Claudia Helming - Founder & AI Product Lead

Q: Where is Claudia based?

Claudia is based in Berlin, Germany .

Q: What languages does Claudia speak?

Claudia speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Advanced), Italian (Intermediate), Russian (Elementary) .

Q: How many years of experience does Claudia have?

Claudia has at least 26 years of experience. During this time, Claudia has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 4 years and 9 months . Note that Claudia may not have shared all experience and actually has more experience.

Q: What is Claudia's latest experience?

Claudia's most recent position is Founder & AI Product Lead at Unforgotten .

Q: What companies has Claudia worked for in recent years?

In recent years, Claudia has worked for Unforgotten , Scale AI , Independent Consultant , and DaWanda.com .

Q: Which industries is Claudia most experienced in?

Claudia is most experienced in industries like Information Technology , Retail , and Media and Entertainment . Claudia also has some experience in Education , Tourism , and Professional Services .

Q: Which business areas is Claudia most experienced in?

Claudia is most experienced in business areas like Strategy , Marketing , and Product Development . Claudia also has some experience in Research and Development , Human Resources , and Sales .

Q: Which industries has Claudia worked in recently?

Claudia has recently worked in industries like Information Technology , Retail , and Media and Entertainment .

Q: Which business areas has Claudia worked in recently?

Claudia has recently worked in business areas like Product Development , Strategy , and Marketing .

Recommended expert

Berlin, Germany

Experience

Sep 2025 - Present

7 months

Berlin, Germany

Founder & AI Product Lead

Unforgotten

Conceived, built and iterated an applied-AI MVP that turns in-depth audio interviews into structured, long-form narrative outputs across multiple genres (e.g. memoir, institutional knowledge, thematic essays) using agentic orchestration and multi-step reasoning.
Designed and implemented core workflows in a Next.js-based stack, working with structured representations (JSON and other formats), retrieval-augmented generation and emerging knowledge graph structures to maintain context and consistency over long documents.
Defined and tested agent behaviors across realistic storytelling scenarios, including ideal user journeys, edge cases and failure modes, with explicit criteria for coherence, factual alignment and user intent satisfaction.
Currently running targeted user tests with selected partners to validate use cases and inform the next product iterations.

Feb 2024 - Aug 2025

1 year 7 months

AI Model Assessment Advisor

Scale AI

Selected to Oracle Club (top 1% of contributors) and promoted to Reviewer based on consistent performance across complex LLM projects.
Delivered RLHF, red teaming, safety evaluations and STEM annotation tasks in English and German for major foundation model clients.
Evaluated multi-step reasoning, coherence and adherence to safety policies; scored and ranked model responses for quality and alignment.
Reviewed and scored work from other contributors, providing structured feedback and coaching on reasoning quality and spec compliance.
Contributed to scenario design and refinement of evaluation guidelines, including edge cases and stress tests for agent-like behavior.

Jan 2020 - Present

6 years 3 months

Strategic Advisor & Interim Roles

Independent Consultant

Advisory for founders and organizations on product, applied AI and growth.
Recent projects include Voicelayer (generative dubbing – product and AI use cases), European Parliament Archives (AI-assisted workflows for oral history research), and an AI EdTech platform.
Additional clients: Carbon Standards International (business development for a global certification platform), HolidayFox (strategic repositioning and relaunch) and APB Corporation (seed fundraising and business development for drone-based inspections).
Provide long-term mentoring on strategy and product–market fit, and design workshops on digital transformation, innovation and practical AI adoption in teams.

Jun 2006 - Dec 2022

16 years 7 months

Berlin, Germany

Co-Founder and Chief Executive Officer

DaWanda.com

Drove the growth and internationalization of the platform to over 7 million members and enabling a marketplace of 350,000+ sellers with a catalogue exceeding 6 million products.
Led global expansion, including establishing and managing subsidiaries in France, Spain, Poland, and Italy.
Built a highly motivated team of 250 employees, earning multiple industry awards and recognitions.
Pioneered a social media approach, engaging a community of over 1.4 million, and significantly boosting brand presence through creative content strategies.
Achieved an outstanding Net Promoter Score (NPS) of 75, reflecting exceptional customer satisfaction and loyalty.
Evolved the platform's business model with the launch of a DIY content portal with 40,000 paid and free tutorials, collaborating with industry leaders and enhancing customer engagement.
Secured financial investment across seven rounds from European and US investors, steering the company towards profitability and a successful exit strategy.

Jul 2003 - Jul 2006

3 years 1 month

London, United Kingdom

Director Business Development

Passado Ltd.

Established Passado as the European classmate reunion leader.
Engineered exponential growth, catapulting membership from 0.5 million to 5 million in under two years, on a very lean budget.
Directed the debut of the revamped Passado/Wasabi platform in 2006, integrating social and business networking features to enhance user engagement and market positioning.

Feb 2002 - Jul 2003

1 year 6 months

Munich, Germany

Advisor

Self-employed

As an independent Advisor, I specialized in crafting and executing market entry strategies for U.S. companies targeting German-speaking countries.

My expertise centered around the marketing strategy and establishment and development of robust local teams tailored to meet the specific needs of entering the German market.

Dec 1999 - Feb 2002

2 years 3 months

London, United Kingdom

Head of Operations

lastminute.com

Executed a comprehensive recruitment strategy, successfully hiring 130 professionals, including key senior management roles. Pioneered feedback and evaluation frameworks to support staff development and career progression.
Established rigorous operational processes, KPIs, and reporting standards that significantly enhanced efficiency and organizational performance.

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Retail, Media and Entertainment, Education, Tourism, and Professional Services.

Information Technology

Retail

Media and Entertainment

Education

Tourism

Professional Services

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Strategy, Marketing, Product Development, Research and Development, Human Resources, and Sales.

Strategy

Marketing

Product Development

Research and Development

Human Resources

Sales

Summary

Entrepreneur and operator with a long track record of building and scaling digital platforms, leading large teams and turning ideas into real businesses. As a strategic advisor I work with founders and organizations on product direction, AI-enabled use cases and go-to-market questions, while also building my own applied-AI narrative platform. In parallel, I have developed deep hands-on experience in LLM and agent evaluation (RLHF, red teaming, safety and reasoning) as an Oracle Club top 1% contributor and Reviewer at Outlier.ai / Scale AI, and I now bring this combination of entrepreneurial thinking, advisory experience and rigorous evaluation practice into freelance AI projects.

Skills

Llm & Evaluation: Rlhf, Red Teaming, Safety And Reasoning Evaluation; Annotation And Rating Tools In The Scale / Outlier Environment.
Tech & Tooling: Next.js, Typescript/javascript, Basic Sql (Postgresql / Supabase), Json, Yaml, Agentic Automation With N8n And Zapier, Langfuse, Git, Ides.
Workflows & Collaboration: Scrum, Jira (Or Similar Issue Trackers), Notion / Confluence, Slack, Discord.

Languages

German

Native

English

Advanced

Spanish

Advanced

French

Advanced

Italian

Intermediate

...and 1 more

Education

LMU Munich

M.A. in Romance Literature and Linguistics, Psychology, and Tourism · Romance Literature and Linguistics, Psychology, and Tourism · Munich, Germany

Statistics

Experience

Total positions 7

Experience in Information Technology 22.5 y

Avg length 4 y 6 m

Longest experience 16 y 6 m

Global Experience

Countries worked in 2 (Germany, United Kingdom)

Primary country Germany

Expertise

Recent roles Founder & AI Product Lead, AI Model Assessment Advisor, Strategic Advisor & Interim Roles

Main industries Information Technology, Retail, Media and Entertainment

Main business areas Strategy, Marketing, Product Development

Qualifications

Highest degree Master

Profile

Created

January 2026

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Claudia based?

Claudia is based in Berlin, Germany.

What languages does Claudia speak?

Claudia speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Advanced), Italian (Intermediate), Russian (Elementary).

How many years of experience does Claudia have?

Claudia has at least 26 years of experience. During this time, Claudia has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 4 years and 9 months. Note that Claudia may not have shared all experience and actually has more experience.

What roles would Claudia be best suited for?

Based on recent experience, Claudia would be well-suited for roles such as: Founder & AI Product Lead, AI Model Assessment Advisor, Strategic Advisor & Interim Roles.

What is Claudia's latest experience?

Claudia's most recent position is Founder & AI Product Lead at Unforgotten.

What companies has Claudia worked for in recent years?

In recent years, Claudia has worked for Unforgotten, Scale AI, Independent Consultant, and DaWanda.com.

Which industries is Claudia most experienced in?

Claudia is most experienced in industries like Information Technology, Retail, and Media and Entertainment. Claudia also has some experience in Education, Tourism, and Professional Services.

Which business areas is Claudia most experienced in?

Claudia is most experienced in business areas like Strategy, Marketing, and Product Development. Claudia also has some experience in Research and Development, Human Resources, and Sales.

Which industries has Claudia worked in recently?

Claudia has recently worked in industries like Information Technology, Retail, and Media and Entertainment.

Which business areas has Claudia worked in recently?

Claudia has recently worked in business areas like Product Development, Strategy, and Marketing.

What is Claudia's education?

Claudia holds a Master in Romance Literature and Linguistics, Psychology, and Tourism from LMU Munich.

What is the availability of Claudia?

Claudia is immediately available full-time for suitable projects.

What is the rate of Claudia?

Claudia's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.