Emanuel Jochum-Zehetner-Experience Design

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Experience
UX Architect (external, embedded)
Erste Digital
Embedded in an agile cross-functional team, I helped shape how complex banking interfaces look, feel and scale, working with a component-based design system and collaborating daily with engineers and product owners to make sure every design decision was both user-centred and buildable.
Banking, Enterprise Software, Figma, Design Systems, Agile/Scrum
Floor Plan Navigator & MegaView
SQUAREBYTES
Through user interviews, experience mapping and iterative prototyping, I turned a technically powerful but hard-to-navigate platform into a product that guides users clearly through complex real estate workflows – from discovery to an easy-to-use UI library.
PropTech, Platform Design, Figma
UX Upskilling (in collaboration with SHIFT11)
Red Bull Media House
I transformed scattered training content into a structured, self-guided online experience in Evolve CMS, making UX knowledge accessible and engaging for a global team that previously had no consistent format to learn from.
Sport & Media, Corporate Learning, Learning Experience Design
Lecturer – Web Design & Web Ergonomics
FHWien der WKW
Master Digital Communication & Marketing, FHWien der WKW, Vienna, A and Digital Campus Vorarlberg, Feldkirch, A
Training for experience mapping in a design team
EBCONT
Experience mapping was used inconsistently and felt abstract. I designed a hands-on training that made the method tangible and helped establish it as a shared tool within the team.
UX Strategy, Experience Mapping, Workshop, Training
AVA App (in collaboration with V_labs)
Salzburg AG
I designed the UX and UI for AVA, a personal energy management app, turning complex consumption data and forecasts into flows that feel intuitive rather than technical, from wireframes through to a complete hi-fi prototype for various use cases.
Energy, B2C Mobile App, Figma
Mobile App
femSense / SteadySense
A personal, sensitive product that had started to feel clinical. Through a 3-month diary study with 8 users, we uncovered and resolved 20+ friction points across the core flows, and after the redesign, 30-day retention improved by 18%.
Digital Health, FemTech, iOS & Android, Figma
Navigation and booking tool for self storage
MyPlace
Growing content and multiple locations made it hard to navigate. I redesigned the navigation and search to help users quickly find, compare, and book the right storage unit.
UX Design, Navigation Design, Interaction Design, UI Design
Photovoltaics Product Assistant (in collaboration with SQUAREBYTES)
Sonepar
Through a discovery workshop, user research and journey mapping, I designed a guided mobile-first product assistant for photovoltaics systems that takes B2C users through the process step by step, from first question to confident choice. Delivered as a fully validated hi-fi prototype ready for development.
Energy, B2C Digital Product, Adobe XD
B2B-Webshop (in collaboration with Antiloop)
ALGE-TIMING
For a global market leader in sports timing, I designed a modular webshop that made 3,000+ products navigable for 60+ distributors across 40 countries, and doubled as a sales tool for field reps in customer meetings. Order error rate dropped by 81% after launch.
Sports Tech, B2B E-Commerce, Figma
Website for a sustainable real estate developer
GED Wohnbau
Content needed to be clear and easy to maintain. Together with the team, we created a lightweight and flexible website that presents projects clearly and is simple to update.
UX Design, UI Design, Web Design, Content Structure
UI Design
Kleine Zeitung
Over three years as an embedded UI designer, I helped Kleine Zeitung maintain visual consistency across web and app, applying and evolving their design system as the product grew, in close collaboration with an agile, fully remote team.
Media & Publishing, Design Systems, Figma
Lecturer – User Interface Design
USTP – University of Applied Sciences St. Pölten
Bachelor Creative Computing
Website for a food and product analysis lab
LVA
A broad and complex service offering made it difficult to find the right entry point. Together with the team, I restructured content, navigation, and flows to create clarity and make services easier to understand and access.
UX Design, Information Architecture, Content Strategy, UI Design
Structure for a digital learning platform
wise up
A fast-growing platform made it difficult to find relevant content. I created a clear and scalable structure that improves orientation and supports the platform's continued growth.
Information Architecture, UX Design, Content Structure, Navigation
Training for service design in a museum context
mumok
The team wanted to develop better visitor experiences using new methods. I created training sessions that made service design practical and strengthened collaboration across the team.
Service Design, Workshop, Journey Mapping, Training
Owner & Experience Designer
Emanuel Jochum, Experience Design
— Creating concepts and design systems for digital products and services — Mapping and planning impactful brand, service and user experiences — Designing brand identities for small businesses and purpose-driven companies — Structuring, planning and curating content in corporations and organisations — Planning and facilitating workshops, design sprints and in-house trainings — Writing articles and conference papers about experience design topics
Clients: Kleine Zeitung, mumok, Erste Group, VIER PFOTEN International, SteadySense, Bildungsplattform der Wirtschaftskammer Österreich, EBCONT, MEGA Bildungsstiftung, Russmedia, Roomle, Impact Hub Vienna, Talent Garden Vienna, LVA, Sindbad Social Business, Bildungsnetzwerk Steiermark, Bambus, toushenne
Agencies: MetaDesign, SQUAREBYTES, Webmozarts, V_labs, SHIFT11, Antiloop, Herok, proactive, 9dots, Hämmerle/Luger, Bueronardin, NOUS, Akkurat Identity, go biq
Talks & Workshops: uxcon vienna, UX Vienna, FH JOANNEUM, HTW Berlin, Zurich University of the Arts, designforum Vorarlberg, Edenspiekermann, think moto, Nofrontiere Design, Weber, Mathis + Freunde, Up.front, The Backend Talks, SparkCanvas Meetup
Industry experience
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Experienced in Banking and Finance, Information Technology, Media and Entertainment, Education, Real Estate, and Food and Beverage.
Business area experience
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Experienced in Product Development, Strategy, Marketing, Information Technology, Research and Development, and Customer Service.
Summary
Hi, my name is Emanuel and I'm an Experience Designer with almost 20 years of experience in User Experience Design, Interaction Design, Interface Design and Communication Design.
I design user-centred digital solutions – from concept and prototyping through design systems to final UI design. My projects range from complex B2B platforms and enterprise applications to B2C websites and apps across industries including real estate, financial services, education, culture, media, health, mobility, technology, energy and infrastructure.
I work closely with development and product teams, teach User Interface Design at two Austrian universities of applied sciences, and am active as a coach, mentor and advisor at startup incubators and accelerators. I combine strategic thinking with a high standard of visual craft.
Skills
Strategy & Design: Experience Strategy & Design, User Research, Information Architecture, Ux Writing, User Experience Design, Interaction Design, Interface Design, Visual Design, Design Systems, Learning Experience Design, Service Design, Design Thinking, Experience Mapping, Communication Design, Information Design
Software: Figma, Sketch, Axure Rp, Adobe Xd, Indesign, Illustrator, Photoshop, Acrobat, Miro, Figjam, Mural, Zeplin, Jira, Confluence, Asana, Clickup
Languages
Education
FH JOANNEUM
Master Content Strategy · Content Strategy · Graz, Austria
Zurich University of the Arts
Master Design · Design · Zürich, Switzerland
Universidad de Monterrey
Graphic Design · San Pedro Garza García, Mexico
Statistics
Experience
Global experience
Expertise
Profile
Frequently asked questions
Have questions? Find more information here.
Emanuel is based in Vienna, Austria and can operate in on-site, hybrid, and remote work models.
Emanuel speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), French (Intermediate).
Emanuel has at least 10 years of experience. During this time, Emanuel has worked in at least 17 different roles and for 17 different companies. The average length of individual experience is 1 year and 7 months. Note that Emanuel may not have shared all experience and actually has more experience.
Based on recent experience, Emanuel would be well-suited for roles such as: UX Architect (external, embedded), Floor Plan Navigator & MegaView, UX Upskilling (in collaboration with SHIFT11).
Emanuel's most recent position is UX Architect (external, embedded) at Erste Digital.
In recent years, Emanuel has worked for Erste Digital, SQUAREBYTES, Red Bull Media House, FHWien der WKW, and EBCONT.
Emanuel is most experienced in industries like Banking and Finance, Information Technology, and Media and Entertainment. Emanuel also has some experience in Education, Real Estate, and Food and Beverage.
Emanuel is most experienced in business areas like Product Development, Strategy, and Marketing. Emanuel also has some experience in Information Technology, Research and Development, and Customer Service.
Emanuel has recently worked in industries like Banking and Finance, Information Technology, and Media and Entertainment.
Emanuel has recently worked in business areas like Product Development, Strategy, and Marketing.
Emanuel attended FH JOANNEUM for Content Strategy.
Emanuel is immediately available part-time for suitable projects.
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Calculated based on our freelancers’ daily rates as of 6 Sep 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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