Salesforce Experts in Berlin

Excerpt:

• Further development of the content marketing strategy, increasing SEO website traffic via the heat pump info hub (blog) by over 300%
• Project responsibility for the website/content area and management of external agencies and service providers
• Concept and implementation of a lead nurturing strategy with an email sequence incl. lead magnet
• Setting up data tracking and reporting for the SEO area

• Architected and deployed private cloud data platform on VMware vSphere, integrating Greenplum MPP, Apache Kafka, Kubernetes, and Apache Solr, and developed real-time ingestion pipelines with Kafka Connect and Schema Registry.
• Led Oracle Exadata to Greenplum migration, rearchitected data models, optimized storage, implemented RabbitMQ with Debezium for CDC, and deployed VectorDB for Generative AI.
• Designed and executed multi-cloud migration PoC across AWS, Azure, and GCP, defined KPIs for throughput, latency, and cost efficiency, executed bulk data transfers, validated analytics and streaming workloads, and delivered full-scale architecture recommendations.
• Assessed legacy on-premises infrastructure and designed modern cloud-native data platforms using Greenplum and containerized microservices, advising on scalability, disaster recovery, and high-availability.

• Designed and developed AI-powered document processing solutions using Python, OCR, NLP, and Large Language Models (LLMs) to automate extraction, validation, and classification of financial documents, reducing processing time by 75%.
• Built intelligent multi-stage workflow automation pipelines integrating AI services, machine learning models, and enterprise systems to streamline financial operations and improve data quality.
• Developed reusable AI-driven transformation frameworks capable of processing structured and unstructured document formats (XML, CSV, JSON, TXT, DAT) and normalizing them into unified business schemas.
• Designed and developed Python-based REST APIs and backend services supporting enterprise finance applications and high-volume data processing workloads.
• Built scalable data synchronization pipelines between Oracle CFIN and SQL databases, incorporating machine learning models for cash-flow forecasting and AP/AR anomaly detection.
• Architected and deployed Apache Airflow workflows to orchestrate AI-powered data pipelines, automating end-to-end processing from document ingestion through financial system integration.
• Led the migration of critical enterprise integrations from MuleSoft to Python-based services, improving maintainability, performance, and operational flexibility while preserving complete data integrity.
• Managed the full API lifecycle including solution design, implementation, documentation, deployment, monitoring, and production support for mission-critical financial systems.
• Collaborated directly with finance stakeholders to identify business challenges, define solution requirements, and deliver measurable operational improvements through automation and AI-driven workflows.
• Worked closely with cross-functional engineering and business teams to rapidly iterate on features, improve processes, and drive successful adoption of AI-enabled solutions.
• Provided technical leadership through architecture reviews, technology decisions, code reviews, and engineering best practices across integration and automation initiatives.
• Mentored developers, established coding standards, and contributed to improving software quality, maintainability, and delivery effectiveness across projects.
• Provided production support during critical month-end and quarter-close financial processes, performing root-cause analysis and implementing rapid fixes to ensure system reliability and data accuracy.

• Grew a T1 client's monthly GMV by 40% in 4 months via a weekly marketing campaign schedule, while running our 1st South African product exclusivity campaign which generated 30% of the account's total GMV during launch month.
• Managed a portfolio of 13 T1 and T2 client accounts across the UK and South African markets, holding full P&L accountability for major brands including BetVictor, DAZN, and Entain.
• Expanded existing accounts into 4 new regulated markets to grow portfolio revenue organically, while successfully resolving a critical product configuration dispute to preserve a key T1 partnership.
• Onboarded 3 major clients by orchestrating cross-functional alignment across legal, tech, marketing, and sales teams. Tailored launch and growth plans, secured premium product placement and marketing activities on the client side from day one.

• Built a JTBD-based prioritization framework for 3,000+ accumulated feature requests, identified 27 broker jobs, validated 8 through 25 user interviews, and used the resulting job map as a live prioritization filter for all incoming channels (Upvoty, CSAT, consulting tickets).
• Responsible for the Scout24 Lighthouse initiative: Document Intelligence with full RAG architecture (semantic chunking, bge-m3 embeddings, pgvector, BM25+Dense hybrid retrieval).
• Reduced lead time of customer feature requests to 3.1 days through code analysis, ticket specification, and independent implementation using a coding agent (Codex).
• Developed an LLM-based support agent (GPT-4o mini, Codex-generated merge requests) that reduced 3rd-level escalations from 40% to 5% of all monthly tickets.
• Integrated six partners through technical coordination, specification, backlog and release management, and led seven full stack developers.
• Eliminated regulatory exposure for brokers in six weeks through risk analysis (BGH ruling on distance selling/GDPR), new audit features, and coordination with legal and data protection officers.

• Operative end-to-end recruiting in a mid-sized company environment. Main focus on filling IT positions specializing in Data Integration (Junior – Team Lead).
• Stakeholder management, active sourcing.
• Ensuring an optimal candidate experience, conducting interviews.
• Key hires: Team Lead Data Integration, Backend Engineer.
• Tools: LinkedIn Recruiter, Personio, Slack

• Developed a first communication framework for the Wholesale division, significantly improving both internal and external interactions
• Created essential internal onboarding materials to facilitate smoother team integration
• Developed and maintained partner-facing enablement materials to strengthen external partnerships
• Implemented effective tooling and processes to support ongoing communication efforts
• Drove product adoption through strategic positioning, multi-channel communication plans and enablement materials
• Served as the primary liaison between topic specialists and brands, ensuring clarity in partner updates
• Enhanced copy and content strategy by leveraging analytical insights and optimizing brand guidelines

• Developed positioning strategies, external narratives, and communication concepts for technology ventures; created customer journey analyses and management-ready presentations for decision-makers
• Secured approval for an autonomous mobility pilot in Berlin through structured stakeholder coordination (public sector, mobility, real estate)
• Generated EUR 30k+ in revenue across 4 mandates; prepared investor-ready materials and supported fundraising processes

• Creation of new reports, triggers, and alerts in Zendesk due to price adjustments in logistics

• International expansion & segment strategy: Built Germany footprint from zero, scaling to 1,000+ SaaS customers across four European markets, developing vertical value propositions, use cases, and segmentation models
• Planning, OKRs & single source of truth: Designed forecasting frameworks, pipeline diagnostics, territory/quota structures for a 30+ FTE commercial org, and established OKR-driven execution with shared dashboards and decision logs
• Operational excellence, automation & regulated delivery: Applied Lean Six Sigma methods and implemented automation and AI tooling across CRM and reporting, simplifying end-to-end workflows and reducing manual effort by ~25%
• Growth enablement & CX: Owned cross-functional growth experiments that increased activation by 30% and DAUs by 10% in a hybrid PLG + enterprise model
• Change management & cross-functional execution: Set KPI agreements with shared services, championed internal change programs, and drove adoption of new operating rhythms and tooling
• Risk management & portfolio steering: Established risk-aware customer prioritization and partnered with risk and finance teams on portfolio steering and resource allocation

• Building a cross-functional product team to develop a super app
• Advising and mentoring to support the team and provide input (technical & soft skills)

• Built risk matrix engine using Apex & LWC; integrated Onfido for document verification.

• Agile IT project management for the CRM system implementation
• Product Owner for the replacement of two CRM systems
• Creation of the project structure plan and project team
• Managing the gathering of all requirements (requirements management)
• System selection and procurement including contract negotiations with Prodware Deutschland AG
• Managing the data migration and system implementation
• Conducting a proof of concept and creating the MVP together with Prodware Deutschland AG

• Strategic and operational management: strategy, marketing, communications, sponsorship, lead management, growth campaigns as well as customer success, partly AI-supported

• Setup and process design in CRM and customer journey

• Design and implementation of proactive targeting strategies as well as innovative marketing initiatives based on market and KPI analyses

• Stakeholder management with internal/external interfaces and agencies

• Steering and monitoring of SEO/SEA campaigns as well as website relaunches, email automation, PR and content campaigns as well as various performance marketing and social media campaigns

• Creation of the product value proposition as well as further development of the UX/UI of website and print materials

• Selection, leadership and development of teams (up to 17 staff)

• Participation in conferences and trade fairs as speaker and moderator

• Tripled lead numbers through digitization of marketing and sales processes

• Significant increase in profitability through optimization of the customer journey and marketing automation

• New customer acquisition and business development through product extension and funnel optimization