Klaus Kerschensteiner-Head of Marketing
Check rate
Experience
Head of Marketing
Sill Optics
- Responsible for global marketing communications for the market leader in manufacturing high-end laser objectives for medical technology, quantum optics, and additive manufacturing
- Shaped the strategic and conceptual direction of marketing activities, conducted market analysis, and managed marketing automation
- Developed concepts, managed budgets, planned resources, and handled reporting
- Led internal and external corporate communications
- Implemented a CRM system and conducted agile project management training for the sales team, fostering customer relationship management
Digital Brand Manager
Besonders Sein
- Responsible for the strategic positioning of the corporate and employer brand
- Supported as project manager for key accounts
- Designed and implemented holistic digital marketing concepts
- Introduced customer lifecycle management
- Managed projects (cost calculation, go-to-market, and implementation) for automation clients (e.g., Heitec, Cybus)
- My team's branding concepts made the agency one of Europe's best employers (Great Place to Work)
Senior Manager Marketing & Sales
Graphic Packaging
- As Sales and Marketing team leader, I oversaw sales strategy and marketing for the global pharmaceutical packaging manufacturer
Marketing Manager EMEA
Heilind
- Stakeholder management (e.g., maintaining the dealer network and association engagement)
- Designing and executing product marketing campaigns
- Establishing digital sales channels
- Driving market penetration in a new sales region for the company (EMEA)
B2B Marketing
Scout24 AG
- Designed B2B email campaigns
- Developed a broker blog to build long-term relationships with B2B customers
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Automotive, Real Estate, Advertising, and Pharmaceutical.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Sales.
Summary
Experienced executive in strategic marketing and corporate communications with a proven track record in developing sales and marketing strategies for technically demanding industrial B2B applications. Proficient in common CRM funnel strategies and campaign structures.
Structured, thoughtful, and results-driven.
Skilled speaker, confident representing the company both internally and externally.
Skills
- Microsoft: Ms Teams, Ms Planner, Ms Forms, Ms Sharepoint, Ms Dynamics
- Crm: Salesforce, Hubspot
- Automation: Zapier
- Project Management: Asana, Trello, Slack, Jira
- Creative: Adobe Creative Suite, Canva, Midjourney Ai On Discord, Chatgpt, Powerpoint
- Digital: Ga4, Hootsuite, Etc.
Languages
Education
University of Passau
PhD in Media Studies with a focus on Marketing · Media Studies · Passau, Germany
University of Passau
Master's in Intercultural Communication with a focus on Organizational Development · Text and Cultural Semiotics · Passau, Germany
University of Passau
Bachelor's in Linguistics with a focus on Internal Communication · Language and Text Sciences · Passau, Germany
Certifications & licenses
Building Strong Digital Brands
iversity
Professional Copywriter
Textakademie
Leadership Culture
Brand Strategy
Online Marketing
Writing PR Texts
ZfS
Advanced Rhetoric
ZfS
SEO
SEO Academy
Appreciative Leadership
ZfS
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Klaus is based in Herzogenaurach, Germany and can operate in on-site, hybrid, and remote work models.
Klaus speaks the following languages: German (Native).
Klaus has at least 11 years of experience. During this time, Klaus has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 3 months. Note that Klaus may not have shared all experience and actually has more experience.
Based on recent experience, Klaus would be well-suited for roles such as: Head of Marketing, Digital Brand Manager, Senior Manager Marketing & Sales.
Klaus's most recent position is Head of Marketing at Sill Optics.
In recent years, Klaus has worked for Sill Optics and Besonders Sein.
Klaus is most experienced in industries like Manufacturing, Automotive, and Real Estate. Klaus also has some experience in Advertising and Pharmaceutical.
Klaus is most experienced in business areas like Marketing, Project Management, and Sales.
Klaus has recently worked in industries like Manufacturing and Advertising.
Klaus has recently worked in business areas like Marketing and Project Management.
Klaus holds a Doctorate in Media Studies from University of Passau, a Master in Text and Cultural Semiotics from University of Passau and a Bachelor in Language and Text Sciences from University of Passau.
Klaus has 9 certificates. Among them, these include: Building Strong Digital Brands, Professional Copywriter, and Leadership Culture.
The availability of Klaus needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 30 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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