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Néstor López De Arróyabe-Product Design · UX Strategy · Team Leadership · Design Systems

Néstor López De Arróyabe
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Leipzig, Germany

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Experience

Jan 2020 - Dec 2025
Leipzig, Germany

Lead Product Designer

Lucht Probst Associates

Position Summary
Lead Product Designer at Lucht Probst Associates
Industries
Banking and Finance
Information Technology
Business Areas
Information Technology
Product Development
Quality Assurance

B2B SaaS · Financial Sector

  • Defined a new design language for the product suite, building the design system and partnering with engineering on component architecture and design tokens to keep design and code in sync.
  • Led end-to-end design for multiple SaaS applications - from discovery, prototyping and testing to design specs, development, and QA.
  • Managed and mentored the design team - introduced new tools and processes aligned with multiple product teams.
Jan 2019 - Dec 2020
Barcelona, Spain

Lead Product Designer

Viscaweb

Position Summary
Lead Product Designer at Viscaweb
Industries
Retail
Business Areas
Business Intelligence
Information Technology
Product Development

E-commerce · US & Canada markets

  • Collaborated with product teams to design new products and features.
  • Conducted data analysis, defined metrics, built hypotheses, ran A/B tests.
  • Developed a scalable design system ready for white-label customization.
Jan 2016 - Dec 2019
Barcelona, Spain

Lead Product Designer

Mad Collective

Position Summary
Lead Product Designer at Mad Collective
Industries
Retail
Business Areas
Business Intelligence
Marketing
Product Development
Research and Development

E-commerce · US & Canada markets

  • Led the design team: hiring, training, mentorship, and creative direction.
  • Established tools and methodologies to raise the team's craft and velocity.
  • Led the UX strategy with emphasis on business KPIs: acquisition, conversion, retention, and brand recognition.
  • Data analysis, user research, hypothesis building, and A/B testing.
Jan 2014 - Dec 2016
Barcelona, Spain

Senior Product Designer

eDreams Odigeo

Position Summary
Senior Product Designer at eDreams Odigeo
Industries
Tourism
Business Areas
Product Development
Research and Development

Travel e-commerce · European market

  • Led UX strategy and user research for key initiatives across the platform.
  • Redesigned the Flight+Hotel funnel and cross-sell touchpoints.
  • Redesigned the Help Center and optimized the post-booking email flow.
  • Extended the design system for product and marketing landing pages.
  • Designed and tested UX improvements for the GoVoyages flight funnel.
Jan 2011 - Dec 2014
Barcelona, Spain

Senior UX Designer

Freelance

Position Summary
Senior UX Designer at Freelance
Industries
Banking and Finance
Healthcare
Manufacturing
Telecommunication
Business Areas
Information Technology
Product Development
Strategy

Mobile & Tablet applications, Touch Screens, Rich Media

  • Hewlett Packard - Interaction design for the professional printers series.
  • iAhorro - Developed a design system for the application and rich media.
  • Deutsche Telekom - UX strategy and design for mobile applications.
  • Kwido - UX design for a healthcare platform for the elderly and caregivers.
  • Studio +44 - Rich media (DeBeers, Nike, Boots, Reebok, Expedia, Esquire).
Jan 2008 - Dec 2011
Madrid, Spain

Lead UX Designer

Buongiorno

Position Summary
Lead UX Designer at Buongiorno
Industries
Information Technology
Business Areas
Information Technology
Product Development

B2B2C SaaS and E-Commerce for Mobile

  • Led the UX team - established design processes and supported and mentored designers across products and regional teams.
  • Designed the core B2B platform for mobile e-commerce and content, licensed to Vodafone, O2, Sony, and Motorola.
  • Partnered with the Software Architect on design and technical planning, and with engineering to adapt jQuery front-end modules.
Jan 2007 - Dec 2008
Madrid, Spain

Senior UX Designer

Omnicom Media Group

Position Summary
Senior UX Designer at Omnicom Media Group
Industries
Advertising
Business Areas
Business Intelligence
Information Technology
Marketing

Marketing and Rich Media

  • Online experiences for global brands (games, microsites, rich media).
  • Hired and managed developers and creative providers.
  • Analyzed user and business metrics alongside the account managers.
Jan 2001 - Dec 2007
Bilbao, Spain

Interaction & Visual Designer

Freelance

Position Summary
Interaction & Visual Designer at Freelance
Industries
Education
Information Technology
Media and Entertainment
Business Areas
Information Technology
Product Development

E-Learning, Online Content and Business Applications

Industry Experience

See where this freelancer has spent most of their professional time.

Experienced in Information Technology, Banking and Finance, Education, Media and Entertainment, Retail, and Healthcare.

Information Technology
Banking and Finance
Education
Media and Entertainment
Retail
Healthcare
Profile match chart

Business Area Experience

See which departments and functions this freelancer has contributed to most.

Experienced in Product Development, Information Technology, Business Intelligence, Quality Assurance, Marketing, and Research and Development.

Product Development
Information Technology
Business Intelligence
Quality Assurance
Marketing
Research and Development
Profile match chart

Summary

Product design leadership across e-commerce and B2B/B2B2C SaaS for financial, travel, and healthcare sectors, delivering high-impact, data-driven solutions. I build and grow design teams through hands-on leadership, mentoring and coaching, while implementing processes and best practices.

Currently integrating AI into my workflows - research, rapid prototyping, design system automation - and diving deep into product strategy.

Skills

  • Product & Ux Strategy
  • Discovery
  • User Research
  • Data Analysis
  • Metrics Frameworks
  • Experimentation
  • A/B Testing
  • Product Growth
  • Design Systems (Creation, Governance, Scaling)
  • Growing & Scaling Design Teams
  • Hiring
  • Mentoring
  • Cross-Functional Collaboration
  • Design Process Definition & Tooling
  • Ai Assisted Workflows
  • Front-End Literacy
  • Component Architecture
  • Design Tokens
  • Dev Handoff

Languages

Spanish
Native
English
Advanced

Education

Mondragón Unibertsitatea

MSc Internet Project Development · Internet Project Development · Vitoria-Gasteiz, Spain

Deusto University

Bachelor´s Degree · Urban Sociology · Bilbao, Spain

Statistics

Experience

Total positions 8
Experience in Information Technology 17 y
Avg length 3 y 11 m
Longest experience 6 y 11 m

Global Experience

Countries worked in 2 (Spain, Germany)
Primary country Spain

Expertise

Recent roles Lead Product Designer, Senior Product Designer, Senior UX Designer
Main industries Information Technology, Banking and Finance, Education
Main business areas Product Development, Information Technology, Business Intelligence

Qualifications

Highest degree Master

Profile

Created

Frequently asked questions

Have questions? Find more information here.

Néstor is based in Leipzig, Germany.

Néstor speaks the following languages: Spanish (Native), English (Advanced).

Néstor has at least 25 years of experience. During this time, Néstor has worked in at least 5 different roles and for 7 different companies. The average length of individual experience is 3 years and 1 month. Note that Néstor may not have shared all experience and actually has more experience.

Based on recent experience, Néstor would be well-suited for roles such as: Lead Product Designer, Senior Product Designer, Senior UX Designer.

Néstor's most recent position is Lead Product Designer at Lucht Probst Associates.

In recent years, Néstor has worked for Lucht Probst Associates.

Néstor is most experienced in industries like Information Technology, Banking and Finance, and Education. Néstor also has some experience in Media and Entertainment, Retail, and Healthcare.

Néstor is most experienced in business areas like Product Development, Information Technology, and Business Intelligence. Néstor also has some experience in Quality Assurance, Research and Development, and Marketing.

Néstor has recently worked in industries like Banking and Finance and Information Technology.

Néstor has recently worked in business areas like Information Technology, Product Development, and Quality Assurance.

Néstor holds a Master in Internet Project Development from Mondragón Unibertsitatea and a Bachelor in Urban Sociology from Deusto University.

The availability of Néstor needs to be confirmed.

Néstor's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

To hire Néstor, click the Meet button on the profile to request a meeting and discuss your project needs.

Daily Rate Distribution

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<€640 €640-720 €720-800 €800-880 €960-1040 €1040+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 835 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

1000
750
500
250
Rate comparison chart
Median rate 780 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.