Alana Rokus-Principal Consultant
Check rate
Experience
Principal Consultant
Digital Experience Company d.o.o.
- End-to-end ownership of various journeys, leading the conception phase and translation of business requirements into technical specification.
- Designing and creating omnichannel customer journeys across key touchpoints for a seamless customer experience (e.g., welcome or reactivation journey for online and offline buyers, including planning, execution, and reporting).
- Utilizing customer journey mapping to identify pain points and key moments that matter.
- Leveraging AI use cases for e.g. content mapping.
- Analyzing journey and survey results to identify optimization measurements for KPI improvements.
- Deep diving into data collection and activation strategies.
- Creation of profound CRM playbooks for markets to leverage full CRM potential.
- Benchmarking industry standards and analyzing competitors.
- Advising on loyalty program development and embedding into CRM activities.
- Leading CRM migration stream within a cross-cloud enterprise project.
- Preparing management presentations.
- Designing, creating, and analyzing customer surveys & campaigns.
- Supporting the customer service team in optimizing processes with service tools.
- Always adopting a customer-centric approach.
- Engaging in requirements engineering and working in agile scrum teams daily.
Senior Consultant
ec4u marketing experts
- Identifying key touchpoints and ‘moments that matter’ using the customer journey mapping methodology.
- Delivering the right content to the right persona, at the right time, via the right channel.
- Developing personalized, triggered campaigns based on website and behavioral data.
- Leading and documenting customer workshops.
- Designing KPI dashboards and reporting concepts.
- Analyzing dashboards with multi-perspective recommendations (customer relationship and revenue).
- Understanding the relationship between marketing automation and CRM tools.
- Conducting requirements engineering and project scoping.
- Senior project leader and primary contact for the world’s largest FMCG company.
- Managing global customer journey strategy and campaign rollouts in 49 countries.
- Leading a team of five employees.
- Budget and risk management.
Consultant
ec4u marketing experts
- Helping B2B clients optimize lead nurturing, scoring, funnel processes, and persona development.
- Gaining expertise in platform requirements and functionalities.
- Preparing and conducting customer workshops.
- Collaborating with the marketing and sales teams to shape and optimize the client's lead management processes, utilizing best practices.
- Supporting 20 countries in campaign implementation.
- Coordinating mid-sized projects.
Junior Account Manager & Associate Consultant
ec4u marketing experts
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Information Technology, and Advertising.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Business Intelligence, Customer Service, Project Management, and Sales.
Skills
Customer Journey Management
Project Management
Crm
Marketing
Loyalty
Retail
Salesforce Marketing Cloud
Salesforce Service Cloud
Confluence
Jira
Miro
Lucid
Qualtrics
Ms Office
Certified Professional For Requirements Engineering
Strong Leadership And Teamwork Skills, With A Solution-Oriented Mindset
Performance-Driven And Customer-Centric Approach
Excellent Intercultural Communication And Empathy, Combined With Mental Resilience And Creativity
Skilled In Presentations, Responsible, And Proactive With A Hands-On Approach
Eager To Learn, Tackle New Challenges, And Continuously Grow
Languages
Certifications & licenses
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Alana is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.
Alana speaks the following languages: German (Native), English (Advanced), Bosnian (Elementary).
Alana has at least 12 years of experience. During this time, Alana has worked in at least 4 different roles and for 2 different companies. The average length of individual experience is 3 years and 11 months. Note that Alana may not have shared all experience and actually has more experience.
Based on recent experience, Alana would be well-suited for roles such as: Principal Consultant, Senior Consultant, Consultant.
Alana's most recent position is Principal Consultant at Digital Experience Company d.o.o..
In recent years, Alana has worked for Digital Experience Company d.o.o..
Alana is most experienced in industries like Professional Services, Information Technology, and Advertising.
Alana is most experienced in business areas like Marketing, Business Intelligence, and Customer Service. Alana also has some experience in Project Management and Sales.
Alana has recently worked in industries like Information Technology and Professional Services.
Alana has recently worked in business areas like Business Intelligence, Customer Service, and Marketing.
Alana has 1 certificate: Certified Professional for Requirements Engineering.
The availability of Alana needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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