Carolin Poloczek - Project Manager (Marketing & Tech) | End-to-End Project Delivery for Digital Growth & E-Commerce

Q: Where is Carolin based?

Carolin is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Carolin speak?

Carolin speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Carolin have?

Carolin has at least 27 years of experience. During this time, Carolin has worked in at least 14 different roles and for 14 different companies . The average length of individual experience is 2 years and 10 months . Note that Carolin may not have shared all experience and actually has more experience.

Q: What is Carolin's latest experience?

Carolin's most recent position is Systemic Business Coach .

Q: What companies has Carolin worked for in recent years?

In recent years, Carolin has worked for Self-employed .

Q: Which industries is Carolin most experienced in?

Carolin is most experienced in industries like Professional Services , Advertising , and Food and Beverage . Carolin also has some experience in Banking and Finance , Education , and Media and Entertainment .

Q: Which business areas is Carolin most experienced in?

Carolin is most experienced in business areas like Marketing , Project Management , and Strategy . Carolin also has some experience in Human Resources , Sales , and Business Intelligence .

Q: Which industries has Carolin worked in recently?

Carolin has recently worked in industries like Professional Services .

Q: Which business areas has Carolin worked in recently?

Carolin has recently worked in business areas like Marketing , Project Management , and Strategy .

Recommended expert

Munich, Germany

Check rate

Experience

Jan 2017 - Present

9 years 6 months

Systemic Business Coach

Recognized by the German Federal Coaching Association (Deutscher Bundesverband Coaching e.V.)

Jan 2015 - Present

11 years 6 months

Independent Strategic Consultant & Project Manager

Self-employed

Accompanied startups, mid-sized companies and corporations in the creation and implementation of marketing strategies and digital communication projects
Internalized flexibility and agility through self-employment and worked with various markets, processes and target groups

Jan 2013 - Dec 2015

3 years

Senior Consultant Digital

Salt Works (now DDB Germany)

Jan 2011 - Dec 2013

3 years

Munich, Germany

Co-Founder Green Cup Coffee

mymuesli GmbH

Developed and led a new coffee brand for fair trade gourmet coffee

Jan 2009 - Dec 2011

3 years

Passau, Germany

Co-Founder

Black Pirate Coffee Crew

Built an e-commerce startup for coffee specialties
Finalist in the enable2start founder competition of the Financial Times Germany

Jan 2007 - Dec 2009

3 years

Frankfurt, Germany

PR Consultant

Konvoi Agentur für Kommunikation GmbH

Jan 2006 - Dec 2006

1 year

Frankfurt, Germany

Intern

1822-Stiftung der Frankfurter Sparkasse

Jan 2003 - Dec 2004

2 years

Frankfurt, Germany

Research Assistant

Lehrstuhl für Betriebswirtschaftslehre, insbes. Organisation & Management, Johann Wolfgang Goethe-Universität

Jan 2003 - Dec 2003

1 year

Frankfurt, Germany

Intern, New Channels / Event Sales

Siemens VDO Automotive

Jan 2002 - Dec 2002

1 year

Frankfurt, Germany

Research Assistant, Human Resources / Personnel Marketing

Dresdner Bank AG

Jan 2001 - Dec 2002

2 years

Frankfurt, Germany

Intern

Dresdner Kleinwort Wasserstein

Jan 2001 - Dec 2001

1 year

Hanover, Germany

Project Assistant

Eckart Witzigmann Palazzo

Jan 2001 - Dec 2001

1 year

Neu-Isenburg, Germany

Intern, Press & Public Relations Europe

The Lorenz Bahlsen Snack World

Jan 1999 - Dec 2001

3 years

Frankfurt, Germany

Working Student, Marketing & Communications

Pro-Vogue Marketing GmbH

Jan 1998 - Dec 1999

2 years

Freiburg im Breisgau, Germany

Intern, Graphics & Presentations

KoKo Entertainment GmbH

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Professional Services, Advertising, Food and Beverage, Banking and Finance, Education, and Media and Entertainment.

Professional Services

Advertising

Food and Beverage

Banking and Finance

Education

Media and Entertainment

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Project Management, Strategy, Human Resources, Sales, and Business Intelligence.

Marketing

Project Management

Strategy

Human Resources

Sales

Business Intelligence

Summary

I am a project manager with a pronounced hands-on mentality and over 15 years of experience in project leadership and strategic client consulting. During my career, I have worked for agencies such as Ray Sono, C3, Virtual Identity, Havas, and Publicis ON!. I have guided and led interdisciplinary teams, helping to turn strategies into successful actions and tools.

Over the years, I have been responsible for the development and launch of AI-based products, websites, and apps, as well as the strategic implementation of CRM initiatives, digital commerce solutions, and e-commerce programs. My clients include Lufthansa, Volvo, Bosch, Sanofi, IKK direkt, Philip Morris, Telekom, and McDonald’s.

Two months ago, I founded Pretty Conscious – a brand for high-quality leisurewear essentials. Here, I am building the entire digital growth stack from scratch: from Meta and social media advertising to GA4/Analytics and Shopify – always aiming to increase efficiency and impact with AI tools.

Alongside building Pretty Conscious, I am available for freelance project management mandates. I make sure projects are managed with clear structure, consistent prioritization, and transparent communication.

In working with teams and clients, I often encounter the same challenges that slow down projects: lack of communication, inefficient processes, and declining quality of results under pressure. To support teams not only with structure in execution but also with targeted moderation, I completed training as a Systemic Business Coach in 2017. Since then, I have used this knowledge as a valuable addition to my project management toolbox.

What I stand for:

Structured project architecture (goals, roadmap, milestones, risks, responsibilities)
Hands-on execution with a strong sense of responsibility (I don’t just coordinate – I deliver results)
Strong technological expertise (analytics, tracking, e-commerce tools, AI)
Calm, solution-oriented leadership across marketing, product, and partner domains

If you are looking for a freelancer who combines marketing expertise, technical understanding, and operational excellence – let’s talk.

Skills

Stakeholder Management
Project Planning & Analysis
Strategic Consulting & Concept Development
Budget Management
Workshop Design And Facilitation
Team Building And Leadership
Ms Office
Ms Teams
Iworks
Jira
Confluence
Bitbucket
Sprintly
Miro
Slack
Trello
Monday
Aem
Magnolia
Magento
Wordpress
Agile
Scrum

Languages

German

Native

English

Advanced

Education

Oct 1999 - Jan 2006

Johann Wolfgang Goethe University

Master of Arts · American Studies (major); Business Administration / Psychology (minors) · Frankfurt, Germany · Very Good

Oct 1989 - Jun 1998

St. Ursula Grammar School

Abitur · Freiburg im Breisgau, Germany · Good

Certifications & licenses

Specialist for People & Culture Management

Chamber of Industry and Commerce (IHK)

Systemic Business Coach

German Federal Coaching Association (DBVC)

Statistics

Experience

Total positions 15

Experience in Professional Services 11.5 y

Avg length 3 y 1 m

Longest experience 11 y 5 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Systemic Business Coach, Independent Strategic Consultant & Project Manager, Senior Consultant Digital

Main industries Professional Services, Advertising, Food and Beverage

Main business areas Marketing, Project Management, Strategy

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

March 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Carolin based?

Carolin is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Carolin speak?

Carolin speaks the following languages: German (Native), English (Advanced).

How many years of experience does Carolin have?

Carolin has at least 27 years of experience. During this time, Carolin has worked in at least 14 different roles and for 14 different companies. The average length of individual experience is 2 years and 10 months. Note that Carolin may not have shared all experience and actually has more experience.

What roles would Carolin be best suited for?

Based on recent experience, Carolin would be well-suited for roles such as: Systemic Business Coach, Independent Strategic Consultant & Project Manager, Senior Consultant Digital.

What is Carolin's latest experience?

Carolin's most recent position is Systemic Business Coach.

What companies has Carolin worked for in recent years?

In recent years, Carolin has worked for Self-employed.

Which industries is Carolin most experienced in?

Carolin is most experienced in industries like Professional Services, Advertising, and Food and Beverage. Carolin also has some experience in Banking and Finance, Education, and Media and Entertainment.

Which business areas is Carolin most experienced in?

Carolin is most experienced in business areas like Marketing, Project Management, and Strategy. Carolin also has some experience in Human Resources, Sales, and Business Intelligence.

Which industries has Carolin worked in recently?

Carolin has recently worked in industries like Professional Services.

Which business areas has Carolin worked in recently?

Carolin has recently worked in business areas like Marketing, Project Management, and Strategy.

What is Carolin's education?

Carolin holds a Master in American Studies (major); Business Administration / Psychology (minors) from Johann Wolfgang Goethe University.

Does Carolin have any certificates?

Carolin has 2 certificates. These include: Specialist for People & Culture Management and Systemic Business Coach.

What is the availability of Carolin?

Carolin is immediately available part-time for suitable projects.

What is the rate of Carolin?

Carolin's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.