A/B Testing Experts in Munich
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Meet FRATCH Experts in Munich, who have recently used A/B Testing
Lukas Noska
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Philipp Grunert
Last position:
Data Scientist & ML Engineer at Data-Science Factory GmbH
- Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
- Implementation of automated end-to-end cloud processes
- Development of LLM and NLP models
- Creation of interactive reports
- Support for national and international large corporations as well as medium-sized companies in implementing ML projects
Markus Schrumpf
Last position:
Co-Founder & Managing Director at dialogue gmbh
- Strategic and operational overall responsibility for a specialized agency for UX Writing & Content Strategy
- Product development, client acquisition, and the setup and strategic further development of UX writing systems for clients in the IT and finance sectors
Maciej Kwiatkowski
Last position:
Founder & Senior Product Designer at MACIEJ DESIGN
Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.
- Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
- Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
- Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
- Advise founders and businesses on product positioning, UX strategy, and digital transformation.
Christian Mühlbauer
Last position:
Senior/Lead Product & Service Designer at Freelance
- Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
- Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.
Thies Schneider
Last position:
Spatial UX Lead at govar
- Concept, interaction and UX for XR experiences for the automotive industry
- Optimizing XR experiences
- Building experiences with AI
Boryana Chervilova
Last position:
Founder & UX Strategist at CasaCaprichos.com
- Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
- Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
- Implemented CRO strategies that increased conversion rates and reduced cart abandonment
- Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
- Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.
Goktug Bozdogan
Last position:
IT Strategy & Innovation Working Student at Siemens
- Support end-to-end innovation lifecycle, from technology scouting and use case development to incubation and implementation of digital, automation, and AI solutions.
- Designed and implemented process automation solutions using Power Automate, Mendix, and Power Apps to digitalize internal workflows and reduce manual effort.
- Prototyped AI-based agents to automate internal processes and explore efficiency gains in IT operations.
- Developed Power BI dashboards to provide leadership with clear visibility into strategic KPIs and operational performance.
Elisa Heidrich
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
Srijan Manish
Last position:
Senior Product Manager – Revenue Management at SIXT SE
- Built and scaled a data-science price engine across 8 EU markets, lifting fleet margin by ~2% on a €1.5B+ base
- Launched a generative-AI insights platform in 29 countries, cutting manual analysis by ~40% and driving weekly actions
- Led a hybrid team and aligned 100+ stakeholders to refine pricing logic and accelerate rollout across regions
- Set up KPI governance with WBR/MBR rhythms, reducing decision latency by ~30% across European pricing teams
Danny Thomas Mooltheril
Last position:
Associate Product Manager at Snapmint Private Limited
- Revamped the data & reporting infrastructures by introducing an event-based tracking system, allowing detailed tracking of user journeys.
- Conducted A/B tests on merchant website messaging and displays to analyze customer behavior, leading to optimized content and a 10% increase in click-through rates.
- Analyzed conversion rates to identify high drop-offs in manual KYC, recommended its removal, and monitored the rollout of e-KYC, increasing conversions by 20%.
Florian Steiner
Last position:
Technical Product Manager at Telefónica Germany GmbH & Co. OHG
- Moderation of ideation and blueprinting workshops with Subject Matter Experts, Business Analysts and Solution Architects to capture business requirements and to derive solution hypotheses for different value streams in the transformation project RAITT
- Documentation and refinement of requirements in MIRO, Confluence and Jira
- Reduced complexity of business requirements, invalidated the business value of features, resulting in a higher priority backlog
Ana Paiva
Last position:
Mid-Level UI/UX Designer at MobiLab Solutions — Software Agency
Diana Morozova
Last position:
Product Manager – Analytics, AI & LLM at TrustYou
- Led the vision, strategy, and roadmap for the Analytics and Data Visualization module of a Reputation Management platform for hotels, restaurants, and points of interest, resulting in increased user engagement.
- Conducted 10-15 experiments and A/B tests per month to validate hypotheses through user feedback and data-driven insights to improve adoption, engagement and iteratively enhance product features.
- Defined product specifications with clear requirements (Jobs to Be Done, user stories), user flows, and AI-generated prototypes, while establishing accuracy, precision, and recall benchmarks for LLM models.
- Collaborated with the product trio to apply web scraping, embedded BI, and RAG techniques, enhancing sentiment analysis and expanding the product into new verticals (restaurants, points of interest).
- Developed go-to-market strategies and utilized Ring Deployment framework to launch product features.
- Applied the WSJF framework to manage the product backlog, ensuring development efforts aligned with business goals and stakeholder priorities.
- Effectively communicated product strategy and results to C-level executives, securing buy-in for critical initiatives.
- Employed Opportunity Solution Tree model to identify opportunities, refining product strategy accordingly.
Bhanu Avula
Last position:
Freelance Salesforce CRM and Marketing Cloud Expert at Arkplus
- Engage with stakeholders across departments to identify and document business needs, goals, and objectives.
- Conduct interviews, workshops, and surveys to gather comprehensive requirements for Salesforce solutions.
- Configure Salesforce products such as Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud, and Data Cloud to align with the company's requirements.
- Analyze existing business processes and identify opportunities for improvement and automation within the Salesforce platform.
- Build campaigns, automation and journeys, data management, API and integrations, scripting and customization, analytics and reporting, introduction of generative AI capabilities.
- Develop custom applications using Apex, Visualforce, and Lightning Components; create and customize Salesforce objects, workflows, validation rules, and triggers; implement custom user interfaces using Lightning Web Components (LWC).
- Develop training materials and conduct training sessions to ensure effective user adoption of Salesforce solutions.
- Provide ongoing support to end-users, addressing issues and ensuring they are proficient in using Salesforce tools.
- Create and execute test plans, including unit testing, integration testing, and user acceptance testing (UAT).
- Identify and resolve issues, ensuring that Salesforce solutions meet business requirements and quality standards.
- Design and implement customized reports and dashboards to provide actionable insights and support data-driven decision-making and product delivery.
Discover over 15,000 top freelancers
Statistics of experts using A/B Testing
Aggregated from the professional profiles of matched freelancers.
Experience
17 years (Germany: 14 years)
Position duration
2.6 years (Germany: 2.1 years)
Positions per freelancer
7 (Germany: 8)
Top business areas
Marketing, Business Intelligence, Product Development
Top industries
Information Technology, Retail, Professional Services
Certification focus areas
Product Development, Marketing, Information Technology
Bachelor's degree or higher
96% (Germany: 93%)
Master's degree or higher
85% (Germany: 62%)
Doctorate
8% (Germany: 5%)
Certifications per freelancer
2
Most common languages
English, German, Spanish
Speak two or more languages
100% (Germany: 99%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Munich using A/B Testing
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What it covers
A/B Testing compares two or more versions of a page, app screen, email, or feature to see which one performs better. It is also called split testing. Companies use it to reduce risk before shipping changes and to make decisions based on evidence, not opinion.
Common use cases
- Landing pages and checkout flows
- Product features, onboarding, and paywalls
- Email subject lines and campaign content
- Pricing, messaging, and call-to-action changes
Strong experts design tests so the result answers one clear question. They know when to test a single element and when a broader experiment is needed.
Tooling and setup
A/B Testing usually sits on top of an analytics stack. Common work includes event tracking, experiment flags, traffic allocation, and clean reporting in tools such as Optimizely, VWO, Adobe Target, or in-house feature flag systems.
What strong professionals do
They check sample quality, guard against broken tracking, and separate real lift from noise. They also understand product context, so they can spot when a result is technically valid but not worth rolling out.
When to bring in freelancers
Companies bring in freelance specialists when internal teams need extra hands for a launch, a redesign, or an experiment backlog. In Munich, this is common for digital products in e-commerce, media, mobility, SaaS, and finance, where small UX changes can affect conversion.
What to look for
- Clear test design and hypothesis writing
- Comfort with analytics, tagging, and QA
- Practical knowledge of split testing trade-offs
- Careful reading of results and next steps
Good experts explain limits as well as findings. They can work with product, marketing, and engineering teams, whether the setup is remote or on-site in Munich.
Frequently asked questions
Curious about A/B Testing? Here are the answers that come up again and again.
A/B Testing is used to compare two versions of a page, feature, or message and see which one drives the better outcome. Teams use it for conversion, engagement, retention, and other product decisions. It is most useful when the change is small enough to isolate and the success metric is already defined.
Yes, A/B Testing and split testing usually mean the same thing. Some teams use split testing more broadly, especially when they compare several variants or split traffic in a simple way. In day-to-day work, people often use the terms interchangeably.
A A/B Testing specialist often works with an experiment platform such as Optimizely, VWO, or Adobe Target. They also need analytics tools, event tracking, and sometimes feature flags or server-side experiment systems. The exact stack depends on whether the test runs in the browser, app, or backend.
A strong A/B Testing freelancer usually brings analytics, tagging, and experiment design skills. They should understand statistics well enough to avoid false confidence, and they should work comfortably with product, marketing, and engineering teams. Good communication matters as much as tooling.
A A/B Testing project can start small, but it still needs someone who knows how to write a testable hypothesis and avoid tracking errors. Simple UI tests may need only light support, while complex server-side experiments or multi-step funnels need deeper experience. The more business-critical the decision, the more senior the specialist should be.
Yes, A/B Testing work is often done remotely because most of the setup lives in tools, dashboards, and product tickets. For teams in Munich, that works well when the specialist can join planning sessions, review tracking, and align with local product and engineering teams. On-site can help at launch moments, but it is not required for most work.
A good A/B Testing expert can explain how they choose a hypothesis, define the primary metric, and protect against broken data. Ask for examples of tests they stopped early, ignored, or re-ran because the setup was weak. Strong specialists care about validity, not just about winning a test.
For A/B Testing in Munich, companies often start with high-impact surfaces such as checkout steps, signup flows, lead forms, and pricing pages. That makes sense in sectors like e-commerce, mobility, media, and SaaS, where small changes can affect the whole funnel. The best first tests are simple, measurable, and tied to a clear business goal.
The average hourly rate of freelancers in Munich, Germany who have used A/B Testing in their recent projects is 93 €, which corresponds to a daily rate of about 741 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used A/B Testing in their recent projects, 96% hold at least a Bachelor's degree, 85% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Munich, Germany who have used A/B Testing in their recent projects have 17 years of professional experience, with a single engagement typically lasting around 2.6 years.
The most common languages among freelancers in Munich, Germany who have used A/B Testing in their recent projects are English (100%), German (97%), and Spanish (24%).
The most common industries among freelancers in Munich, Germany who have used A/B Testing in their recent projects are Information Technology (86%), Retail (55%), and Professional Services (48%).
The most common business areas among freelancers in Munich, Germany who have used A/B Testing in their recent projects are Marketing (83%), Business Intelligence (72%), and Product Development (72%).
Main locations of FRATCH Experts, who have recently used A/B Testing
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Cologne 
Frankfurt 
Dusseldorf 
Essen Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
