Lucía M.-Scrum Master – Freelancer
Check rate
Experience
Agile Delivery Lead / Senior Scrum Master
Zurich Insurance
Lead agile delivery, technical coordination, and release governance within ServiZurich (Zurich Groups digital innovation and rapid-prototyping unit). I coordinate distributed cross-functional teams to deliver enterprise cloud platforms, multi-country Generative AI solutions, and automated operational pipelines.
Key Achievements:
Facilitated and aligned 5 parallel scrum teams (engineering, architecture, UX/UI, and QA), establishing a stable bi-weekly release train that delivered 8 multi-platform software products on time and within high quality standards.
Managed the product roadmaps, backlog development, and release of a global platform serving 55,000+ employees across 7 languages, successfully guiding its commercial sale to an external enterprise with 23,000+ employees.
Led business analysis and delivery ceremonies for a multi-country Generative AI decision-support platform across Italy, Spain, and Germany, translating complex business processes into structured epics, acceptance criteria, and UAT plans.
Core Competencies: Backlog Management, Definition of Done, Agile Ceremonies, Automation, QA, Stakeholder Management, Cross-Functional Team Leadership.
Scrum Master – Freelancer
Telefonica
erved as a freelance Scrum Master for the german technical team behind Aura, Telefonica's conversational AI platform, reaching +150k MAU.
Key achievements:
- Coordinated an 8-person multidisciplinary squad (engineers, testers, and data analysts), successfully introducing Scrum practices to establish a transparent, high-cadence delivery workflow.
- Led the introduction of a new cross-border operational model between Telefónica Germany and Telefónica Spain, negotiating technical responsibilities, governance, and delivery SLAs.
- Established regular retrospectives, flow optimizations, and continuous improvement cycles, increasing release predictability across multiple platforms throughout the product's lifecycle.
Project Manager
Telefonica
Managed technical project delivery and international market rollout for Aura AI, liaising directly with German, UK and LATAM offices to align technical software improvements with regional growth and adoption strategies.
Key achievements:
- Coordinated 6+ major software releases and their deployment roadmaps, aligning timelines and delivery milestones across UK, German and LATAM stakeholders.
- Managed complex technical cross-dependencies and delivery risks across platforms and countries using MS Project to ensure milestone predictability.
- Partnered with the technical steering committee to evaluate new AI capabilities, define technical specifications, and ensure alignment with multi-country market rollouts.
Firmware Project Manager and Scrum Coach
BQ
Managed technical project delivery and release lifecycles for tailored Android firmware across BQ mobile devices, ensuring high stability and rigorous software validation.
Key Achievements:
- Directed end-to-end execution for 10 firmware releases reaching over 4 million devices worldwide, overseeing validation plans and ongoing maintenance cycles for 13 smartphone and tablet models.
- Introduced and embedded a Scrum framework and structured Jira workflows across technical teams, significantly improving sprint focus, backlog transparency, and delivery velocity.
- Coordinated complex technical work packages and validation milestones in direct alignment with global technology partners, including Qualcomm and Google.
Scrum Master and Project Manager
Bragi
Served as lead Scrum Master and Project Manager for The Headphone (pioneering wireless earphone, directing the end-to-end product lifecycle from engineering concept through global manufacturing and commercial launch.
Key Achievements:
- Directed technical development and international manufacturing ramp-ups across Europe and China (DOE, EVT, DVT, PVT), guiding an interdisciplinary team of 8 senior engineers (embedded software, hardware, and UX) through stage-gate governance, risk analysis, and validation plans.
- Introduced and established Scrum frameworks and sprint planning in Jira across multidisciplinary engineering and operations teams, bridging hardware delivery cycles with agile software practices.
- Managed the end-to-end product lifecycle of an exclusive $1M variant for the APAC market and delivered technical compliance and launch readiness to secure a strategic commercial deal with AT&T.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Banking and Finance, Insurance, Information Technology, Manufacturing, and Telecommunication.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Project Management, Information Technology, and Quality Assurance.
Summary
I am an Agile Delivery Manager and Senior Scrum Master with over 10 years of experience bridging technical engineering with strategic product delivery. Combining a Master’s degree in Telecommunications Engineering with specialized Project Management training, I bridge the gap between engineering execution, product strategy, and regulatory compliance.
Over the past decade, I have led cross-functional squads across financial services, telecom, and consumer tech:
At Zurich Insurance, I coordinated the delivery of multi-country Generative AI solutions across Italy, Spain, and Germany. I translated business requests into structured requirements, acceptance criteria and backlog items to ensure a smooth delivery.
At Zurich Insurance, I managed the multiple agile teams and the bi-weekly release train for a global platform serving 55,000+ employees across 7 language, later commercializing it into a product adopted by an external 23k+ employee enterprise.
At Telefónica, I coordinated the delivery of Aura, Telefónica’s conversational AI platform (150k+ MAU), aligning cross-border engineering teams across Germany, the UK, and LATAM.
At BQ and Bragi, I managed the end-to-end technical lifecycles across consumer hardware and software: managing manufacturing ramp-ups and rolling out firmware across to 4M+ devices worldwide.
Skills
Product Management Roadmap Planning & Prioritisation Product Backlog Management User Stories / Epics / Initiatives Requirements Management Jira / Confluence Mock-Ups & Prototyping (Figma) Agile / Scrum / Kanban Stakeholder Management
Languages
Education
Universidad Oberta de Cataluña (UOC)
MSc Innovation and Project management · Innovation and Project management · Barcelona, Spain · 8.5/10
Universidad Politécnica de Cataluña (UPC- EETAC)
MSc in Applied Telecommunications and Engineering Management (MASTEAM) · Applied Telecommunications and Engineering Management · Barcelona, Spain · 8.75/10
The University of Sheffield
MEng Electronic Engineering with Communications · Electronic Engineering with Communications · Sheffield, United Kingdom · +2.1 Honours
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Lucía is based in Madrid, Spain and can operate in on-site, hybrid, and remote work models.
Lucía speaks the following languages: Spanish (Native), English (Advanced), French (Advanced), German (Intermediate), Catalan (Elementary).
Lucía has at least 10 years of experience. During this time, Lucía has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years. Note that Lucía may not have shared all experience and actually has more experience.
Based on recent experience, Lucía would be well-suited for roles such as: Agile Delivery Lead / Senior Scrum Master, Scrum Master – Freelancer, Project Manager.
Lucía's most recent position is Agile Delivery Lead / Senior Scrum Master at Zurich Insurance.
In recent years, Lucía has worked for Zurich Insurance.
Lucía is most experienced in industries like Banking and Finance, Insurance, and Information Technology. Lucía also has some experience in Manufacturing and Telecommunication.
Lucía is most experienced in business areas like Product Development, Project Management, and Information Technology. Lucía also has some experience in Quality Assurance.
Lucía has recently worked in industries like Banking and Finance and Insurance.
Lucía has recently worked in business areas like Information Technology, Product Development, and Project Management.
Lucía holds a Master in Innovation and Project management from Universidad Oberta de Cataluña (UOC), a Master in Applied Telecommunications and Engineering Management from Universidad Politécnica de Cataluña (UPC- EETAC) and a Master in Electronic Engineering with Communications from The University of Sheffield.
Lucía is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 13 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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