Andrea P.-Senior Marketing & Communications Professional
Check rate
Experience
Independent Marketing & Communications Consultant / Fractional CMO
Walls Studio
- Provide strategic marketing leadership and hands-on implementation for businesses and non-profit organisations.
- Define audience priorities, brand positioning, value propositions and messaging to guide marketing and communications activity.
- Develop and deliver integrated plans across content, social media, websites, email, paid campaigns and events.
- Support B2B marketing for an AI news intelligence business, including audience segmentation, positioning and content planning.
- Advise clients on reputation management and crisis communications.
- Deliver training on practical applications of AI in marketing and professional productivity.
Marketing Manager
JAGGAER
- Led marketing initiatives across US and European markets for a B2B software business, aligning activity with global brand strategy and regional priorities.
- Coordinated cross-functional teams to deliver marketing assets within agreed timelines and budgets.
Senior Consultant
LLYC (LLORENTE & CUENCA)
Global Marketing, Communication and ESG department:
- Planned and coordinated corporate communications across Spain, Portugal, the United States and Latin America.
- Contributed to business planning and budget management.
- Supported financial and shareholder communications, including the annual report, Annual General Meeting and investor newsletters.
- Delivered internal and external communications projects, including events, press releases, editorial content, social media, website and podcast activity.
- Secured media sponsorship opportunities and coordinated submissions for national and international industry rankings.
- Supported LLYC Foundation volunteering programmes aligned with the UN Sustainable Development Goals.
Crisis department:
- Contributed to crisis prevention, simulations, response and reputation monitoring.
Marketing & Communications
GRUPO COLÓN IECM
Managed integrated B2B and B2C marketing campaigns and stakeholder communications.
Freelance Market Research Collaborator
Ilion Outsourcing / Quality Opinion
Supported market research projects across the beauty, entertainment and foodservice sectors.
News writing and coverage
Dat Televisión
News writing and coverage of institutional, government and cultural events.
Social Media & Production
Circuito POP/ Red Musik
Managed social media and supported radio programme production.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services, Media and Entertainment, Information Technology, Education, Cosmetics, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, and Production.
Summary
Marketing and communication expert with over 15 years of experience in marketing and communications across Spain, Europe, the United States, and Latin America. I have worked with private companies, publicly traded corporations, professional services firms, and public projects, managing complex projects in regulated, publicly listed, and high-visibility environments, providing strategic judgment, business insight, and reputational oversight in decision-making.
Skills
Marketing Strategy
Brand Positioning And Messaging
Corporate Communications
Integrated B2b And B2c Campaigns
Content Strategy
Stakeholder Engagement
Reputation And Crisis Communications
International Project Coordination
Web & Analytics: Wordpress, Shopify, Google Analytics 4, Rank Math
Campaigns & Email: Linkedin Ads, Mailrelay, Mailchimp
Content Creation: Canva, Capcut, Adobe Premiere Pro
Collaboration: Notion, Google Workspace
Artificial Intelligence: Practical Applications In Marketing, Content Development And Productivity
Languages
Education
Universidad San Pablo CEU
Master's Degree in Corporate Communication · Corporate Communication · Madrid, Spain
Universidad Arturo Michelena
Degree in Social Communication specialized in Audiovisual Journalism · Social Communication · Venezuela
Certifications & licenses
Specialisation in Artificial Intelligence
Universidad Rey Juan Carlos - Racks Academy
Advanced Digital Marketing
Google - Universidad Complutense de Madrid
Professional Certificate in Marketing and Communication
Consejería de Economía, Empleo y Competitividad
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Andrea is based in Basel, Switzerland and can operate in on-site, hybrid, and remote work models.
Andrea speaks the following languages: Spanish (Native), English (Advanced), Portuguese (Advanced), German (Elementary).
Andrea has at least 14 years of experience. During this time, Andrea has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years. Note that Andrea may not have shared all experience and actually has more experience.
Based on recent experience, Andrea would be well-suited for roles such as: Independent Marketing & Communications Consultant / Fractional CMO, Marketing Manager, Senior Consultant.
Andrea's most recent position is Independent Marketing & Communications Consultant / Fractional CMO at Walls Studio.
In recent years, Andrea has worked for Walls Studio, JAGGAER, and LLYC (LLORENTE & CUENCA).
Andrea is most experienced in industries like Professional Services, Media and Entertainment, and Information Technology. Andrea also has some experience in Education, Cosmetics, and Food and Beverage.
Andrea is most experienced in business areas like Marketing, Project Management, and Production.
Andrea has recently worked in industries like Professional Services, Information Technology, and Media and Entertainment.
Andrea has recently worked in business areas like Marketing and Project Management.
Andrea holds a Master in Corporate Communication from Universidad San Pablo CEU and a Bachelor in Social Communication from Universidad Arturo Michelena.
Andrea has 3 certificates. These include: Specialisation in Artificial Intelligence, Advanced Digital Marketing, and Professional Certificate in Marketing and Communication.
Andrea is immediately available part-time for suitable projects.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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