A/B Testing Experts in Munich
for better digital experiences, matched with vetted and available freelancers in minutesHire experts who plan controlled experiments, improve conversion funnels and interpret product or marketing results across tools such as Optimizely, VWO and Google Analytics. FRATCH matches you quickly and precisely with vetted, available freelancers.
Meet FRATCH Experts in Munich, who have recently used A/B Testing
Christian B.
Last position:
Digital Product Manager | Product Ownership & AI-assisted Implementation at privadent GmbH
Re-engaged to own two product streams end to end, from concept and UX design through to AI-assisted implementation.
- Redesigned the offer and follow-up journey across 38 insurance plans, 16 providers, and four age segments, spanning web, WhatsApp, email, and SMS.
- Launched the rebuilt conversion flow in a live A/B test against the legacy version - evaluation still in progress.
Mirza K.
Last position:
Agentic Automation and a RAG system
- This project involved extraction of intelligence data to support report writing for a company that provides geopolitical, global, commercial intelligence. The data have been gathered from a number of resources (interview transcripts, online data, internal documents), and then a knowledge base has been build from it. This was the basis of a complex RAG system, that was evaluated against a golden dataset. Agents have been used to find out the contradicting intelligence, the statements supporting each other, and to store back the generated knowledge.
Used: Python, RAG, LangGraph, LangChain, deepeval, MCP
Lukas N.
Last position:
Senior Product Designer (Process & Workflows) at Streckenheld
- Designed role-based delivery assignment workflows, switchable between own fleet and partner carriers, with traceable status chains from „pending“ to „in delivery.“
- Designed AI-assisted route optimization, where dispatchers review drive-time-optimized route suggestions as drafts and apply them in one click.
- Designed a central planning interface for delivery and route management, bringing table view, map view, and route composition into a single workflow.
- Built interactive prototypes to align new product features early with stakeholders and engineering.
Key methods: AI-assisted Product Design, Workflow Design, Role-Based Workflows, Dashboard Design, Interaction Design, Prototyping, Logistics/Operations UX, Stakeholder Collaboration
Philipp G.
Last position:
Data Scientist & ML Engineer at Data-Science Factory GmbH
- Building, implementing and selling automated Data Science solutions such as Scorecard Factory and Forecast Factory
- Implementation of automated end-to-end cloud processes
- Development of LLM and NLP models
- Creation of interactive reports
- Support for national and international large corporations as well as medium-sized companies in implementing ML projects
Markus S.
Last position:
Co-Founder & Managing Director at dialogue gmbh
- Strategic and operational overall responsibility for a specialized agency for UX Writing & Content Strategy
- Product development, client acquisition, and the setup and strategic further development of UX writing systems for clients in the IT and finance sectors
Maciej K.
Last position:
Founder & Senior Product Designer at MACIEJ DESIGN
Independent product design practice supporting startups and growing companies with enterprise SaaS, workflow architecture, product strategy, and AI-enabled product development.
- Deliver end-to-end product design for digital products, websites, and SaaS platforms, combining product thinking, UX, visual design, and implementation.
- Apply AI throughout the product lifecycle—from research, synthesis, information architecture, and prototyping to development, SEO, and content strategy.
- Design and build production-ready digital products using AI-assisted workflows, enabling significantly faster iteration and delivery.
- Advise founders and businesses on product positioning, UX strategy, and digital transformation.
Muhammad A.
Last position:
Technical Product Owner (Engineering Consultant) at Pixida GmbH
- Owned requirements management for a connected mobile app integrating live vehicle hardware and embedded systems, from analysis through implementation (Requirements Management). App has grown to 500,000+ Google Play downloads and 5,800+ App Store ratings (4.4/5), ranking #170 in Germany's Navigation category.
- Steered digitalization and process optimization projects, coordinating between specialist departments, development teams, and external partners.
- Formulated requirements as user stories and acceptance criteria, accompanying implementation through testing and release.
- Applied genuine, practical AI Fluency to identify automation opportunities and accelerate delivery work. Applied SAFe and PRINCE2 methodologies; earned SAFe® 6 POPM and PRINCE2® Foundation certifications while in this role. Certified in Anthropic's AI Fluency framework.
Christian M.
Last position:
Senior/Lead Product & Service Designer at Freelance
- Delivered end-to-end product & service design (discovery to delivery) — combining Product discovery, UX/UI Design and Prototyping within an agile delivery framework.
- Applied AI-assisted workflows across research and prototyping to accelerate discovery and validation cycles.
Boryana C.
Last position:
Founder & UX Strategist at CasaCaprichos.com
- Designed and launched a curated e-commerce platform promoting sustainable Spanish craftsmanship
- Conducted in-depth user research and usability testing, improving engagement metrics and retention rates
- Implemented CRO strategies that increased conversion rates and reduced cart abandonment
- Led brand strategy and positioning, creating a compelling visual identity and user journey aligned with eco-conscious values
- Drove organic traffic growth by 25% through a mix of SEO content, UX enhancements, and social media integration.
Goktug B.
Last position:
IT Strategy & Innovation Working Student at Siemens
- Support end-to-end innovation lifecycle, from technology scouting and use case development to incubation and implementation of digital, automation, and AI solutions.
- Designed and implemented process automation solutions using Power Automate, Mendix, and Power Apps to digitalize internal workflows and reduce manual effort.
- Prototyped AI-based agents to automate internal processes and explore efficiency gains in IT operations.
- Developed Power BI dashboards to provide leadership with clear visibility into strategic KPIs and operational performance.
Stefanie D.
Last position:
Independent Real Estate Consultant at Garant Immobilien
Consulting and sales of residential and commercial properties.
Creation of well-founded market and location analyses as well as valuation and pricing strategies.
Development of digital marketing measures for property marketing (virtual tours, social media ads, email campaigns).
Customer support and retention through personalized communication and automated follow-up workflows.
Thies S.
Last position:
Spatial UX Lead at govar
- Concept, interaction and UX for XR experiences for the automotive industry
- Optimizing XR experiences
- Building experiences with AI
Elisa H.
Last position:
Senior Digital Analyst at Self-employed
- Working as a freelancer with a focus on website analysis, conversion rate optimization, and mouse-tracking tools
- Tools: Asana, Clarity, Jira, Contentsquare, Google Analytics, Hotjar, Shopify, VWO
MarÃa B.
Last position:
Senior Digital Account Manager at Mediaplus Performance
- Specialized agency within the Serviceplan Group, focusing on digital performance marketing and search engine marketing (SEM).
- Management and continuous optimization of SEA projects for Hornbach, Carglass, Gabor, and Infineon as an external consultant.
- Provided strategic consulting to agency clients on their SEA campaigns, identifying weaknesses and recommending improvement measures, significantly contributing to client success and retention.
- Increased Hornbach’s account efficiency by 25% through refined audience segmentation and the development of highly targeted ad campaigns. Additionally, implemented AI-driven campaign formats, further boosting conversion rates.
- Improved Carglass’ ROI by 30% by optimizing keywords and ad copy, as well as adjusting bidding strategies.
- Enhanced Gabor’s CTR by 20% by redefining target audiences, developing new landing pages, and driving international expansion.
- Reduced Infineon’s campaign costs by 15% by identifying and eliminating inefficient keywords and implementing new bidding strategies.
Srijan M.
Last position:
Senior Product Manager – Revenue Management at SIXT SE
- Built and scaled a data-science price engine across 8 EU markets, lifting fleet margin by ~2% on a €1.5B+ base
- Launched a generative-AI insights platform in 29 countries, cutting manual analysis by ~40% and driving weekly actions
- Led a hybrid team and aligned 100+ stakeholders to refine pricing logic and accelerate rollout across regions
- Set up KPI governance with WBR/MBR rhythms, reducing decision latency by ~30% across European pricing teams
Discover over 15,000 top freelancers
Statistics of experts using A/B Testing
Aggregated from the professional profiles of matched freelancers.
Experience
16 years (Germany: 14 years)
Position duration
2.7 years (Germany: 2.2 years)
Positions per freelancer
8 (Germany: 9)
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Product Development, Information Technology, Marketing
Bachelor's degree or higher
97% (Germany: 93%)
Master's degree or higher
86% (Germany: 61%)
Doctorate
7% (Germany: 4%)
Certifications per freelancer
2
Most common languages
English, German, Spanish
Speak two or more languages
100% (Germany: 98%)
Based on our profile pool as of 9 Oct 2026.
Daily rate distribution
The chart shows how the daily rates of experts in this technology in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows the share of experts charging within that range.
Average rates of experts in Munich using A/B Testing
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 9 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
A/B Testing experts industry focus
See which industries our matched freelancers work in most often — every figure is calculated live from the freelancers on FRATCH.
- Information Technology (87%)
- Professional Services (52%)
- Retail (52%)
- Automotive (48%)
- Banking and Finance (35%)
- Media and Entertainment (35%)
- Education (32%)
- Manufacturing (26%)
Please note that freelancers can work across multiple industries, so percentages overlap.
About the technology
What It Does
A/B testing, also called split testing, compares controlled variations of a digital experience with a defined audience. Companies use it to test landing pages, product flows, messages, pricing presentation and user interfaces before making wider changes. Reliable experiments connect a clear hypothesis to a measurable business or user outcome.
Where It Fits
- Landing pages, signup and checkout flows
- Product onboarding and feature adoption
- Email, advertising and campaign variants
- Content, navigation and interface decisions
- Personalisation and conversion funnel improvements
A/B testing can support both marketing optimisation and product development. It is useful wherever teams need evidence about which experience performs better, rather than relying only on opinions or short-term feedback.
Tools And Skills
Professionals work with experimentation platforms such as Optimizely, VWO, Adobe Target and Google Optimize alternatives, alongside analytics and product tools. Their wider skills may include Google Analytics, event tracking, tag management, SQL, JavaScript, consent-aware measurement and data visualisation. They also understand sample quality, statistical significance, test duration and common sources of bias.
When To Hire
- A redesign needs evidence before full rollout
- Conversion rates or funnel drop-offs need investigation
- Product teams disagree about a customer-facing change
- Internal teams lack experiment design or analysis skills
Freelance expertise is valuable when a company needs a neutral testing plan, temporary capacity or specialist support during a major launch. In Munich, experts may work remotely with distributed teams or combine remote delivery with workshops on site, depending on the project.
What They Deliver
A strong professional turns a business question into a testable hypothesis and defines the primary metric, audience, variation and decision rule. Typical deliverables include an experiment roadmap, tracking specification, implementation guidance, quality checks, result analysis and a recommendation for rollout. They document assumptions so results remain useful after the test ends.
Quality Signals
Look for professionals who can explain why a test is appropriate, what could invalidate it and how the result will affect a decision. Good specialists distinguish correlation from causation, avoid changing the rules mid-test and check segmentation, tracking and technical performance. Experience with German or international audiences, clear English communication and collaboration with design, product, marketing and data teams can matter for Munich-based work.
Frequently asked questions
Curious about A/B Testing? Here are the answers that come up again and again.
A/B testing is used to compare two or more versions of a webpage, product flow, message or interface with a defined audience. Companies use the results to guide decisions about conversion, engagement, retention or usability.
A/B testing usually isolates a clear variation or experience and compares it with a control. Multivariate testing changes several elements at once and analyses their combinations, which can require more traffic and a stronger experimental design.
A strong A/B testing specialist may work with Optimizely, VWO, Adobe Target or another experimentation system. They should also understand analytics, event tracking, tag management and data analysis so that implementation and interpretation are connected.
Professionals working with A/B testing often bring skills in conversion rate optimisation, UX research, product analytics, JavaScript and SQL. Knowledge of experimentation statistics, consent-aware tracking and communication with product or marketing teams is equally important.
The right level of A/B testing experience depends on the risk, traffic, number of stakeholders and complexity of the implementation. A focused landing-page test may need a different profile from a programme covering product releases, personalisation and several markets.
A/B testing is well suited to remote collaboration because hypotheses, tracking plans, implementations and results can be reviewed digitally. A professional in Munich can work in English or German, with on-site workshops added when local stakeholder alignment benefits from them.
Ask how the A/B testing professional defines success, protects the control group, checks tracking and handles inconclusive results. Strong specialists explain limitations clearly and show how findings led to a practical product or marketing decision.
A company should reconsider A/B testing when the hypothesis is unclear, the audience cannot be assigned reliably or the outcome cannot be measured. It may be better to use qualitative research, usability sessions or staged rollout when an experiment would produce weak or misleading evidence.
The average hourly rate of freelancers in Munich, Germany who have used A/B Testing in their recent projects is 93 €, which corresponds to a daily rate of about 747 € based on an 8-hour working day.
Of the freelancers in Munich, Germany who have used A/B Testing in their recent projects, 97% hold at least a Bachelor's degree, 86% hold at least a Master's degree, and 7% hold a doctorate.
On average, freelancers in Munich, Germany who have used A/B Testing in their recent projects have 16 years of professional experience, with a single engagement typically lasting around 2.7 years.
The most common languages among freelancers in Munich, Germany who have used A/B Testing in their recent projects are English (100%), German (97%), and Spanish (26%).
The most common industries among freelancers in Munich, Germany who have used A/B Testing in their recent projects are Information Technology (87%), Professional Services (52%), and Retail (52%).
The most common business areas among freelancers in Munich, Germany who have used A/B Testing in their recent projects are Marketing (81%), Product Development (74%), and Information Technology (65%).
Main locations of FRATCH Experts, who have recently used A/B Testing
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Cologne 
Frankfurt 
Dusseldorf 
Essen Request a free demo
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Philipp Thomaschewski
FRATCH CEO
