Tina Louise - Marketing Lead, Southern Europe (FTC)

Q: Where is Tina based?

Tina is based in Barcelona, Spain and can operate in on-site , hybrid , and remote work models.

Q: What languages does Tina speak?

Tina speaks the following languages: English (Advanced), Spanish (Advanced), Portuguese (Advanced), German (Intermediate) .

Q: How many years of experience does Tina have?

Tina has at least 12 years of experience. During this time, Tina has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 2 years and 4 months . Note that Tina may not have shared all experience and actually has more experience.

Q: What is Tina's latest experience?

Tina's most recent position is Marketing Lead, Southern Europe (FTC) at Airbnb .

Q: What companies has Tina worked for in recent years?

In recent years, Tina has worked for Airbnb , Le Wagon, ESERP, ESEI, Springboard , GrowthMentor, Le Wagon, ESERP, ESEI, DCI, and Hoxby .

Q: Which industries is Tina most experienced in?

Tina is most experienced in industries like Sport , Education , and Food and Beverage . Tina also has some experience in Information Technology and Tourism .

Q: Which business areas is Tina most experienced in?

Tina is most experienced in business areas like Marketing , Strategy , and Project Management .

Q: Which industries has Tina worked in recently?

Tina has recently worked in industries like Education , Food and Beverage , and Sport .

Q: Which business areas has Tina worked in recently?

Tina has recently worked in business areas like Marketing and Strategy .

Recommended expert

Barcelona, Spain

Experience

Jun 2021 - Feb 2022

9 months

Marketing Lead, Southern Europe (FTC)

Airbnb

Directed $5M+ media budget and localized creative strategy for Spain, Italy, and Portugal, significantly increasing brand awareness.
Led cross-functional teams to launch omnichannel campaigns focused on host acquisition and traveler engagement in high-growth markets.

Aug 2018 - Present

7 years 9 months

Lead Faculty & Mentor

Le Wagon, ESERP, ESEI, Springboard

Mentored startups and entrepreneurs, achieving results like a 70% increase in impressions and over 300% revenue growth for a health app.
Taught digital marketing for adult professionals.
Collaborated with GrowthMentor, DCI (Digital Career Institute), Springboard, and ASICS TenKan-Ten Growth Catalyst.

Jan 2018 - Present

8 years 4 months

Strategic Advisor, Fractional CMO & Executive Facilitator

GrowthMentor, Le Wagon, ESERP, ESEI, DCI, Hoxby

Provided high-impact GTM strategy and marketing audits for global brands (Inbev, Maldon Salt) and growth catalysts like ASICS TenKan-Ten.
Advised 200+ founders via GrowthMentor and MentorCruise, achieving results like 300% revenue growth and 70% increase in impressions for health-tech apps.
Served as professor and lead faculty for top business schools, translating complex marketing, AI, and behavioral economics into actionable frameworks for executive audiences.

Jun 2017 - Oct 2018

1 year 5 months

Global CMO

Fleksy

Spearheaded global growth strategy for the mobile keyboard platform, achieving 20% user base expansion through optimized SEO/ASO and product marketing.
Directed all full-funnel activities including acquisition, retention, and international PR strategy.

Jan 2013 - Oct 2015

2 years 10 months

Marketing Director & Country Manager (Brazil)

MyFitnessPal (Under Armour)

Scaled user base by 650% in under two years (>140M users) through strategic partnerships and aggressive market localization in Brazil.
Promoted to Country Manager following the $475M acquisition by Under Armour to lead post-merger integration and market expansion.

Sr. Account Manager, Digital Marketing Solutions (Brazil)

Adobe

Digital Account Director (Lead for Unilever: Dove, Hellmann’s)

Ogilvy

Marketing Director, EMEA

Tangozebra

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Sport, Education, Food and Beverage, Information Technology, and Tourism.

Sport

Education

Food and Beverage

Information Technology

Tourism

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Strategy, and Project Management.

Marketing

Strategy

Project Management

Summary

Strategic Marketing Leader & Growth Expert (21+ years) with a track record of driving exponential scale for global brands including Airbnb, MyFitnessPal (Under Armour), and Adobe. Proven ability to manage multi-million dollar budgets ($5M+) and lead complex market expansions across EMEA and LATAM, including a 650% user growth surge at MyFitnessPal. Currently leveraging deep strategic expertise as a Fractional CMO and Executive Facilitator, advising founders and teaching Growth Strategy at leading business schools.

Skills

Behavioral Economics & Consumer Psychology: Leveraging Nudge Theory And Behavioral Science To Architect High-conversion User Journeys.
Strategic Growth Leadership: Scaling User Acquisition And Retention For Global Brands (650% User Growth At Myfitnesspal).
Omnichannel Marketing Strategy: Localizing And Executing $5m+ Media Budgets Across Emea And Southern European Markets (Airbnb).
Executive Facilitation & Mentoring: Translating Complex Marketing And Ai Frameworks Into Actionable Gtm Strategies For 200+ Founders.
Fractional Leadership & Gtm Advisory: Providing Rapid, High-impact Marketing Audits And Technology Reviews For Scale-ups.
Data-driven Decision Making: Combining Deep Analytical Insights With Creative Storytelling To Drive Roi And Brand Equity.
Public Speaking
Creativity
Leadership
Communication
Problem-solving
Adaptability
Inter-personal Skills

Languages

English

Advanced

Spanish

Advanced

Portuguese

Advanced

German

Intermediate

Education

Masters · Behavioural Economics for Marketing · Distinction

Federal University of Rio de Janeiro

BA · Business Administration · Rio de Janeiro, Brazil

Certifications & licenses

Yoga Instructor

Yogabody (200hs Yoga Alliance)

Search Inside Yourself

Google

Postgrad Prof Diploma In Marketing

Chartered Institute Of Marketing

Statistics

Experience

Total positions 8

Experience in Sport 11 y

Avg length 2 y 7 m

Longest experience 8 y 3 m

Expertise

Recent roles Marketing Lead, Southern Europe (FTC), Lead Faculty & Mentor, Strategic Advisor, Fractional CMO & Executive Facilitator

Main industries Sport, Education, Food and Beverage

Main business areas Marketing, Strategy, Project Management

Qualifications

Highest degree Master

Certifications earned 3

Profile

Created

April 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tina based?

Tina is based in Barcelona, Spain and can operate in on-site, hybrid, and remote work models.

What languages does Tina speak?

Tina speaks the following languages: English (Advanced), Spanish (Advanced), Portuguese (Advanced), German (Intermediate).

How many years of experience does Tina have?

Tina has at least 12 years of experience. During this time, Tina has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 4 months. Note that Tina may not have shared all experience and actually has more experience.

What roles would Tina be best suited for?

Based on recent experience, Tina would be well-suited for roles such as: Marketing Lead, Southern Europe (FTC), Lead Faculty & Mentor, Strategic Advisor, Fractional CMO & Executive Facilitator.

What is Tina's latest experience?

Tina's most recent position is Marketing Lead, Southern Europe (FTC) at Airbnb.

What companies has Tina worked for in recent years?

In recent years, Tina has worked for Airbnb, Le Wagon, ESERP, ESEI, Springboard, GrowthMentor, Le Wagon, ESERP, ESEI, DCI, and Hoxby.

Which industries is Tina most experienced in?

Tina is most experienced in industries like Sport, Education, and Food and Beverage. Tina also has some experience in Information Technology and Tourism.

Which business areas is Tina most experienced in?

Tina is most experienced in business areas like Marketing, Strategy, and Project Management.

Which industries has Tina worked in recently?

Tina has recently worked in industries like Education, Food and Beverage, and Sport.

Which business areas has Tina worked in recently?

Tina has recently worked in business areas like Marketing and Strategy.

What is Tina's education?

Tina holds a Master in Behavioural Economics for Marketing and a Bachelor in Business Administration from Federal University of Rio de Janeiro.

Does Tina have any certificates?

Tina has 3 certificates. These include: Yoga Instructor, Search Inside Yourself, and Postgrad Prof Diploma In Marketing.

What is the availability of Tina?

Tina is immediately available for suitable projects.

What is the rate of Tina?

Tina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Tina?

To hire Tina, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000

750

500

250

Market avg: 648-808 €

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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Experience

Marketing Lead, Southern Europe (FTC)

Airbnb

Lead Faculty & Mentor

Le Wagon, ESERP, ESEI, Springboard

Strategic Advisor, Fractional CMO & Executive Facilitator

GrowthMentor, Le Wagon, ESERP, ESEI, DCI, Hoxby

Global CMO

Fleksy

Marketing Director & Country Manager (Brazil)

MyFitnessPal (Under Armour)

Sr. Account Manager, Digital Marketing Solutions (Brazil)

Adobe

Digital Account Director (Lead for Unilever: Dove, Hellmann’s)

Ogilvy

Marketing Director, EMEA

Tangozebra

Industry Experience

Business Area Experience

Summary

Skills

Languages

Education

Masters · Behavioural Economics for Marketing · Distinction

Federal University of Rio de Janeiro

BA · Business Administration · Rio de Janeiro, Brazil

Certifications & licenses

Yoga Instructor

Yogabody (200hs Yoga Alliance)

Search Inside Yourself

Google

Postgrad Prof Diploma In Marketing

Chartered Institute Of Marketing

Statistics

Experience

Expertise

Qualifications

Profile

Frequently asked questions

Where is Tina based?

What languages does Tina speak?

How many years of experience does Tina have?

What roles would Tina be best suited for?

What is Tina's latest experience?

What companies has Tina worked for in recent years?

Which industries is Tina most experienced in?

Which business areas is Tina most experienced in?

Which industries has Tina worked in recently?

Which business areas has Tina worked in recently?

What is Tina's education?

Does Tina have any certificates?

What is the availability of Tina?

What is the rate of Tina?

How to hire Tina?

Average rates for similar positions

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