Goktug Bozdogan-IT Strategy & Innovation Working Student
Check rate
Experience
IT Strategy & Innovation Working Student
Siemens
- Support end-to-end innovation lifecycle, from technology scouting and use case development to incubation and implementation of digital, automation, and AI solutions.
- Designed and implemented process automation solutions using Power Automate, Mendix, and Power Apps to digitalize internal workflows and reduce manual effort.
- Prototyped AI-based agents to automate internal processes and explore efficiency gains in IT operations.
- Developed Power BI dashboards to provide leadership with clear visibility into strategic KPIs and operational performance.
Segment Marketing Supervisor
QNB Private Banking
- Led campaign planning and performance analysis for the Private Banking segment, evaluating customer engagement and campaign results.
- Improved customer targeting through segmentation strategy and behavioral analysis.
- Managed partnerships across banking and lifestyle ecosystems to enhance the customer value proposition.
- Monitored campaign budgets and performance metrics to enable data-driven decision-making.
- Collaborated cross-functionally with digital teams to execute multi-channel marketing initiatives across mobile, web, and CRM channels.
Segment Marketing Assistant Supervisor
QNB Private Banking
- Optimized campaign targeting strategies by analyzing conversion rates, engagement, and customer response metrics.
- Executed A/B testing initiatives to improve campaign performance and messaging effectiveness.
- Contributed to the optimization of customer journeys across digital and offline touchpoints.
Investment Strategy Analyst
Yapi Kredi Private Banking
- Conducted performance analysis and benchmarking of investment products to assess competitiveness and inform strategic positioning.
- Developed customer profiling frameworks to match client risk and behavioral attributes to suitable investment products.
- Designed tailored sales strategies by aligning product recommendations to specific customer segments, converting insights into sales opportunities.
- Orchestrated cross-functional alignment across sales, investment banking, and product teams to ensure consistent strategy execution.
Investment Advisory Intern
PwC
- Transformed and structured large-scale financial datasets using Alteryx to support incentive evaluation processes.
- Provided direct investment advisory to corporate clients, analyzing investment plans to evaluate feasibility.
- Performed ROI analysis and recommended optimal incentive structures aligned with clients' business objectives.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Banking and Finance, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Information Technology, Product Development, Marketing, Finance, and Investments and M&A.
Summary
Data-driven strategy and digital transformation professional with experience across financial services and consulting. Strong track record in process automation, marketing analytics, and strategic reporting. Passionate about leveraging data and emerging technologies to drive efficiency and business impact.
Skills
- Microsoft Power Apps
- Mendix
- Microsoft Office
- Microsoft Powerbi
- Process Mining
- Sql
- Python
Languages
Education
Technical University of Munich
Master of Science · Management and Technology · Munich, Germany
Istanbul Technical University
Bachelor of Science · Management Engineering · İstanbul, Turkey
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Goktug is based in Munich, Germany.
Goktug speaks the following languages: Turkish (Native), English (Advanced), German (Intermediate).
Goktug has at least 5 years of experience. During this time, Goktug has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 1 year and 1 month. Note that Goktug may not have shared all experience and actually has more experience.
Based on recent experience, Goktug would be well-suited for roles such as: IT Strategy & Innovation Working Student, Segment Marketing Supervisor, Segment Marketing Assistant Supervisor.
Goktug's most recent position is IT Strategy & Innovation Working Student at Siemens.
In recent years, Goktug has worked for Siemens, QNB Private Banking, Yapi Kredi Private Banking, and PwC.
Goktug is most experienced in industries like Information Technology, Banking and Finance, and Professional Services.
Goktug is most experienced in business areas like Business Intelligence, Information Technology, and Product Development. Goktug also has some experience in Marketing, Finance, and Investments and M&A.
Goktug holds a Master in Management and Technology from Technical University of Munich and a Bachelor in Management Engineering from Istanbul Technical University.
Goktug is immediately available full-time for suitable projects.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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