Juliana Méndez - Growth Advisor

Q: Where is Juliana based?

Juliana is based in Barcelona, Spain .

Q: What languages does Juliana speak?

Juliana speaks the following languages: German (Native), English (Native), Spanish (Native), French (Elementary), Indonesian (Elementary) .

Q: How many years of experience does Juliana have?

Juliana has at least 16 years of experience. During this time, Juliana has worked in at least 14 different roles and for 11 different companies . The average length of individual experience is 1 year and 1 month . Note that Juliana may not have shared all experience and actually has more experience.

Q: What is Juliana's latest experience?

Juliana's most recent position is Growth Advisor at Taxdoo .

Q: What companies has Juliana worked for in recent years?

In recent years, Juliana has worked for Taxdoo , Madame Moneypenny GmbH , CASAFARI , Lanes & Planes GmbH , and Alliance Europe .

Q: Which industries is Juliana most experienced in?

Juliana is most experienced in industries like Information Technology , Banking and Finance , and Education . Juliana also has some experience in Tourism , Manufacturing , and Professional Services .

Q: Which business areas is Juliana most experienced in?

Juliana is most experienced in business areas like Marketing , Sales , and Strategy . Juliana also has some experience in Product Development , Operations , and Project Management .

Q: Which industries has Juliana worked in recently?

Juliana has recently worked in industries like Information Technology , Banking and Finance , and Education .

Q: Which business areas has Juliana worked in recently?

Juliana has recently worked in business areas like Marketing , Sales , and Strategy .

Recommended expert

Barcelona, Spain

Experience

Jul 2023 - Present

2 years 9 months

Hamburg, Germany

Hybrid

Growth Advisor

Taxdoo

Advisory on growth
Supported transition to a hybrid product-led growth model

Jul 2022 - Present

3 years 9 months

Germany

Head of Growth Marketing & Sales (Interim)

Madame Moneypenny GmbH

Help women in Germany protect and free themselves from financial dependency by developing their financial knowledge and self-confidence
Grew the company from 0 to €30M annual revenue
Led go-to-market strategy and marketing, sales and product teams

Jan 2022 - Jun 2022

6 months

Growth Advisor

CASAFARI

Developed growth model and product-led go-to-market motion
Built up a high-performing growth team

Feb 2020 - Jan 2022

2 years

Munich, Germany

Remote

Head of Growth

Lanes & Planes GmbH

Built and led a remote growth team of 12+ reporting directly to the CEO
Responsible for pipeline generation and account-based marketing
Achieved double-digit month-over-month opportunity growth while reducing cost per lead over 12 months

Jan 2020 - Jan 2022

2 years 1 month

Belgium

Co-Founder

Alliance Europe

Created the only growth operations and leadership program for marketing and growth leaders in Europe
Featured experts from Airbnb, N26, HotJar, TikTok, Holded, Showpad and Red Points

Jan 2018 - Feb 2020

2 years 2 months

Marketing Advisor & Interim Head of Marketing

Madame Moneypenny GmbH

Developed and implemented growth and go-to-market strategy for Germany’s leading online financial education program for women
Grew revenue from 0 to multiple million euros

Oct 2016 - May 2020

3 years 8 months

Germany

Founder - Growth advisory and leadership for startups and corporates

SaleSide

Provided advisory and interim leadership for growth-stage B2B SaaS companies such as OptioPay, Paqato, Casafari, Freshworks, Homewings, SocialCar, Consentio and AuthenticVacations
Growth strategy and go-to-market strategy for growth startups
B2B growth and account-based marketing
Corporate innovation and corporate workshops for Shell, Bosch and Rhenus Group
Internationalization and localization

Oct 2015 - Oct 2016

1 year 1 month

Spain

Marketing and Business Development Manager

TravelPerk

Built and led commercial team from 0 to €2M gross merchandise value in the first 12 months

Sep 2015 - Feb 2016

6 months

Sant Cugat del Vallès, Spain

Part-Time Lecturer: Master in Business Analytics

ESADE Business & Law School

Jan 2015 - Aug 2015

8 months

Indonesia

Regional Manager, SEA and US

AX Semantics

Aug 2014 - Feb 2015

7 months

Indonesia

Regional Manager, Latin America

AX Semantics

Won major key accounts including Rocket Internet
Built up sales representation and partnerships

Nov 2012 - Aug 2014

1 year 10 months

Indonesia

Regional Manager, Southeast Asia

AX Semantics

Apr 2012 - Nov 2012

8 months

Stuttgart, Germany

Online Marketing Manager, Sales Systems for Building Efficiency

Bosch

Led cross-channel sales systems project for energy-efficient buildings

Apr 2010 - Jul 2012

2 years 4 months

E-Marketing Manager, Global

Bosch

Defined online marketing strategy for 13 brands in 80 countries
Managed SEO, readability, usability and conversion optimization
Developed content strategy
Rolled out a global web platform

Jul 2006 - Dec 2006

6 months

Public Relations, Luxury Division Lancôme

L'Oréal

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Banking and Finance, Education, Tourism, Manufacturing, and Professional Services.

Information Technology

Banking and Finance

Education

Tourism

Manufacturing

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing, Sales, Strategy, Product Development, Operations, and Business Intelligence.

Marketing

Sales

Strategy

Product Development

Operations

Business Intelligence

Summary

Fractional CMO and growth advisor for B2B SaaS (product-led growth, TravelTech, FinTech, PropTech). 13+ years of experience in creating and executing growth strategies from early stage to growth stage (0-50M ARR). Led 40+ growth teams and advised C-Level.

SCALE: I have helped numerous companies, like Paqato, Taxdoo, Madame Moneypenny and Lanes&Planes to build and scale a reliable acquisition engine, align Marketing and Sales strategies and build pipeline for Sales to grow ARR from 7 to 8 digits.
PRODUCT-LED GROWTH: I have helped companies like Casafari, Taxdoo and others to create and implement their product-led strategy, (in)validate PLG use cases and design activation journeys.
EARLY STAGE: I have led Travelperk (now Unicorn) through a pivot, built up Marketing & Sales to reach their first 2M ARR. I led companies like Consentio to Product-Market-Fit and coached corporate innovation teams from Bosch, Shell, Rocket Internet and Rhenus to build and evaluate business models.
TEACHING: I taught Business Analytics and Growth to Master and MBA students, such as at ESADE and ESB (European Business School Reutlingen).
RECOMMENDED BY: VCs such as Mundi Ventures, Convivialité Ventures (Pernod Ricard) and Visionaries Club refer me to their Portfolio companies

Skills

B2b Marketing
International Marketing
Marketing Management

Languages

German

Native

English

Native

Spanish

Native

French

Elementary

Indonesian

Elementary

Education

Oct 2004 - Jun 2009

University of Hohenheim

Master's degree, International Marketing and Business, Public relations, communication science · International Marketing and Business, Public relations, communication science · Stuttgart, Germany

Certifications & licenses

Advanced Google Analytics

Statistics

Experience

Total positions 15

Experience in Information Technology 10.5 y

Avg length 1 y 7 m

Longest experience 3 y 8 m

Global Experience

Countries worked in 4 (Germany, Indonesia, Spain, Belgium)

Primary country Germany

Expertise

Recent roles Growth Advisor, Head of Growth Marketing & Sales (Interim), Head of Growth

Main industries Information Technology, Banking and Finance, Education

Main business areas Marketing, Sales, Strategy

Qualifications

Highest degree Master

Certifications earned 1

Profile

Created

February 2024

Last Update

May 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Juliana based?

Juliana is based in Barcelona, Spain.

What languages does Juliana speak?

Juliana speaks the following languages: German (Native), English (Native), Spanish (Native), French (Elementary), Indonesian (Elementary).

How many years of experience does Juliana have?

Juliana has at least 16 years of experience. During this time, Juliana has worked in at least 14 different roles and for 11 different companies. The average length of individual experience is 1 year and 1 month. Note that Juliana may not have shared all experience and actually has more experience.

What roles would Juliana be best suited for?

Based on recent experience, Juliana would be well-suited for roles such as: Growth Advisor, Head of Growth Marketing & Sales (Interim), Head of Growth.

What is Juliana's latest experience?

Juliana's most recent position is Growth Advisor at Taxdoo.

What companies has Juliana worked for in recent years?

In recent years, Juliana has worked for Taxdoo, Madame Moneypenny GmbH, CASAFARI, Lanes & Planes GmbH, and Alliance Europe.

Which industries is Juliana most experienced in?

Juliana is most experienced in industries like Information Technology, Banking and Finance, and Education. Juliana also has some experience in Tourism, Manufacturing, and Professional Services.

Which business areas is Juliana most experienced in?

Juliana is most experienced in business areas like Marketing, Sales, and Strategy. Juliana also has some experience in Product Development, Operations, and Project Management.

Which industries has Juliana worked in recently?

Juliana has recently worked in industries like Information Technology, Banking and Finance, and Education.

Which business areas has Juliana worked in recently?

Juliana has recently worked in business areas like Marketing, Sales, and Strategy.

What is Juliana's education?

Juliana holds a Master in International Marketing and Business, Public relations, communication science from University of Hohenheim.

Does Juliana have any certificates?

Juliana has 1 certificate: Advanced Google Analytics.

What is the availability of Juliana?

Juliana is immediately available for suitable projects.

What is the rate of Juliana?

Juliana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.