Nadiia A.-Senior Visual & Web Designer | Amsterdam, Netherlands
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Experience
Senior UX/UI Designer
Assist Digital NL (The Valley)
- Owned end-to-end UX/UI from discovery to developer handoff across three interconnected digital experiences: a consumer flagship store, a public HCP website and an authenticated HCP platform, with dozens of flows across 3 healthcare-professional and 7 consumer audience segments.
- Defined the UX strategy for Bonusan's consumer flagship platform, narrowing 10 initial directions into 3 concepts and recommending the direction the client selected.
- Regularly presented and defended design decisions to client stakeholder groups across a ~6-month timeline, with consistently positive feedback.
- Built and evolved design-system foundations in Figma with developers, including early-stage contributions to Nike Team's Kit Builder.
- Ran qualitative research (in-depth user interviews, competitive analysis) and used AI-assisted workflows to speed up research synthesis and validate UX opportunities.
Senior UX/UI & Visual Designer
Web Factory Creative
- Designed and launched websites, landing pages and EdTech platforms with conversion rates up to 87%; built multi-language websites with storytelling UI for audiences in the UK, US, Ukraine and the Netherlands.
- Migrated outdated sites to responsive no-code platforms, improving load speed and SEO ranking; created scroll-driven sales pages for online schools that reduced student support questions by 50%.
- Increased a client's job applications by 65% and launched a new revenue stream that now brings 58% of their B2B inquiries.
- Led end-to-end UX/UI for digital platforms and portals, from discovery through user flows and wireframes to dev-ready UI in Figma; built and maintained component libraries and design systems (tokens, components, variants).
- Applied data-informed design using Google Analytics and Hotjar insights and design variants for marketing-led A/B tests.
- Gave design direction, feedback and mentorship to an in-house designer and several freelance collaborators; worked closely with developers and product owners on feasibility and handoff.
Senior UX/UI Designer
Confidential International EdTech Startup (SaaS)
- Joined as an early team member and worked directly with the founder to build a multi-module online-course SaaS platform from scratch, growing it to 200,000+ students across CIS and Europe.
- Developed the platform's full visual identity and a scalable design system from scratch (logo, color system, typography, components), keeping product and engineering consistent through rapid growth.
- Improved course conversion rates by up to 60% through UX optimization of core flows, landing and sales pages.
- Designed responsive, mobile-first interfaces balancing user needs, business goals and technical constraints for international audiences.
- Owned UX/UI end-to-end for close to 9 years in a small, fast-moving team, shipping under tight deadlines.
Graphic Designer
KERNEL Holding S.A.
- Designed internal communications, presentations and corporate materials for a 12,000+ employee organization, including layout for a monthly internal publication.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Education, Information Technology, Agriculture, Healthcare, and Retail.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Marketing, Product Development, and Research and Development.
Summary
Senior Visual & Web Designer with 10+ years of experience designing websites, landing pages and digital products end-to-end, from concept to dev-ready UI in Figma. I combine brand and visual identity work with web and landing page design: I built a full visual identity and scalable design system from scratch (logo, color system, typography, components) for an EdTech platform serving 200,000+ students, and improved course conversion by up to 60% through UX optimization of landing and sales pages. At Assist Digital I currently design a public healthcare-professional website and a consumer flagship store and present design direction to client stakeholder groups. Accessibility-aware, I work directly with developers on responsive, component-based pages and with marketing teams on conversion-focused design.
- Forbes Ukraine Feature (2022): recognized for launching a free design course during the early months of the war, supporting thousands of Ukrainians into remote work.
- Design Education & Mentorship (Web Factory Design School, 2021–2025): designed UX/UI and product structure for a 14,000+ student platform; taught design courses and mentored students.
Skills
Web & Visual Design
- Website Design
- Landing Pages
- Responsive Design
- Typography
- Visual Identity
- Design Systems
- Interface & Visual Design
- Micro-Interactions
- Prototyping
- Conversion Optimization
Ux/Ui & Product
- Ux/Ui Design
- Ux Strategy
- User Research
- Information Architecture
- Stakeholder Presentations
- Data-Informed Design
- Accessibility-Aware Design
- Cross-Functional Collaboration With Developers
- Design Mentorship
Ai
- Ai-Assisted Concepting & Research Synthesis (Midjourney, Openai, Gemini, Claude Code, Figma Make, Adobe Firefly)
Tools
- Figma
- Adobe Cc
- Framer
- Webflow
- Wix
- Tilda
- Google Analytics
- Hotjar
- Openai
- Gemini
- Claude
- Midjourney
- Runway
- Premiere Pro
- Canva
- Slack
- Trello
- Capcut
Languages
Education
Kyiv National University of Culture and Arts
Bachelor of Social and Cultural Management · Social and Cultural Management · Kyiv, Ukraine
Certifications & licenses
Marketing & Branding
Digital Academy
Screenwriting
NY Film Academy
Typography & Visual Editing
UX/UI Design
CREO Academy
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Nadiia is based in Amsterdam, Netherlands.
Nadiia speaks the following languages: Ukrainian (Native), English (Advanced), Russian (Advanced), Dutch (Elementary).
Nadiia has at least 13 years of experience. During this time, Nadiia has worked in at least 3 different roles and for 4 different companies. The average length of individual experience is 3 years and 2 months. Note that Nadiia may not have shared all experience and actually has more experience.
Based on recent experience, Nadiia would be well-suited for roles such as: Senior UX/UI Designer, Senior UX/UI & Visual Designer, Graphic Designer.
Nadiia's most recent position is Senior UX/UI Designer at Assist Digital NL (The Valley).
In recent years, Nadiia has worked for Assist Digital NL (The Valley), Web Factory Creative, and Confidential International EdTech Startup (SaaS).
Nadiia is most experienced in industries like Education, Information Technology, and Agriculture. Nadiia also has some experience in Healthcare and Retail.
Nadiia is most experienced in business areas like Marketing, Product Development, and Research and Development.
Nadiia has recently worked in industries like Education, Information Technology, and Healthcare.
Nadiia has recently worked in business areas like Product Development, Marketing, and Research and Development.
Nadiia holds a Bachelor in Social and Cultural Management from Kyiv National University of Culture and Arts.
Nadiia has 4 certificates. Among them, these include: Marketing & Branding, Screenwriting, and Typography & Visual Editing.
Nadiia will be available full-time from October 2026.
Daily rate distribution
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Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 14 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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