Tina L.-Marketing Lead, Southern Europe (FTC)
Check rate
Experience
Marketing Lead, Southern Europe (FTC)
Airbnb
- Directed $5M+ media budget and localized creative strategy for Spain, Italy, and Portugal, significantly increasing brand awareness.
- Led cross-functional teams to launch omnichannel campaigns focused on host acquisition and traveler engagement in high-growth markets.
Lead Faculty & Mentor
Le Wagon, ESERP, ESEI, Springboard
- Mentored startups and entrepreneurs, achieving results like a 70% increase in impressions and over 300% revenue growth for a health app.
- Taught digital marketing for adult professionals.
- Collaborated with GrowthMentor, DCI (Digital Career Institute), Springboard, and ASICS TenKan-Ten Growth Catalyst.
Strategic Advisor, Fractional CMO & Executive Facilitator
GrowthMentor, Le Wagon, ESERP, ESEI, DCI, Hoxby
- Provided high-impact GTM strategy and marketing audits for global brands (Inbev, Maldon Salt) and growth catalysts like ASICS TenKan-Ten.
- Advised 200+ founders via GrowthMentor and MentorCruise, achieving results like 300% revenue growth and 70% increase in impressions for health-tech apps.
- Served as professor and lead faculty for top business schools, translating complex marketing, AI, and behavioral economics into actionable frameworks for executive audiences.
Global CMO
Fleksy
- Spearheaded global growth strategy for the mobile keyboard platform, achieving 20% user base expansion through optimized SEO/ASO and product marketing.
- Directed all full-funnel activities including acquisition, retention, and international PR strategy.
Marketing Director & Country Manager (Brazil)
MyFitnessPal (Under Armour)
- Scaled user base by 650% in under two years (>140M users) through strategic partnerships and aggressive market localization in Brazil.
- Promoted to Country Manager following the $475M acquisition by Under Armour to lead post-merger integration and market expansion.
Sr. Account Manager, Digital Marketing Solutions (Brazil)
Adobe
Digital Account Director (Lead for Unilever: Dove, Hellmann’s)
Ogilvy
Marketing Director, EMEA
Tangozebra
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Sport, Food and Beverage, Education, Information Technology, Advertising, and Cosmetics.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Strategy, Project Management, Customer Service, and Sales.
Summary
Strategic Marketing Leader & Growth Expert (21+ years) with a track record of driving exponential scale for global brands including Airbnb, MyFitnessPal (Under Armour), and Adobe. Proven ability to manage multi-million dollar budgets ($5M+) and lead complex market expansions across EMEA and LATAM, including a 650% user growth surge at MyFitnessPal. Currently leveraging deep strategic expertise as a Fractional CMO and Executive Facilitator, advising founders and teaching Growth Strategy at leading business schools.
Skills
Behavioral Economics & Consumer Psychology: Leveraging Nudge Theory And Behavioral Science To Architect High-Conversion User Journeys.
Strategic Growth Leadership: Scaling User Acquisition And Retention For Global Brands (650% User Growth At Myfitnesspal).
Omnichannel Marketing Strategy: Localizing And Executing $5m+ Media Budgets Across Emea And Southern European Markets (Airbnb).
Executive Facilitation & Mentoring: Translating Complex Marketing And Ai Frameworks Into Actionable Gtm Strategies For 200+ Founders.
Fractional Leadership & Gtm Advisory: Providing Rapid, High-Impact Marketing Audits And Technology Reviews For Scale-Ups.
Data-Driven Decision Making: Combining Deep Analytical Insights With Creative Storytelling To Drive Roi And Brand Equity.
Public Speaking
Creativity
Leadership
Communication
Problem-Solving
Adaptability
Inter-Personal Skills
Languages
Education
Mad masters
Masters · Behavioural Economics for Marketing · Distinction
Federal University of Rio de Janeiro
BA · Business Administration · Rio de Janeiro, Brazil
Certifications & licenses
Yoga Instructor
Yogabody (200hs Yoga Alliance)
Search Inside Yourself
Postgrad Prof Diploma In Marketing
Chartered Institute Of Marketing
Statistics
Experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Tina is based in Barcelona, Spain and can operate in on-site, hybrid, and remote work models.
Tina speaks the following languages: Portuguese (Native), English (Advanced), Spanish (Advanced), German (Intermediate).
Tina has at least 16 years of experience. During this time, Tina has worked in at least 8 different roles and for 8 different companies. The average length of individual experience is 2 years. Note that Tina may not have shared all experience and actually has more experience.
Based on recent experience, Tina would be well-suited for roles such as: Marketing Lead, Southern Europe (FTC), Lead Faculty & Mentor, Strategic Advisor, Fractional CMO & Executive Facilitator.
Tina's most recent position is Marketing Lead, Southern Europe (FTC) at Airbnb.
In recent years, Tina has worked for Airbnb, Le Wagon, ESERP, ESEI, Springboard, GrowthMentor, Le Wagon, ESERP, ESEI, DCI, and Hoxby.
Tina is most experienced in industries like Sport, Food and Beverage, and Education. Tina also has some experience in Information Technology, Advertising, and Cosmetics.
Tina is most experienced in business areas like Marketing, Strategy, and Project Management. Tina also has some experience in Customer Service and Sales.
Tina has recently worked in industries like Education, Food and Beverage, and Sport.
Tina has recently worked in business areas like Marketing and Strategy.
Tina holds a Master in Behavioural Economics for Marketing from Mad masters and a Bachelor in Business Administration from Federal University of Rio de Janeiro.
Tina has 3 certificates. These include: Yoga Instructor, Search Inside Yourself, and Postgrad Prof Diploma In Marketing.
Tina is immediately available for suitable projects.
Daily rate distribution
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Average rates for similar positions
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The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 17 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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