A/B Testing Experts in Frankfurt
in minutes from over 15,000 CVs with vetted, available professionalsHire experts who design clean experiments, set up test tracking, and turn results into decisions for landing pages, funnels, and product features. They work across Optimizely, VWO, Adobe Target, and custom stacks, with fast, precise matching to vetted, available freelancers.
Meet FRATCH Experts in Frankfurt, who have recently used A/B Testing
Torsten Feix
Last position:
Data Analyst, Requirements Manager at Isabellenhütte Heusler GmbH
Analysis of the existing reporting platform including processes and governance topics with stakeholders from sales and marketing.
Detailed analysis and evaluation of client-defined requirements for existing reporting and new dashboards.
Supporting stakeholders in managing sales processes and early detection of KPI trends.
Use of Microsoft Power BI as central analysis and reporting platform.
Developing a proposal for the necessary evolution of processes and the Power BI platform.
Gathering current business processes and defining company-wide KPIs in coordination with stakeholders.
Analysis and inventory of the client's Power BI platform.
Analysis of processes and data governance.
Recording and documenting current business processes.
Developing recommendations for process and reporting platform improvements.
Designing and implementing dashboards in Power BI.
Defining company-wide KPIs and aligning them with stakeholders.
Microsoft Power BI.
Data analytics.
KPI definition and reporting.
Dashboard design and data visualization.
Stakeholder management and requirements management.
Markus Kümpel
Last position:
Online Marketing Expert at S2 Software GmbH & Co. KG
- Lead generation for S2 Software in 10 European countries
- Google Ads (& Bing) and funnel optimization (A/B testing, copywriting, etc.)
- Increased leads by 250% between October and April (the company has been on the market for 10+ years)
- Responsible for the performance of 8 lead-gen websites and 2 online shops
Thomas Kastell
Last position:
Project Manager at OGL Food Trade
Part of a company-wide SAP S/4Hana cloud migration program including 6 implementation teams migrating the whole business process landscape from on premise into the cloud. Managing of two project teams on data migration and creation of business cockpits for pricing and logistics. Conducting two workshops to define the data migration approach and the Kanban working mode. Setting up release and deployment plans. Conducting stakeholder management and management reporting. Setting up the full project structure in Jira and sharepoint.
Key Contributions:
- Conducting two scoping workshops on the data migration approach for business partner and materials incl the full project plan definition and the pricing and logistics cockpits
- Coaching of one development and one data migration team consisting of 5 developers, SAP consultants and several business key user by adapting Scrum and Kanban frameworks
- Managing three external services provider consisting of different SAP consultants and developer incl budget and ressource allocation management
Anthony Mugwang'a
Last position:
CodeValdCortex - Enterprise Multi-Agent AI Orchestration Platform at Personal Project
- Enterprise-grade multi-agent AI orchestration platform built with Go and Kubernetes for scalable, secure agent coordination in cloud-native environments.
- Multi-agent orchestration with intelligent workload distribution and dynamic scaling.
- Cloud-native architecture with Kubernetes deployment and horizontal auto-scaling.
- Real-time coordination with sub-100ms agent communication using Go channels.
- Enterprise security with zero-trust architecture, RBAC, and comprehensive audit trails.
- Visual workflow engine with monitoring, observability, and API gateway integration.
- Technologies: Go, Kubernetes, ArangoDB, gRPC, Prometheus, Grafana.
Judith Beyrle
Last position:
BI & Analytics Consulting
- Analysis of web and campaign performance to derive actionable insights for marketing and growth optimization
- Implementation and maintenance of tag management solutions to ensure reliable and consistent data collection
- Continuous development and optimization of reporting structures with a focus on scalability and data quality
- Conducting regular deep-dive analyses and leading monthly stakeholder sessions to present findings and align on optimization measures
- Designing and managing end-to-end data flows from data collection to visualization
- Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery
Eric Bouendeu
Last position:
Quality Assurance Lead (QSV) at Federal Employment Agency
Supported the International Web Presence project of the Federal Employment Agency (IntWeb) in quality management, taking on responsibility for the quality of processes and project deliverables while adhering to BA standards. The project's main goals are to give professionals abroad a quick overview of their chances to move to Germany and to enable them to take the necessary steps in a consistently digital way.
Set the fundamental guidelines using the QA handbook
Summarized test results in QA reports for PLA
Analyzed project outcomes for improvement opportunities
Quality management of requirements analysis (especially processes, methods and tools)
Ensured compliance with SERA guidelines
Created a cross-project test concept
Agreed on sprint completion reports
Conducted formal reviews of deliverables according to guidelines and/or project plan
Acted as contact person for internal audit and external audits by auditors or the Federal Audit Office (BRH)
Technologies: JIRA, Confluence, MS Office, GitLab, Kubernetes
Polina Schulz
Last position:
Data Migration Lead – Process Automation, Data Engineering & Reporting at Large Public-Sector Bank
Configured and automated data extracts from Oracle databases, achieving 100% data accuracy in a critical migration project, significantly reducing manual errors and accelerating the migration timeline.
Designed and implemented interfaces with Order Management Systems (OMS), enabling seamless and automated data exchange and improving operational efficiency through faster, error-free order processing across business units.
Developed and deployed data extraction workflows to support regulatory compliance and customer reporting, ensuring timely delivery of key reports, reducing manual effort, and increasing customer satisfaction.
Melissa
Last position:
SEO Freelancer at SEOLINGUA
- current projects: praxis-breitenberger.de, schmerzfrei-viernheim.de, nutcracker.de
Eyüp Zengin
Last position:
IT Project Manager for Real Estate IT at BNP Paribas Real Estate
- Responsibility for the specialist department
- Effective stakeholder management
- Management and prioritization of the backlog
- Resource and capacity planning
- Risk management
- Cost calculation and budget control
- Compliance with security guidelines and data protection regulations in a high-security environment (Bank regulations)
- Creation and monitoring of project timelines
- Planning and execution of workshops as well as the creation of user manuals
- Development and coordination of architecture maps with service providers and internal IT
- Creation and tracking of milestone plans
- Recording, analysis, and documentation of defects, including retesting until final approval for launch
- Coordination and execution of penetration tests
- Organization and management of User Acceptance Tests (UAT)
- Definition of Go / No-Go criteria for the launch
- Collaboration and organization of multinational teams
Jin-Ho Yun
Last position:
Server Migration Consultant at Unknown Client
- Linux server migrations: planning and execution of the migration with SLES Linux deployment of VMs in VMware 8.0
- Guiding colleagues on configuring Linux VMs with vSphere Auto Deploy
- Application operations: ensuring smooth operation of applications on migrated servers
- Operations manuals: revising existing manuals, updating and creating new ones as needed
- Reviewing service offers: adjusting and optimizing service offerings of external providers
- Logistics software, Red Hat Linux, Ansible, Confluence / Jira
Naum Kaganovich
Last position:
Project Lead, Strategic Projects at GIGA FIBER GmbH
- Led 5+ CEO-facing workstreams across GTM, partnerships, fundraising, Uzbekistan expansion, marketing delivery, and backbone planning; turned priorities into action plans (owners, timelines, reporting).
- Ran weekly exec reporting: status, risks, decisions needed, and next steps across workstreams.
- Led cross-functional teams of 4-8 (design, marketing, project contributors) to deliver investor- and partner-ready materials on accelerated timelines.
- Helped secure a government-level MoU in Uzbekistan through stakeholder relationship building and negotiating a mutually beneficial project plan.
- Supported fundraising towards a €10M+ target: maintained model assumptions, prepared pitch/diligence materials, and supported investor Q&A (10 qualified investor meetings).
- Represented company in high-stakes external meetings with government officials, institutional partners, and strategic stakeholders.
- Managed external vendors (design/marketing) with €75k+ spend; tracked deadlines, flagged risks early, and fixed issues to keep delivery on track.
Alessandro Dönicke
Last position:
Product Owner, Scrum Master & UX Design at YouniQode GmbH
- Responsible for the strategic and operational management of digital agency projects with a focus on user-centered product development, agile team leadership, and continuous value delivery
- Introduced and scaled agile processes (Scrum & Kanban) across multiple client projects
- Developed user-centered B2B and B2C applications in close collaboration with stakeholders
- Successfully delivered MVPs with iterative enhancements based on validated user insights
- Technologies and methods: Scrum, Kanban, Jira, Confluence, Figma, UX Research, User Testing, Design Thinking, Agile Coaching, Backlog Management, Epic Breakdown, User Story Mapping, Prototyping, Roadmap Planning, Stakeholder Workshops, HTML/CSS, WordPress, Accessibility (WCAG), GDPR, OKRs, Product Discovery, Sprint Planning, Retrospectives, UX KPIs
Magdalena Okorie
Last position:
UX Designer at tribeworks by Hays
- Created a modern landing page communicating the USPs and value proposition to potential clients and talents
- Analyzed tracking data and generated ideas to optimize the conversion rate
- Integrated AI into the project builder to simplify project creation for clients
- Designed a complex booking process considering various steps and states for freelancers, clients, and the operations team
Matthias Witzleb
Last position:
Founder at MAWI Motion
- Execute video projects on a freelance basis
- Plan, shoot and edit videos for all types of distribution channels including national television, social media, editorial and corporate content, etc. for small and big clients
Ahsan Javed
Last position:
Data Analytics Developer at Level Next Productions
- Built Power BI dashboards and enabled data-driven strategies across digital platforms
Discover over 15,000 top freelancers
Statistics of experts using A/B Testing
Aggregated from the professional profiles of matched freelancers.
Experience
15 years (Germany: 14 years)
Position duration
1.9 years (Germany: 2.1 years)
Positions per freelancer
12 (Germany: 8)
Top business areas
Marketing, Product Development, Information Technology
Top industries
Information Technology, Professional Services, Retail
Certification focus areas
Product Development, Project Management, Business Intelligence
Bachelor's degree or higher
92% (Germany: 93%)
Master's degree or higher
62%
Doctorate
8% (Germany: 5%)
Certifications per freelancer
2
Most common languages
German, English, Spanish
Speak two or more languages
94% (Germany: 99%)
Based on our profile pool as of 30 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this technology in Frankfurt are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates of experts in Frankfurt using A/B Testing
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the technology
What A/B testing does
A/B testing compares two or more versions of a page, flow, or feature to see which one performs better against a clear goal. It is used to improve conversion, sign-up completion, checkout steps, email performance, and product engagement without guessing.
Common tools
A/B testing work often runs through tools like Optimizely, VWO, Adobe Target, and feature-flag systems paired with analytics.
- Test setup and experiment design
- Event tracking and goal definition
- Variant rollout and traffic allocation
- Result analysis and decision support
Where it fits
Companies bring in A/B testing specialists when traffic is high enough to measure change, but decisions are still being made by opinion. In Frankfurt, that often includes fintech, e-commerce, SaaS, media, and regulated services that need careful testing across German and English user journeys.
What strong experts do
Strong professionals do more than swap button colors. They define hypotheses, control bias, watch sample quality, and check whether a win is real or just noise. They also know when A/B testing is the wrong method and when multivariate testing or broader UX research fits better.
Skills that matter
A/B testing work needs sharp thinking across analytics, tagging, UX, and product goals. Useful adjacent skills include:
- Analytics tools and event schemas
- Tag management and QA
- CRO and funnel analysis
- SQL or data access for deeper checks
- Front-end awareness for safe implementation
When to hire freelance help
Freelance expertise helps when a team needs a test plan for a launch, help fixing a broken experiment setup, or support reading mixed results. It also helps when internal teams lack time to build a reliable testing process or need an outside specialist for an important decision.
Frequently asked questions
The facts hiring teams ask for most often when it comes to A/B Testing.
A/B testing is used to compare two versions of a message, page, or flow and see which one better supports a chosen goal. Teams use it to improve conversions, reduce drop-off, and validate product changes before rolling them out. It is most useful when you already have enough traffic and a clear success metric.
A/B testing is often used as a broad term, but split testing usually means comparing two variants, while multivariate testing compares several elements at once. The method you choose depends on traffic, complexity, and how many changes you want to isolate. A strong specialist will explain which test design is actually workable.
A/B testing work often happens in tools such as Optimizely, VWO, and Adobe Target, plus analytics and tag management tools. Some teams also use feature flags or custom test setups inside their own product stack. The right choice depends on how your site or product is built and how much control you need.
A strong A/B testing freelancer usually understands analytics, event tracking, UX, and basic front-end implementation. They should be able to define a hypothesis, check data quality, and work with product or marketing teams without creating tracking gaps. SQL and experiment QA are also very useful.
A/B testing needs a clear goal, a measurable primary metric, and agreement on what counts as a valid result. Without that, even a well-run test can lead to weak decisions. Good specialists will help tighten the scope before launching any variant.
Yes, A/B testing work is often handled remotely because most tasks live in analytics tools, testing platforms, and product dashboards. For teams in Frankfurt, remote collaboration works well if stakeholders can align on goals, tracking, and decision timing. On-site sessions can still help at the start of a new testing program.
A strong A/B testing expert asks about traffic quality, sample consistency, and business impact before talking about creative ideas. They should explain the test design in plain language and point out risks such as bad tracking, overlapping experiments, or false wins. Look for evidence of clear decisions, not just tests run.
They usually want to know whether A/B testing fits their traffic level, product setup, and decision process. Good candidates should be able to answer how they handle setup, analysis, and handoff to the team. If they also know German and English collaboration patterns, that is especially useful for Frankfurt-based work.
The average hourly rate of freelancers in Frankfurt, Germany who have used A/B Testing in their recent projects is 92 €, which corresponds to a daily rate of about 737 € based on an 8-hour working day.
Of the freelancers in Frankfurt, Germany who have used A/B Testing in their recent projects, 92% hold at least a Bachelor's degree, 62% hold at least a Master's degree, and 8% hold a doctorate.
On average, freelancers in Frankfurt, Germany who have used A/B Testing in their recent projects have 15 years of professional experience, with a single engagement typically lasting around 1.9 years.
The most common languages among freelancers in Frankfurt, Germany who have used A/B Testing in their recent projects are German (100%), English (94%), and Spanish (29%).
The most common industries among freelancers in Frankfurt, Germany who have used A/B Testing in their recent projects are Information Technology (71%), Professional Services (59%), and Retail (59%).
The most common business areas among freelancers in Frankfurt, Germany who have used A/B Testing in their recent projects are Marketing (76%), Product Development (76%), and Information Technology (71%).
Main locations of FRATCH Experts, who have recently used A/B Testing
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin 
Hamburg 
Munich 
Cologne 
Dusseldorf 
Essen Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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Philipp Thomaschewski
FRATCH CEO
