Jorge Manuel Herdeiro Duarte (Manuel Herdeiro Duarte Da) D.-Senior Manager

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Experience
Senior Manager
Digital Outcomes
- Driving client relationship excellence and data-driven marketing strategies to foster long-term partnerships and organizational growth.
Business Mentor
Startup Lisboa
- Mentoring professionals on digital marketing and data usage for sustainable business growth.
Invited Professor
IPAM
- Focus on Digital Marketing, Analytics, SEO, Web Metrics and Executive Education.
Web Analytics Department and Project Implementation Specialist
GroupM Data & Tech (via IT Tech BuZ)
Led the establishment of the Web Analytics department, achieving recognition as a certified 'Google Analytics Partner'.
Delivered impactful presentations to prospective clients, showcasing the value of data insights and analytics.
Directed the implementation of Web Analytics projects in key sectors including Energy, Banking, and Retail.
Empowered activation teams with technical training and ongoing support to ensure optimal campaign performance.
Invited Professor
ISLA Santarém
- Focus on Digital Marketing, Analytics, SEO, Web Metrics and Executive Education.
Consultant & Senior Manager
IT Tech BuZ
- Founder and strategic lead of digital analytics solutions, campaign evaluation, user behaviour analysis, and business performance optimization.
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Education, Energy, Banking and Finance, Retail, and Professional Services.
Business area experience
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Experienced in Marketing, Business Intelligence, Strategy, Project Management, and Customer Service.
Summary
Consultant & Senior Digital Marketing Analyst with a strong focus on optimizing marketing and business investments using analytics and AI. Founder of IT Tech BuZ. Experienced in digital marketing transformation, data science, and customer experience optimization across verticals like retail, fashion, hospitality, tourism, media, and automotive. Mentor, speaker, and educator committed to guiding professionals through data-driven marketing strategies.
Skills
- Customer Relationship Management
- Stakeholder Engagement
- Trainer
Languages
Education
IPAM
Marketing Management · Portugal
Atlântica
Postgraduate · Data Science · Portugal
Certifications & licenses
Google Bigquery Basic For Data Analysts
Google Generative Ai
Google Privacy Safe Solutions Abd User Trust
Google Responsible Ai
Ai Product Manager Nanodegree
Udacity
Data Science Team Manager
Innovation For Entrepreneurs: From Idea To Marketplace
Google Analytics Certified
Google Privacy For Agencies And Partners
Introduction To Generative Ai
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
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Jorge Manuel Herdeiro Duarte is based in Amadora, Portugal.
Jorge Manuel Herdeiro Duarte speaks the following languages: Portuguese (Native), English (Advanced).
Jorge Manuel Herdeiro Duarte has at least 14 years of experience. During this time, Jorge Manuel Herdeiro Duarte has worked in at least 5 different roles and for 6 different companies. The average length of individual experience is 2 years and 5 months. Note that Jorge Manuel Herdeiro Duarte may not have shared all experience and actually has more experience.
Based on recent experience, Jorge Manuel Herdeiro Duarte would be well-suited for roles such as: Senior Manager, Business Mentor, Invited Professor.
Jorge Manuel Herdeiro Duarte's most recent position is Senior Manager at Digital Outcomes.
In recent years, Jorge Manuel Herdeiro Duarte has worked for Digital Outcomes, Startup Lisboa, IPAM, GroupM Data & Tech (via IT Tech BuZ), and ISLA Santarém.
Jorge Manuel Herdeiro Duarte is most experienced in industries like Information Technology, Education, and Energy. Jorge Manuel Herdeiro Duarte also has some experience in Banking and Finance, Retail, and Professional Services.
Jorge Manuel Herdeiro Duarte is most experienced in business areas like Marketing, Business Intelligence, and Strategy. Jorge Manuel Herdeiro Duarte also has some experience in Project Management and Customer Service.
Jorge Manuel Herdeiro Duarte has recently worked in industries like Information Technology, Education, and Energy.
Jorge Manuel Herdeiro Duarte has recently worked in business areas like Marketing, Business Intelligence, and Strategy.
Jorge Manuel Herdeiro Duarte holds a Bachelor in Marketing Management from IPAM.
Jorge Manuel Herdeiro Duarte has 10 certificates. Among them, these include: Google Bigquery Basic For Data Analysts, Google Generative Ai, and Google Privacy Safe Solutions Abd User Trust.
The availability of Jorge Manuel Herdeiro Duarte needs to be confirmed.
Daily rate distribution
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Calculated based on our freelancers’ daily rates as of 7 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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