Cansu Karayel - Senior Product Manager (Interim)

Q: Where is Cansu based?

Cansu is based in Barcelona, Spain and can operate in on-site , hybrid , and remote work models.

Q: What languages does Cansu speak?

Cansu speaks the following languages: English (Advanced), Spanish (Advanced) .

Q: How many years of experience does Cansu have?

Cansu has at least 15 years of experience. During this time, Cansu has worked in at least 10 different roles and for 7 different companies . The average length of individual experience is 2 years and 6 months . Note that Cansu may not have shared all experience and actually has more experience.

Q: What is Cansu's latest experience?

Cansu's most recent position is Senior Product Manager (Interim) at SeQura .

Q: What companies has Cansu worked for in recent years?

In recent years, Cansu has worked for SeQura , COOLTRA , and Kaplan Languages Group .

Q: Which industries is Cansu most experienced in?

Cansu is most experienced in industries like Tourism , Transportation , and Education . Cansu also has some experience in Automotive , Fashion , and Retail .

Q: Which business areas is Cansu most experienced in?

Cansu is most experienced in business areas like Product Development , Marketing , and Finance . Cansu also has some experience in Strategy , Project Management , and Business Intelligence .

Q: Which industries has Cansu worked in recently?

Cansu has recently worked in industries like Transportation , Education , and Banking and Finance .

Q: Which business areas has Cansu worked in recently?

Cansu has recently worked in business areas like Product Development , Project Management , and Finance .

Recommended expert

Barcelona, Spain

Experience

Jan 2025 - Present

1 year 3 months

Senior Product Manager (Interim)

SeQura

Full time engagement as an interim senior PM to support strategy, execution and unlock key initiatives
Refined product discovery and delivery flow incorporating engineering, legal, compliance, and commercial teams in the process, removing dependencies ensuring early alignment
Currently leading strategic initiatives for the Education vertical to unlock expansion and engagement opportunities

Jan 2022 - Dec 2025

4 years

Staff Product Manager

COOLTRA

Drove Cooltra’s transformation into a product-led company generating direct P&L impact
Replaced a vendor-locked SaaS with an in-house platform across KYC, payments, invoicing, booking, and back-office capabilities; enabling scalability and growth into 17 new cities
Completed two M&A tech transitions in record time of 4 months standardising services and data models; leading to €2M cost saving
Managed roadmap and execution of 15+ initiatives across stakeholders and domains including user onboarding, payment, B2B sales, operations and marketing automation; resulting in +20% lift in EBITDA

Jan 2020 - Dec 2022

3 years

Lead Product Manager

Kaplan Languages Group

Led the launch of the new website for the transition of the business from a lead-driven model to e-commerce, across 4 product teams, sales, marketing, finance and C-level stakeholders
Identified user friction points and ran focused A/B experiments, resulting in 4% increase in conversion
Activated flexible financing and payment options, integrating fintech solutions; rising online leads by 20%
Led strategic initiatives for onboarding and edtech capabilities, unlocking contracts worth €1M revenue

Jan 2019 - Dec 2020

2 years

Lead Product Manager - Finance & B2B

UBEEQO

Promoted from Senior to Lead position in 2019, taking over Finance/B2B and leading a team of 8 Product Managers (4 direct reports), reporting to the CPO
Led development of advanced B2B fleet management for B2B clients enabling €6M revenue
Coordinated in-house reconciliation, revenue management and subscription system, unlocked operational blockers for scalability and accomplished 3% revenue increase
Implemented KYC for user onboarding ensuring compliance, A/B test proved 15% more user activation

Jan 2018 - Dec 2019

2 years

Senior Product Manager - Payments & Finance

UBEEQO

Implemented KYC for user onboarding ensuring compliance, A/B test proved 15% more user activation
Coordinated in-house reconciliation, revenue management and subscription system, unlocked operational blockers for scalability and accomplished 3% revenue increase

Jan 2018 - Dec 2018

1 year

New York, United States

Senior Product Manager - CRO

Fareportal

Owned the internationalisation strategy and P&L for onetravel.com growing into 4 new markets in Asia
Automated flight check-in leading to €1 incremental revenue per booking
Implemented flight recommender based on machine learning improving conversion rate by 4%
Launched smart pricing to maximise revenue based on demand; resulted in 6% incremental revenue

Jan 2016 - Dec 2017

2 years

Product Manager - Growth

Fareportal

Owned the internationalisation strategy and P&L for onetravel.com growing into 4 new markets in Asia
Automated flight check-in leading to €1 incremental revenue per booking
Implemented flight recommender based on machine learning improving conversion rate by 4%
Launched smart pricing to maximise revenue based on demand; resulted in 6% incremental revenue

Jan 2016 - Dec 2016

1 year

Barcelona, Spain

Product Manager - EMEA

MANGO

Developed and executed online product strategy EMEA and China, achieving 100% revenue increase YoY
Introduced local payment methods and localised experience activating Mango Online in 3 new markets
Enabled smart product listing for funnel optimisation leading to 2% CR improvement
Led China’s largest eCommerce event (11.11) generating 300% higher YoY sales through data driven sorting

Jan 2015 - Dec 2015

1 year

Shanghai, China

Product Manager - EMEA & China

MANGO

Developed and executed online product strategy EMEA and China, achieving 100% revenue increase YoY
Introduced local payment methods and localised experience activating Mango Online in 3 new markets
Enabled smart product listing for funnel optimisation leading to 2% CR improvement
Led China’s largest eCommerce event (11.11) generating 300% higher YoY sales through data driven sorting

Jan 2011 - Dec 2014

4 years

Barcelona, Spain

Product Manager - International Expansion; Product Analyst

eDreams

Led expansion into 7 new markets with local payment methods, airline API integrations and custom user experience, reaching 10% of global revenue within 1 year of go-live
Developed automation for weekly P&L analysis and conducted regular competitive research enabling constant performance monitoring and optimisation in marketing and pricing
Performed over 20 A/B tests related to pricing, UX, content achieving profitability in respective markets within 2 years of release

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Tourism, Transportation, Education, Automotive, Fashion, and Retail.

Tourism

Transportation

Education

Automotive

Fashion

Retail

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Marketing, Finance, Strategy, Project Management, and Business Intelligence.

Product Development

Marketing

Finance

Strategy

Project Management

Business Intelligence

Summary

Senior Product Manager with 15 years experience in the software industry building and scaling B2B SaaS, B2C and marketplace products, delivering direct and measured P&L impact. Brings experience across 5+ industries like fintech, FMCG, edtech, mobility, travel, retail and domains including KYC, compliance, payments & finance, user experience, workflow automation, platform and API integrations, internal tools. Proven success in end to end product flow from strategy to execution, go to market and optimisation, through lean product discovery and delivery in autonomous cross-functional teams involving engineering, design, data. Through data driven decision making, close collaboration with stakeholders and in line with company objectives, prioritises the right problems to solve. Thrives in complex environments leading cross-domain product initiatives, turning complex and highly challenging problems into scalable and impactful product solutions.

Languages

English

Advanced

Spanish

Advanced

Education

INSA

Master’s in Marketing Management · Marketing Management · Barcelona, Spain

Bogazici University

Bachelor’s in Business Administration · Business Administration · İstanbul, Turkey

Statistics

Experience

Total positions 10

Experience in Tourism 7 y

Avg length 2 y 1 m

Longest experience 3 y 11 m

Global Experience

Countries worked in 3 (Spain, United States, China)

Primary country Spain

Expertise

Recent roles Senior Product Manager (Interim), Staff Product Manager, Lead Product Manager

Main industries Tourism, Transportation, Education

Main business areas Product Development, Marketing, Finance

Qualifications

Highest degree Master

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Cansu based?

Cansu is based in Barcelona, Spain and can operate in on-site, hybrid, and remote work models.

What languages does Cansu speak?

Cansu speaks the following languages: English (Advanced), Spanish (Advanced).

How many years of experience does Cansu have?

Cansu has at least 15 years of experience. During this time, Cansu has worked in at least 10 different roles and for 7 different companies. The average length of individual experience is 2 years and 6 months. Note that Cansu may not have shared all experience and actually has more experience.

What roles would Cansu be best suited for?

Based on recent experience, Cansu would be well-suited for roles such as: Senior Product Manager (Interim), Staff Product Manager, Lead Product Manager.

What is Cansu's latest experience?

Cansu's most recent position is Senior Product Manager (Interim) at SeQura.

What companies has Cansu worked for in recent years?

In recent years, Cansu has worked for SeQura, COOLTRA, and Kaplan Languages Group.

Which industries is Cansu most experienced in?

Cansu is most experienced in industries like Tourism, Transportation, and Education. Cansu also has some experience in Automotive, Fashion, and Retail.

Which business areas is Cansu most experienced in?

Cansu is most experienced in business areas like Product Development, Marketing, and Finance. Cansu also has some experience in Strategy, Project Management, and Business Intelligence.

Which industries has Cansu worked in recently?

Cansu has recently worked in industries like Transportation, Education, and Banking and Finance.

Which business areas has Cansu worked in recently?

Cansu has recently worked in business areas like Product Development, Project Management, and Finance.

What is Cansu's education?

Cansu holds a Master in Marketing Management from INSA and a Bachelor in Business Administration from Bogazici University.

What is the availability of Cansu?

Cansu is immediately available part-time for suitable projects.

What is the rate of Cansu?

Cansu's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.