Jürgen (W.) Schmidt-Interim Manager Sales and Marketing

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Experience
Interim Manager – CSO, Member of the Executive Management
MIWE Michael Wenz GmbH
- Task: Operational leadership of all sales channels nationally and internationally with employees, sales agents, dealers and subsidiaries as well as international key accounts in the grocery retail sector. Further development and professionalization of sales and search for a new CSO.
Interim Manager Member of the Executive Management
SAL Scholz Automotive Logistik GmbH
- Task: Support of the managing director and shareholder in all areas of sales. Shift from offline marketing to online marketing, redefinition of processes, search for 4 sales employees, 1 sales manager + 1 managing director.
Interim Manager Global Marketing + Sales Coach
TSE Systems GmbH
- Task: Sales analysis and coaching of the executive management, the sales directors USA and ROW as well as the entire sales team. Interim Manager Global Marketing, selection and coaching of the new Global Head of Sales & Marketing.
- Successes: Turnaround of incoming orders after 2 months. Professionalization of sales by introducing structured sales methods (Miller Heiman). Introduction of a reporting and forecast system. Personnel reset of the global marketing team. Introduction of a meeting culture and structure. Successful (internal) appointment of the Head of Sales & Marketing. Restructuring of the HubSpot (CRM) project for sales & marketing. Optimization of all social media activities. Short-term complete redesign of the trade fair presence in the USA. Introduction of a modern compensation system. Successful coaching of sales/marketing and managing director Germany/USA.
Interim Manager Sales Director DACH & BENELUX
Office DEPOT / Viking
- Task: Analysis of sales in DACH + BENELUX, planning and reorganization of the sales structure as well as operational leadership of sales in Germany, Austria, Switzerland, the Netherlands and Belgium. Restructuring into a profitable sales organization. Bridging the vacancy. Search for and onboarding of a new Director Sales. Shareholder support (Aurelius AG) in preparation for the sale of the company.
- Successes: Stabilization of revenue despite 2 Corona lockdowns. Significant improvement in results in 2 ½ years by millions. Reduction of 2 management layers and major reduction of the sales team without loss of revenue. Successful onboarding of a new Sales Director DACH as well as coaching and leadership of the regional sales managers DACH and BEN. Successful reorganization of the inside sales team. Successful implementation of all reorganizations and negotiations with the works council in the Netherlands. Successful introduction of remote leadership structures.
Coach of the Director Strategy & Business Development
CAE GmbH
- Task: Coaching of the Director Strategy & Business Development as well as the sales engineers, all of whom had no sales know-how.
- Successes: Introduction of the Key Account method (Miller Heiman) to qualify and evaluate large military projects from a sales perspective. Further development of the Director Strategy & Business Development from head of development to sales leader.
Consultant & Coach to the Managing Partner
Manufacturer of PLASTIC INJECTION MOLDING
- Task: Consulting and coaching of management and shareholders on sales strategy, employee management, and sales processes.
- Successes: Defined an employee structure in sales and the sales direction.
Interim Management Head of Sales & Marketing
Werzalit Vertriebs GmbH
- Task: Appointed by the insolvency administrator to limit damage in marketing and sales in preparation for the search for investors. The main task was the operational management of marketing & sales until the sale to new investors and securing the customer base.
- Successes: Sales could be stabilized despite massive staff turnover and ongoing liquidity problems, and at the time of the sale to new investors, revenue was 4% above the previous year despite insolvency.
Interim Management Head of Sales & Marketing
Wohlhaupter GmbH
- Task: Head of Sales & Marketing national and international to bridge a vacancy. Additional integration of the DACH sales organization of the new US parent company (Allied Machine & Engineering Inc.) into the German organization. Operational management of field sales, marketing, inside sales, export, and technical sales support.
- Successes: Sales analysis with an action plan for the shareholders. Replacement and vacancy bridging for the sales manager. Successful realignment of marketing and sales incl. national and international sales strategy as an omni-channel approach through direct sales and dealers. Development and implementation of a new trade fair concept (AMB) in 2 months. Successful selection and onboarding of a new sales manager from within the company. Selection, implementation, and coaching of 4 new team leaders as well as handover to the new sales manager. Introduction of new product segments from the parent company and strategic realignment of international sales. Introduction of a key account system.
Interim Manager Board of Management Sales and Marketing (CSMO)
DURAG Holding AG
- Task: Sales analysis for the shareholders and the board as well as vacancy bridging as board member for sales and marketing. Search for and onboarding of the board member for sales and marketing.
- Successes: 360° analysis of the entire international sales organization incl. skill check of all employees. Successful stabilization and management of sales. Securing revenue and successful coaching and training of sales and team leaders. Development of a sales strategy for all subsidiaries. Introduction of key account management and a forecast system. Management of sales and marketing in the board role. Reporting and close connection to the CEO and supervisory board (shareholder family). Successful selection, onboarding, and handover of the new board member for sales and marketing.
Interim Management Sales Director
EKATO SYSTEMS GmbH
- Task: Vacancy bridging for the international sales director and securing revenue. Coaching of sales and management. Coordination with all sister companies of EKATO HOLDING GmbH and the owner family. Search for and onboarding of a new sales director.
- Successes: Successful introduction of a Miller Heiman-like KAM method to better qualify and close international projects. A new sales director could be found and trained while the sales team and revenue were stabilized.
Coaching of Sales Manager and Sales Analysis
HARTU Technologie GmbH & Co. KG (Phoenix Mecano AG)
- Task: Coaching of the Sales Manager and analysis of sales.
- Successes: Introduction of a structured sales approach and increase in incoming orders.
Concept, Consulting and Implementation of Sales Strategy
SANOSON GmbH
- Active key account acquisition, networking between science and business.
- Successes: Initiation of a project for PTSD treatment (post-traumatic stress disorder) for Bundeswehr research and the US Army.
Sales Analysis 360 degrees
O.P.S. Software GmbH / PROFLEX Software GmbH
- Task: 360-degree analysis of sales as well as recommendations to increase revenue and sales training for the managing director.
- Successes: A set of measures to increase revenue was created and implemented with the managing director. New sales employee hired and trained.
Interim Manager Sales Management
Mediq Direkt Diabetes GmbH
- Task: Operational management of sales, coaching of team leaders and field sales staff, as well as consulting for the management. Search and onboarding of a new sales manager.
- Successes: Within 10 months, the field sales team was reorganized and focused, the new sales strategy was implemented, and a new sales manager was recruited and onboarded, with handover of the operational business to the satisfaction of the shareholders and the managing director.
Feasibility Analysis Door-to-Door Sales
EWE Tel
- Preparation of a feasibility analysis for a D2D sales setup, followed by building a sales strategy through to implementation and recruitment of the sales manager.
Interim Manager Promotion Sales
1@1 Internet AG
- Head of Promotion Sales as a temporary vacancy cover with more than 270 freelance sales agents, 32 area managers, and 5 regional managers.
- Task: Short-term takeover (1 day notice) of the operational sales team as a vacancy cover. Search for and onboarding of a new sales manager.
- Successes: Despite taking over a large sales organization at very short notice at a critical time (new sales strategy), stability could be maintained for months while a new sales strategy, which had been developed earlier but was controversial internally, was successfully implemented. A new sales manager was recruited and trained within 6 weeks so that full leadership responsibility could then be handed over.
SALESperformance Analysis of Dealers
Philips Speech Processing
- Task: 360° SALES performance analysis of sales partners and dealers in Germany, the UK, and Ireland, including recommendations and a partner training plan.
- Successes: The 360° sales analysis was successfully carried out in all 3 countries. A few unproductive dealers could be replaced, but the previously defined strategy was still confirmed. The dealer training plan that was created was then implemented internally.
Interim Manager Sales Management Dealers International
Grundig Business Systems GmbH
- Task: Management of the international dealer structure worldwide, except for the USA, for professional dictation systems.
- Successes: The partner structure could be expanded and stabilized. New dealers were integrated and handed over to the following sales manager.
Interim Sales Manager
Biocomfort GmbH & Co. KG
- Task: Management and restructuring of a two-stage sales representative organization (approx. 100 sales agents). Reorganization: Door-to-door, consumer trade fairs, development of a sales strategy.
- Successes: The change from a completely outdated sales structure to a sales representative structure with modern marketing was successfully completed.
Interim Board Member Sales / Marketing
Datus AG
- Task: Commercial realignment of the company after insolvency. Strategy definition with the CEO and reporting to the supervisory board.
- Successes: On behalf of the insolvency administrator, the most important key customers could be retained and expanded. The commercial realignment was started, creating the basis for the company to continue operating.
Various small consulting assignments
- HITEC AG and SaS - personnel recruiting, search, selection, and hiring support for sales staff. (IT systems house and software manufacturer)
- Onlino GmbH / Totango GmbH sales strategy for ISDN and DSL direct sales. Building carrier relations and coaching senior management for Internet Service Providers in the xDSL consumer environment. Contact facilitation and political project work with Telekom.
- Sales & More GmbH project acquisition for telemarketing / tele sales companies for dialog marketing companies.
- OPM Inspire GmbH sales and portal concept for IT systems house.
- Dubli.com sales setup for an electronic marketplace, reverse auctions (planned as a competitor to eBay) sales preparation, independent sales setup.
- Concurrent Computers - sales strategy, sales check, and consulting for a computer manufacturer in the real-time testing environment
- Kleemann GmbH packaging systems - sales strategy, new customer acquisition, and strategy for acquiring a competitor. Manufacturer of heavy-duty and export packaging.
- NHT Global Inc. sales preparation as an independent sales partner - setup in the pre-launch phase.
- SYNERGY WORLDWIDE EUROPE BV sales preparation and sales setup in the pre-launch phase for Nature's Sunshine Products, Inc., Utah in Europe. Building 1,400 employees and 25 managers.
Manager Pan European Channels / E-Business
British Telecom, VIAG Interkom
- Building and developing the channel strategy with pan-European partners, e.g. SIEMENS, Logica, Compaq, Fujitsu Siemens. New sales channels (Europe)
- Closing international cooperation agreements
- Planning and opening new international markets with partners (e.g. product bundling for Internet & E-Commerce)
- Building and qualifying the project pipeline as well as coordinating sales incl. acquisition (E-Marketplace).
- Planning, setting up, and leading BT's E-Business Unit.
- Developing and implementing new Internet and E-Business strategies, advising BT management on all Internet and E-Business matters.
- Developing strategic plans and implementation for building "BTMarketplace" in Germany.
- Strategy, due diligence, and integration planning for mergers and acquisitions in the ISP / ASP environment.
- Preparing business plans for a subsidiary for Internet and E-Business.
- Planning and recruiting a dedicated Internet sales force.
- Building sales in the consumer and business segments and restructuring the department organization.
- Marketing and strategic sales partnerships for Internet services
- incl. advertising campaigns for the private customer market
- Strategic partnerships such as Sony Europe, TV Spielfilm, Game Channel,
Manager Channel Sales and Corporate Germany
UUNET Deutschland GmbH
- Channel Sales Germany and Manager Corporate Sales Germany
- Planning, rebuilding, and leading indirect sales (8 Partner Account Managers) restructuring and reorganizing/building the corporate sales team to about 40 account managers
- Move to key/large accounts and regional structure for SMEs
- Implementation of company targets of about EUR 55 million
- Introduction of forecast processes, major contribution to the introduction of new sales processes.
Manager Line of Business - Government
INFORMIX Software GmbH
- Line of Business - Government (12 employees, Sales Region South (25 employees)
- Leading sales, presales, and back office for federal and state authorities as well as associations, major revenue contributors for Informix Germany
- Leading sales, presales, and back office for all industries in southern Germany
- Revenue > EUR 8.2 million
- Responsible for "Competence Center Government".
Manager Key Account Team Deutsche Bahn, West
Mannesmann ARCOR
- Leading the key account team for Deutsche Bahn, West
- Re-focusing the DBKom presales team
- Leading and coaching account managers and consultants
- Closing new projects (Networks, Service, Solutions)
- 7 employees, revenue responsibility EUR 40 million
Key Account Manager / Global Account Manager
NOKIA - ICL - Fujitsu ICL
- Key Account Manager / Global Account Manager for Bayer AG / Hoechst AG (today Aventis) hardware, software, solutions, cabling, IBM mainframe peripherals, service. Annual target achievement always above 100%
Internship and training phase
- MEMOREX TELEX GmbH, Cologne, sales of IBM mainframe peripherals /390/3270, PCs
- IFF - Private Institute for the Promotion of Managers GmbH, Kerpen, sales of PCs and PC software
- ORSO Datentechnik, Lohmar, sales of systems for brokers and property management companies on NIXDORF 8870.
Sales alongside my main job
Hamburg Mannheimer (HMI)
- Building up sales skills with 35 employees
Temporary soldier
Bundeswehr
- Commander of the Gepard anti-aircraft unit
- Head of basic training (platoon leader)
- Trainer of the regiment's training unit. Responsible for combat strategy training in anti-aircraft defense for the entire regiment.
- Head of battlefield programming for Gepard air defense simulation.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Aerospace and Defense, Government and Administration, Information Technology, Manufacturing, Pharmaceutical, and Insurance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Sales, Strategy, Operations, Marketing, Human Resources, and Project Management.
Summary
Sales management, direct and indirect
Key account management
Focus on consulting-intensive capital goods
Experienced in restructuring and setting up sales organizations nationally and internationally
Handling very difficult situations in sales with revenue responsibility of >130 million and around 270 sales employees and 1,400 sales agents
Extensive leadership experience in multi-level sales
Experience in building and expanding sales strategies and structures and multi-channel and omni-channel systems
Optimization and introduction of compensation systems in sales
Expertise in key account management and partner management (Miller Heiman / TAS)
Leadership experience in sales and marketing in change processes
Experienced in coaching sales teams and sales managers (also at CEO and board level)
Experienced in bringing marketing and sales together
Introduction of CRM systems (SalesForce, HubSpot, C4C)
Experienced in introducing digital media/processes in sales and social media and AI
40 years in sales
4 years in marketing
30 years in leadership
20 years as an independent interim manager and entrepreneur
Skills
- Interim Manager, Consultant & Coach With Passion For Sales, Sales Management & Marketing
- Focus: Sales Reorganization, Revenue Growth, Cost Reduction, Digitalization In Sales And Marketing
- Industries And Focus Areas: Consulting-Intensive Capital Goods, Mechanical And Plant Engineering / Information Technology / Telecom / E-Business / Healthcare / Biotechnology / Defense / Armaments / Capital Goods Trading
Languages
Education
Deutsche Angestellten Akademie
Training as an employee in municipal administrative service · Düsseldorf, Germany
Handwerkskammer Passau
Technical business assistant · Passau, Germany
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
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