Marketing Consultant in Munich
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Meet FRATCH Marketing Consultants in Munich
Arne Siegner
Last position:
Communication Specialist at BMW Group
- project and transformation communications
- operational control and planning
- execution of project-related communication activities
Tony Stubenrauch
Last position:
Interim Digital Excellence Manager at AstraZeneca
- Digital & Omnichannel Lead: advising various brand teams on digital marketing strategies
- Product Owner for several indication areas to further develop an HCP web portal and multiple patient websites
- Development, management, execution, and optimization of (automated) personalized omnichannel campaigns along the customer journey and funnel
- Project management and leadership
- Monitoring & reporting of the respective measures
- Design, moderation, and facilitation of workshops (brand planning, digital strategy, team workshops, including brand, tech, medical, sales, legal)
- Management of external service providers and agencies
- Close collaboration in a cross-functional team with medical, brand, and sales teams, including field sales
Manfred Simon
Last position:
Managing Partner at Consulting firm for business development, marketing and sales
- IT solution (Interim Marketing and Product Portfolio Manager DACH): Establishing the brand as the market leader for automated proctoring solutions; building key multipliers in the higher education and corporate learning environments; creating a sales pipeline and targeted lead generation process; executing all online and offline media; developing a PR strategy for regular and crisis communications
- IT solution (provider of an e-ID solution platform): Conducting market and potential analysis as well as business plan evaluation for the DACH region; segmenting target groups; deriving requirements for product management; generating initial pilot projects; developing a target-group-specific approach; creating a PR strategy for special-interest media
- IT solution (SME partner of a market-leading CRM solution): Analyzing the DACH market potential; developing the business plan and repositioning; establishing lead generation; doubling revenues within two years by integrating marketing and sales
- Energy (marketing and product portfolio consultant for a holding with over 200 subsidiaries): Developing a concept to market various service companies under one umbrella brand; executing an event concept for the annual group meeting; advising on the selection of an advertising agency
- Furniture (product and marketing manager for a mid-sized Italian furniture manufacturer): Conducting market potential analysis and risk assessment for the DACH region; defining the sales plan for Germany and Austria; developing the go-to-market strategy; positioning in the upper mid-price segment; acquiring initial dealers and end-customer projects; creating the brand story, corporate design, and communication materials
- IT solution (Interim Marketing and Product Manager DACH for an electronic signature portal): Launching the solution to market; formulating key messages for lead generation; defining industry and target-group benefits; implementing online measures and a trade show concept; acquiring initial pilot customers and building the sales pipeline
- IT solution (Interim Marketing Director and Product Manager for a mid-sized ITSM consulting firm): Repositioning the company; establishing it as a relevant partner for large corporations; setting up lead generation and harmonizing sales and marketing; building the sales pipeline; connecting licensing and professional services; developing a PR strategy; increasing revenues from €2.5 million to approximately €18 million over four years
Renate Frank
Last position:
Participant MBAI® Program – Leaders of AI at Leaders of AI
- Program to equip professionals with the knowledge to strategically implement and manage AI in business including practical AI applications e.g. ChatGPT, copy.ai, make.com, Voiceflow, Midjourney
- Covering generative AI, strategic implementation, leadership, ethics, and AI business transformation with use cases for marketing, sales, operations and HR
Mannu Brieskorn
Last position:
Head of Marketing & Communications at STABL Energy GmbH
- Developed a comprehensive brand guide and multi-channel marketing strategy to enhance product value perception
- Utilised CRM strategies to analyse customer interactions, segment audiences, and personalise email campaigns, achieving a 20% increase in engagement within 6 months
- Identified and articulated unique selling propositions (USPs) and customer benefits, creating compelling collateral
- Hired and led a team of 8 to produce targeted content that boosted customer engagement and social media presence
Rupender Kaur
Last position:
Digital Marketing & Content Strategy Consultant at Self-employed
- Partnered with consumer brands to drive sales growth through targeted affiliate and content marketing campaigns
- Built and monetized a content-to-commerce funnel, converting digital audiences into measurable revenue within the first five months of launch
- Conceptualized, scripted, filmed, and edited SEO-optimized product review videos, reaching 56K+ views and 4K+ watch hours in the first year
- Applied SEO, keyword targeting, and audience analytics to enhance conversion rates, click-throughs, and retention
- Collaborated with brands to design discount campaigns and optimize messaging for performance marketing outcomes
- Utilized YouTube Studio, Google Analytics, and AI tools (ChatGPT, Gemini, Claude) to refine strategy, identify trends, and improve campaign ROI
Philippe Gessner
Last position:
Product Owner & Communication Consultant – external at Allianz Group (Allianz Commercial, AGCS)
Developed communication strategy and messaging frameworks for digital transformation initiatives.
Collaborated closely with executives and industry partners to position AI-based solutions.
Led global rollout campaigns including KPI-based performance reports.
Advised senior leadership on storytelling, content strategy and external engagement.
Simone Gunst
Last position:
Digital Marketing & Sales Consultant at Independent Management Consultant
- Project management, PMO, digital strategy, go-to-market strategy, growth strategy, marketing management, communication planning
- Implementation of digital marketing initiatives
- Online sales, campaign management, performance marketing
- Conversion rate optimization, CRM, customer retention
Andreas Wiehrdt
Last position:
Brand Strategist at mattweis GmbH
- Setup and expansion of brand strategy services and acquisition of new business.
Natalia Dobrova
Last position:
Senior HR BP for Tech and Marketing at KONUX GmbH
- Org design & HR transformation project.
- OKRs development.
Micaela Torres
Last position:
Consultant at Westwing Group SE
- Conducted research and crafted an inspiring presentation for C-level focusing on customer behavior insights (e.g., Gen Z)
- Identified key retail trends to watch for the future of retail and e-commerce
Sabine Seitz
Last position:
Consulting, freelancing at Self-employed
Demand and lead gen specialist – strategist and hands-on digital marketing: email touchpoints, nurturing, scoring; PPC – Google Ads, LinkedIn
Uta Unkel
Last position:
Customer Management at Logistics Hall of Fame
- Potential analysis
- Online and offline marketing
- Support for existing customers
- Designing sponsorship packages incl. pricing
- Acquiring new sponsors
- Support at the annual gala at the Federal Ministry of Transport
Dagmar Kirchner
Last position:
B2B Marketing Expert - Strategic Consulting and Interim Management at Dagmar Kirchner Consulting
- Consulting and interim management for SMEs in IT and consulting, focusing on strategic marketing, funnel management, brand positioning, lead generation, and employer branding.
- Hands-on and results-oriented: fast implementation, sustainable solutions, measurable KPIs.
Regine Egger
Last position:
Founder at deyoli®
- Building and continuously developing the deyoli brand: positioning, branding, visibility
- Concept, copywriting and SEO for website, blog, podcast & social media
- Systemic coaching for leaders and companies
- Development and delivery of the Sensitive Leadership Program
Discover over 15,000 top freelancers
Marketing Consultants statistics
Aggregated from the professional profiles of matched freelancers.
Experience
23 years (Germany: 22 years)
Position duration
4.2 years (Germany: 3.8 years)
Positions per freelancer
9 (Germany: 11)
Top business areas
Marketing, Project Management, Strategy
Top industries
Professional Services, Advertising, Information Technology
Certification focus areas
Marketing, Project Management, Human Resources
Bachelor's degree or higher
92% (Germany: 87%)
Master's degree or higher
46% (Germany: 53%)
Doctorate
4% (Germany: 7%)
Certifications per freelancer
2
Most common languages
German, English, French
Speak two or more languages
100% (Germany: 96%)
Based on our profile pool as of 26 Aug 2026.
Daily rate distribution
The chart shows how the daily rates of freelancers in this role in Munich are distributed, based on recent contracts on our platform. Each bar covers a rate range — its height shows how many freelancers charge within that range.
Average rates for Marketing Consultants in Munich
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 26 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
About the role
Strategic Guidance for Munich Businesses
Munich is a powerhouse of corporate headquarters, high-tech startups, and mid-sized industrial firms. Independent marketing specialists help these businesses navigate complex market entries, brand repositioning, and digital transformations. They bridge the gap between creative storytelling and analytical performance, ensuring campaigns resonate with both local Bavarian audiences and international markets.
Core Responsibilities and Deliverables
- Designing data-driven go-to-market strategies for new products or services.
- Auditing existing digital channels, search engine visibility, and paid media setups.
- Defining brand positioning, target personas, and customer journey maps.
- Building attribution models to measure return on ad spend and marketing ROI.
- Setting up marketing automation systems and customer relationship management tools.
Technical Skills and Tool Stack
A professional in this field masters a sophisticated suite of modern platforms. They routinely utilize web analytics tools such as Google Analytics 4, customer data platforms, and automation systems like HubSpot, Marketo, or Salesforce Marketing Cloud. In addition to technical execution, they bring deep expertise in search engine optimization, programmatic advertising, and conversion rate optimization to scale your lead generation.
Integrating Freelance Expertise into Your Team
Whether working remotely or joining your team on-site in Munich, freelance marketing advisors integrate smoothly into your existing corporate structures. They act as interim department leads, mentor junior staff, or guide external creative agencies. This flexible resource model allows your business to scale marketing efforts rapidly during seasonal peaks, product launches, or strategic pivots without adding permanent overhead.
Frequently asked questions
Key details about Marketing Consultants, drawn from the questions we get asked most.
A freelance marketing consultant analyzes a company's current promotional strategies, identifies growth opportunities, and designs actionable campaigns to reach target audiences. They deliver strategic blueprints, optimization plans for digital channels, and clear KPIs to measure success.
While agencies often focus on execution like graphic design and media buying, an external marketing strategist provides unbiased, high-level guidance and directly aligns your activities with business goals. They work closely with your internal team as an objective partner, saving you from agency overhead fees.
Companies usually hire a marketing consultant in Munich when planning a regional product launch, undergoing a brand refresh, or facing stagnating customer acquisition rates. The local market expertise is highly valuable when navigating the competitive southern German business landscape.
A professional marketing advisor relies on industry-standard software including Google Analytics, SEMrush, HubSpot, and Salesforce. They use these tools to conduct competitor research, track user behavior, and automate nurture campaigns.
Yes, many a freelance marketing expert can work on-site at your Munich office to lead workshops, align internal stakeholders, or manage agile project sprints. They adapt to your preferred communication tools, balancing on-site collaborative days with focused remote work.
Look for a marketing specialist with a proven track record of successful campaigns in your specific B2B or B2C niche. Strong candidates possess deep analytical skills, certifications in major ad networks, and a portfolio showing measurable business growth.
The performance of a marketing strategist is measured through pre-defined KPIs such as customer acquisition cost reduction, increased conversion rates, or organic traffic growth. Clear milestones and regular reporting ensure project objectives are met on time.
While international companies in Germany often use English, a marketing consultant with strong German language skills is highly beneficial for local target groups. They understand cultural nuances in copywriting and localized consumer behavior, which ensures your campaigns land perfectly.
The average hourly rate for Marketing Consultants in Munich is 117 €, which corresponds to a daily rate of about 936 € based on an 8-hour working day.
Of the freelancers working as Marketing Consultants in Munich, 92% hold at least a Bachelor's degree, 46% hold at least a Master's degree, and 4% hold a doctorate.
On average, freelancers working as Marketing Consultants in Munich have 23 years of professional experience, with a single engagement typically lasting around 4.2 years.
The most common languages among freelancers working as Marketing Consultants in Munich are German (100%), English (97%), and French (32%).
The most common industries among freelancers working as Marketing Consultants in Munich are Professional Services (71%), Advertising (65%), and Information Technology (55%).
The most common business areas among freelancers working as Marketing Consultants in Munich are Marketing (97%), Project Management (68%), and Strategy (68%).
FRATCH Marketing Consultants main locations
Our freelancers and interim experts are at home across the DACH region — available on-site in the major business hubs or fully remote. Choose a location to discover matched specialists, local market insights and up-to-date availability.
Berlin Hamburg 
Munich Cologne Frankfurt Stuttgart Dusseldorf Leipzig Dortmund Essen Bremen Dresden Hanover Nuremberg 
Berlin 
Hamburg 
Cologne 
Frankfurt 
Dusseldorf Request a free demo
Get in touch with the FRATCH team and we will get back to you within 4 hours.
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We always have the time for a call or email!
Philipp Thomaschewski
FRATCH CEO
