Kian Ghanai
Management Consultant & Interim Manager
Experience
Management Consultant & Interim Manager
COGITREE GmbH
Took on interim leadership roles as CEO, Marketing Director, or Sales Director to drive strategic transformation and revenue growth
Provided strategic consulting in marketing, sales, and brand strategy for technology-focused companies
Led digital transformation projects to optimize marketing and sales processes
Developed and implemented data-driven brand strategies to strengthen customer loyalty and market positioning
Successfully expanded a full CGI company into a new market segment
Restructured and repositioned an AdTech company to enhance its competitiveness
Developed an innovative media model and launched a highly effective climate activation campaign for the United Nations Environment Programme (UNEP)
Brand Consultant
Brandextend GmbH & Co. KG
Led brand and licensing projects for Bentley, Jaguar Land Rover, Škoda, and Karl Lagerfeld
Managed brand strategy, product design, packaging design, marketing communications, and sales strategies
Held revenue responsibility of over €3M and led a team of more than 10 employees
Secured over five long-term contracts with durations of more than 18 months
Successfully built a niche agency with organic growth
Sold company shares at a profit
Head of Client Services
BBDO Worldwide and BBDO Proximity
Led the international agency network for Mercedes-Benz in 35 markets and Smart in 15 markets with over 350 employees in total
Coordinated the network to adapt and execute international campaigns aiming for cost savings through synergies
Held revenue responsibility of over €45M and led a team of more than five employees
Achieved 25% cost savings for the client through synergies
Secured contract renewal with Mercedes-Benz
Successfully led the pitch win as the lead creative agency
Marketing and Sales Director
Innovation Management AG
Developed a subscription business model for premium cat food in Switzerland (brand Kellas)
Implemented a brand strategy for a high-end cat food line
Managed the agency and was responsible for media strategy and brand positioning
Led a team of three employees
Launched organic cat food as a premium alternative
Increased revenue from €0.5M to over €3M within 18 months
Reached breakeven in less than 18 months
Head of Product and Licensing Management
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG (Porsche Design Group)
Developed new business areas and optimized the licensing portfolio
Planned and executed international marketing activities
Held revenue responsibility of €10M and led a team of more than three employees
Secured Porsche Design's first real estate licensing agreement
Optimized and cleaned up the licensing portfolio by ending unprofitable contracts (reduced by 50%)
Management Consultant
Accenture GmbH
Development and implementation of CRM strategies focused on the telecommunications industry
Process optimization and organizational development
Leadership of change management projects and training for clients and employees
Development of a customer loyalty program for a leading telecommunications provider
Process efficiency improvements at an international mobile network operator
Executive Board Assistant
PbS AG, Market Research and Consulting Firm
Brand Consultant and Designer
Maaßarbeit GbR, Advertising Agency
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Advertising, Information Technology, Media and Entertainment, Automotive, Telecommunication, and Fashion.
Business Area Experience
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Experienced in Marketing, Project Management, Strategy, Product Development, Operations, and Customer Service.
Summary
Results-oriented executive and management consultant with a proven track record in marketing, digital transformation, and brand strategy.
Specialist in designing customer-focused brand experiences, optimizing digital strategies, and leading cross-functional teams.
Strategic thinker with a pragmatic approach who drives innovation and operational excellence.
Extensive experience leading successful international projects in the automotive, technology, and telecommunications industries.
Skills
Marketing & Crm: Salesforce, Hubspot, Adobe Creative Suite (Photoshop, Illustrator, Indesign)
Project Management: Jira, Confluence, Microsoft Project, Slack
Ai & Digital Tools: Chatgpt, Midjourney, Ai-powered Marketing Automation
Office Software: Microsoft 365 (Word, Excel, Powerpoint, Outlook)
Languages
Education
SANNO Institute of Management
Japanese Business and Management · Japan
Katholische Universität Eichstätt-Ingolstadt
Diplom-Kaufmann, Business Administration, Marketing & International Management · Business Administration · Eichstätt, Germany
Statistics
Experience
Expertise
Qualifications
Profile
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