Andrea Fonseca - Product Owner for Agile Product Strategy

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Torres Vedras, Portugal

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Experience

Mar 2024 - Present

2 years 6 months

Product Owner

CRITICAL TECHWORKS - BMW

Defined and executed product vision and roadmap with BMW stakeholders to enhance business objectives and customer experience.
Translated complex business requirements into actionable technical specifications and user stories with clear acceptance criteria.
Prioritized product backlogs and directed cross-functional delivery cycles to maintain high-quality deliverables.
Facilitated transparent communication between stakeholders and engineering teams across the project lifecycle.

Jan 2024 - Mar 2024

3 months

Product Manager

FINOA

Directed product roadmap implementation for FATF travel rule compliance, meeting regulatory standards and stakeholder expectations.
Collaborated with marketing, design, and engineering teams to prioritize feature development and align with strategic business goals.
Managed the product backlog by creating precise user stories and acceptance criteria for streamlined development sprints.
Partnered with Lead Engineers on infrastructure upgrades to ensure product scalability and stability.

Sep 2021 - Sep 2021

1 month

Project Manager

CLÍNICA MEDICA DAS FLORES

Managed end-to-end project lifecycles to ensure on-time, within-budget delivery of healthcare operational milestones.
Guided cross-functional teams through structured planning and execution to exceed project KPIs and improve efficiency.
Implemented strategic risk management protocols to proactively identify issues and minimize operational disruptions.

May 2020 - Jan 2024

3 years 9 months

Product Owner and Project Lead

LUSO DIGITAL ASSETS

Directed product strategy and roadmap for a Centralized Exchange, Crypto Real Estate platform, and Crypto Payment Processing product.
Launched innovative products by translating business needs into technical features while ensuring Portuguese Central Bank compliance.
Oversaw sprint planning, stand-ups, and reviews to maintain adherence to project timelines and deliver high-quality features.
Analyzed market research and user feedback to refine product offerings and strengthen competitive positioning.

Sep 2017 - May 2020

2 years 9 months

Product Owner

COIN OTC

Defined product vision and strategy to align CoinOTC with market demands and drive revenue growth.
Managed the product backlog with detailed user stories and acceptance criteria to support efficient development cycles.
Led sprint planning, daily stand-ups, and reviews to ensure timely delivery of high-quality features.
Analyzed market trends and user feedback to inform product improvements and reduce customer attrition.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Banking and Finance, Information Technology, and Automotive.

Banking and Finance

Information Technology

Automotive

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Project Management, Strategy, and Information Technology.

Product Development

Project Management

Strategy

Information Technology

Summary

Multi-certified Product Owner expert in Agile methodologies, Scrum, and cross-functional leadership. Proven track record driving product vision, optimizing roadmaps, and leveraging custom AI agents and automation to streamline workflows and enhance stakeholder metrics.

Skills

Product Strategy
Roadmap Development
Backlog Management
User Story Creation
Mvp Development
Kpi Tracking
Jira
Cross-Functional Leadership
Stakeholder Engagement
Prioritization
Agile & Scrum Methodologies

Languages

Italian

Native

Portuguese

Native

English

Advanced

German

Elementary

Spanish

Elementary

Education

Instituto Superior de Economia e Gestão

Management · Lisboa, Portugal

Instituto Superior de Economia e Gestão

Computer Engineering · Lisboa, Portugal

Universidade Autonoma de Lisboa

MBA · Project Management · Lisboa, Portugal

Certifications & licenses

PAL I

PAL-EBM

PSM II

PSPO II

Google / PMI

Scaled Professional Scrum

Statistics

Experience

Total positions 5

Experience in Banking and Finance 6.5 y

Avg length 1 y 9 m

Longest experience 3 y 8 m

Expertise

Recent roles Product Owner, Product Manager, Project Manager

Main industries Banking and Finance, Information Technology, Automotive

Main business areas Product Development, Project Management, Strategy

Qualifications

Highest degree Master

Certifications earned 8

Profile

Member since

August 2026

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Frequently asked questions

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Andrea is based in Torres Vedras, Portugal.

Andrea speaks the following languages: Italian (Native), Portuguese (Native), English (Advanced), German (Elementary), Spanish (Elementary).

Andrea has at least 9 years of experience. During this time, Andrea has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Andrea may not have shared all experience and actually has more experience.

Based on recent experience, Andrea would be well-suited for roles such as: Product Owner, Product Manager, Project Manager.

Andrea's most recent position is Product Owner at CRITICAL TECHWORKS - BMW.

In recent years, Andrea has worked for CRITICAL TECHWORKS - BMW, FINOA, CLÍNICA MEDICA DAS FLORES, and LUSO DIGITAL ASSETS.

Andrea is most experienced in industries like Banking and Finance, Information Technology, and Automotive. Andrea also has some experience in Healthcare.

Andrea is most experienced in business areas like Product Development, Project Management, and Strategy. Andrea also has some experience in Information Technology and Operations.

Andrea has recently worked in industries like Banking and Finance, Information Technology, and Automotive.

Andrea has recently worked in business areas like Product Development, Project Management, and Strategy.

Andrea holds a Master in Project Management from Universidade Autonoma de Lisboa.

Andrea has 8 certificates. Among them, these include: PAL I, PAL-EBM, and PSM I.

The availability of Andrea needs to be confirmed.

Daily rate distribution

0 2 4 6 8

<€400 €400-800 €800-1200 €1200+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800

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400

200

Daily rate avg. 659 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

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Median rate 620 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 21 Aug 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.