Melise F.-Senior Designer | Brand & Digital
Check rate
Experience
Visual Identity, UI Design & Digital Experience
NWE App
NWE App
- Established the visual identity and design direction for a digital product serving a diverse, international community.
- Translated audience needs and content priorities into a cohesive mobile experience, structuring information and user journeys across centres in the Netherlands, the UK, Ireland and Sweden.
- Applied accessibility-aware design principles, prioritising readability, clear information hierarchy and ease of use for users with different needs and levels of digital familiarity.
- Designed the app UI and a reusable Figma component system to ensure visual consistency and support scalable implementation.
- Supported development throughout implementation, conducting regular UX audits and delivering design assets, revisions and clarifications in line with development needs and project timelines.
Brand Strategy, Visual Identity, Art Direction & Illustrations
Monique Furlanetto
Monique Furlanetto
- Developed the visual identity and positioning for a personal brand at the intersection of floral therapy and psychology.
- Translated brand strategy into a cohesive visual system, including colour palette, typography, illustrated botanical elements and communication guidelines.
Art Direction, E-commerce Strategy & UX/UI Design
Aqua Star Network
Aqua Star Network
- Led design strategy and UX/UI for an e-commerce experience, focusing on customer journeys, usability and the overall shopping experience.
- Used analytics and journey mapping to identify opportunities for improvement.
- Designed prototypes and a modular component library to support a consistent and scalable interface.
Website Redesign & Art Direction
Onze Lieve Vrouwekerk
Onze Lieve Vrouwekerk
- Contributed to the website redesign, improving information architecture, navigation and content structure, with accessibility considerations informed by WCAG guidelines.
- Refined the UI to improve readability, information findability and mobile usability, with positive feedback from churchgoers highlighting easier access to information, improved readability and a better mobile experience.
Senior Designer / Brand & Digital
Independent design practice spanning digital design, UX/UI and visual identity, delivering projects from concept development through design execution and handoff.
Lead UX Designer
BOLDEN BV
- Led UX/UI design for Shopify e-commerce platforms, translating brand positioning into cohesive digital experiences and using analytics insights to identify UX improvements and support conversion optimisation. Designed email marketing campaigns using Klaviyo.
- Conducted UX audits and contributed to the development and expansion of Figma design systems and reusable component libraries, supporting consistency across platforms.
- Refined visual systems and curated digital assets, including typography, photography, imagery and illustrations, balancing brand consistency with user needs and commercial objectives.
- Collaborated with developers, marketing and research teams, led client presentations, and supported project planning and coordination for brands including Bosch Professional, Tours & Tickets, Mr Marvis, Trimtex, Umob and Garmundo.
Senior UX UI Designer
Hogarth Worldwide, A WPP Agency
- Designed digital experiences, including email marketing assets, for international brands including Apple, Coca-Cola, BMW, Galderma, Ciena and Jameson, ensuring visual consistency across digital touchpoints.
- Contributed to research, discovery, UX audits and A/B testing to inform design decisions and improve digital experiences.
- Developed wireframes, prototypes and modular interface systems for websites and other digital touchpoints, including responsive email communications.
- Collaborated with multidisciplinary teams to translate creative and business requirements into consistent, high-quality digital experiences, aligning email design with brand guidelines and campaign objectives.
Founder & Head of UX & Branding
Anatomia Branding and Design
- Founded and led an independent design studio delivering brand strategy, visual identity and digital design projects for clients across Brazil, Europe and the Americas.
- Designed digital brand assets, including responsive email marketing communications, ensuring consistency across brand touchpoints. Collaborated closely with clients to align email design and content with campaign objectives and broader marketing strategies.
- Led projects from concept development through creative direction, client presentations and final delivery, coordinating multidisciplinary teams of up to eight people and building long-term client relationships with brands including Toyota, STIHL, Melissa, Grendene and Grupo RBS.
Mid-Level Art Director
S3 Advertising Agency
- Developed creative concepts and visual assets for integrated print and digital campaigns, including newsletters. Translated client briefs into cohesive visual communication across different channels and brand touchpoints.
Visual Designer
Tecniart Design
- Created visual concepts and artwork for brand identity, packaging, promotional materials and point-of-sale communication for clients including IRWIN Tools, Newell Rubbermaid, Graco Baby, Lenox and Rubbermaid.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Manufacturing, Fashion, Automotive, Media and Entertainment, Information Technology, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Project Management, Strategy, Product Development, Information Technology, and Business Intelligence.
Summary
Senior Designer with 15+ years of experience across digital design, visual identity and brand systems. Experienced in translating brand direction into cohesive digital experiences, developing reusable UI components and maintaining visual consistency across touchpoints. Combines strong visual design skills with UX/UI expertise, from concept development and interface design to developer handoff. Founder of an independent design studio, with a track record of delivering projects for international and local clients across multiple industries.
- Delivered 250+ UX/UI and branding projects for 70+ international and local clients across technology, retail, e-commerce and other industries.
- Founded and led an independent design studio, managing projects from concept development through visual design, client presentations and final delivery.
- Developed digital experiences and reusable design systems for international brands, combining visual consistency, usability and brand alignment.
- Recognised internationally for brand identity work, including a German Design Award win (2019), Irish Design Awards recognition (2017) and a CLAP International Award win (2016).
Skills
- Digital & Web Design
- Brand & Visual Identity
- Design Systems & Reusable Ui Components
- Visual Consistency Across Touchpoints
- Ui Design & Prototyping
- Website Redesign & Information Architecture
- Accessibility-Aware Design
- Developer Handoff
- Stakeholder Collaboration
- Art Direction
Tools:
- Figma
- Figjam
- Miro
- Adobe Illustrator
- Photoshop
- Indesign
- Procreate
- Keynote
- Chatgpt
- Claude
Languages
Education
UniRitter
BA HONS · Graphic Design · Porto Alegre, Brazil · 8.26
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Melise is based in Amsterdam, Netherlands.
Melise speaks the following languages: Italian (Native), Portuguese (Native), English (Advanced), Spanish (Elementary), Dutch (Elementary).
Melise has at least 19 years of experience. During this time, Melise has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 2 years and 11 months. Note that Melise may not have shared all experience and actually has more experience.
Based on recent experience, Melise would be well-suited for roles such as: Visual Identity, UI Design & Digital Experience, Brand Strategy, Visual Identity, Art Direction & Illustrations, Art Direction, E-commerce Strategy & UX/UI Design.
Melise's most recent position is Visual Identity, UI Design & Digital Experience at NWE App.
In recent years, Melise has worked for NWE App, Monique Furlanetto, Aqua Star Network, Onze Lieve Vrouwekerk, and BOLDEN BV.
Melise is most experienced in industries like Manufacturing, Fashion, and Automotive. Melise also has some experience in Media and Entertainment, Information Technology, and Retail.
Melise is most experienced in business areas like Marketing, Project Management, and Strategy. Melise also has some experience in Product Development, Information Technology, and Business Intelligence.
Melise has recently worked in industries like Information Technology, Retail, and Fashion.
Melise has recently worked in business areas like Marketing, Product Development, and Information Technology.
Melise holds a Bachelor in Graphic Design from UniRitter.
Melise will be available part-time from October 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
Similar freelancers
Discover other experts with similar qualifications and experience
André R.
Christian A.
Isabel P.
Alexander W.
René K.
Caterina C.
Marin M.
Lukas N.
Dieter M.
João Pedro J.
Experts recently working on similar projects
Freelancers with hands-on experience in comparable project as a Visual Identity, UI Design & Digital Experience
Nadiia A.
Evgenii K.
Jiyeong L.
Tommy H.
Michael O.
FRATCH H.
Alejandra R.
Yavus K.
Darko M.
Christian C.
Nearby freelancers
Professionals working in or nearby Amsterdam, Netherlands
Jess M.
Marcel V.
Delaram S.
Minto V.
Konstantina K.
Ayo A.
Martijn I.
Mohamed H.
Quentine S.
Pieter V.
