Alejandra Ricciardi-Senior UX / Product Designer
Check rate
Experience
Head of Design (Freelance)
Mobi
- Leading end-to-end product design for a mobile geolocation and navigation app built for users with special mobility needs.
- Designing the full MVP from scratch to support investor fundraising: information architecture, user flows, navigation systems, and all product screens.
- Applying deep accessibility expertise to create an intuitive, inclusive experience tailored to a vulnerable user group.
Senior UX / Product Designer
Epic Games — Fortnite (Save the World)
- Designing scalable user experiences for a global product used by hundreds of millions of players across PC, console, and mobile platforms.
- Applying game UX principles including retention mechanics, monetisation flows, and cross-platform consistency.
- Collaborating with product managers and engineers to define and iterate product features end-to-end.
- Translating complex requirements into clear interaction patterns, user flows, and high-fidelity prototypes.
Senior Product Designer (Freelance)
Korsio
- Led end-to-end product design for a SaaS platform serving apartment building residents and managers, building both product surfaces from scratch.
- Defined the full information architecture and designed every screen across two apps: a resident-facing mobile/desktop app and a manager dashboard for communications, financial reporting, and investment tools.
- Owned the complete design process: ideation, user flows, interaction design, feedback states, and high-fidelity prototypes through to final delivery.
Senior UX / Product Designer
Mojang Studios — Minecraft Bedrock Edition
- Led UX design across complex product areas within a cross-platform ecosystem (mobile iOS/Android, PC, console), with a mobile-first approach on the Bedrock codebase.
- Contributed to measurable improvements in player engagement and session time through data-informed design iterations and usability improvements to core player journeys.
- Led and defined team OKRs, aligning design goals with product and engineering priorities.
- Applied WCAG accessibility standards in collaboration with external accessibility consultants for a global, diverse player base.
- Conducted usability testing and A/B experiments through PlaytestCloud, iterating on designs based on player feedback and data.
- Applied game UX expertise: retention loops, onboarding flows, monetisation UI, and feature discoverability.
Lead Product Designer
Moove It (now Qubika)
- Led the Design Systems team, building and maintaining a Figma-based design system (Chakra/MUI) deployed across multiple client products for companies without prior design infrastructure.
- Participated in hiring processes, conducting candidate interviews and contributing to team growth and calibration.
- Mentored 3 junior designers, providing structured guidance on design process, craft quality, and stakeholder communication.
- Owned design quality end-to-end across client projects, from discovery and wireframing through high-fidelity delivery and developer handoff.
- Key projects: Vooks (children's storytelling app, iOS/Android), Bucksapp (fintech mobile app), EGG (social media platform).
Product Designer
VATES
- Sole designer responsible for the full UX process of an IoT application developed for Intel, designed to monitor body temperature at high-traffic public venues — deployed during COVID-19.
- Owned end-to-end design: from user research and requirements through wireframing, high-fidelity flows, prototypes, and UI kit delivery.
- Wrote documentation and specification files for the frontend development team.
Product Designer
Churrasco
- Designed a complex multi-user platform for a leading university group across Argentina and Chile — serving students, professors, and administrative staff across workflows including online exam delivery.
- Designed end-to-end experiences for three distinct user types with different needs and permissions, balancing simplicity with functional complexity.
- Created wireframes, mockups, and interactive prototypes across the full product lifecycle.
Digital Strategist & Team Lead
Romero Victorica
- Led digital strategy and social media presence for a supermarket company undergoing digital transformation, coordinating a team of copywriters, designers, and community managers.
- Devised and executed business growth campaigns while managing budgets and analysing campaign performance to make data-informed adjustments.
Industry Experience
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Experienced in Media and Entertainment, Information Technology, Education, Banking and Finance, Retail, and Real Estate.
Business Area Experience
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Experienced in Product Development, Information Technology, Research and Development, Human Resources, Business Intelligence, and Marketing.
Summary
Senior UX / Product Designer with 7+ years of experience building high-scale digital products across gaming, fintech, edtech, and enterprise. Currently designing player experiences for a live game at Globant's Gaming Studio, working end-to-end — from discovery and user research through wireframing, prototyping, and production delivery — in close collaboration with product, engineering, and art teams.
Specialist in design systems, game UX, and complex multi-user products. Strong focus on data-informed design, usability at scale, accessibility (WCAG), and mobile-first experiences across iOS, Android, web, and console. Proven ability to lead teams, mentor designers, and present design decisions to diverse stakeholders.
Skills
End-To-End Product Design — Discovery, Research, Ia, Interaction Design, Prototyping, And Delivery
Design Systems And Scalable Ui Components (Figma / Chakra / Mui)
Game Ux — Player Journeys, Retention Mechanics, Onboarding, Monetisation Flows, Cross-Platform Consistency
Mobile-First And Cross-Platform Design (Ios, Android, Web, Console)
Usability Testing, A/B Experimentation, And Data-Informed Iteration (Playtestcloud)
Accessibility / Wcag — Inclusive Design And External Consulting Coordination
Motion Design And Animation (After Effects, Lottie)
Team Leadership, Mentoring, And Okr Definition
Cross-Functional Collaboration — Product, Engineering, Art, And Stakeholders
Figma, Illustrator, Photoshop, After Effects, Lottie, Framer, Webflow
Jira, Clickup, Miro, Figjam, Mural, Asana, Trello
Usability Testing, Playtestcloud, A/B Experimentation, Player Feedback Loops
Html, Css, Javascript
Familiar With Unreal Engine; Eager To Learn Unity
Languages
Education
Universidad del Norte Santo Tomás de Aquino
Bachelor's Degree · Graphic Design · San Miguel de Tucumán, Argentina
Certifications & licenses
Full Stack Web Development
Acámica
Gamification in Digital Products
Edison
Mobile App Development
UX/UI Design Bootcamp
Uxopedia
Unreal Engine for UI Artists
Globant Games
Statistics
Experience
Expertise
Qualifications
Profile
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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