Laszlo A.-Director Sales Central Europe & Account Manager
Check rate
Experience
Director Sales Central Europe & Account Manager
Baan Company
for Baan Front Office Solutions
Branch Manager Direct Sales & Sales Manager Office Machines and Photo Market
NRG OFFICE SYSTEM GmbH
Office communications & Sales Manager Office Machines and Photo Market
Head of Marketing & Procurement
Herlitz AG
Head of Cash & Carry Division & Head of Hardcopy Europe & General Sales Manager & Sales Representative
Pelikan Gruppe
- Goslar
- Switzerland
- Switzerland
- Hannover
Sales Representative & Junior Sales Training
Daimler-Benz AG
New Vehicles & Junior Sales Training
Overall Project Manager
Friedhelm Loh Group / Rittal
In the international Salesforce transformation program of the Friedhelm Loh Group / Rittal, I worked as the overall project manager for Marketing, Sales and Service. The aim of the program is to introduce a global Salesforce template for Sales, Marketing and, in the future, Service, as well as to replace existing CRM structures in an international corporate group.
Gathering and analyzing business requirements from Sales, Marketing, Service, IT and international subsidiaries
Structuring requirements into roadmaps, implementation packages, backlog items and user stories
Prioritizing requirements together with business departments, key users, IT, architecture and implementation partners
Coordinating lead management, opportunity management, customer and contact management, campaign processes and reporting
Defining and refining requirements for data quality, role and permission concepts, and process standards
Coordinating integration requirements with ERP, MDM, data and interface teams
Assessing business requirements in terms of technical feasibility and global scalability
Preparing decision workshops, key user meetings and rollout requirements
Ensuring consistent requirements documentation for the business, IT and external implementation partners
In this project, it was particularly important to transfer business requirements from different countries and corporate areas into a globally viable template. Business requirements, technical feasibility, data flows, interfaces and integration dependencies had to be clearly documented and prioritized.
HDI
In a regulated insurance environment, I worked in an agile transformation program with several teams. The focus was on optimizing collaboration between business departments, project management, IT and development teams.
Structuring and coordinating business requirements in a regulated environment
Supporting roadmap development, prioritization and cross-team planning
Working with Jira and Confluence for transparent documentation and tracking
Supporting governance, KPI transparency and decision-making processes
Optimizing agile collaboration models in a SAFe-oriented environment
Coordinating between Business, IT, project management and implementation teams
Ensuring traceable documentation and clear responsibilities
Particularly relevant to the advertised role is my experience with high requirements for transparency, documentation, governance and coordination in a regulated corporate environment.
Product Manager, Executive Product Owner, Business Analyst, Rollout and Migration Lead
Volkswagen / Audi / BMW
In several large automotive projects for Volkswagen, Audi and BMW, I took on roles as Product Manager, Executive Product Owner, Business Analyst, Rollout and Migration Lead. The projects were international and covered CRM, service, contact center, dealer and integration processes.
Gathering and prioritizing requirements from markets, business departments and pilot countries
Creating and coordinating business implementation packages for development, testing, documentation and deployment
Working with business architecture, system architecture, development, testing and rollout teams
Defining and clarifying business requirements for Service Cloud, Contact Center and dealer processes
Coordinating technical dependencies, interfaces, data flows and DMS integrations
Supporting release preparation, cut-over, go-live and hypercare
Structuring requirements for global templates and international rollouts
Working in agile project structures with Jira, Confluence and regular coordination meetings
Particularly relevant here is my repeated role as a translator between Business and IT: requirements from Sales, Service, dealer organizations and markets were structured, assessed with technical teams and converted into actionable work packages.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Information Technology, and Automotive.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Customer Service, Marketing, and Procurement.
Summary
Experienced Product Owner, Business Analyst and Project/Program Manager with more than 20 years of experience in international IT, CRM, transformation and integration projects. The main focus of my work is the interface between business departments, IT, architecture, development teams and management.
In agile project environments, I take a structured approach to gathering, analyzing, prioritizing and documenting business and technical requirements. This includes, in particular, creating and maintaining user stories, backlog entries, acceptance criteria, roadmaps and business implementation packages.
I have particular experience in regulated and corporate environments, including the insurance sector, international automotive programs and global Salesforce transformation projects. I work confidently with Jira and Confluence and have a good technical understanding of APIs, system integrations, data flows, ERP/MDM connections and interfaces.
Skills
Product Ownership & Business Analysis
- Gathering, Structuring And Evaluating Business Requirements
- Translating Business Requirements Into User Stories, Backlog Items And Acceptance Criteria
- Prioritizing Requirements Together With Business Stakeholders, It And Development
- Developing Solution Approaches With Business Departments, Architecture And Technical Teams
- Clarifying Business And Technical Dependencies
- Ensuring Consistent And Traceable Requirements Documentation
Requirements Management
- Requirements Engineering In Complex It And Transformation Projects
- Creating And Maintaining Backlogs, Epics, Features And User Stories
- Defining Acceptance Criteria And Business Acceptance Criteria
- Supporting Testing, Uat, Go-Live And Hypercare Through Clear Requirements
- Aligning Requirements With Multiple Business Departments, Countries And Stakeholder Groups
Agile Methods & Tools
- Scrum, Safe-Oriented Collaboration, Agile Ceremonies
- Collaboration With Product Owners, Scrum Masters, Development Teams And Business Owners
- Jira, Confluence, Backlog Management, Roadmap Alignment
- Sprint Preparation, Refinement, Review, Planning And Prioritization
Basic Technical Understanding
- Apis And System Integrations
- Data Flows, Interfaces And Integration Architectures
- Erp, Crm And Mdm Connections
- Roles And Authorization Concepts
- Release, Cutover And Rollout Dependencies
Tools And Methods
- Jira
- Confluence
- Scrum
- Safe-Oriented Collaboration
- User Stories
- Backlog Management
- Requirements Engineering
- Acceptance Criteria
- Stakeholder Management
- Roadmap Planning
- Release And Cutover Planning
- Uat / Go-Live / Hypercare
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce Marketing-Related Processes
- Erp/Crm Integration
- Mdm And Data Management
Industry And Project Experience
- Financial Services / Insurance
- Automotive
- Industry
- International Corporate Organizations
- Crm Transformation
- Salesforce Programs
- System Integration
- Agile It Development
- Rollout And Transformation Programs
Languages
Education
IHK Hannover
gepr. Automobilkaufmann · Hanover, Germany
Leibniz-Akademie
Betriebswirt (VWA) · Hanover, Germany
Certifications & licenses
Certified Associate
Salesforce - Kryertion
RPM Academy
Agile Project Management Professional
RPM Academy
scrum.org
Business Coach
IHK Würzburg
gepr. Automobilkaufmann
Daimler-Benz AG IHK Hannover
Scrum Project Management
RPM Academy
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Laszlo is based in Garbsen, Germany.
Laszlo speaks the following languages: German (Native), English (Advanced), French (Elementary), Hungarian (Elementary).
Laszlo has at least 16 years of experience. During this time, Laszlo has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 3 months. Note that Laszlo may not have shared all experience and actually has more experience.
Based on recent experience, Laszlo would be well-suited for roles such as: Director Sales Central Europe & Account Manager, Branch Manager Direct Sales & Sales Manager Office Machines and Photo Market, Head of Marketing & Procurement.
Laszlo's most recent position is Director Sales Central Europe & Account Manager at Baan Company.
Laszlo is most experienced in industries like Manufacturing, Information Technology, and Automotive.
Laszlo is most experienced in business areas like Sales, Customer Service, and Marketing. Laszlo also has some experience in Procurement.
Laszlo attended IHK Hannover.
Laszlo has 7 certificates. Among them, these include: Certified Associate, Scrum Master, and Agile Project Management Professional.
Laszlo will be available full-time from October 2026.
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Calculated based on our freelancers’ daily rates as of 18 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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