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Nkiru Uba-Senior Product Designer

Nkiru Uba - Senior Product Designer - profile avatar
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Available
Amsterdam, Netherlands

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Experience

Jan 2024 - Present
Amsterdam, Netherlands

Senior Product Designer, Growth

NewU

Position Summary
Senior Product Designer, Growth at NewU
Industries
Healthcare
Information Technology
Business Areas
Information Technology
Product Development
Strategy

Health-tech platform providing vitality and healthcare solutions to European enterprises.

  • Rebuilt core flows using data insights, segmentation, and continuous discovery to improve activation, monetisation & retention.
  • Designed and launched a self-service help & knowledge Base, improving discoverability and reducing support load by 75%
  • Co-designed a robust gamification system that increased product engagement and drove 5+ higher retention.
  • Set up design systems, templates, and workflows that improved team alignment and quality of execution.
  • Shipped interactive React/HTML prototypes built with Claude Code and Cursor, compressing design-to-validation cycles and enabling faster experimentation.
  • Partnered with product and engineering leadership to drive growth, onboarding, and engagement from discovery through delivery.
Aug 2023 - Dec 2023
Stockholm, Sweden

Senior Product Designer, Growth

Proxify

Position Summary
Senior Product Designer, Growth at Proxify
Industries
Information Technology
Business Areas
Business Intelligence
Information Technology
Marketing
Product Development

A P2P marketplace for developers and tech talent.

  • Design lead for the client-facing website team, owning the top-of-funnel experience end-to-end.
  • Led client onboarding and conversion design, multiplying lead-to-paying-customer conversion by at least 5+.
  • Drove top-of-funnel projects (main website and first-time user experience) from discovery and research through design, prototyping, delivery, and iteration.
  • Improved design and user flows to connect clients with talent more seamlessly.
  • Partnered with product and analytics to run experiments, testing features, validating design assumptions, synthesising learnings from data, and iterating quickly
Jan 2022 - Dec 2024
Berlin, Germany

Senior Product Designer, Growth

Paulcamper

Position Summary
Senior Product Designer, Growth at Paulcamper
Industries
Automotive
Tourism
Business Areas
Operations
Product Development

Europe's largest motorhome & camper-sharing marketplace.

  • Owned design for the Owner Platform, spanning onboarding, pricing, messaging, and calendar management.
  • Led onboarding and pricing redesigns, driving a 30% increase in owner conversion.
  • Reworked the Owner Dashboard to clarify earnings, availability, and tasks, resulting in a 15% uplift in engagement.
  • Improved messaging and pricing flows, contributing directly to 250% revenue growth across the Owner platform.
  • Redesigned the internal CRM, integrated AI chat, improving operational speed by 20% and team satisfaction.
Jan 2021 - Dec 2022
San Francisco, United States

Product Designer

Freebusy

Position Summary
Product Designer at Freebusy
Industries
Information Technology
Business Areas
Product Development
Research and Development

Scheduling startup helping teams find optimal meeting times.

  • Improved onboarding, scheduling flows, and overall product coherence.
  • Synthesised 100+ hours of user research into a unified product vision.
  • Redesigned onboarding and ran A/B tests that reduced drop-off by 40%

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Automotive, Tourism, and Healthcare.

Information Technology
Automotive
Tourism
Healthcare
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Operations, Strategy, Research and Development, and Business Intelligence.

Product Development
Information Technology
Operations
Strategy
Research and Development
Business Intelligence
Profile match chart

Skills

  • Visual Design

  • Product Strategy & Ownership

  • Design Systems

  • Experimentation & A/B Testing

  • User Research

  • Usability Testing

  • Journey Mapping

  • Information Architecture

  • Research Synthesis

  • Ux Auditing

  • Continuous Discovery

  • Motion Design

  • Prototyping

  • Onboarding

  • Activation

  • Retention

  • Engagement

  • Gamification

  • Monetisation

  • Conversion Rate Optimisation

  • Funnel

  • Aarrr

  • Claude Code

  • Cursor

  • Figma Make

  • V0

  • Bolt

  • React / Html Prototyping

  • Figma

  • Adobe Creative Suite

  • Html/Css/Js

  • No-Code (Framer)

  • Ai Coding (V0, Bolt, Claude, Cursor)

  • Loom

  • Ga4

  • Granola

  • Mixpanel

Languages

English
Native
German
Elementary
Dutch
Elementary

Statistics

Experience

Total positions 4
Experience in Information Technology 5 y
Avg length 1 y 11 m
Longest experience 2 y 11 m

Global Experience

Countries worked in 4 (Netherlands, Sweden, Germany, United States)
Primary country Netherlands

Expertise

Recent roles Senior Product Designer, Growth, Product Designer
Main industries Information Technology, Automotive, Tourism
Main business areas Product Development, Information Technology, Operations

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Nkiru is based in Amsterdam, Netherlands.

Nkiru speaks the following languages: English (Native), German (Elementary), Dutch (Elementary).

Nkiru has at least 6 years of experience. During this time, Nkiru has worked in at least 2 different roles and for 4 different companies. The average length of individual experience is 1 year and 5 months. Note that Nkiru may not have shared all experience and actually has more experience.

Based on recent experience, Nkiru would be well-suited for roles such as: Senior Product Designer, Growth, Product Designer.

Nkiru's most recent position is Senior Product Designer, Growth at NewU.

In recent years, Nkiru has worked for NewU, Proxify, Paulcamper, and Freebusy.

Nkiru is most experienced in industries like Information Technology, Automotive, and Tourism. Nkiru also has some experience in Healthcare.

Nkiru is most experienced in business areas like Product Development, Information Technology, and Operations. Nkiru also has some experience in Strategy, Research and Development, and Business Intelligence.

Nkiru has recently worked in industries like Information Technology, Automotive, and Tourism.

Nkiru has recently worked in business areas like Product Development, Information Technology, and Operations.

Nkiru is immediately available full-time for suitable projects.

Daily Rate Distribution

0 2 4 6 8
<€480 €640-800 €800-960 €960-1120 €1120+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Rate comparison chart
Daily rate avg. 850 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 940 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.