Giovanna Questioni-C-Level Executive | Global Leader and Board Advisor
Check rate
Experience
SVP and Advisory Board Member
STRATENCE PARTNERS
SVP & Board Member – expert in Commercial & Digital Transformation – I help organisations redefine, optimize, anticipate, adapt, their business model and thrive & develop their results.
Advisory Board Member
GCBR
Board Member – expert in Retail Omnichannel & Digital Transformation – I help organisations to prepare for disruption, redefine how optimize, anticipate, adapt, and thrive in an era of constant change, consulting with our experts pool.
Advisor & Founding Member | Business Transformation
WILL SOCIETY
Advisor and Founding Member - this start-up develop a unique ecosystem that places intergenerational collaboration and innovation at the heart of business transformation, consulting with our experts pool.
Chief Transformation Officer
Auchan Retail International
Reporting to the EXCOM, responsible for 10 countries portfolio - driving omnichannel CX strategy & implementation roadmap.
- 18M euro budget for innovation projects (Digital Factory, Loyalty Program, Ecommerce, M-commerce, AI / Metaverse).
- 60 corporate team members - multidisciplinary team of tech, marketing and sales experts.
- Elevate CX across all channels aligning HR, Finance, Supply chain, Commerce within transversal & adjacent projects.
Achievements:
- Leadership: reduce employee turnover of 6%, improve NPS of 5% and digital adoption by 20%.
- M&A integration – lead DIA grocery integration (Spain and Portugal).
- Robotization: pioneer OCADO pilot in Poland and Spain and exploring opportunity for Portugal
- Pushed M-commerce and Social Commerce for emerging markets (Africa) – improving business turnover.
EMEA Digital Director - digital solutions for Retail
Fung Group
Reporting to the VP Sales EMEA, I pioneer the BU of digital solutions for Retail (SaaS, RFID and IoT, Blockchain) – empowering digital transformation for retailers.
Responsible for partnership with TEMERA - leader in Blockchain and RFID for luxury sector.
Achievements:
- BU launch and organization – managing tech & non tech teams with strong focus on customers ROI.
- Managed the tender process by opening 3 French grocery big player (2020).
- 40% of sales turnover for our clients using our technologies.
Global Retail Director
Poltrona Frau Group, Cassina, Cappellini
Reporting to the CEO, lead the global business transformation in M&A context | new owner Haworth
- Manage 182 stores (retail, franchise, wholesale, online) 300M euro across EMEA, Asia, and USA. (B2B, B2C)
- Set up the 5 years strategic plan within sales & marcomm, operations and global customer experience verticals.
- Introduced Retail best practices & guidelines across the global network, focusing on product, presentation, people | product mix, product presentation & visual merchandising, employee recruitment programme, training and reward.
Achievements:
- +10% company sales, +8 % margin - harmonizing best practices and customization per region.
- The 5 years plan is implemented also in Cassina and Cappellini.
- Prepared the transition to the new hired manager.
Senior Advisor | Business & Digital Transformation
Made to Sell
Supporting the founder's major projects & strategy | Luxury & Fashion, FMCG, Hospitality, Automotive.
- Drive consulting strategy & evaluation of new clients | audit to action plan | go to market / international / digital / reorganisation
- Initiated, implemented and updating "The Retail Academy" to train retail employees (from staff to management). (key clients: Apple, Furla, MaxMara Group, Kiko Cosmetics, Pandora).
EMEA Retail Manager | Sports Division
Hudson Holdings Ltd
Reporting to the CEO, drive the reorganization of global distribution channels in EMEA (49 stores in retail, franchise, online) and member of team that launched the 3ina Cosmetics brand
- Steer the performance - transforming selected wholesale stores in franchise and franchise in retail | training & retaining talents.
- Introduced the Merchandising/Planning Manager role and the Head of Visual Merchandising function – sharing retail best practices, brand presentation guidelines and programs for employees (focus on recruiting, training, rewards).
Achievements:
- 7% company sales (LFL), +5% margin.
- Reorganization without redundancy – leading HR transformation - preserving company reputation
- Internal handover of the perimeter to a member of my team | via mentoring & coaching.
Country Manager Outlet Channel - South East Europe
Ralph Lauren Corp.
Reporting to the EMEA Managing Director:
- Head 450 FTE and 120M € P&L in Italy, Greece, and Turkey
- Lead global operations and business strategy, manage multiple aspects of HR.
Achievements:
- Region's KPI's improvement – meeting company goals
- +15% annual sales (LFL), +13% margin
- 3 new stores opening preparation and lead - Italy and Turkey.
Retail Area Manager Italy & France
PVH Corp. - Calvin Klein & Tommy Hilfiger brands
Managed reorganization and M&A integration for Calvin Klein and Tommy Hilfiger channels: full price, outlets, department stores 45 pos, 50M euro sales turnover | total look Man, Woman.
Achievements:
- Region's KPI's improvement - meeting company goals
- Commercial & people reorganization
- +8% annual sales LFL (2013), 11% (2012), 16% (2011).
Franchise Area Manager
ESPRIT
Reporting to the Country Manager:
- I lead retail partnerships and franchise points of sales.
- I define and execute budget strategies – in line with major strategy.
- I lead buying & merchandising for 5 lifestyle lines - women's and men's apparel, accessories, shoes, underwear, and eyewear.
- Spearheading training initiatives in product, visual merchandising, retail operations, and selling techniques.
- Managing new store openings, ensuring seamless execution and exceptional customer experience at every location.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Retail, Fashion, Automotive, Food and Beverage, Tourism, and Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Operations, Project Management, Strategy, Human Resources, Information Technology, and Marketing.
Summary
20 years leading international global retail operations, ex Ralph Lauren, PVH, Esprit, Poltrona Frau, Fung Group.
Expert in business transformation, reorganization, and optimization in high-stakes environments – i.e. M&A integration, crisis, digital transformation.
I lead cross-functional teams to achieve operational scalability and excellence, balancing brand, growth, and execution; I drive multi-market P&L. Rich career trajectory: corporate, consulting, advisory.
Key Achievements
- 300M € P&L, 450 FTE – full responsibility
- Brand & customer centricity
- Multi-channel retail optimization
- Strategy formulation & execution
Skills
- Change Management & Agility In Vuca Context
- Multicultural And Multifunction People Management
- Agile And Pragmatic
- Business Acumen, Intrapreneurial Mind Set
Languages
Education
University of Padua
Political Sciences and Government · Venice, Italy
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Giovanna is based in Paris, France.
Giovanna speaks the following languages: Italian (Native), English (Advanced), French (Advanced), Spanish (Intermediate).
Giovanna has at least 20 years of experience. During this time, Giovanna has worked in at least 11 different roles and for 11 different companies. The average length of individual experience is 2 years and 9 months. Note that Giovanna may not have shared all experience and actually has more experience.
Based on recent experience, Giovanna would be well-suited for roles such as: SVP and Advisory Board Member, Advisory Board Member, Advisor & Founding Member | Business Transformation.
Giovanna's most recent position is SVP and Advisory Board Member at STRATENCE PARTNERS.
In recent years, Giovanna has worked for STRATENCE PARTNERS, GCBR, WILL SOCIETY, Auchan Retail International, and Fung Group.
Giovanna is most experienced in industries like Retail, Fashion, and Automotive. Giovanna also has some experience in Food and Beverage, Tourism, and Professional Services.
Giovanna is most experienced in business areas like Operations, Project Management, and Strategy. Giovanna also has some experience in Human Resources, Information Technology, and Marketing.
Giovanna has recently worked in industries like Retail, Automotive, and Fashion.
Giovanna has recently worked in business areas like Information Technology, Operations, and Strategy.
Giovanna holds a Master in Political Sciences and Government from University of Padua.
Giovanna is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 25 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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