Rebecca Wood-Product Strategy | AI & SaaS Products | Design Leadership
Check rate
Experience
Co-Founder & Chief Product Officer
Folksnest
Co-founded an AI-powered hiring platform focused on predicting team fit before hire.
CHALLENGE & SCOPE: Hiring processes often fail to predict how candidates will work within a team. The opportunity was to combine AI simulations and behavioral insight into an actionable platform.
METHODS & COLLABORATION: 35+ interviews, discovery, competitor research, personas, workflow mapping, MVP prioritization, roadmapping, prototyping, AI strategy, investor storytelling.
SELECTED RESPONSIBILITIES
- Defined product vision, strategy, differentiation, MVP scope, and roadmap.
- Led interviews and translated insights into product requirements.
- Developed the team-fit framework and directed end-to-end UX.
- Worked with developers and data scientists and supported fundraising.
OUTCOMES & STRATEGIC IMPACT
- Validated the problem space and market opportunity.
- Designed and launched the MVP.
- Established team fit as the core differentiator.
- Created an evidence-led product narrative for investors.
Brand & Product Strategy Consultant
Tomorrow University
Repositioned a global education platform around learner needs, programme offerings, and business goals.
CHALLENGE & SCOPE: The acquisition experience needed a clearer connection between learner motivations, positioning, website journeys, and conversion.
METHODS & COLLABORATION: Learner research, personas, journey mapping, funnel analysis, workshops, messaging, positioning, conversion optimization.
SELECTED RESPONSIBILITIES
- Led learner research and persona development.
- Mapped acquisition journeys and funnel friction.
- Defined messaging, programme positioning, and conversion strategy.
- Prioritized website and content improvements.
OUTCOMES & STRATEGIC IMPACT
- Improved alignment between learner needs and positioning.
- Reduced friction across key decision moments.
- Created scalable persona and journey frameworks.
- Established a shared audience strategy.
Product Designer
Galeria
Designed connected mobile-tariff journeys across physical and digital channels.
- Designed the in-shop plan-selection and purchase flow.
- Extended the experience into the website flow.
- Simplified complex tariff and operational requirements.
AI Product Strategy Consultant
Syrup
Reimagined fragmented manual forecasting as a centralized, explainable AI platform.
CHALLENGE & SCOPE: Forecasting relied on spreadsheets, disconnected systems, manual analysis, and difficult-to-validate decisions.
METHODS & COLLABORATION: 25+ stakeholder interviews, workflow mapping, product vision, prioritization, information architecture, data visualization, explainable AI, testing.
SELECTED RESPONSIBILITIES
- Led discovery with planners, operators, and leaders.
- Mapped workflows, pain points, and decision drivers.
- Defined strategy, value proposition, IA, visualization principles, and roadmap.
- Designed and tested the platform experience.
OUTCOMES & STRATEGIC IMPACT
- Designed the platform from concept to launch.
- Established trust and explainability as product principles.
- Created a scalable foundation for AI-assisted planning.
- Aligned business, product, engineering, and data science.
Principal UX/UI Designer
Webmatch
Led UX/UI design across enterprise e-commerce products.
- Created high-fidelity prototypes and conducted research and testing.
- Developed scalable design systems.
- Collaborated with developers in agile delivery.
Principal Product Designer & Project Lead
Hilscher
Led the redesign of an industrial communication and automation platform.
- Ran UX workshops and heuristic analysis.
- Restructured platform architecture and navigation.
- Created prototypes and a scalable design system.
Staff UX/UI Designer
Casavi
Improved experiences for a multi-sided digital property platform.
- Simplified complex journeys and interaction patterns.
- Worked across discovery, design, iteration, and handoff.
User Experience Lead
Nextail
Enhanced an AI-driven retail assortment and inventory platform.
- Conducted research and translated findings into decisions.
- Developed prototypes with product and engineering.
- Helped digitize a manual process and aligned executive leadership.
Product-minded Frontend Web Developer
Acid Tango
Turned product and UX decisions into responsive customer-facing experiences.
- Collaborated across design, product, and engineering.
- Used Vue, React, Next.js, Gatsby, Storybook, Jest, Sass, GraphQL, and Git.
- Applied product-design judgment to usability, SEO, performance, and component quality.
Product Design & Frontend Development
Ironhack
Deepened the technical side of product design through hands-on responsive product development.
- Used React, Gatsby, TypeScript, Styled Components, GraphQL, DatoCMS, Git, and Figma.
- Enabled independent marketing content publishing through DatoCMS.
- Reduced render time from about four seconds to one second.
Industry Experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Education, Retail, Telecommunication, Manufacturing, and Real Estate.
Business Area Experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Information Technology, Research and Development, Strategy, Business Intelligence, and Operations.
Summary
Product strategy and design leader who turns complex AI, SaaS, and digital-platform challenges into clear product direction, scalable experiences, and stronger customer and business outcomes.
Close to a decade of experience across discovery, research, product vision, UX strategy, roadmapping, design systems, growth, and cross-functional delivery. Experience spans early-stage ventures and enterprise organizations in HR tech, EdTech, retail, marketplaces, proptech, and industrial software.
An intentional contracting and consulting career built through fixed-term engagements to discover, redesign, validate, or launch specific products and customer journeys. This created broad experience across business models and product stages while maintaining a consistent focus on product strategy, UX leadership, and measurable customer value.
Skills
Product Leadership
- Product Strategy
- Product Vision
- Discovery
- Roadmapping
- Prioritization
- Product-Market Fit
- Stakeholder Alignment
Design Leadership
- Ux Strategy
- Design Systems
- Design Direction
- Team Leadership
- Design Reviews
- Mentoring
- Cross-Functional Collaboration
Research & Strategy
- User Interviews
- Jtbd
- Journey Mapping
- Persona Development
- Opportunity Assessment
- Workshops
- Problem Discovery
- Service Design
Growth
- Conversion Optimization
- Funnel Optimization
- Experimentation
- Activation
- Retention
- Product Analytics
- Growth Strategy
Ai Product Leadership
- Ai Product Strategy
- Ai Product Discovery
- Ai Opportunity Discovery
- Ai Experience Design
- Explainable Ai
- Intelligent Workflow Design
- Human-Centered Ai
- Ai Adoption & Trust
Industries
- Ai
- Saas
- Hr Tech
- Edtech
- Enterprise Software
- Retail
- E-Commerce
- Marketplaces
- Manufacturing
- Renewable Energy
Tools
- Figma & Figjam
- Miro
- Jira
- Notion
- Chatgpt
- Claude
- Ga4
- Maze
- Html/Css
Languages
Statistics
Experience
Global Experience
Expertise
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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