Optimizely Experts in Germany

• Business analysis of the Instant Win Games segment (financial, IT landscape, organization, customers)
• Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
• Successful establishment of sales activities and sales processes for Instant Win-Games

• Analysis of the existing reporting platform, including processes and governance topics, with stakeholders from Sales and Marketing.

• Detailed analysis and evaluation of customer-defined requirements for existing reporting and new dashboards to be established.

• Support for stakeholders in managing sales processes and identifying KPI trends at an early stage.

• Use of Microsoft Power BI as the central analysis and reporting platform.

• Development of a proposal for the required further development of processes and the Power BI platform.

• Documentation of AS-IS business processes and derivation of company-wide KPIs, including coordination with stakeholders.

• Analysis and assessment of the customer's Power BI platform.

• Analysis of processes and data governance.

• Documentation of AS-IS business processes.

• Development of recommendations for further developing processes and the reporting platform.

• Design and implementation of dashboards in Power BI.

• Development of company-wide KPIs and coordination with stakeholders.

• Microsoft Power BI.

• Data analytics.

• KPI definition and reporting.

• Dashboard design and data visualization.

• Stakeholder management and requirements management.

• Orchestrate cross-functional delivery across organisational units in the Connectivity domain, aligning teams around integrated end-to-end, customer-testable value rather than isolated component delivery.
• Drive a shift from local component optimisation towards shared outcomes and a common delivery goal, increasing focus and enabling significantly faster integrated delivery.
• Coordinate across 15 cross-functional organisations in a highly complex OEM environment; bring Product, Engineering, Programme Management and specialist functions together to resolve dependencies and improve decision-making.
• Coach Product Managers, Product Owners and stakeholders on product responsibility, prioritisation, outcome orientation and aligned backlogs.
• Use Claude through an AWS Bedrock integration to analyse Jira and Confluence content, identify patterns, dependencies and quality gaps, and support structured product and delivery decisions.
• Establish AI-native requirements excellence with LLM-supported quality gates for epics, features, stories, acceptance criteria, roadmaps and task breakdowns; scale adoption through templates and prompt playbooks.

• Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
• Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
• Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
• Built interactive prototypes to align new product features early with stakeholders and engineering.

Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration

• Lead Product Owner role for the BFSG pilot journey “Search and Book” across web and app, focusing on digital accessibility, UX, conversion, and regulatory implementation.
• Created and prioritized the product backlog; derived user stories and acceptance criteria from legal standards (BFSG, WCAG 2.1)
• Developed a product vision that combines digital accessibility, user-centered UX, and conversion optimization for the booking journey
• Cross-stream release management and quality assurance across the entire web and app area, including go/no-go decisions, rollout, and user acceptance tests
• Coordinated and prioritized with Legal, Compliance, external BFSG consultants, UX, Development, Marketing, and Management
• Conducted user research as well as usability and accessibility tests (including screen readers and keyboard navigation) and prototyping with UX/UI
• Defined KPIs to measure accessibility, conversion, and user guidance
• BFSG pilot journey “Search and Book” successfully delivered: first accessible features rolled out and the foundation for a long-term BFSG-compliant booking journey established
• Established sustainable process integration through close collaboration with consulting partners and internal teams

AI implementation for retail, DACH

• Repositioning of the company and development of the Go-to-Market: target segments, Value Proposition and messaging architecture for the DACH retail market.
• Leadership of the brand and website relaunch across more than 100 pages, from Creative Direction and copy through UX to delivery.
• Development of the Demand Generation stack and redesign of the CRM: pipeline, lifecycle stages, lead scoring and reporting.

• Capture and analyze stakeholder needs to define clear requirements and make sure the new website meets user expectations.
• Took on the role of Product Owner to lead the development team, set priorities, and monitor implementation progress.
• Coordinated the implementation of Optimizely as the new CMS, including adapting and integrating all required features to ensure a smooth user flow.
• Ensured the successful integration of features within the Condor lifecycle, such as flight booking, check-in, and other relevant services, to create a complete user experience.
• Actively communicated with stakeholders to gather feedback and make adjustments during the development process, continuously improving the user experience.
• Planned and carried out tests to ensure the quality of the implemented features and that all requirements were met.
• Methods used: Agile methods, SCRUM, SAFe
• Tools used: Optimizely, Jira, Confluence
• Result: Significant improvement in user experience, optimized booking and check-in processes, and a stronger digital presence for Condor in the market.

• Manage and coordinate complex, data-driven digital campaigns across multiple platforms (DSPs, Ad Servers, DCO).
• Collaborate with cross-functional teams, clients, and external partners to ensure seamless campaign execution.
• Develop and implement quality standards to improve operational efficiency and campaign performance.
• Analyze client requirements and translate them into strategic campaign concepts and operational roadmaps.
• Advise and enable internal teams and clients on digital marketing and campaign management best practices.
• Oversee end-to-end campaign delivery, including planning, execution, monitoring, and optimization.

First network for professionals working on circular business models

Founded a global network for professionals working on circular business models to connect, collaborate, innovate, and scale impact.

• Partnered with the City of Munich and Circular Munich on a 3-year strategy to improve data collection and textile reuse in Munich.
• Advised 5 SMEs on how to pilot, scale and optimize circular business models for profitability and sustainability.
• Produced market research on the circular business landscape to highlight opportunities, trends and risks.

• Executive Advisory: Lead an integrated fractional practice connecting research, data, and commercial strategy for C-suite and product leaders across e-commerce, media, and tech.
• Commercial Strategy: Structure ambiguous market challenges into high-stakes, actionable decisions that directly influence product roadmaps and revenue growth.
• Mixed-Methods Delivery: Direct customer journey mapping, stakeholder alignment workshops, and mixed-methods research, leveraging AI synthesis alongside 20 years of strategic judgment.

Vetain.de

Building and expanding the existing affiliate network

• Affiliate audit of the existing network – quality and potential analysis => strategy recommendation for future sustainable growth
• Commissioned / agency contract for building a new affiliate network
• Tracking setup (first-party, server-to-server, post-view) including tracking tests + review of ePrivacy & TDDDG requirements
• Profitability analysis, commission model calculation, partner acquisition, campaign planning, building the affiliate network

• Consulting on CRM processes and features
• AI infusion workshops to introduce AI apps for critical business processes
• Prototyping – vibe coding with Lovable
• Developing several apps for global bid management in a CPQ, Salesforce and SAP 4 Hana environment
• Requirements and process management
• Introducing a new data governance model
• AI infusion – supporting apps and business processes with AI applications
• Portfolio management of AI ideas: identifying and selecting AI projects in bid management
• Prototyping AI projects with Lovable.dev
• Building an AI data foundation in Snowflake
• Blueprint for various business units and global rollout
• An agile prototype-first approach using Design Thinking and vibe coding to prototype all applications
• Presentation at a global conference on the use of AI in business and validating ideas with Design Thinking & vibe coding
• AI infusion workshops at global conferences to prototype ideas with business stakeholders

• Marketing consulting for the EDL@Home and Commodity (electricity & gas) business areas
• Development of data-driven marketing and sales strategies
• Definition and expansion of key channels (Web, App, Portal, Social, Paid, Sales Partners)
• Target, annual and budget planning for the EDL@Home business area
• Definition of business requirements for marketing platforms
• KPI-based performance management
• Development of dashboards to measure success
• Performance reviews with management
• Management of external service providers
• Stakeholder management between Marketing, Sales, IT, Customer Service and Management

• A series of interactive live online workshops designed to help students and recent graduates from the African diaspora prepare for the professional world, improve their problem-solving skills, and master tech skills.