Salesforce Expert in Austria

• Consulting and interim management at the interface between IT operations and regulation
• Impact analysis and implementation planning for NISG 2026 and the EU AI Act, including risk management and reporting and evidence processes
• Training for governing bodies and employees on regulatory obligations
• Lectures in Data & Information Management and Human-Machine Interaction at University of Applied Sciences Burgenland, since 2023
• Supervision of master’s theses and participation in the examination board
• Presentations for business and educational institutions
• Design and development of data and AI products, platforms and pipelines
• Privacy-first architectures and zero-knowledge encryption, cloud-native on EU infrastructure
• MLOps and AIOps in live operations
• Own applications under own brand: shared codebase, separate delivery for each target device
• AI-assisted software development (vibe coding), complete agentic pipelines, code generation, implementation, automated testing, CI/CD and release cycles
• Publications on the EU AI Act, NIS2, DORA, CRA and CER as an integrated governance system
• Publications on data sovereignty, cloud economics and industrial image processing
• AI governance / compliance: data quality, Responsible AI, EU AI Act readiness, risk classification, AI ethics

I build. I advise. I think in systems. After years leading digital transformation at scale — Accenture, BP, Lidl — I made a deliberate choice: trade platform dependency for structural independence. My focus is at the intersection of AI systems, product strategy, and venture thinking. I work with operators and founders who want to move fast without losing control — of their data, their stack, their direction.

• Interim management: Temporary leadership in supply chain, logistics, and operations - including budget, investment, and personnel responsibility.
• Project management: Steering infrastructure, construction, and automation projects as well as transformation and digitalization programs.
• Supply chain consulting: End-to-end strategies, network and site planning, intralogistics, and automation - from international corporations to regional SMEs.
• Process and organizational development: Optimization of workflows, systems, and control logic; building KPIs and reporting structures.
• Executive mentoring: Supporting leaders in growth, change, and crisis situations.

• Leading high-impact retail digital transformation focused on data integration, app integration, and next-generation customer engagement strategies.

• Organizational Design: Strategic realignment of the organizational structure to increase operational excellence and prepare for a scaled shared service model.
• Tech-Driven HR Transformation: Supporting process optimization through the integration of modern automation solutions and AI-powered tools to increase efficiency in workforce management.
• Strategic Change & Rightsizing: Design of a change-management framework to align personnel resources with a new, centralized steering model.

• BSS system implementation for B2B / transformation of the central B2B system landscape
• End-to-end business responsibility for defining, structuring and prioritizing key B2B business processes as part of a complex BSS transformation.
• Work in an agile, SAFe-like setup with multiple teams involved, along with regular coordination with business, IT, solution design and architecture.
• Translation of business requirements into implementable epics, features, user stories, process models and acceptance criteria as the basis for technical implementation.
• Close collaboration with solution design and architecture to assess technical dependencies, interfaces, data flows and system impacts.
• Management of target process design as the basis for implementation in Infonova BSS.
• Interface management between business departments, IT, architecture, development and operational units, including facilitation of cross-functional workshops.
• Ensuring process consistency, governance, decision-making capability and business acceptance as part of the system implementation.

• Shaping service management framework as part of head office of RBI
• Service owner overseeing IT cloud services, accountable for overall quality, lifecycle, and success
• Managing customer relationships and satisfaction for 10 business units ensuring smooth business continuity and operations
• Single point of contact and service/process owner providing T-shaped expertise in IT domains, cloud platforms and services (AWS, Azure, Kubernetes, Salesforce, ServiceNow, Jira, Orca, CRM, GitHub, SFMC)
• ITSM/ITIL implementation and mentoring including design, definition, mapping, and execution
• Change and release management, UAT/test assurance, major incident management, SDLC management
• Managing regulatory and audit requirements, DORA, GDPR, ITPF compliance and reporting
• Acting as a point of escalation for complex customer issues, resolving conflicts, fostering a customer-centric culture
• People management: leading and managing service delivery teams, DevOps, vendors, and third-party teams
• Cross-tribe service delivery and contract management: KPIs, SLAs, OLAs, RPO, RTO, BCM/SCM management
• Agile/Scrum process delivery governance, stakeholder communication, and budget/cost management

• Managed large-scale sales and process optimization initiatives for clients including BASF, British American, IDNow, AvconJet, etc.

• Planned and executed CRM and digital strategies to increase process automation, integrate AI, enhance reporting capabilities, and ensure data integrity.

• Designed and standardized core workflows across Marketing, Sales, and Customer Success teams to drive sustainable revenue growth and team throughput.

• Provided ongoing advisory to C-level executives; supported organizational restructuring and strategic direction, as well as facilitated change-management efforts.

• Realigned sales processes across EMEA, the USA, and APAC as Interim Director, Revenue Operations at BASF – Forward AM.

• Designed and implemented new technologies and processes to boost revenue and market reach at BASF – Forward AM.

• Developed and implemented new workflows to improve operational efficiency and data utilization, with a focus on post-sales and customer success in the business aviation sector for AvconJet.

• Restructured and optimized Salesforce for better data integrity and automated sales processes for AvconJet.

• Challenge: poor project results and team performance, very poor work environment
• Solution: introduction of agile planning processes, teaching agile principles within the SAFe framework
• Innovation: consistent use of agile methods; introduction of requirements engineering, story writing
• Leadership: interface with the board, program management Opel Europe, GM USA and international markets
• Result: most productive team in the ART; increased planning accuracy to over 85%
• Team size: 10

• Implemented and maintained 443 automated test cases with a 99% pass rate (441/443)
• Enabled CI for test automation: automated runs on review/merge, reporting via Xray
• Introduced accessibility and performance checks and established them in reporting
• Served as QA lead in daily operations with stand-ups, Kanban progress tracking, prioritization, and targeted task distribution
• Handled defect triage and stakeholder communication with daily triage, QA status analysis, and actionable recommendations
• Developed and maintained a stable regression suite for CRM/Salesforce flows (UI/E2E and near-API validations)
• Integrated CI/CD using Jenkins pipelines with Groovy (IaC)
• Maintained QA documentation, test conventions, and processes in Confluence, aligned across the team
• Conducted Salesforce Einstein chatbot testing with intent/topic validation and output checks, and used Robot Framework/Python suites for continuous quality monitoring
• Technology stack: Jira, Xray, Confluence, Jenkins, Groovy, Git, Java, Selenium, Playwright, Cucumber, TypeScript, Postman, REST, Salesforce, Google Cloud, Lighthouse, Evinced, Scrum/Kanban, BDD (Gherkin)

• Architected enterprise AI strategy delivering 25% cost reduction through multi-LLM platform integration (Claude, OpenAI, Gemini) with intelligent routing and fallback optimization
• Drove operational excellence achieving 85% reduction in manual documentation and 3x faster campaign production through AI workflow automation and agent deployment across Slack and Microsoft Teams
• Established AI governance framework from ground up, implementing EU AI Act compliance, data redaction protocols, and safety filters aligned with DPIA standards
• Scaled AI adoption through structured onboarding programs, developing departmental workflows with secure access controls and comprehensive audit trails
• Implemented advanced RAG systems using Elasticsearch, Vertex AI, and Azure AI Foundry to improve knowledge access and output reliability
• Managed delivery through OKR framework coordinating cross-functional squads across 6-week project cycles to ensure strategic alignment and measurable results

• Comprehensive requirements management, system analysis, data modeling, and architecture development
• Implementation of requirements in DocuWare

• Program delivery: set-up of strategic initiatives from ideation to execution, designing cross-divisional operating models that streamlined delivery across 6 business units.+
• Large scale initiatives: IT project manager of eMobility mobile app development for entire group, cross-country and multi-year initiative, with budget oversight of >2Mn and 20 FTEs.
• Product lifecycle management: delivered the end-to-end SDLC of a key B2B digital mobility application, successfully launching to 10 000+ users while managing vendor partnerships and system architecture.
• Vendor oversight: successfully negotiated and managed multi-vendor contracts, with negotiated contract value of 30% with no impact on scope.
• Architecture definition: definition of system architectures to ensure scalable, cost-effective solutions for the pricing, logistics and mobility domains, integration of 3 back-end systems.
• Digital transformation & coaching: supported group-wide agile maturity as a coach, upskilling pool of over 40 professionals in Product Management to increase delivery predictability and ensure value-driven approach.

• Setup of a new Data Warehouse (Budget ~€15M 2025 – 2026)
• Backend modernization project (Budget ~€5M 2025 – 2026)
• Standard software rollout with custom programming (Budget ~€9M 2025 – 2026)