Dave Mooney - Founder & Lead Designer

Q: Where is Dave based?

Dave is based in Berlin, Germany .

Q: What languages does Dave speak?

Dave speaks the following languages: English (Native), Irish (Native), German (Advanced) .

Q: How many years of experience does Dave have?

Dave has at least 13 years of experience. During this time, Dave has worked in at least 10 different roles and for 9 different companies . The average length of individual experience is 1 year and 4 months . Note that Dave may not have shared all experience and actually has more experience.

Q: What is Dave's latest experience?

Dave's most recent position is Founder & Lead Designer at Dave Mooney Software .

Q: What companies has Dave worked for in recent years?

In recent years, Dave has worked for Dave Mooney Software , Springer Nature , Ultramoon GmbH , Telefónica Germany , and Publicis Sapient .

Q: Which industries is Dave most experienced in?

Dave is most experienced in industries like Information Technology , Professional Services , and Telecommunication . Dave also has some experience in Media and Entertainment , Education , and Energy .

Q: Which business areas is Dave most experienced in?

Dave is most experienced in business areas like Product Development and Research and Development .

Q: Which industries has Dave worked in recently?

Dave has recently worked in industries like Telecommunication , Media and Entertainment , and Professional Services .

Q: Which business areas has Dave worked in recently?

Dave has recently worked in business areas like Product Development and Research and Development .

Recommended expert

Berlin, Germany

Check rate

Experience

Jan 2026 - Present

5 months

Berlin, Germany

Founder & Lead Designer

Dave Mooney Software

Leading end-to-end UX for two AI SaaS products in closed beta, including LLM-interaction design, prompt-UX, and human-in-the-loop patterns with commercial distribution signed for launch in Q3 2026
Built a self-built LLM reframing and RAG-correction pipeline powering multi-profile CV and case-study generation in production use
Shipping real code alongside research, including Three.js/GLSL portfolio work, Figma-API tooling, and a Chrome MV3 extension for session-sync automation

Sep 2024 - Apr 2026

1 year 8 months

UX Design Lead / Creative Technologist

Springer Nature

Designed a three-stream visual language for the Native Placements Framework, enabling readers to answer three questions about any placement at a glance and iterated across five tracked versions based on stakeholder feedback
Built a component configurator with stream switching, live character counters, field guidelines, WCAG contrast notes, and HTML export for stakeholder review and handover
Led a 12-week discovery-to-prototype for AI-assisted recruiter screening, conducted 20 generative and evaluative interviews across five markets, and achieved a 68% time-to-shortlist reduction and 8.9/10 satisfaction rate

Jul 2023 - Jan 2026

2 years 7 months

Berlin, Germany

Founder & Principal Consultant

Ultramoon GmbH

Ran a boutique UX consultancy offering enterprise user research, Design Sprints, and design-system engagements for DAX companies and international enterprises

Sep 2022 - Sep 2025

3 years 1 month

Munich, Germany

UX Design Lead

Telefónica Germany

Architected a token-based design system across five brands for 44 million users in over 210 Figma files, enabling brand-switchable theming via Figma Variables, Style Dictionary, and CSS variables
Built custom Figma-API tooling in TypeScript/Node for cross-brand token synchronization, detachment detection, and design-to-development handoff
Owned journey mapping, pain-point analysis, and stakeholder alignment across brand teams and engineering n- Designed Hi-Fi prototypes with dynamic theming to prove component flexibility and drive cross-brand consistency improvements for payment and customer-account modules

Feb 2022 - Apr 2023

1 year 3 months

UX Design Consultant

Springer Nature

Facilitated Design Sprints and discovery workshops for B2C researcher dashboard and education platform projects
Led CRO research and testing for Nature Briefing newsletter signup flows, achieving over 50% improvement in registration rates
Built design-system infrastructure and component libraries to ensure cross-brand consistency across the Springer Nature portfolio

Dec 2021 - Feb 2022

3 months

Experience Lead

Publicis Sapient

Led discovery and user research for digital-transformation initiatives with enterprise clients

Nov 2020 - Mar 2021

5 months

Essen, Germany

Senior UX/UI Specialist

E.ON

Facilitated Design Sprints and conducted 12 generative interviews for an energy analytics data product
Led product-concept validation and established product-market-fit criteria for internal investment decisions

Nov 2019 - May 2020

7 months

Berlin, Germany

Product Design Consultant

AJ&Smart

Facilitated Design Sprints using the Jake Knapp method for Fortune 500 clients, including IKEA, Sage, and Novartis
Conducted over 100 research sessions as in-house researcher and prototyper; the Sage HR app developed during a sprint won an iTunes App Award
Built 37 sprint-onboarding workflows that reduced facilitator preparation time to two hours, pioneering early AI-UX and automation practices

Jun 2015 - Mar 2019

3 years 10 months

Berlin, Germany

Product/UX Designer

Native Instruments

Founded the first company-wide design system for the Maschine product line, establishing token architecture, component hierarchy, and theming primitives across hardware, software, and web surfaces
Led UX research and A/B testing for the online-store redesign, improving checkout completion rates by 23%
Built a closed-beta user group from zero to 700 testers in three months for Komplete Kontrol and ran UX/UI for the NKS Effects feature

Jan 2011 - Dec 2015

5 years

Freelance UX/UI Designer

Independent

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Media and Entertainment, Professional Services, Telecommunication, Education, and Energy.

Information Technology

Media and Entertainment

Professional Services

Telecommunication

Education

Energy

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development and Research and Development.

Product Development

Research and Development

Summary

Senior product designer taking B2B SaaS and AI products from 0→1 — 14 years of discovery research, hi-fi prototyping, and concept validation across Springer Nature (AI recruiter screening, 20 JTBD interviews, 68% time-to-shortlist reduction, 8.9/10 satisfaction), AJ&Smart (100+ research sessions, Design Sprints for IKEA · Sage · Novartis), E.ON, and Native Instruments (0→700 beta testers in 3 months for Komplete Kontrol). Design systems at enterprise scale when the role calls for it — Telefónica 5-brand token system at 44M users, Native Instruments greenfield DS from zero. shadcn/ui + Tailwind · Figma Dev Mode · async-first · remote-first, EU timezone, German-market fluent (C1), DIN EN ISO 9241-210 / BITV-aware. Also shipping two AI SaaS products in closed beta — available 2–5 days/week.

Skills

Discovery & Research

User Interviews & Jtbd
Journey Mapping
Usability & Concept Testing
Generative & Formative Research
Design Sprint Facilitation

Design Systems & Ui

Figma (Variables · Variants · Auto Layout · Dev Mode)
Shadcn/Ui
Radix Primitives
Tailwind Css
Style Dictionary
Storybook
Atomic Design
Design Tokens & Token Architecture
Theming
Component Libraries
Accessibility (Wcag, Bitv, En 301 549)

Prototyping & Testing

Protopie & Figma Prototypes
A/B Testing & Closed Beta Management
Concept Validation
Hi-Fi Interactive Prototypes

Ai & Llm Product Design

Prompt Engineering & Llm Eval
Ai Ux Heuristics (Hitl, Confidence, Citations)
Rag & Agentic Ux Patterns
Mit Xpro Ai Products, 2026

Languages

English

Native

Irish

Native

German

Advanced

Education

Sep 2010 - Aug 2011

University of Limerick

Master of Arts, HCI focus · Music Technology · Limerick, Ireland · First Class Honours

Certifications & licenses

Berklee AI and Music

Berklee College of Music

MIT xPRO Designing & Building AI Products

MIT Professional Education

Statistics

Experience

Total positions 10

Experience in Information Technology 8.5 y

Avg length 1 y 10 m

Longest experience 4 y 11 m

Global Experience

Countries worked in 1 (Germany)

Primary country Germany

Expertise

Recent roles Founder & Lead Designer, UX Design Lead / Creative Technologist, Founder & Principal Consultant

Main industries Information Technology, Media and Entertainment, Professional Services

Main business areas Product Development, Research and Development

Qualifications

Highest degree Master

Certifications earned 2

Profile

Created

May 2026

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Frequently asked questions

Have questions? Find more information here.

Where is Dave based?

Dave is based in Berlin, Germany.

What languages does Dave speak?

Dave speaks the following languages: English (Native), Irish (Native), German (Advanced).

How many years of experience does Dave have?

Dave has at least 13 years of experience. During this time, Dave has worked in at least 10 different roles and for 9 different companies. The average length of individual experience is 1 year and 4 months. Note that Dave may not have shared all experience and actually has more experience.

What roles would Dave be best suited for?

Based on recent experience, Dave would be well-suited for roles such as: Founder & Lead Designer, UX Design Lead / Creative Technologist, Founder & Principal Consultant.

What is Dave's latest experience?

Dave's most recent position is Founder & Lead Designer at Dave Mooney Software.

What companies has Dave worked for in recent years?

In recent years, Dave has worked for Dave Mooney Software, Springer Nature, Ultramoon GmbH, Telefónica Germany, and Publicis Sapient.

Which industries is Dave most experienced in?

Dave is most experienced in industries like Information Technology, Professional Services, and Telecommunication. Dave also has some experience in Media and Entertainment, Education, and Energy.

Which business areas is Dave most experienced in?

Dave is most experienced in business areas like Product Development and Research and Development.

Which industries has Dave worked in recently?

Dave has recently worked in industries like Telecommunication, Media and Entertainment, and Professional Services.

Which business areas has Dave worked in recently?

Dave has recently worked in business areas like Product Development and Research and Development.

What is Dave's education?

Dave holds a Master in Music Technology from University of Limerick.

Does Dave have any certificates?

Dave has 2 certificates. These include: Berklee AI and Music and MIT xPRO Designing & Building AI Products.

What is the availability of Dave?

Dave will be available full-time from July 2026.

What is the rate of Dave?

Dave's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.