Heads of Growth in Germany
matched in minutes from 15,000 CVs with the power of AI.Bring in growth strategy, funnel optimisation, and experiment design for acquisition, activation, retention, and revenue. Ideal for SaaS, e-commerce, and product-led teams that need clear ownership and fast execution, with vetted and available freelancers matched precisely to the brief.
Meet FRATCH Heads of Growth in Germany
Lars Studt
Last position:
Head of Marketing at 1000 Satellites GmbH
Responsible for the strategic realignment and development of the marketing function in a growth phase; led a team of five direct reports
Doubled media output with the same budget; increased Marketing Qualified Leads by 50% within six months
Sharpened brand positioning for new locations and offerings and incorporated it into an integrated go-to-market strategy
Designed and managed integrated demand generation initiatives to boost utilization and demand
Closely aligned marketing and sales to optimize the customer journey and conversion
Built a scalable digital marketing and systems landscape to support sustainable growth
Peer Wiesner
Last position:
Co-Founder at shopconsulting.ai
Set up backend assistants, prompt engineering, customer communication, growth strategy
Successful implementation of AI shopping assistants e.g. Thalgo.de
André Jokic
Last position:
Founder | Head of Marketing, Brand & Concept at ok.bye conceptions
- Founded a freelancer collective specialized in integrated campaigns and brand experiences for startups and corporates.
- Built a network of 30+ specialists across design, content, and performance marketing.
- Delivered 360° campaigns combining storytelling, digital performance, and live activations.
- Supported clients in scaling awareness and engagement through data-driven creative strategy.
Gilbert Schwartmann
Last position:
Go-to-Market & Growth Marketing Leader at B2B Runner
- Founded B2B Runner, a consulting agency specializing in B2B marketing support and go-to-market advisory.
- Helped IT and technology companies launch new products in the German mid-market and accelerate growth.
- Established positioning as a trusted partner for companies with strong products but limited growth curves.
- Currently fully engaged with pilot clients in SaaS and technology.
Vessela Krissel
Last position:
People & Growth Leader | Interim HR Executive | Aligning GTM Strategy, Leadership & Team Performance at Mindful Concepts
I partner with founders and leadership teams to align people, performance, and go-to-market strategy, helping organisations scale with strong teams and confident leaders.
𝐅𝐨𝐜𝐮𝐬 𝐚𝐫𝐞𝐚𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:
- Interim / Fractional HR Leadership
- GTM Team Restructuring & Alignment
- Executive & Leadership Coaching
- Leadership & Culture Programs
I am also the founder and host of 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰 𝐁𝐞𝐥𝐨𝐧𝐠𝐬 𝐓𝐨 𝐇𝐄𝐑®, a platform connecting ambitious women to grow, lead, and transform together.
Sebastian Ostermeier
Last position:
Senior Head of Revenue Management & Commercial Excellence at Flix SE
Designed and owned end-to-end commercial strategy across new and established markets, covering sales, marketing, revenue management and pricing, aligned with country and company strategy, with regular C-level exchange on strategy and commercial decisions
Established demand-driven commercial steering, aligning market levers such as CRM, ancillary monetization and offer/pricing governance with marketing and sales, combining strategic planning with structured re-calibration when market conditions changed across digital and conversational channels
Owned topline planning and budgeting, including end-to-end budget preparation and final alignment with C-level, translating commercial strategy into measurable targets and governance
Architected and delivered a step-change in commercial decision systems, transforming the internal RM setup from manual execution into an automated, data-driven platform to improve efficiency and quality
Led and developed a 30-person commercial and analytics organization, strengthening capabilities and ways of working to support scalable commercial execution
Delivered double-digit YoY revenue growth in new markets and established new products as additional revenue streams
Achieved material efficiency and quality gains through process and product optimization and implemented a department-wide project & process management framework
Max Wolke
Last position:
Fractional growth leader at wolke.studio
wolke.studio is my new outfit —> your growth plugin, fit for the AI era. I work with seed to series b startups to build scalable growth engines, and scaleups to orchestrate complex growth functions that span marketing and sales.
Discover over 15,000 top freelancers
Heads of Growth statistics
Aggregated from the professional profiles of matched freelancers.
Experience
22 years
Position duration
1.9 years
Positions per freelancer
9
Top business areas
Marketing, Sales, Strategy
Top industries
Advertising, Banking and Finance, Information Technology
Certification focus areas
Marketing, Accounting, Finance
Bachelor's degree or higher
100%
Master's degree or higher
50%
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100%
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Germany are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Heads of Growth in Germany
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Growth ownership
A Head of Growth sets the agenda for acquisition, activation, retention, and revenue. The role turns vague growth goals into a clear plan, then aligns channels, product signals, and lifecycle work behind it. Many companies also look for a Growth Lead or Director of Growth when they need the same mix of strategy and hands-on execution.
Typical work
- Define growth priorities and test plans across the funnel
- Build and review acquisition, onboarding, and retention experiments
- Analyse channel performance, landing pages, and conversion paths
- Coordinate with product, marketing, sales, and data teams
- Translate findings into actions the team can ship quickly
Skills that matter
Strong Heads of Growth combine analytical thinking with practical judgment. They work well with attribution data, CRM flows, A/B testing, lifecycle messaging, and product analytics. They should understand how paid channels, content, SEO, referrals, and in-product nudges interact, and know when to push for a bigger bet or stop a weak test.
Tools and methods
Common tools include analytics dashboards, experimentation tools, CRM systems, marketing automation, and reporting sheets that keep everyone aligned. In product-led teams, the role often works closely with event tracking, cohort analysis, onboarding flows, and pricing tests. In Germany, companies often want someone who can work comfortably with local stakeholders, sometimes in English, sometimes in German, depending on the team.
When to hire freelance
Freelance support makes sense when the company needs focused growth leadership for a launch, a channel reset, a fundraising phase, or a stalled pipeline. It also helps when the team already has specialists but lacks one person to connect the dots. A freelancer can step in fast, set structure, and leave behind a working system instead of long internal ramp-up.
What good looks like
- Clear growth priorities, not random experiments
- Strong use of data without losing commercial sense
- Fast alignment across marketing, product, and revenue teams
- Clean documentation of tests, learnings, and next steps
- A practical plan that can be owned by the internal team after handover
Frequently asked questions
Key details about Heads of Growth, drawn from the questions we get asked most.
A Head of Growth defines where growth should come from and how to test it. That usually includes acquisition, onboarding, retention, pricing, funnel work, and the process around experimentation. The best freelancers do not just suggest ideas; they turn them into a clear plan and help the team execute it.
Look for strong analytics, experiment design, and a good grasp of channel economics. A good Head of Growth also understands product analytics, CRM flows, lifecycle messaging, and how marketing and product work together. If the person cannot explain why a test matters or how it will be measured, that is a warning sign.
The titles often overlap, but the scope can differ. A Growth Lead is usually more hands-on, while a VP Growth may carry broader leadership responsibility and team management. In practice, companies often hire for the same core work: deciding what drives growth and making it happen.
A freelance Head of Growth is a strong choice when you need speed, focus, or a clear reset. It works well for launches, channel changes, short-term leadership gaps, or when the team needs outside judgment before committing to a full-time hire. It is also useful if you already have specialists and need someone to connect their work.
Expect a growth audit, a prioritised experiment backlog, and a simple reporting setup. A strong freelancer may also map the funnel, review acquisition channels, and identify the main blockers in activation or retention. The output should be practical enough for the team to act on immediately.
Many work remotely and join key sessions online, which is often enough for strategy and execution. For some German companies, especially in established industries or cross-functional teams, on-site workshops can help with alignment. Language needs vary by company, so it is worth clarifying whether English is enough or German is expected.
Ask for concrete examples of growth work, not general claims. A strong Director of Growth or similar profile can explain the problem, the test, the result, and what they learned when the result was not what they expected. They should also know how to balance speed, data, and business impact.
Freelancers should be ready to work across functions and to make decisions with incomplete information. The best Heads of Growth can move from strategy to hands-on execution without losing clarity. They also need to adapt quickly to the company stage, whether that is early product-market fit work or more mature scaling.
The average hourly rate for Heads of Growth in Germany is 112 €, which corresponds to a daily rate of about 900 € based on an 8-hour working day.
Of the freelancers working as Heads of Growth in Germany, 100% hold at least a Bachelor's degree and 50% hold at least a Master's degree.
On average, freelancers working as Heads of Growth in Germany have 22 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers working as Heads of Growth in Germany are German (100%), English (86%), and French (29%).
The most common industries among freelancers working as Heads of Growth in Germany are Advertising (71%), Banking and Finance (71%), and Information Technology (71%).
The most common business areas among freelancers working as Heads of Growth in Germany are Marketing (100%), Sales (86%), and Strategy (86%).
FRATCH Heads of Growth main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg Request a free demo
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Philipp Thomaschewski
FRATCH CEO
