Melanie Hoffmann - Managing Director for AI and CRM

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Munich, Germany

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Experience

Jan 2018 - Present

8 years 8 months

Managing Director

Customer Delight

Communication
Stakeholder management
Workshop facilitation
Hands-on approach
Sample clients: Weleda, ProVeg, Barbor, Hubert Burda Media, C.H. BECK, Sailer Verlag, Bosch Home Connect, Gardena, BLANCO, web and agency services
Customer centricity: over 20 delighted clients
eCommerce / CRM
AI project example: Interim AI program manager at Hubert Burda

Aug 2013 - Jul 2015

2 years

Senior Digital Marketing Manager, Kindle Content Demand DACH

Amazon

Leading the digital marketing team for Kindle eBooks
Responsible for customer experience and demand generation across all platforms (webshop, apps, eReader, CRM)

Jan 2011 - Jul 2013

2 years 7 months

Zürich, Switzerland

Head of Digital Marketing

Ringier Axel Springer

Building and leading the digital marketing team
Customer Centric Experience Building & CRM (B2B & B2C)
Marketing strategy for magazines
Data Driven Decision Making
Digital strategy for the magazine sector (5 print products & various special editions)
Design Thinking Methodology
Launch of an online portal for the people magazine "Schweizer Illustrierte" and positioning it as a market segment leader
Responsible for project management, digital advertising sales including ad operations, content marketing strategy, cross-media marketing concepts, and all digital traffic channels
Managing key accounts for digital & cross-media products
Workshop Facilitation
Nonviolent communication

Jan 2007 - Dec 2010

4 years

Zürich, Switzerland

Automation & Productivity Project Manager / Digital Advertising Specialist

Ringier Axel Springer

Jan 2005 - Jun 2005

6 months

Marketing assistant (internship)

DIE ZEIT

Jan 2002 - Dec 2002

1 year

Shanghai, China

Marketing & Consulting (Internship)

Bertelsmann SE & Co. KG

Jan 1999 - Dec 2002

4 years

Gütersloh, Germany

Apprenticeship as Publishing Clerk (IHK)

Bertelsmann AG

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Media and Entertainment, Information Technology, Professional Services, and Retail.

Media and Entertainment

Information Technology

Professional Services

Retail

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Information Technology, Customer Service, Sales, and Strategy.

Marketing

Project Management

Information Technology

Customer Service

Sales

Strategy

Summary

With 25 years of experience, empathy & pragmatism, I turn customer-centric strategies into measurable success – even in a dynamic market environment.

I support scale-ups to large companies (B2B & B2C) as a consultant, workshop facilitator, AI expert, in interim head roles or as a sparring partner.

With holistic, tailored projects, I develop low-risk, predictable implementation strategies – ideal in times of quick decisions and high security needs.

Skills

Ai Expertise & Technical Interface Skills
Communication
Stakeholder Management
Workshop Facilitation
Hands-On Approach
Customer Centricity
Ecommerce / Crm
Ai Content Creation, Automation & Productivity
Customer Centric Experience Building & Crm (B2b & B2c)
Marketing Strategy
Data Driven Decision Making
Design Thinking Methodology
Workshop Facilitation
Nonviolent Communication

Languages

German

Native

English

Advanced

Spanish

Elementary

Chinese

Elementary

Education

Oct 2002 - Jun 2007

Technical University of Ilmenau

Diploma in Business Administration · Media management · Ilmenau, Germany

Oct 1999 - Jun 2002

Bertelsmann AG / Chamber of Industry and Commerce

Publishing clerk · Gütersloh, Germany

Certifications & licenses

Leaders of AI

Customer Journey Certification

Forrester Research Inc.

Coaching certificate “Coaching for Development”

Amazon internal training

Leaders of AI “AUmnatezronnehPmubelnisshbienragtDunAgC”H

Leadership Training “Peak”

Ringier AG

Statistics

Experience

Total positions 7

Experience in Media and Entertainment 13 y

Avg length 3 y 2 m

Longest experience 8 y 7 m

Global experience

Countries worked in 3 (Switzerland, China, Germany)

Primary country Switzerland

Expertise

Recent roles Managing Director, Senior Digital Marketing Manager, Kindle Content Demand DACH, Head of Digital Marketing

Main industries Media and Entertainment, Information Technology, Professional Services

Main business areas Marketing, Project Management, Information Technology

Qualifications

Highest degree Master

Certifications earned 5

Profile

Member since

May 2023

Last update

March 2026

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Frequently asked questions

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Melanie is based in Munich, Germany.

Melanie speaks the following languages: German (Native), English (Advanced), Spanish (Elementary), Chinese (Elementary).

Melanie has at least 21 years of experience. During this time, Melanie has worked in at least 7 different roles and for 6 different companies. The average length of individual experience is 3 years and 1 month. Note that Melanie may not have shared all experience and actually has more experience.

Based on recent experience, Melanie would be well-suited for roles such as: Managing Director, Senior Digital Marketing Manager, Kindle Content Demand DACH, Head of Digital Marketing.

Melanie's most recent position is Managing Director at Customer Delight.

In recent years, Melanie has worked for Customer Delight.

Melanie is most experienced in industries like Media and Entertainment, Information Technology, and Professional Services. Melanie also has some experience in Retail.

Melanie is most experienced in business areas like Marketing, Project Management, and Information Technology. Melanie also has some experience in Customer Service, Sales, and Strategy.

Melanie has recently worked in industries like Information Technology and Professional Services.

Melanie has recently worked in business areas like Information Technology, Marketing, and Project Management.

Melanie holds a Master in Media management from Technical University of Ilmenau.

Melanie has 5 certificates. Among them, these include: MBAI & AI Automation Expert, Customer Journey Certification, and Coaching certificate “Coaching for Development”.

The availability of Melanie needs to be confirmed.

Daily rate distribution

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<€480 €640-800 €800-960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

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Daily rate avg. 795 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 800 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 27 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.