Benjamin Schötz - CRM strategy & requirements...

Q: Where is Benjamin based?

Benjamin is based in Nuremberg, Germany .

Q: What languages does Benjamin speak?

Benjamin speaks the following languages: German (Native), English (Advanced), French (Elementary) .

Q: How many years of experience does Benjamin have?

Benjamin has at least 13 years of experience. During this time, Benjamin has worked in at least 17 different roles and for 7 different companies . The average length of individual experience is 1 year and 9 months . Note that Benjamin may not have shared all experience and actually has more experience.

Q: What is Benjamin's latest experience?

Benjamin's most recent position is CRM strategy & requirements analysis for marketing campaigns in the automotive sector at AUDI AG .

Q: What companies has Benjamin worked for in recent years?

In recent years, Benjamin has worked for AUDI AG , STI GmbH , and STI-Consulting GmbH .

Q: Which industries is Benjamin most experienced in?

Benjamin is most experienced in industries like Professional Services , Automotive , and Information Technology . Benjamin also has some experience in Telecommunication and Insurance .

Q: Which business areas is Benjamin most experienced in?

Benjamin is most experienced in business areas like Legal , Information Technology , and Project Management . Benjamin also has some experience in Marketing , Strategy , and Product Development .

Q: Which industries has Benjamin worked in recently?

Benjamin has recently worked in industries like Professional Services , Automotive , and Information Technology .

Q: Which business areas has Benjamin worked in recently?

Benjamin has recently worked in business areas like Legal , Marketing , and Strategy .

Recommended expert

Nuremberg, Germany

Experience

Jul 2023 - Present

2 years 9 months

CRM strategy & requirements analysis for marketing campaigns in the automotive sector

AUDI AG

Development of strategies, processes and system requirements to further develop the lead and campaign streams of a Salesforce system for the subsystems Sales Cloud, Marketing Cloud and Analytics Cloud
Gathering and creation of marketing strategy concepts for direct sales, focusing on lead generation for new and existing customers
Analysis and optimization of existing and new contact points
Derivation of system requirements and user tests for new developments
Establishment of a requirements and implementation process for business needs at the interface between CRM strategy and marketing system operations
Facilitation of ideation workshops with the project's stakeholders
Mediation between business and technical project stakeholders
Analysis and post-documentation of existing marketing strategies and the system functions already created for them
Analysis of target groups and pre-system data quality as a foundation for new CRM strategies
Consultation on content and asset strategy for marketing campaigns
Definition of KPIs and other performance criteria for the system and CRM strategy

Dec 2021 - Present

4 years 4 months

Workshops on strategic goal setting in performance marketing

AUDI AG

Analysis of the current state
Identification of goal conflicts
Removal of discussion barriers
Facilitation and management of participating stakeholders
Neutral capture of individual stakeholder needs
Development of recommendations for action for top management
Documentation of workshop results

Nov 2021 - Mar 2023

1 year 5 months

Process management and subject-matter consulting for Information Security Management System (ISMS) according to ISO 27001 / VDA

STI GmbH

Definition of the scope and objectives of the ISMS
Inventory and gap analysis of processes, system landscape, cloud providers and business requirements
Design of ITSM processes for supplier management, risk management, action planning, HR management, reporting, incident and log analysis, access management, emergency and BCM planning, change management
Development of IS policies, IT security best practices, procedures and work instructions according to VDA ISA / TISAX
Design of tracking sheets to support the ITSM processes
Development of a training and testing concept for internal employee training
Support of internal and external audits as a member of the ISMS organization

Apr 2020 - Jan 2024

3 years 10 months

Requirements analysis & requirements management for a CRM system

AUDI AG

Planning and populating an agile backlog to further develop a SugarCRM-based CRM system with two-tier sales
Extension of the existing requirements process with agile aspects
Streamlining of requirements and development backlogs
Gathering, conception and documentation of new business requirements
Facilitation of ideation workshops with stakeholders
Analysis and post-documentation of the existing system landscape and related business processes
Translation of company-wide compliance and data protection requirements into the specific requirements context
Clarification of queries during development, testing and acceptance
Mediation between stakeholders
Review and revision of the requirement and specification documents created by the development service provider

Jul 2019 - Dec 2019

6 months

Project lead for cyber security / infrastructure

Telefónica Germany GmbH & Co. OHG

Implementation of a Data Loss Prevention (DLP) solution
Implementation of an Endpoint Detection and Response (EDR) solution
Expansion of the existing Network Access Control (NAC) solution
Conflict management and performance re-establishment for the delay-triggering units
Reprioritization and refinement of requirements, responsibilities and efforts
Replanning and coordination of individual project phases (analysis, implementation, testing and go-live)
Compliance and risk analysis considering customer-specific data protection and labour law processes
Facilitation of contract negotiations with suppliers
Detailed tracking and management of the implementation of individual work packages by the external operations partner
Budget control and project status reporting

Mar 2018 - Aug 2019

1 year 6 months

Project, Requirements and Test Management CITAX-Development

Telefónica Germany GmbH & Co. OHG

Continuation of overall project management for CITAX development since 07/2018
Time and budget planning in coordination with project managers
Clarification of legal and regulatory requirements with internal and external contacts (GoBD, SOX, GDPR)
Compliance and risk analysis to prepare for system certification according to ISAE3000
Management and planning of fixing existing errors in legacy releases
Specification of functional acceptance tests for new developments since 01/2019
Specification of functional regression tests for affected functionalities
Test management during acceptance and regression tests
Defect management and coordination of tests for delivered bug fixes
Gathering and documenting business requirements (03/2018–11/2018)
Conceptual advice on software developments and new business processes
Review and revision of requirements and specification documents created by the development service provider

Feb 2018 - Apr 2018

3 months

Process management, process documentation and methodology consulting

Pentos AG

Analysis and BPMN 2.0 documentation of HR processes for an insurance industry client
Conceptual support in creating HR process documentation for an end customer
Conducting meetings and workshops with the client and end customer to develop the processes
Integration of data protection and compliance requirements into the HR process
Documentation of process knowledge according to the end customer's methodology (BPMN 2.0, Signavio)

Jul 2017 - Dec 2017

6 months

Subproject lead for Technology and Data in the implementation of an MSP provider

Telefónica Germany GmbH & Co. OHG

Analysis of existing specifications with regard to changed requirements
Gathering additional requirements in direct dialogue with stakeholders
Identification and discussion of differences compared to the legacy system and required functionalities
Creation and adaptation of requirement documents and process descriptions
Summary and reporting of development and testing status to the project team and management
Planning and support of data migration from the legacy system and capturing new business areas
Post-go-live support through implementation tracking and testing, as well as strategic consulting for process support

Nov 2016 - Jun 2017

8 months

Technical project lead for the implementation of an information management system

STI-Consulting GmbH

Functional, technical and content planning for a wiki system based on Atlassian Confluence
Writing content for contract management and legal
User surveys on possible content and development of information and page structure
Creation of page templates
Installation and administration of a Confluence instance on own infrastructure
Technologies: Atlassian Confluence, Apache web server, Ubuntu Server, HTML, CSS

Oct 2016 - Mar 2018

1 year 6 months

Product manager & requirements analyst for CRM system overhaul

STI-Consulting GmbH

Implementation of a contract management module and a billing module
Extension with new data fields for structured data capture and reporting
Design of processes and workflows for contract creation and management
Surveying users about existing errors and change needs
Creation of requirements and overseeing implementation
Communication interface between the business side and development
Coordination of user tests
Customization of views and layouts, creation of data models and prototypes
Technologies: Ruby on Rails, Bootstrap, CSS, HTML, JavaScript, Git, GitLab, SQL, REST, UML, SPARX Enterprise Architect

May 2016 - Dec 2016

8 months

Technical Project Management for Vendor Management System Product Development

Sourceahead GmbH

Support of the agile development of a vendor management system
Designing system functions and managing requirement changes
Managing QA and user testing
Communication interface between business and development
Frontend development: customizing a Bootstrap layout
Analysis of prototypes and alpha versions
Technologies: Ruby on Rails, Bootstrap, CSS, HTML, JavaScript, Git, GitLab, SQL

Apr 2016 - Jan 2017

10 months

Legal Business Analyst for Managed Service Provider Tender

Sourceahead GmbH

Legal analysis of tender documents
Evaluation of contract templates regarding implementation, compliance, and liability risks
Drafting change proposals for management and negotiations
Negotiation of final contract versions with stakeholders

Apr 2016 - Dec 2016

9 months

Requirements Analyst for Vendor Management System

Sourceahead GmbH

Creation of functional and non-functional requirements documents
Gathering requirements through user surveys
Analysis of tender documents and legal and contractual specifications
Creation of use cases and user stories
Refinement of requirements in workshops with stakeholders

Jul 2014 - Aug 2016

2 years 2 months

Requirements Analyst for Webshop System

Messe München GmbH

Documentation of new use cases and individual user requirements based on training feedback
Creation of documentation for the deployment and optimized use of the webshop system
Revision of existing requirements documents in workshops with internal and external stakeholders

Apr 2014 - Apr 2016

2 years 1 month

Instructor/Coach for Webshop System User Training

Messe München GmbH

Designing and conducting user training for the rollout of a webshop system
Creation of training concept and participant materials
Training of internal and external users
Channeling training feedback to product management and development

Feb 2014 - May 2014

4 months

Business Analyst Data Integration for Talend Integration Interface

Messe München GmbH

Created an ESB route for data integration using Talend Open Studio between the legacy system and the SAP SOAP web interface
Gathered business requirements and created field definitions
Managed communications between business stakeholders and development
Performed testing and quality assurance
Technologies: Talend Open Studio, SOAP UI

Apr 2013 - Present

13 years

Legal Counsel

STI-Consulting GmbH

Provided comprehensive legal support for the company and organized contract management
Acted as a point of contact for legal matters (labor, corporate, and insolvency law)
Drafted contract texts and analyzed incoming agreements
Organized and conducted contract negotiations
Managed contracts and documentation
Managed relationships with subcontractors
Reviewed and updated processes to meet legal requirements

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Automotive, Information Technology, and Telecommunication.

Professional Services

Automotive

Information Technology

Telecommunication

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Legal, Information Technology, Project Management, Marketing, Strategy, and Product Development.

Legal

Information Technology

Project Management

Marketing

Strategy

Product Development

Summary

Benjamin Schötz combines solid IT know-how with legal expertise and specializes in requirements engineering and strategic process consulting. As a certified Professional for Requirements Engineering, he masters the methodical gathering, documentation and management of requirements and successfully applies these skills in complex projects. His consulting focuses on the interface between business, technical and legal stakeholders. He manages to translate diverse requirements into structured concepts and ensure effective communication among all parties involved. With his in-depth understanding of business processes and IT systems, he develops practical solutions that fulfill both business and technical needs. Mr. Schötz has already showcased his expertise at leading companies such as AUDI AG and Telefónica Germany. In the telecommunications sector, he led projects in cyber security and supported the implementation of a Managed Service Provider program. At AUDI AG, he is responsible for requirements analysis of CRM systems and advises on marketing strategy and campaign management. His experience in contract analysis and negotiations also allows him to assess complex contractual situations and deliver targeted recommendations. His methodical approach and profound grasp of strategic interrelations make him a valuable consultant for companies aiming to optimize their processes and further develop their IT systems according to requirements.

Skills

Core Competencies

Requirements Engineering & Requirements Management
Strategic Consulting In Crm, Campaign & Marketing
Project & Process Management
Contract Management & Drafting: Analysis, Development And Negotiation Of Contracts

Industries

Human Resources
It
Media
Telecommunications
Trade Fairs
Marketing & Crm
Automotive
Tax & Finance

Project-related Skills

Requirements Analysis & Process Analysis (Bpmn, Epc, Uml)
Project Management
Budget & Roadmap Planning
Product Management
Gdpr And Contract Law In The Context Of It Projects
Agile Methodology (Scrum, Kanban)
Relationship Management (Especially Regarding Data Protection And Works Council)

It Skills

Microsoft Office (Word, Excel, Powerpoint)
Microsoft Power Query, Power Bi & Power Pivot
Microsoft Power Apps & Microsoft Power Automate
Microsoft Project & Microsoft Visio
Agile Collaboration Tools: Atlassian Jira & Confluence, Miro
Sap Gui (Hr Transactions And Generic Ses)
Data-specific Methodology (Sql, Xml, Json, Soap, Rest)
Front-end Development (Html, Css, Frameworks)
Basic Knowledge Of Programming Concepts (Oo, Mvc, Typing, Etc.)
Programming (Basic Knowledge): Ruby/rails, Perl, Python, Bash

Languages

German

Native

English

Advanced

French

Elementary

Education

University of Regensburg

Diplom-Jurist (University) · Law · Regensburg, Germany

Certifications & licenses

Certified Professional for Requirements Engineering (CPRE FL 3.0)

Data Protection Officer DSB-TÜV (BDSG)

Information Security Foundation according to ISO/IEC 27001

Statistics

Experience

Total positions 17

Experience in Professional Services 13 y

Avg length 2 y 1 m

Longest experience 12 y 11 m

Expertise

Recent roles CRM strategy & requirements analysis for marketing campaigns in the automotive sector, Workshops on strategic goal setting in performance marketing, Process management and subject-matter consulting for Information Security Management System (ISMS) according to ISO 27001 / VDA

Main industries Professional Services, Automotive, Information Technology

Main business areas Legal, Information Technology, Project Management

Qualifications

Certifications earned 3

Profile

Created

March 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Benjamin based?

Benjamin is based in Nuremberg, Germany.

What languages does Benjamin speak?

Benjamin speaks the following languages: German (Native), English (Advanced), French (Elementary).

How many years of experience does Benjamin have?

Benjamin has at least 13 years of experience. During this time, Benjamin has worked in at least 17 different roles and for 7 different companies. The average length of individual experience is 1 year and 9 months. Note that Benjamin may not have shared all experience and actually has more experience.

What roles would Benjamin be best suited for?

Based on recent experience, Benjamin would be well-suited for roles such as: CRM strategy & requirements analysis for marketing campaigns in the automotive sector, Workshops on strategic goal setting in performance marketing, Process management and subject-matter consulting for Information Security Management System (ISMS) according to ISO 27001 / VDA.

What is Benjamin's latest experience?

Benjamin's most recent position is CRM strategy & requirements analysis for marketing campaigns in the automotive sector at AUDI AG.

What companies has Benjamin worked for in recent years?

In recent years, Benjamin has worked for AUDI AG, STI GmbH, and STI-Consulting GmbH.

Which industries is Benjamin most experienced in?

Benjamin is most experienced in industries like Professional Services, Automotive, and Information Technology. Benjamin also has some experience in Telecommunication and Insurance.

Which business areas is Benjamin most experienced in?

Benjamin is most experienced in business areas like Legal, Information Technology, and Project Management. Benjamin also has some experience in Marketing, Strategy, and Product Development.

Which industries has Benjamin worked in recently?

Benjamin has recently worked in industries like Professional Services, Automotive, and Information Technology.

Which business areas has Benjamin worked in recently?

Benjamin has recently worked in business areas like Legal, Marketing, and Strategy.

What is Benjamin's education?

Benjamin attended University of Regensburg for Law.

Does Benjamin have any certificates?

Benjamin has 3 certificates. These include: Certified Professional for Requirements Engineering (CPRE FL 3.0), Data Protection Officer DSB-TÜV (BDSG), and Information Security Foundation according to ISO/IEC 27001.

What is the availability of Benjamin?

Benjamin is immediately available for suitable projects.

What is the rate of Benjamin?

Benjamin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Benjamin?

To hire Benjamin, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Market avg: 700-860 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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