David S.-Product Manager: Internal Tooling, Workflow Automation & AI-Enabled Systems

Role operated under the internal title "Engagement Manager"; scope and deliverables were product- and ops-focused, detailed below.

• Owned end-to-end delivery of internal workflow and system-integration initiatives across EU, MENA and APAC teams operating on different schedules and in different languages, coordinating primarily asynchronously through documentation, dashboards and structured written updates rather than live meetings.
• Webinar and presentation leadership: conceived, scripted, recorded, edited and delivered the first EU EDI ASN Webinar for external vendors, covering EDIFACT ASN creation, common defects and compliance requirements. Managed the full production lifecycle across 50+ slides and multiple iterations, SME review, legal approval, vendor invitations and post-event surveys, achieving 69% attendance conversion with 647 unique attendees, setting the benchmark format for all subsequent sessions.
• Built out a wider portfolio of vendor and internal training content, including WW Adoption Videos explaining EDI/API integration support processes for internal teams, an API Mini Training session for colleagues, a 3P Seller presentation, and live vendor pitch calls for EU Sports Vendors. Now own an ongoing webinar programme spanning EU EDIFACT, NA X12, APERAK and ordering automation.
• Vendor-facing product education at scale: built external education materials that drove vendor adoption, including an FAQ document compiling vendor objections with responses to influence integration decisions, "Advantages of Automation" one-pagers for DF vendors using QuickSight analytics, and metrics-led pitch materials showcasing automation benefits over manual processes. Also ran proactive 2023 Outlook vendor outreach (cold-calling and email) to build the integration pipeline.
• Led high-stakes, vendor-specific integration projects and outreach, including a hybrid EDI/API integration for Fossil involving investigation of EDI invoice and API label issues with cross-stakeholder troubleshooting and escalation; a large retail integration for 3M delivered under a two-week deadline (extended by one week) for a demanding vendor; Adidas Retail, my first Retail project, covering 9 vendor codes across Pan-EU and requiring understanding of the differences between Retail and DF; and outreach to vendors across EU and FE markets with expiring API (LWA) credentials to coordinate rotation and maintain uninterrupted access.
• Diagnosed recurring failure patterns in API/EDI system behaviour; partnered directly with engineering to redesign the underlying workflows, reducing defects and the amount of manual intervention required to keep integrations running.
• Identified and categorised hallucination patterns in an internal LLM's outputs, working with engineering to adjust prompting and evaluation approaches, directly improving output accuracy and reliability for downstream users.
• Used operational dashboards and defect analytics (QuickSight) as the primary diagnostic tool for root-causing issues, turning raw usage/defect data into prioritised, evidence-backed fixes to vendor workflows and internal tooling.
• SpecBuilder documentation and EDI content standards: resolved EDI content issues, implemented FTX020 code changes and clarified PO101/PO107 usage across EDI messages, and maintained the associated Mapping Guide, FAQs, Integration Guide and example files.
• Authored the documentation layer, including SOPs, runbooks and training content, that let globally distributed teams understand and operate complex systems without needing synchronous walkthroughs.
• Acted as the connective layer between product, engineering and operations across multiple regions: clarifying requirements, resolving ambiguity, and keeping distributed teams aligned on a shared roadmap without requiring overlapping working hours.

• Provided onboarding support and workflow clarification for global logistics integrations, early exposure to the system-behaviour and cross-team-clarity work that has defined my career since.