Evgenii K.-Lead Product Designer – Design Systems · AI-Native Practice
Check rate
Experience
Senior Product Designer
VCG Markets
- Set direction end-to-end for core trading surfaces – charting, order entry, account flows – from persona research to ship; rebuilt the Equity Chart information architecture around the one question a trader opens the app to answer
- Owned the cross-platform design system: token architecture, component governance, Figma libraries adopted across squads
- Co-created AI Pulse – AI insight inside a live trading flow, each reading anchored to the figure it came from, so the claim stays checkable
- Designed the Pro subscription paywall and the first-time-deposit nudge – monetisation held to the trading flow's clarity bar
Senior Product Designer
RootstockLabs
- Shipped product design end-to-end across web and mobile for a Bitcoin sidechain – a 0→1 brief
- Designed DeFi onboarding for users with no crypto background, building the mental model before the interface
- Ran product and marketing design together – ecosystem storytelling and a campaign video (10K+ views)
Senior Product Designer
Backbase
- Co-created a design language bridging brand and product for a banking platform in 40+ countries – token architecture, component APIs, cross-platform, WCAG AA
- Owned its information architecture: a three-surface entry filter and promote-by-frequency governance kept it a language, not a catalogue
- Rebuilt Figma components with token-driven theming (client implementation ~40%); defined motion and interaction principles across web and mobile (design-QA defects ~18%)
- Led a numbers sub-system for data-dense banking surfaces – tabular figures, sign treatment, negative-value hierarchy, density modes – held against WCAG contrast; co-created sub-systems for empty states, success messaging, the visual asset library and stepper navigation
- Shipped THRIVE, a customisable premium banking theme; Standard Bank Group / Stanbic Kenya signed a new contract after seeing it
- Owned discovery on the language: benchmarked real users against competitors through one protocol, before design and after, so adoption was measured not assumed
- Led design-language adoption across nine product teams without formal reporting lines; mentored designers on system contribution
Lead Product Designer
JustDice
- Led end-to-end design of the 1-2 Cash mobile app, concept through ship; lifted brand impression by ~30%
- Built the modular mobile design system beneath it
- Shaped roadmap and prioritisation with PM and engineering – in a behavioural product the design problem is the loop, not the screen
Senior Product Designer
Finstek
- Owned discovery end-to-end: moderated usability testing with 12 active retail traders, friction mapped across every core flow
- Translated findings into a data-driven UX framework the product team adopted – the first dense-data trading product I owned
Senior Visual Designer
Wargaming
- Set creative direction for marketing design across a multi-title portfolio – held the quality bar across studios, illustrators and video producers I did not manage
- Ran campaigns spanning several titles, coordinating external studios on execution
- Partnered with the internal UX Lab on iterative user testing of major digital products
Product Designer
Freelance
- Designed product interfaces for startups and small teams – UX, UI, and the systems holding them together
Art Director · Lead Designer
All Clear
- Managed a 4-person design team – hiring input, critique, and growth plans
- Ran client workshops aligning design direction with business strategy; built scalable brand guidelines
Brand Identity & Web Designer
Freelance
- Built identity systems end to end – logo, type, colour, usage – then applied them across web and print
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology and Banking and Finance.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Marketing, Research and Development, and Information Technology.
Summary
Product design for dense data surfaces in banking, trading, and fintech – designed as a system, prototyped in code.
Skills
Practice
- Design-System Governance
- Design Tokens And Theming
- Information Architecture
- Ux Design
- User Flows
- Data Visualisation
- Accessibility, Wcag Aa
- User Research And Discovery
- Product Development
- A/B Testing And Experimentation
- Stakeholder Management
- Strategic Thinking
- Prototyping In Code
- Motion
- Cross-Functional Leadership
- Mentoring
Ai Practice
Ai-Native Workflow – Prototyping In Code With Ai Assistance, Moving Between Canvas And Working Screen. Designing The Ai Surface Itself – Agentic Flows, Human-Ai Collaboration, And The Trust Problem: Confidence, Provenance, And What The Interface Does When A Model Is Wrong.
Tools
- Figma
- Framer
- Adobe Cc
- Claude Code
- Comfyui
- Html/Css
Domains
- Banking
- Trading
- Payments
- Fintech
- Saas (B2b)
- Crypto / Defi
Languages
Education
Ural State Academy of Architecture and Arts
BA · Industrial Design · Yekaterinburg, Russian Federation
Sverdlovsk Art College
Graphic Design · Yekaterinburg, Russian Federation
Certifications & licenses
Claude Code: Foundations and Pro Techniques
Caravan
ChatGPT: Prompting on the Next Level
Art Direction with AI
Awwwards
Cultivating Creative Collaboration
IDEO
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Evgenii is based in Amsterdam, Netherlands.
Evgenii speaks the following languages: Russian (Native), English (Advanced), Dutch (Elementary).
Evgenii has at least 15 years of experience. During this time, Evgenii has worked in at least 6 different roles and for 8 different companies. The average length of individual experience is 2 years and 8 months. Note that Evgenii may not have shared all experience and actually has more experience.
Based on recent experience, Evgenii would be well-suited for roles such as: Senior Product Designer, Lead Product Designer, Senior Visual Designer.
Evgenii's most recent position is Senior Product Designer at VCG Markets.
In recent years, Evgenii has worked for VCG Markets, RootstockLabs, and Backbase.
Evgenii is most experienced in industries like Information Technology and Banking and Finance.
Evgenii is most experienced in business areas like Product Development, Marketing, and Research and Development. Evgenii also has some experience in Information Technology.
Evgenii has recently worked in industries like Banking and Finance and Information Technology.
Evgenii has recently worked in business areas like Product Development, Research and Development, and Information Technology.
Evgenii holds a Bachelor in Industrial Design from Ural State Academy of Architecture and Arts.
Evgenii has 4 certificates. Among them, these include: Claude Code: Foundations and Pro Techniques, ChatGPT: Prompting on the Next Level, and Art Direction with AI.
Evgenii will be available full-time from October 2026.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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