Adam Shrimpton-Senior B2B Strategy Consultant | Primary Executive Fieldwork For Investment & Growth Diligence
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Experience
Senior B2B Strategy Consultant
One Asia Market Consulting
Strategy consulting and primary B2B fieldwork for financial services, fintech, and tech firms.
- Strategy & Diligence: Building the primary evidence base for GTM pivots, global market entry, and investment/growth diligence across the US, APAC, and EMEA.
- C-Suite & Expert Moderation: Unscripted qualitative moderation with C-suite and technical decision-makers, and quantitative survey design using Jobs-to-be-Done (JTBD) and pricing frameworks (van Westendorp, Gabor-Granger).
- Institutional Reporting: Transforming complex multi-market data into board-ready strategic reports and actionable competitive intelligence.
- Cross-Border Execution: Delivering fieldwork across five languages, reaching decision-makers and market nuance that translated or synthetic approaches miss.
- AI & Tooling Commercial Diligence: Diagnostic work assessing where AI/agentic tooling costs and adoption claims hold up under scrutiny, supporting vendor evaluation and cost governance decisions.
I conduct work in English, Spanish, German, French, and Japanese, enabling primary-source research across markets that automated tools and junior teams cannot reach.
Regional Manager, APAC
KAE Marketing Intelligence
Primary Sectors: Financial Services and FinTech (Payments, Acquiring and Merchant Services)
- Strategic Consulting: Strategic market analysis, research, and consulting for payment companies across the Americas, Asia Pacific, and EMEA.
- Regional Leadership: Directed regional business development, corporate growth, and market intelligence strategies for tier-1 financial institutions across APAC, the Americas and EMEA.
- Primary B2B Research: Led cross-border B2B primary research and competitive positioning studies for tier-1 financial institutions and payment networks across APAC, the Americas and EMEA.
- Quantitative Modelling: Engineered complex quantitative models for product design, merchant pricing, and revenue optimisation across polarised emerging and mature markets.
- Institutional Reporting: Transformed multifaceted regional data and competitive intelligence into board-ready strategic roadmaps for C-suite stakeholders.
Business Development Consultant / Regional Researcher
Self Employed
Primary Sectors: Automotive Components and Industrial Electronics.
- Cross-Border Research: Executed primary field research, data gathering, and stakeholder interviews in Japan and Europe to facilitate cross-border expansion for mid-sized manufacturers and tier-1 automotive suppliers.
- On-the-Ground Facilitation: Led cross-cultural research sessions and trade show field engagements in Japan and Germany.
Business Systems Consultant
TASC Systems Ltd.
Primary Sectors: Pharmaceuticals and IT Infrastructure
- Managed primary stakeholder communications, field implementations, tracking system data verification, and multi-site user training across 5 UK sites and international offices (EU, US, Japan) during a major SAP rollout for GSK.
- Cross-border supplier and stakeholder research.
- Responsible for supplier and partner liaison, including collaborating on new global product development / research and attending new product / system boot camps in the EU, US and Japan.
Industry experience
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Experienced in Information Technology, Banking and Finance, Automotive, Manufacturing, and Pharmaceutical.
Business area experience
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Experienced in Research and Development, Strategy, Business Intelligence, Sales, Information Technology, and Operations.
Summary
For over 20 years, I've delivered primary B2B executive fieldwork, market intelligence, and GTM strategy research for financial services, private equity funds, tier-1 management consultancies, tech / enterprise SaaS, and fintech leaders across EMEA, APAC, and the Americas.
SECTOR EXPERTISE:
Financial Services, Fintech & Payments | Enterprise Software & B2B SaaS | Industrial & Cross-Border Supply Chains
Skills
Gtm Strategy & Sales Advisory
- Go-To-Market Strategy & Commercial Due Diligence
- Sales Strategy Sparring / Executive Sounding Board
- Pricing Architecture (Van Westendorp, Gabor-Granger)
- Competitive Intelligence & Market Entry De-Risking
- Jobs-To-Be-Done (Jtbd) Frameworks
Primary Research & Market Intelligence
- B2b Qualitative & Quantitative Research
- Executive-Level Moderation (C-Suite, Procurement, Technical Buyers)
- Screener & Survey Design
- Voice-Of-Customer (Voc) Research
- Churn Risk & Competitive Moat Diagnostics
Strategy Consulting
- Commercial Due Diligence (M&A / Pe Deal Support)
- Market Entry & Expansion Strategy
- Ai Cost Governance & Agentic Tokenomics Diagnostics
Delivery & Languages
- Board-Ready Strategic Reporting (Mece)
- Multilingual Fieldwork: English, Japanese, Spanish, French, German
- Cross-Timezone Delivery: Apac, Emea, Americas
Languages
Education
University of Leeds
Certificate of Higher Education · Japanese with East Asian Studies · Leeds, United Kingdom · CertHE
Grade: CertHE
Activities and societies: Leeds University Chinese Society
Majored in Japanese Language with East Asian Studies (Social Economics in East Asia, Modern History and Development of Japan and Greater China, Business Management in East Asia and Popular Culture in Japan, Korea and Taiwan).
Completed a one year course in basic Chinese (Mandarin).
Most studies were undertaken at a University of Leeds partner university in Japan, graduation was awarded by the University of Leeds.
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Experience
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