Tassabih H.-Senior BI Consultant | Data Analyst | Sales & Marketing Analytics

Check rate
Experience
Lead Analyst & Analytics Consultant | Project Manager
ChannelSculptor FZ LLC
ChannelSculptor is an award-winning Dubai-based service provider, founded in 2008
- Built centralized executive dashboards consolidating KPIs across revenue, operations, and performance metrics, creating a unified business view and redesigning executive reporting to speed up decision-making
- Designed and analyzed end-to-end customer funnels along the customer journey (acquisition, conversion, retention), identifying drop-offs and delivering data-based recommendations for optimization
- Served as primary data strategy consultant, independently gathering and structuring business requirements and designing analytical frameworks that turned fragmented datasets into actionable KPIs and reporting
- Delivered campaign performance and channel effectiveness insights to support go-to-market strategies, driving a 3x increase in audience retention and 20% growth in engagement hours
- Ran data readiness assessments and established data governance and quality standards, ensuring a consistent reporting and KPI structure across remote, cross-functional teams
Social Media Analysis for Tracking Refugee Movements in North Africa
Transcultural Campaigning GmbH
Social Media Analysis for Tracking Refugee Movements in North Africa
- Worked with European stakeholders in an international project team to build an insight dashboard used for policy lobbying and humanitarian planning
Senior Insights Analyst | Client Success Lead
ChannelSculptor FZ LLC
ChannelSculptor is an award-winning Dubai-based service provider, founded in 2008
- Designed and deployed bespoke analytics solutions using Power BI and MS SQL Server, building data models and analytics datasets for enterprise clients
- Collaborated with data engineering teams to structure and optimize data models and pipelines, ensuring scalable and reliable data for reporting
- Translated stakeholder feedback into user stories and technical requirements, prioritized feature sets, and tested dashboard outputs
- Integrated raw data from multiple sources and data vendors, and defined KPIs and analytics frameworks with cross-functional teams
- Produced regular and ad-hoc reports with actionable insights, and generated new business leads through introductory sessions with prospective clients
IT Support
Afridi & Angell Legal Consultants
Afridi & Angell is a leading full-service law firm, one of the most established in the UAE, founded in 1975
- Redesigned the client database and created user-friendly forms using MS Access and VBA
- Acted as point of contact between the Director and IT partners, coordinating vendors, maintenance tickets, and training schedules
- Led development of the Legal Matters Database and maintained accurate, timely reports
Business Intelligence Analyst
NRZ Consultancy
- Designed financial performance dashboards and KPI reporting for senior stakeholders using DATAZEN and Excel Power Pivot
- Implemented revenue, cost, and margin analysis using MS SQL Server and data visualization tools
- Performed data modeling, ETL development, data cleansing, and aggregation aligned with business requirements
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Professional Services.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Business Intelligence, Customer Service, Sales, Marketing, Project Management, and Research and Development.
Summary
Senior BI Consultant and Data Analyst with 8+ years of experience gathering business requirements, defining KPI concepts, and building hands-on Power BI reporting solutions for marketing performance, revenue, and customer engagement. Expert in Power BI, DAX, SQL, and data modeling, with a proven ability to translate unstructured business requirements into technical data requirements and to work closely with Data Engineering teams on scalable data models and pipelines. Experienced in analyzing customer funnels along the full customer journey, from acquisition through conversion and retention, with results including a 3x increase in audience retention and 20% growth in engagement hours. PMP-certified, independent, and proactive, with strong communication skills built through C-level workshops and remote work in international, cross-functional teams.
Skills
- Power Bi Dashboards & Reporting
- Dax, Sql & Power Query
- Data Modeling (Star & Snowflake Schema)
- Requirements Engineering
- Kpi Definition & Validation
- Customer Journey & Funnel Analysis
- Marketing & Revenue Analytics
- Ad-Hoc Analysis & Data-Based Recommendations
- Collaboration With Data Engineering Teams
- Stakeholder Management & Communication
Bi & Reporting
- Power Bi (Advanced)
- Dax
- Power Query (M)
- Excel (Advanced)
- Power Pivot
- Tableau
Data & Query
- Sql
- Ms Sql Server
- Data Warehousing
- Python (Basic)
- Vba
- Ms Access
Data Modeling
- Star Schema
- Snowflake Schema
- Etl Design
- Data Governance & Quality Assurance
Cloud
- Microsoft Azure
Delivery
- Requirements Engineering
- Agile
- Waterfall
- Hybrid
- Stakeholder Management
Ai Tools
- Claude
- Gemini
- Chatgpt Integrated Into Analytics Workflows
Languages
Education
University of Khartoum
B.S. · Information Technology · Khartoum, Sudan
Certifications & licenses
Agile Foundation
Sahar Impact Institute, Amsterdam
Certified Data Analyst
Al Ghurair Foundation (ZAKA), Dubai
Project Management Institute (PMI)
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Tassabih is based in Lisbon, Portugal.
Tassabih speaks the following languages: Arabic (Native), English (Advanced), French (Intermediate), Portuguese (Elementary).
Tassabih has at least 10 years of experience. During this time, Tassabih has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 2 years and 1 month. Note that Tassabih may not have shared all experience and actually has more experience.
Based on recent experience, Tassabih would be well-suited for roles such as: Lead Analyst & Analytics Consultant | Project Manager, Social Media Analysis for Tracking Refugee Movements in North Africa, Senior Insights Analyst | Client Success Lead.
Tassabih's most recent position is Lead Analyst & Analytics Consultant | Project Manager at ChannelSculptor FZ LLC.
In recent years, Tassabih has worked for ChannelSculptor FZ LLC and Transcultural Campaigning GmbH.
Tassabih is most experienced in industries like Professional Services.
Tassabih is most experienced in business areas like Business Intelligence, Customer Service, and Sales. Tassabih also has some experience in Marketing, Project Management, and Research and Development.
Tassabih has recently worked in industries like Professional Services.
Tassabih has recently worked in business areas like Business Intelligence, Customer Service, and Sales.
Tassabih holds a Bachelor in Information Technology from University of Khartoum.
Tassabih has 4 certificates. Among them, these include: AWS Cloud Practitioner (in progress), Agile Foundation, and Certified Data Analyst.
Tassabih is immediately available full-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 29 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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