Salesforce Experts in Berlin

• 1:1 sales coaching and strategic sparring on the development of the B2B sales strategy and commercial setup for the planned HR services venture
• Development of initial sales foundations, including target customer segmentation, value proposition, sales process, pricing approach and objection handling
• Support in translating the business concept into a scalable sales structure and preparing for future operational implementation

In-house consulting provider and driver of transformation within the group, multi-stakeholder environment and C-level.

Realignment and stabilization of a cross-functional transformation and scaling program within the group. Sharpening the target picture, priorities, and set of measures, as well as building reliable governance, planning, and steering structures. Structuring roles, responsibilities, and strategic initiatives while including AI and IT automation ideas.

• Designed program realignment and project portfolio management

• Developed strategy model and target picture for IT projects

• Structured portfolio, roadmap, and priorities

• Established governance and regular meetings

• Worked out operating model for flagship projects

• Assessed AI and automation ideas

• Clarified roles and responsibilities

• Implemented change measures

• Developed, moderated, and evaluated workshops

• Transformed 17 initiatives into a steering model

• Increased transparency and decision-making ability

• Strengthened commitment in steering

• Sharpened the operating model structurally

• Integrated three top-5 institutes

• Involved over 80% of stakeholders

• Governance

• Portfolio steering (PPM)

• Change management

• Artificial intelligence

• Workflow automation

• AI use case assessment

• Confluence

• Jira

• Stakeholder management

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

• Professional and disciplinary leadership, coaching and performance tracking of the Active Sourcing and Recruiting team
• Recruiting and Active Sourcing of specialists and managers in the tech sales sector, from Account Executive to CSO level
• Interim recruiter for various companies
• New customer acquisition by phone, email and LinkedIn Sales Navigator
• Process optimization through AI
• Optimization of the careers website and job profiles

• Shipped Recare Voice Desktop from 0 to 1 in two months, including multi-language clinical documentation that auto-transcribes into structured German medical notes.
• Reduced LLM inference costs by 60–70% across Docs and Extract through prompt caching architecture.
• Built the AI workbench used by PMs/engineers for prompt experimentation and the Langfuse eval stack (10k+ traces evaluated).

Operational end-to-end recruiting in a mid-sized company environment. Main focus on filling positions in the German market and internationally (Switzerland), with a focus on Sales and Blue Collar roles (Junior – Teamlead) for Falk & Ross. Stakeholder management, high-volume recruiting, and active sourcing. Ensuring an optimal candidate experience and conducting interviews.

• Stakeholder-Management
• High Volume Sales Recruiting / Blue Collar
• Filling key positions in the areas of: Sales and Blue Collar (including Field Sales Representatives, Inside Sales, Head of Sales)
• International recruiting for Switzerland
• Tools: Microsoft Teams, TestGorilla, LinkedIn Recruiter, Indeed Smart Sourcing

I partnered with pre-seed / seed stage founders as a go-to-market strategy lead.

• Led ICP definition / customer discovery, established GTM playbook and implemented AI tools to improve process efficiency, growing ARR 7x in 12 months
• Translated early traction into investor narratives, KPIs, and financial models, contributing to a $5M seed raise

• Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
• Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
• Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
• Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.

• Root cause analysis of complex business, technical, and data-related errors in PowerCloud across process, booking, and system boundaries.
• Data-driven management of payments and receivables; contributed to reducing historical receivables from over 100 Mio. EUR to under 25 Mio. EUR.
• Identification of automation and straight-through processing potential at the interface between business departments, IT, and external service providers.

• Directed the contracts management function for Europe's largest renewable energy portfolio, 10 FTE
• Implemented process automations by architecting scalable, data-driven workflows leveraging AI and traditional automation

• Designed and developed AI-powered document processing solutions using Python, OCR, NLP, and Large Language Models (LLMs) to automate extraction, validation, and classification of financial documents, reducing processing time by 75%.
• Built intelligent multi-stage workflow automation pipelines integrating AI services, machine learning models, and enterprise systems to streamline financial operations and improve data quality.
• Developed reusable AI-driven transformation frameworks capable of processing structured and unstructured document formats (XML, CSV, JSON, TXT, DAT) and normalizing them into unified business schemas.
• Designed and developed Python-based REST APIs and backend services supporting enterprise finance applications and high-volume data processing workloads.
• Built scalable data synchronization pipelines between Oracle CFIN and SQL databases, incorporating machine learning models for cash-flow forecasting and AP/AR anomaly detection.
• Architected and deployed Apache Airflow workflows to orchestrate AI-powered data pipelines, automating end-to-end processing from document ingestion through financial system integration.
• Led the migration of critical enterprise integrations from MuleSoft to Python-based services, improving maintainability, performance, and operational flexibility while preserving complete data integrity.
• Managed the full API lifecycle including solution design, implementation, documentation, deployment, monitoring, and production support for mission-critical financial systems.
• Collaborated directly with finance stakeholders to identify business challenges, define solution requirements, and deliver measurable operational improvements through automation and AI-driven workflows.
• Worked closely with cross-functional engineering and business teams to rapidly iterate on features, improve processes, and drive successful adoption of AI-enabled solutions.
• Provided technical leadership through architecture reviews, technology decisions, code reviews, and engineering best practices across integration and automation initiatives.
• Mentored developers, established coding standards, and contributed to improving software quality, maintainability, and delivery effectiveness across projects.
• Provided production support during critical month-end and quarter-close financial processes, performing root-cause analysis and implementing rapid fixes to ensure system reliability and data accuracy.

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

• Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
• Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
• Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
• Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.

eCommerce platform for home décor and furnishings, serving European customers.

• Drove 35% QoQ sales growth by optimizing Google & Meta Ads and improving ROI tracking with GA4 and Looker Studio; increased conversions by 47% through CRO and email automation.
• Boosted organic traffic by 300% and top-3 SERP rankings by 130% through SEO audits, keyword clustering, and content optimization.

Technologies used: Google Ads, Meta Ads Manager, Shopify, GA4, Looker Studio, Google Tag Manager, SEO, Email & SMS Automation, TikTok Ads, Influencer Marketing