A/B Testing Experts in Hamburg

• Orchestrate cross-functional delivery across organisational units in the Connectivity domain, aligning teams around integrated end-to-end, customer-testable value rather than isolated component delivery.
• Drive a shift from local component optimisation towards shared outcomes and a common delivery goal, increasing focus and enabling significantly faster integrated delivery.
• Coordinate across 15 cross-functional organisations in a highly complex OEM environment; bring Product, Engineering, Programme Management and specialist functions together to resolve dependencies and improve decision-making.
• Coach Product Managers, Product Owners and stakeholders on product responsibility, prioritisation, outcome orientation and aligned backlogs.
• Use Claude through an AWS Bedrock integration to analyse Jira and Confluence content, identify patterns, dependencies and quality gaps, and support structured product and delivery decisions.
• Establish AI-native requirements excellence with LLM-supported quality gates for epics, features, stories, acceptance criteria, roadmaps and task breakdowns; scale adoption through templates and prompt playbooks.

• Sole UX designer on a full product redesign and the foundations of a design system for Widget Designer, a B2B professional desktop tool for real-time media control used in live events and installations, working with a product manager and two engineers.
• Grounded the redesign in user feedback, a product audit, and competitor analysis, which surfaced where the tool's depth had outgrown its usability, leaving expert operators to manage complexity in live moments where errors are immediate and irreversible.
• Restructured the workspace, navigation, and panels around the operator's real workflow, so they keep the full depth of control while gaining the clarity to act with confidence under live pressure.
• Extracted a design system from the redesign: semantic color roles, component states, spacing rules, and reusable dialog and form patterns, with foundational accessibility built into color contrast and state feedback, validated through prototypes against the legacy codebase and giving design and engineering a shared foundation to build from consistently and at speed.

Freelance work for a large German family office

Built and further developed a modular B2B SaaS platform for professional wealth management and family offices, alongside freelance delivery of production-ready AI, data management, and automation solutions for the wealth management sector.

• Developed an AI governance framework for regulated finance and asset management workflows, aligned with DORA, BaFin-related governance expectations, and data protection requirements, including role definitions, access levels, and decision rules.
• Designed an agentic system with a locally operated open-source language model, including Qwen2.5 via Ollama, for secure querying of an asset database through text-to-SQL-to-text workflows.
• Built AI-supported analysis and reporting capabilities that generate structured answers, tables, and charts from asset data, with domain validation through resolver logic and RAG elements.
• Developed production-grade data import workflows for financial service provider data from CSV, PDF, and API sources, including validation, plausibility checks, and reconciliation with existing asset data.
• Solved the asset matching problem without a cross-system primary key through multi-stage validation rules and human-in-the-loop approvals.

Results:

• Secured EUR 250,000 in SaaS revenue in 2024, exceeding the forecast by 20%.
• Acquired family office clients with EUR 1.6bn in assets under management.
• Reduced manual effort for the largest client by approx. 3 days per month through automated data import and reconciliation processes.
• Reduced operational error risk through structured data validation, multi-stage asset matching, and human-in-the-loop approvals.

• Successfully completed a 3.5 month data science course, earning the ‘Certified Data Scientist’ title from XDi, Germany (AZAV certified).
• Covered supervised and unsupervised machine learning algorithms.
• Covered natural language processing using Python.

• Strategic support for the CRM team in Kiel for Jaguar Land Rover.
• Development and implementation of industry-specific CRM strategies for marketing automation for Jim Beam.
• Development and implementation of target group-specific anti-churn and retention strategies for Landesbank Berlin.
• Selection and onboarding of service providers and agencies for Melitta.
• Consulting on the development of strategic processes and on the selection and implementation of a marketing automation software for Miles & More.
• Development and establishment of segmentation approaches based on use cases and customer value for NIVEA.

• Planning, steering, and monitoring the Corporate Responsibility Tech Enablement project for IT
• Concept and implementation of the EUDR (EU Deforestation Regulation)
• Concept and implementation of the Eco-Design Regulation
• Continued support of projects within the Corporate Responsibility strategy
• Definition and review of guidelines (e.g. governance, success metrics) and, if needed, analysis of issues and their solutions
• Overall project management, marketing, communication, and quality assurance for the projects
• Creation of the project plan including timeline/roadmap, budget, and resources
• Ensuring compliance with budget and deadlines
• Defining guidelines for project control, methods, and priorities
• Planning and tracking resources and effort, also together with other IT teams
• Evaluation of projects and preparation of results (reporting to management)
• Identification and reduction of risks
• Regular communication with stakeholders
• Steering internal and external stakeholders and service providers (Jira, Confluence, backlog management, task tracking, SharePoint, MS 365 platform etc.)
• Development of standards and process automation

Label: Azure Cloud, Jira, Confluence, Power BI, SAP BW, AWS, Miro, Bee360, Draw.io, SharePoint, MS 365 platform, Trello etc.

• I develop tailored online marketing strategies for my clients that reach the target audience and fit the budget
• My marketing expertise covers Google Ads, Meta Ads, Pinterest Ads
• Strategic and operational marketing support, strategy development and implementation
• Set up, optimization and supervision of online marketing campaigns including target groups, budget recommendations, forecasts, keyword research and general planning of campaigns
• Generation of reports including interpretations and action recommendations for the media part

• Strategic marketing and IT consulting with a focus on CRM
• Consulting for companies after buyout and restructuring of the business (eCommerce, marketing, IT, product management) in retail, automotive, DIY, building materials, TIMES, and tourism
• Strategy development for marketing, sales, and digital strategy, among other things
• Running IT tenders and implementation (ERP, CRM, POS, eCom, PIM, CMS, DAM)
• Implementation and data integration of CRM in marketing including loyalty program and campaigns
• Support for pitches for IT systems, implementation service providers, and agencies
• Development of omni-channel sales campaigns (online and offline) including customer journey and definition of insights and channels
• International scaling of business models
• Processes, organization, setup, and optimization of agile structures
• Development of SEO/SEA/content and CRM processes and structures
• Building marketing structures and strategies

• Prequalified 200 demands within five weeks on the multi-cloud-commerce platform bechtle-clouds.com with three external consultants
• Served a dual role as project manager and requirements engineer for various enhancements
• Domain topics: reimplementation of Entra ID Sync, improvement of support processes, optimizations in the product catalog
• Demand and project management in ServiceNow
• Refinement of epics and stories with internal teams and external service providers
• Management of the external international service provider

• Further development of the Android app "StarMoney"
• Major XML to Compose redesigns
• Introduction of new technologies and architecture
• Implementation of instant bank transfer
• Development following the agile Scrum process

• Built and optimized Shopify storefronts end-to-end: setup, UX flow, analytics, and Go-To-Market Strategy (GTM) conversion tracking.
• Implemented Klaviyo for segmentation and lifecycle automations (welcome, abandoned-cart, post-purchase, win-back).
• Planned and executed full-funnel acquisition and retention programs across Meta, Google, TikTok, and email channels.
• optimized campaign performance and ROAS through A/B testing, refined audience targeting, and ongoing conversion-rate improvements.
• Supported brand-building efforts through content planning, campaign calendars, and on-site optimization.
• Key project: Lucky Bambino Studios, a creative streetwear concept where I led digital strategy, e-commerce setup, and performance marketing.

• Planning and execution of the automated customer journey for newsletter mailings, including improving the conversion rate.
• Developing and implementing targeted and seasonal email campaigns.
• Analyzing campaign data to optimize customer outreach.
• Increasing open rates through targeted segmentation strategies.
• Coordinating the creative team to design engaging content.
• Creating monthly performance reports to measure success.

Travelbook & MyHomeBook

• › Short-form video formats for Travelbook & MyHomeBook.
• › Editorial preparation of travel and home topics.

• Project leadership for the relaunch of the B2B online shop based on SAP Commerce (formerly Shopware 5)
• Coordination of internal and external resources
• Stakeholder management and requirements management
• Support in the functional concept design of features
• Creation of project reports and running SteerCo meetings
• Leading and moderating regular meetings and alignments
• Consulting on the company's e-commerce strategy
• Sparring partner for the Head of E-Commerce