for the product teams during iterative implementation
- Building and managing a campaign dashboard to measure success
- Managing external agencies and internal teams
- Regular results presentations and reporting to department leadership
- Active stakeholder management
Lukas Noska
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Thomas Kostrewa
Last position:
Agile Coach / Release Train Engineer (SAFe) – Product & Cross-functional Delivery Focus at Autonomous Driving / Connectivity (OEM, confidential)
- Orchestrate cross-functional delivery across organisational units in the Connectivity domain, aligning teams around integrated end-to-end, customer-testable value rather than isolated component delivery.
- Drive a shift from local component optimisation towards shared outcomes and a common delivery goal, increasing focus and enabling significantly faster integrated delivery.
- Coordinate across 15 cross-functional organisations in a highly complex OEM environment; bring Product, Engineering, Programme Management and specialist functions together to resolve dependencies and improve decision-making.
- Coach Product Managers, Product Owners and stakeholders on product responsibility, prioritisation, outcome orientation and aligned backlogs.
- Use Claude through an AWS Bedrock integration to analyse Jira and Confluence content, identify patterns, dependencies and quality gaps, and support structured product and delivery decisions.
- Establish AI-native requirements excellence with LLM-supported quality gates for epics, features, stories, acceptance criteria, roadmaps and task breakdowns; scale adoption through templates and prompt playbooks.
Ralf Roßkopf
Last position:
Program and Campaign Management at PAYBACK GmbH
- Project management in the area of "Campaign, Offer and Performance Management Classic" for PAYBACK partners from the retail, FMCG and financial services sectors
- Campaign planning, development and implementation of offer-specific concepts and measures for the channels newsletter, digital advertising (web and app), stand-alone mailings and the print mailing "PAYBACK points overview"
- Coordination with PAYBACK program partners (including American Express, Netto, EDEKA, Marktkauf & Trinkgut), PAYBACK specialist departments and agencies
- Documentation of tasks and processes as well as onboarding of the future role holder
Dennis Rall
Last position:
Business Analyst - Product Owner at Condor
- Capture and analyze stakeholder needs to define clear requirements and make sure the new website meets user expectations.
- Took on the role of Product Owner to lead the development team, set priorities, and monitor implementation progress.
- Coordinated the implementation of Optimizely as the new CMS, including adapting and integrating all required features to ensure a smooth user flow.
- Ensured the successful integration of features within the Condor lifecycle, such as flight booking, check-in, and other relevant services, to create a complete user experience.
- Actively communicated with stakeholders to gather feedback and make adjustments during the development process, continuously improving the user experience.
- Planned and carried out tests to ensure the quality of the implemented features and that all requirements were met.
- Methods used: Agile methods, SCRUM, SAFe
- Tools used: Optimizely, Jira, Confluence
- Result: Significant improvement in user experience, optimized booking and check-in processes, and a stronger digital presence for Condor in the market.
Serena Scipioni
Last position:
Senior Digital Project & Quality Manager at WPP Media
- Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
- Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
- Develop and implement quality standards to improve operational efficiency and campaign performance.
- Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
- Advise and enable internal teams and clients on digital marketing and campaign management best practices.
- Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.
Torsten Feix
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Pauline Keating
Last position:
Founder & Principal Consultant at The Insight Architect
- Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
- Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
- Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.
Christian Reschke
Last position:
Founder and Managing Director - Management Consulting, Digitalization, Organizational Development, Customer Experience at schrift52 GmbH
We are a consulting company for digitalization in the B2B mid-market.
With more than 25 years of entrepreneurial experience in the areas of digitalization, strategy, and organizational development, we support you - pragmatically, in partnership, and always with a focus on your business goals.
More info about the company at [link]
Sascha Becker
Last position:
Interim Lead PM & Business Designer for Backoffice at Otto.de
- Setup: retail group in transition, agile environment, team with 10 developers
- Goal: replacement of a software monolith, redesign of static content, structuring of further backoffice portals
- Challenge: complex system-side dependencies, stakeholders for software development & digitalization
- Tasks: subject-matter responsibility for static content and operational processes
Elisa Heidrich
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Markus Munk
Last position:
Business Analyst and Project Manager at Sachsenlotto GmbH
- Business analysis of the instant win games segment (financial, IT landscape, organization, customers)
- Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
- Successful establishment of sales activities and processes for instant win games
Esther Habibi
Last position:
Guest Lecturer (Freelance) at CODE University
- Held two on-site guest lecture sessions for Product Management students covering “Agile Values Principles” and “Implementing Agile Processes”
Niharika Ghosh
Last position:
Staff Product Lead - Pricing & Insight at University of Illinois Urbana-Champaign
Peter Pries
Last position:
CRM & Bid Management Project Consultant at Global mechanical engineering company
- CRM process and feature consulting
- AI infusion workshops to introduce AI apps for critical business processes
- Prototyping – Vibe coding with Lovable
- Development of several apps for global bid management in the CPQ, Salesforce, and SAP S/4HANA environment
- Requirements and process management
- Introduction of a new data governance model
- AI infusion – supporting apps and business processes with AI applications
- Portfolio management of AI ideas: identifying and selecting AI projects in bid management
- Prototyping AI projects with Lovable.dev
- Building an AI data foundation in Snowflake
- Blueprint for different business units and global rollout
- An agile prototype-first approach with design thinking and vibe coding to prototype all applications
- Presentation at a global conference on using AI in business and validating ideas with design thinking & vibe coding
- AI infusion workshops at global conferences for prototyping ideas with business stakeholders
Discover over 15,000 top freelancers
Statistics of experts using Optimizely
Aggregated from the professional profiles of matched freelancers.
Experience
19 years
Position duration
1.9 years
Positions per freelancer
11
Top business areas
Information Technology, Marketing, Project Management
Top industries
Information Technology, Retail, Professional Services
Certification focus areas
Project Management, Marketing, Product Development
Bachelor's degree or higher
96%
Master's degree or higher
61%
Doctorate
4%
Certifications per freelancer
3
Most common languages
German, English, Spanish
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Germany using Optimizely
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What Optimizely is
Optimizely is a digital experience platform used to run content sites, manage experiments, and improve customer journeys. Teams often use it as Optimizely CMS, Optimizely DXP, or Optimizely Experimentation. Before the rebrand, it was widely known as Episerver.
What specialists deliver
- CMS setups, page templates, and content models
- A/B tests, feature flags, and experiment plans
- Personalization rules and audience targeting
- Search, forms, and release workflows
- Upgrades and migrations from Episerver projects
Typical project needs
Companies bring in freelance Optimizely professionals when a site launch is blocked, a test setup is messy, or a migration needs clean execution. The work often sits between marketing and engineering, so strong communication matters as much as technical depth. In Germany, this is common on international web teams that need clear English and careful coordination.
Skills that matter
Strong specialists know content modeling, .NET-based integration work, and how Optimizely fits into a wider stack with analytics, consent tools, CRM, and search. They should understand how editors work day to day, not just how the code is written. Good people also know when to use a feature in Optimizely and when to keep logic outside the platform.
Signs you need outside help
- You are moving from Episerver to modern Optimizely
- Editors struggle with slow or confusing workflows
- Experiments are running, but results are hard to trust
- Releases depend on one specialist who is unavailable
- The platform needs cleanup after many ad hoc changes
Good outcomes
A strong Optimizely professional leaves behind a stable content setup, clear release paths, and experiments your team can actually use. The best work is easy for editors to maintain and easy for engineers to extend. That is what keeps Optimizely valuable after the first launch.
Frequently asked questions
Questions about Optimizely? Start with the answers below.
Optimizely is used to run digital experiences that combine content management, experimentation, and personalization. Many companies use it for web properties, campaign pages, product content, and testing setups that need close coordination between marketing and engineering.
Optimizely is the current name of the platform that many teams still remember as Episerver. In hiring, both names can matter because older projects, upgrades, and migration work often still use the former name in documentation and team discussions.
A company usually brings in an Optimizely freelancer when a launch is urgent, a migration is risky, or the internal team lacks deep platform knowledge. Freelance help is also useful for experiment design, cleanup after rushed changes, and integration work around the CMS or DXP.
A strong Optimizely specialist often also knows .NET, content modeling, web analytics, consent tools, search, and API integration. For larger projects, experience with release processes, editorial workflows, and testing discipline is just as important as platform knowledge.
Optimizely is often chosen when a company wants content management and experimentation in one stack. Compared with simpler CMS tools, it usually needs more structured setup; compared with broader DXP suites, it is often valued for its focus on content, testing, and optimization workflows.
A straightforward Optimizely task may only need someone who knows the current site structure and release flow. A migration, multi-site setup, or experimentation program needs deeper experience because content models, integrations, and editor behavior all affect the result.
Yes, most Optimizely work can be done remotely if the team has good access to the environment, documentation, and stakeholders. For German companies, remote collaboration often works well when the freelancer is comfortable with clear written communication and can join planning sessions in real time when needed.
Look for someone who can explain how Optimizely will fit your content process, not just how to install it. Good signs are clean architecture, sensible content models, practical migration planning, and examples of experiments or editorial setups that stayed maintainable after launch.
The average hourly rate of freelancers in Germany who have used Optimizely in their recent projects is 101 €, which corresponds to a daily rate of about 811 € based on an 8-hour working day.
Of the freelancers in Germany who have used Optimizely in their recent projects, 96% hold at least a Bachelor's degree, 61% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers in Germany who have used Optimizely in their recent projects have 19 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers in Germany who have used Optimizely in their recent projects are German (100%), English (100%), and Spanish (26%).
The most common industries among freelancers in Germany who have used Optimizely in their recent projects are Information Technology (87%), Retail (65%), and Professional Services (58%).
The most common business areas among freelancers in Germany who have used Optimizely in their recent projects are Information Technology (84%), Marketing (84%), and Project Management (74%).
Main locations of FRATCH Experts, who have recently used Optimizely
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
Would you rather directly get in touch?
We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
