Edris Kamal
Co-Founder, Business Strategy & Development
Experience
Co-Founder, Business Strategy & Development
Unique Moments Ltd.
- Establishing Unique Moments Ltd. as a scalable SaaS platform for comprehensive fan engagement
- Developing and launching a 360° ecosystem from ticketing to social media integration
- International scaling of platform architecture for clubs, cities, and brands
- Designing and technically implementing AI features for data analysis and content personalization
- Developing a cloud-based dashboard for real-time analysis of fan behavior and event data
- Building a modular AI architecture for dynamic analysis and segmentation of fan profiles in real time
- Developing and integrating AI-based recommendation engines for personalized event suggestions, dynamic pricing and upselling, and social media content optimization through NLP
- Using machine learning for behavior prediction based on CRM and ticket data
- Developing a proprietary AI analytics dashboard for sponsors to measure success based on KPIs (engagement, reach, conversion)
- Designing interactive AI modules ("Smart Interactions") for live events and digital platforms
- Using generative AI for automated fan communication and content creation (chatbots, text AI, graphic templates)
- Building and leading an interdisciplinary team (8 people) from tech, marketing, and sales
- Agile management of complex projects and MVP launches with high market speed
- Introducing a scalable partner and support system for customers and sponsors
- Strategic collaboration with top brands like Pernod Ricard, LVMH, and FSV Mainz 05
- Implementing innovative event formats like the "Smallest Disco in the World" with strong digital reach
- Developing new sponsorship models based on AI-supported user data analyses
Global Head of Business Development & Strategy
Calmaroi GmbH
- Established Calmaroi GmbH, achieving a revenue of €5M
- Developed and expanded international markets in Asia, America, and South America
- Designed and implemented sales strategies for revenue growth
- Developed and implemented innovative business models for expansion into new markets
- Ensured compliance and quality standards in an international context
- Conducted long-term strategic planning and vision
B2B Corporate Customer Advisor
Coface
- Served as contact person for companies on risk and receivables management in the Rhine-Main area
- Conducted joint analysis and evaluation with company decision-makers on risks and receivables
- Created and voted expert insurance concepts to minimize risks and receivables
- Performed plausibility checks of profitability calculations, investment calculations, and financial or liquidity planning
- Acted as contact person for savings banks and affiliated partners in the Rhine-Main area
- Evaluated and analyzed savings banks in the corporate and business customer segments
- Created and delivered IDD-relevant training for savings banks and affiliated partners
- Handled professional creation of reports and analyses
- Trained and onboarded new employees
- Introduced and used SaaS-based risk management tools to optimize risk analysis and evaluation
- Implemented cloud-based systems for efficient management of receivables and finances
- Trained and supported customers and partners in using SaaS solutions to improve their business processes
Regional Sales Manager On-Trade Southern Hessen
Bacardi Deutschland GmbH
- Professionalized processes and introduced new processes
- Acted as interface between brand and customers
- Introduced and developed new marketing strategies
- Supported the brand with beverage suppliers (key account segment)
- Served as SAP representative (superuser)
- Conducted internal sales training
- Focused on Mainz, Wiesbaden, Darmstadt, Aschaffenburg, and Southern Hessen
Regional Sales Manager On-Trade Hessen
Thomas Henry GmbH & Co. KG
- Professionalized processes and introduced new processes
- Acted as interface between brand and customers
- Introduced and developed new marketing strategies
- Supported the brand with beverage suppliers
- Focused on Frankfurt am Main
Partner-Managing Director
K&K Gastro GbR
- Operated the gastronomic establishment "Der große Gatsby" in Mainz
- Led and trained employees
- Managed bookkeeping
- Handled company and event planning and other administrative tasks
Brand Ambassador
Philip Morris International / JTI Intl
- Implemented brand philosophy in customer dialogue
- Planned promotional events
- Sold focus brands
Consultant in Telecommunications / Automobile / Food / Tobacco Industry
Independent Consultant
- Introduced and implemented processes
- Sold brands
- Provided intensive customer care
Project Manager
Unguis Arts International GmbH & Co. KG
- Conducted commercial basic training and activities
- Provided trade fair support and coordination
Industry Experience
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Experienced in Food and Beverage, Manufacturing, Information Technology, Sport, Insurance, and Arts and Crafts.
Business Area Experience
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Experienced in Sales, Marketing, Project Management, Human Resources, Customer Service, and Operations.
Skills
- Microsoft Office (Word, Excel, Powerpoint) Co-pilot
- Vibe Coding
- Cursor/replit/windsurf
- Prompt Language
- Ai Programs (Like Openai, Leonardo, Etc.)
- Ai Implementation Programs
- 10-finger Typing
- Adobe Photoshop/reader/firefly
- Sap
Artificial Intelligence & Ai Expertise
- Development And Implementation Of Ai-driven Saas Solutions To Automate Business Processes
- Application Of Machine Learning For Behavioral Analysis, Segmentation, And User Behavior Prediction
- Use Of Nlp (Natural Language Processing) For Content Personalization And Chatbot Development
- Development Of Recommendation Engines (Events, Products, Content) To Increase Conversion Rates
- Building Ai Analytics Dashboards For Real-time Data Visualization And Management
- Generative Ai (E.g., Gpt, Firefly, Leonardo) For Automated Content Creation (Text, Graphics, Campaigns)
- Experience With Prompt Engineering And Ai-driven Communication Strategies
- Integration Of Ai Modules Into Crm Systems, Event Platforms, And Social Media Tools
- Leading Interdisciplinary Ai Teams (Mlops, Development, Ux) And Establishing An In-house Ai Lab
- Agile Ai Product Development And Rapid Prototyping (“Vibe Coding”) For Fast Validation Of Use Cases
Communication Skills
- Effective Written And Verbal Communication Across Various Organizational Levels
- Experience Presenting To Large Audiences And Senior Leadership
- Moderation Of Meetings And Workshops
- Negotiation Skills In Multiple Languages
- Intercultural Communication And Collaboration With International Team
Project Management
- Planning, Execution, And Monitoring Of Projects
- Resource Management And Budget Control
- Proficient In Project Management Tools Such As Ms Project, Trello, And Asana
Negotiation Skills
- Successful Negotiations With Clients, Suppliers, And Business Partners
- Development Of Negotiation Strategies To Maximize Business Objectives
Teamwork & Collaboration
- Strong Ability To Work Effectively In Multidisciplinary Teams
- Experience In Leading And Motivating Teams
Customer Relationship Management (Crm)
- Management And Analysis Of Customer Relationships Using Crm Software Such As Salesforce Or Hubspot
- Development Of Strategies To Improve Customer Satisfaction And Loyalty
Data Analysis & Reporting
- Analysis Of Business Data To Support Decision-making Processes
- Preparation Of Detailed Reports And Presentations
Intercultural Competence
- Experience Working With International Teams And Markets
- Understanding Of Cultural Differences And Their Impact On Business Relationships
Saas (Software As A Service)
- Design And Development Of Saas Solutions For Automating And Optimizing Business Processes
- Implementation And Management Of Cloud-based Software Solutions
- Deployment And Use Of Saas Tools To Support Remote Work And Collaboration
- Training And Support For Clients And Partners In Using Saas Solutions To Improve Business Processes
Languages
Education
Bachelor of Arts, Part-time studies · Bachelor of Arts · Frankfurt, Germany
Vocational high school diploma · Vocational high school · Mainz, Germany
Primary school · Mainz, Germany
Statistics
Experience
Global Experience
Expertise
Qualifications
Profile
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