Rafa B.-Managing Director
Check rate
Experience
Managing Director
INTERSPORT España
- Initiated the restructuring of a multi-entity retail group (300+ employees, 42 owned and 150+ affiliated stores) and filed for voluntary insolvency proceedings.
- Negotiated with banks and key suppliers (Nike, Adidas, etc.) and potential investors to secure business continuity.
- Defined and managed a comprehensive restructuring plan focused on cash flow enhancement, downsizing, store closings, profitability recovery, and governance overhaul.
- Prepared pre-insolvency and voluntary insolvency proceedings and a proposal for creditor’s agreement.
Director
Metyis
- Directed transformation projects for various clients, including the world’s largest airport operator and Spain’s top brewing company, focusing on strategic growth and operational excellence.
Consultant & Advisor
Independent Consultant & Advisor
- Advised retail, fashion, and consumer goods companies on strategic initiatives.
- Supported venture capital and private equity clients in M&A due diligences, build-up, and business development.
Director
Accenture Strategy
- Developed the Retail Strategy practice.
- Partnered with C-level executives of top-tier companies to drive growth strategies, manage turnarounds, commercial repositioning programs, restructuring of operations, and design of efficient route-to-markets.
European Director
George Group
- Contributed to the firm’s entry into Europe, forging initial client relationships and setting up the management consulting practice.
Consultant and Freelance
Independent Consultant and Freelance
- Worked for diverse SMEs in various sectors preparing business plans and company valuations to negotiate with potential investors (VC).
Managing Director - Spain
Horváth & Partners / Inter-Ben Consulting
Case Team Leader
The Monitor Company
Manager
Kearney
Regional Sales Manager
Lamirsa – Laboratorios Miret
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Professional Services, Fashion, Banking and Finance, Chemical, and Food and Beverage.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Strategy, Operations, Investments and M&A, Supply Chain Management, Finance, and Sales.
Summary
Senior executive with hands-on experience leading restructuring, turnarounds, commercial repositioning, and growth strategies across multiple sectors. My career combines strategy consulting with executive leadership—including Managing Director and interim roles—often in complex, financially pressured situations to stabilize operations, restore performance, and build foundations for growth. Pragmatic, collaborative, and results-driven, I focus on building ownership, setting clear direction, ensuring cross-functional alignment, and driving disciplined execution with an emphasis on transparency and performance. I partner closely with Boards, CEOs, and investors to strengthen business models, enhance performance, and deliver sustainable growth.
Skills
- Strategy And Business Re-Alignment: Definition And Execution Of Strategic Plans, Including Market Entry, Competitive Positioning, Value Proposition Design, Go-To-Market Strategies, And Diversification.
- Turnaround And Commercial Repositioning: Proven Ability To Reposition Retail Concepts, Restore Customer Relevance, And Rebuild Profitability. Deep Expertise In Category Management, Assortment Rationalization, Major Brands And Private Label Portfolio Optimization, Pricing And Promotion Architecture, Margin Management Across The Product Life Cycle, Customer Experience Redesign, Omnichannel Integration, And Operational Efficiency.
- Growth: Design And Execution Of Growth Initiatives, Including Franchising Model Design And Commercialization, And New Retail Concepts Development. Contribution To Inorganic Growth Initiatives, Including M&A Opportunity Scouting, Buy-Side Due Diligence, And Post-Merger Integration Management.
- Restructuring And Crisis Management: Hands-On Leadership In Distressed And Insolvency-Adjacent Situations (Operational Collapse, Bank Default, Cessation Of Supply). Delivered Rapid Feasibility Assessments, Operational Stabilization, And Cash Preservation Through Cost Reduction, Footprint Rationalization, Working Capital Optimization, And Asset Divestments. Secured Business Continuity Through Creditor And Supplier Negotiations, Investor Discussions, And Preparation Of Insolvency Fillings (Pre-Insolvency And Voluntary Insolvency Proceedings), And Creditor’S Agreement.
- Industry Focus: Deep Expertise In Retail Economics Across Fashion, Sporting Goods, Beauty & Health, Home Appliances, Consumer Electronics, And Grocery Formats, With Additional Experience In Automotive, Cpg, Travel, And Industrial Equipment. This Cross-Sector Exposure Allows Me To Adapt Proven Operating Models To Diverse Market Contexts.
Languages
Education
Columbia Business School
MBA Exchange Program · New York, United States
IESE Business School
MBA · Barcelona, Spain
ETSEIB-UPC
Postgraduate Diploma in Operations Management · Operations Management · Barcelona, Spain
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Rafa is based in Sant Cugat del Vallès, Spain.
Rafa speaks the following languages: Catalan (Native), Spanish (Native), English (Advanced), French (Intermediate).
Rafa has at least 34 years of experience. During this time, Rafa has worked in at least 9 different roles and for 10 different companies. The average length of individual experience is 3 years and 4 months. Note that Rafa may not have shared all experience and actually has more experience.
Based on recent experience, Rafa would be well-suited for roles such as: Managing Director, Director, Consultant & Advisor.
Rafa's most recent position is Managing Director at INTERSPORT España.
In recent years, Rafa has worked for INTERSPORT España, Metyis, and Independent Consultant & Advisor.
Rafa is most experienced in industries like Retail, Professional Services, and Fashion. Rafa also has some experience in Banking and Finance, Chemical, and Food and Beverage.
Rafa is most experienced in business areas like Strategy, Operations, and Investments and M&A. Rafa also has some experience in Supply Chain Management, Finance, and Sales.
Rafa has recently worked in industries like Retail, Fashion, and Banking and Finance.
Rafa has recently worked in business areas like Strategy, Investments and M&A, and Operations.
Rafa holds a Master from Columbia Business School, a Master from IESE Business School and a Master in Chemical Engineering from IQS.
The availability of Rafa needs to be confirmed.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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