Salesforce Experts in Berlin

• Optimized the data architecture (Medallion) to better decouple processing steps and improve transparency and reproducibility

• Ensured the technical quality of data processing in Databricks by introducing schema enforcement, data quality checks, and a structured data architecture

• Pipeline orchestration with Azure Data Factory

• Improved and automated the development and deployment process by integrating Git and GitHub Actions

• Technical leadership of the Data Engineering team (3 employees)

• Led workshops to optimize and stabilize the data platform and development process

• Collected and prioritized new requests and maintained the product backlog

• Technologies: Microsoft Azure (Data Lake, Data Factory), Databricks, Apache Spark (PySpark), Python, SQL, Git, Confluence, Power BI, Power Apps, Dataverse, MS Sharepoint, Mural

• 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
• Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
• Support in translating the business concept into a scalable sales structure and preparing for future operational implementation

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

• Designed program realignment and project portfolio management

• Developed strategy model and target picture for IT projects

• Structured portfolio, roadmap, and priorities

• Established governance and regular meetings

• Worked out operating model for flagship projects

• Assessed AI and automation ideas

• Clarified roles and responsibilities

• Implemented change measures

• Developed, moderated, and evaluated workshops

• Transformed 17 initiatives into a steering model

• Increased transparency and decision-making ability

• Strengthened commitment in steering

• Sharpened the operating model structurally

• Integrated three top-5 institutes

• Involved over 80% of stakeholders

• Governance

• Portfolio steering (PPM)

• Change management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

• Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
• Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
• Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
• Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.

• Business analysis of the Instant Win Games segment (financial, IT landscape, organization, customers)
• Gap analysis and resulting requirements, project planning, milestone planning, stakeholder management, risk analysis, project documentation, playbooks
• Successful establishment of sales activities and sales processes for Instant Win-Games

• Advising executive teams on digitalization, AI and change management
• AI prototypes in around 14 days; business cases and rollout plans with measurable productivity gains

Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.

• Stakeholder-Management
• High Volume Sales Recruiting / Blue Collar
• Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
• International recruiting for Switzerland
• Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

• Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
• Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
• Interim recruiter for various companies
• New customer acquisition by phone, email and LinkedIn Sales Navigator
• Process optimization through AI
• Optimization of the careers website and job profiles

• Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
• Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
• Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

• Training LLMs with annotation to write and design content in various areas: business, financial, novel, humor, theater.
• Built + 150 campaigns on a TikTok account, reaching +50K followers and 1,2 M likes to promote the book 'Silence, Manants' through audience building and positioning.

• Led marketing and corporate communications team (8 FTE) with budget and team responsibility to 250+ clinic customers and 150K patients, managing all aspects of marketing, brand messaging and public relations
• Led development of multi-channel demand gen and partner marketing with Sales and CSM (LinkedIn, webinars, email, field marketing, medical briefings in orthopedics, neurology, long-covid, oncology), achieving +180% leads, +120% webinar signups, +35% MQL conversion
• Architected new PLG/app marketing playbook with Product and Data to streamline and leverage product launches, achieving +150% 5-star app reviews from patients and +10 NPS
• Launched ingredient branding strategy, securing two major clinic chain partnerships and patient testimonials. Led proactive PR media and KOL campaigns (+20% sentiment)
• Introduced MarTech AI for marketing automation and campaign efficiency (SFDC, ActiveCampaign, Plausible, Figma), aligned with Legal on GDPR, PDSG, ISO:27001 compliance

Advanced AI company building comprehension and decision-making models for defense, security, and strategic intelligence environments.

• Designing GTM narrative and positioning for a technically complex product with no direct comparables
• Building institutional partnerships with defense, security, and policy stakeholders
• Validating commercial assumptions and sequencing go-to-market in a high-trust, regulated buyer environment
• Mapping the DACH enterprise and public-sector landscape for AI adoption

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise