Néstor López De Arróyabe-Product Design · UX Strategy · Team Leadership · Design Systems
Check rate
Experience
Lead Product Designer
Lucht Probst Associates
B2B SaaS · Financial Sector
- Defined a new design language for the product suite, building the design system and partnering with engineering on component architecture and design tokens to keep design and code in sync.
- Led end-to-end design for multiple SaaS applications - from discovery, prototyping and testing to design specs, development, and QA.
- Managed and mentored the design team - introduced new tools and processes aligned with multiple product teams.
Lead Product Designer
Viscaweb
E-commerce · US & Canada markets
- Collaborated with product teams to design new products and features.
- Conducted data analysis, defined metrics, built hypotheses, ran A/B tests.
- Developed a scalable design system ready for white-label customization.
Lead Product Designer
Mad Collective
E-commerce · US & Canada markets
- Led the design team: hiring, training, mentorship, and creative direction.
- Established tools and methodologies to raise the team's craft and velocity.
- Led the UX strategy with emphasis on business KPIs: acquisition, conversion, retention, and brand recognition.
- Data analysis, user research, hypothesis building, and A/B testing.
Senior Product Designer
eDreams Odigeo
Travel e-commerce · European market
- Led UX strategy and user research for key initiatives across the platform.
- Redesigned the Flight+Hotel funnel and cross-sell touchpoints.
- Redesigned the Help Center and optimized the post-booking email flow.
- Extended the design system for product and marketing landing pages.
- Designed and tested UX improvements for the GoVoyages flight funnel.
Senior UX Designer
Freelance
Mobile & Tablet applications, Touch Screens, Rich Media
- Hewlett Packard - Interaction design for the professional printers series.
- iAhorro - Developed a design system for the application and rich media.
- Deutsche Telekom - UX strategy and design for mobile applications.
- Kwido - UX design for a healthcare platform for the elderly and caregivers.
- Studio +44 - Rich media (DeBeers, Nike, Boots, Reebok, Expedia, Esquire).
Lead UX Designer
Buongiorno
B2B2C SaaS and E-Commerce for Mobile
- Led the UX team - established design processes and supported and mentored designers across products and regional teams.
- Designed the core B2B platform for mobile e-commerce and content, licensed to Vodafone, O2, Sony, and Motorola.
- Partnered with the Software Architect on design and technical planning, and with engineering to adapt jQuery front-end modules.
Senior UX Designer
Omnicom Media Group
Marketing and Rich Media
- Online experiences for global brands (games, microsites, rich media).
- Hired and managed developers and creative providers.
- Analyzed user and business metrics alongside the account managers.
Interaction & Visual Designer
Freelance
E-Learning, Online Content and Business Applications
Industry experience
See where this freelancer has spent most of their professional time.
Experienced in Information Technology, Banking and Finance, Education, Media and Entertainment, Retail, and Healthcare.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Product Development, Information Technology, Business Intelligence, Quality Assurance, Marketing, and Research and Development.
Summary
Product design leadership across e-commerce and B2B/B2B2C SaaS for financial, travel, and healthcare sectors, delivering high-impact, data-driven solutions. I build and grow design teams through hands-on leadership, mentoring and coaching, while implementing processes and best practices.
Currently integrating AI into my workflows - research, rapid prototyping, design system automation - and diving deep into product strategy.
Skills
- Product & Ux Strategy
- Discovery
- User Research
- Data Analysis
- Metrics Frameworks
- Experimentation
- A/B Testing
- Product Growth
- Design Systems (Creation, Governance, Scaling)
- Growing & Scaling Design Teams
- Hiring
- Mentoring
- Cross-Functional Collaboration
- Design Process Definition & Tooling
- Ai Assisted Workflows
- Front-End Literacy
- Component Architecture
- Design Tokens
- Dev Handoff
Languages
Education
Mondragón Unibertsitatea
MSc Internet Project Development · Internet Project Development · Vitoria-Gasteiz, Spain
Deusto University
Bachelor´s Degree · Urban Sociology · Bilbao, Spain
Statistics
Experience
Global experience
Expertise
Qualifications
Profile
Frequently asked questions
Have questions? Find more information here.
Néstor is based in Leipzig, Germany.
Néstor speaks the following languages: Spanish (Native), English (Advanced).
Néstor has at least 25 years of experience. During this time, Néstor has worked in at least 5 different roles and for 7 different companies. The average length of individual experience is 3 years and 1 month. Note that Néstor may not have shared all experience and actually has more experience.
Based on recent experience, Néstor would be well-suited for roles such as: Lead Product Designer, Senior Product Designer, Senior UX Designer.
Néstor's most recent position is Lead Product Designer at Lucht Probst Associates.
In recent years, Néstor has worked for Lucht Probst Associates.
Néstor is most experienced in industries like Information Technology, Banking and Finance, and Education. Néstor also has some experience in Media and Entertainment, Retail, and Healthcare.
Néstor is most experienced in business areas like Product Development, Information Technology, and Business Intelligence. Néstor also has some experience in Quality Assurance, Research and Development, and Marketing.
Néstor has recently worked in industries like Banking and Finance and Information Technology.
Néstor has recently worked in business areas like Information Technology, Product Development, and Quality Assurance.
Néstor holds a Master in Internet Project Development from Mondragón Unibertsitatea and a Bachelor in Urban Sociology from Deusto University.
The availability of Néstor needs to be confirmed.
Daily rate distribution
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.
The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.
Calculated based on our freelancers’ daily rates as of 4 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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