Andreas Wiehrdt-Brand Strategist
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Experience
Brand Strategist
mattweis GmbH
- Setup and expansion of brand strategy services and acquisition of new business.
Independent Brand Consultant and Interim Manager
BrandDoctor
- As BrandDoctor, I help branded goods companies and entrepreneurs with strong brands grow profitably.
Interim Managing Director
brandtouch°
- Expansion of the startup business area and quality improvements in client consulting.
Management Supervisor
Heye & Partner Werbeagentur
Profit-oriented management of the agency's second-largest consulting group after McDonald’s.
Responsible for the new business strategy.
Brand / Marketing Consultant
Consulting for branded goods companies and advertising agencies.
Interim management.
Senior Partner
OIC | Management Consulting
Brand architecture and change processes for consumer goods industry.
Agency selection processes.
Managing Director, Consulting
RG Wiesmeier Werbeagentur
Winning several fashion brands as new clients.
Successfully retaining existing clients.
Main contact for strategic questions for all clients.
Management Supervisor
J. Walter Thompson
Winning and advising major international key clients (e.g. Kellogg’s, Kraft Foods, Rollex).
Building and expanding a consulting unit in Frankfurt.
Account Director
Young & Rubicam
- Responsible for strategic consulting and project management for major key clients.
Account Manager
Kastner & Partner
Responsible for project management for major clients.
Developing the Red Bull brand (CI, CD, packaging, communication, etc.).
Advertising Manager
INMAC Computer Supplies
Optimized the mail-order catalog.
Important direct marketing activities.
Junior Account Manager
Ogilvy & Mather Direct (Ogilvy One)
- Responsible for project management of various direct marketing accounts (e.g. Shell, Lufthansa).
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Retail, Professional Services, and Information Technology.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Sales, and Procurement.
Summary
As an experienced brand, communications, and marketing professional as well as a branding expert, I use my expertise in a targeted way. With my strategic and analytical skills, I help companies position their brand in an attractive way, manage it with added value, and present it successfully.
During my many years working in well-known owner-managed and international advertising networks, I developed successful communication strategies (B2C, B2B) for many well-known brands from FMCG, fashion, lifestyle, retail, and services, and implemented them efficiently in the respective channels.
As »BrandDoctor«, I regularly write articles on innovation, tools, and best practices in brand strategy ([link]
Skills
- Strong Analytical And Conceptual Skills
- Initiative, Assertiveness, And High Resilience
- Goal-Oriented Creativity
- Strong Feeling For Text, Design, And Communication
- Many Years Of Experience In Motivating And Managing External Creative Service Providers
- Hands-On Approach, Process Confidence, And Pragmatism
- Team-Oriented Way Of Working, Flexibility, Enthusiasm, And Curiosity
Languages
Education
Berlin University of the Arts (UdK)
Diploma in Communications Management · Social and Economic Communication · Berlin, Germany
Willi-Graf-Oberschule Gymnasium Berlin
Berlin, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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