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Alejandro S.-Digital Transformation and Technology Leader

Alejandro S. - Digital Transformation and Technology Leader - profile avatar
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Faura, Spain

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Experience

Feb 2022 - Present
Madrid, Spain

Senior Project Manager / Digital Transformation Lead

Hitachi Digital

Position summary
Senior Project Manager / Digital Transformation Lead at Hitachi Digital
Industries
Energy
Information Technology
Transportation
Utilities
Business areas
Business Intelligence
Information Technology
Project Management

Working on the following key engagements:

Digital Portfolio Leadership and AI & Data-Driven Transformation - Hitachi Energy (Power Grids & Electrification)

  • Supported a $1.7M portfolio of 40+ digital transformation projects, maintaining integrated roadmaps and executive reporting for senior leaders. Helped recruit, onboard, and mentor 20 senior professionals (Project Managers, Business Analysts, and Solution Architects), establishing a common approach to planning, risk tracking, and reporting.
  • Project Manager for a Proof of Concept for an AI-powered Intelligent Reporting solution to support electrical equipment maintenance services.

Enterprise integration & Service Management - Repsol (Oil & Gas)

  • Project Manager / Technical Lead for decommissioning and replacing TIBCO middleware with SAP PI and SAP DS in critical Exploration & Production processes in the USA and Canada, managing a cross-functional team of 20+ internal and external resources.
  • Led the redesign of ITSM processes and the replacement of Jira with ServiceNow in the Low-Carbon Generation Area, aligning them with standard corporate processes and running workshops to capture as-is/to-be workflows.
  • Produced portfolio reports for Finance, Communication, Presidency, and Audit & Control Areas, supporting regulatory and audit reviews.

Cloud, data and integration - Wincanton (Logistics) & Mitchells & Butlers (Hospitality), UK

  • Led the transition from on-premises systems to new Azure-based data platform capabilities, from requirements and architecture through implementation, testing, go-live, and handover, improving reporting and analytics across multiple systems.
  • Delivery Manager / Scrum Master for decommissioning Microsoft BizTalk and SQL Server 2016 and migrating to Azure Integration Services and SQL Server 2022, coordinating timelines, scope, and stakeholders, and ensuring stable, scalable integration for core business processes.
Jan 2016 - Jan 2022
Valencia, Spain

Founder Partner and Head of Digital & IT

The Power Skills Company

Position summary
Founder Partner and Head of Digital & IT at The Power Skills Company
Industries
Education
Business areas
Customer Service
Information Technology

Business School in Valencia, Spain

  • Co-founded and scaled a business school delivering 200+ courses and conferences in Spain, Mexico, Uruguay, Chile, Peru, and Colombia, reaching 4,000+ unique attendees in the first four years and building a recurring portfolio of large corporate and public clients.
  • Redesigned the entire operating model during COVID-19, migrating all programmes to a fully online, scalable model (Moodle, Zoom), and continuously improving it based on participant feedback.
  • Directed CRM processes and customer success, optimising workflows. Managed Spain’s national bonuses for in-company training (FUNDAE).
  • Designed, implemented, and maintained corporate websites, registration forms, and payment gateways (Stripe, PayPal).
  • Co-Founder and Head of Technology for two online master's programmes with Universidad Europea Miguel de Cervantes: Master’s in Nonverbal Communication and Management Skills (masternoverbal.es) and Master's in Critical Thinking, Problem Solving, Argumentation and Public Speech (masterpensamientocritico.es).
Feb 2015 - Oct 2015
Barcelona, Spain

Payments Project Manager

eDreams ODIGEO

Position summary
Payments Project Manager at eDreams ODIGEO
Industries
Tourism
Business areas
Project Management

Revenue Area

  • Managed the integration and optimisation of payment methods across multiple markets.
  • Coordinated internal and external stakeholders to ensure payment system stability.
  • Tracked payment KPIs and worked with business and technology teams on roadmap priorities and day-to-day delivery.
Sep 2012 - Jun 2014
Palma, Spain

Project Manager

TUI Travel PLC - Hotelbeds

Position summary
Project Manager at TUI Travel PLC - Hotelbeds
Industries
Tourism
Business areas
Finance
Procurement
Project Management

Managed international projects with a cumulative budget of 2.5 M€. Among the projects delivered:

  • Directed the implementation of Finance (SAP) and Operations processes for merged companies in Russia and Greece.
  • Led the global rollout of Salesforce for Supplier Relationship Management, facilitating requirements gathering and workshops with business teams and supporting the rollout of a common supplier-management process across teams.
Nov 2008 - Aug 2012
Valencia, Spain

IT Project Manager

Institute of Energy Technologies (ITE)

Position summary
IT Project Manager at Institute of Energy Technologies (ITE)
Industries
Energy
Business areas
Information Technology
Procurement
Project Management

Among the main achievements:

  • Managed the design, procurement, and migration of a new Data Centre, coordinating infrastructure vendors and internal teams.
  • Developed and implemented strategies for server virtualisation (VMware), network security, and monitoring (Nagios), improving resilience, consolidation, and operational visibility.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Energy, Education, Information Technology, Transportation, Utilities, and Tourism.

Energy
Education
Information Technology
Transportation
Utilities
Tourism
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Information Technology, Project Management, Customer Service, Procurement, Business Intelligence, and Finance.

Information Technology
Project Management
Customer Service
Procurement
Business Intelligence
Finance
Profile match chart

Summary

PMP-certified technology and transformation leader with 15+ years managing and delivering international digital transformation projects. Experienced in building and leading cross-functional teams in matrix environments, modernising core systems, and driving AI, automation, and integration initiatives that improve operational efficiency and support growth across regulated sectors such as energy, logistics, payments, and travel. Recently supported a $1.7M portfolio of 40+ digital transformation projects.

Skills

  • Project Management, Governance & Pmo: Integrated Plans Covering Milestones, Actions, And Deliverables. Raid Logs And Change Control. Risk Mitigation And Escalation. Kpi, Budget, And Resource Tracking. Reporting For Senior Management. Waterfall, Hybrid, And Agile/Scrum Frameworks.
  • Team Leadership, Mentoring & Stakeholder Management: Managing Cross-Functional Teams. Coaching Junior Pms/Analysts. Managing Requirements And Expectations Of Senior And Operational Stakeholders. Preparing Steering Committee Materials And Following Up On Decisions. Resolving Delivery Issues.
  • It Proficiency: 30+ Years Of Broad It Experience, Including Voice & Data Networks, Infrastructure, Security And Monitoring, Risk Management, And Compliance.

Languages

Catalan
Native
Spanish
Native
English
Advanced
French
Intermediate

Education

Universidad Politécnica de Valencia

MBA · Business Management and Digital Transformation · Valencia, Spain

Universidad Politécnica de Valencia

MSc · Telecommunications Engineering · Valencia, Spain

Certifications & licenses

Azure AI Engineer Associate

Cloud Digital Leader Certificate

Google

IBM Data Science Professional Certificate

Project Management Institute

Statistics

Experience

Total positions 5
Experience in Energy 8.5 y
Avg length 3 y 5 m
Longest experience 6 y

Global experience

Countries worked in 1 (Spain)
Primary country Spain

Expertise

Recent roles Senior Project Manager / Digital Transformation Lead, Founder Partner and Head of Digital & IT, Payments Project Manager
Main industries Energy, Education, Information Technology
Main business areas Information Technology, Project Management, Customer Service

Qualifications

Highest degree Master
Certifications earned 5
Member since
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Frequently asked questions

Have questions? Find more information here.

Alejandro is based in Faura, Spain and can operate in on-site, hybrid, and remote work models.

Alejandro speaks the following languages: Catalan (Native), Spanish (Native), English (Advanced), French (Intermediate).

Alejandro has at least 17 years of experience. During this time, Alejandro has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 5 months. Note that Alejandro may not have shared all experience and actually has more experience.

Based on recent experience, Alejandro would be well-suited for roles such as: Senior Project Manager / Digital Transformation Lead, Founder Partner and Head of Digital & IT, Payments Project Manager.

Alejandro's most recent position is Senior Project Manager / Digital Transformation Lead at Hitachi Digital.

In recent years, Alejandro has worked for Hitachi Digital and The Power Skills Company.

Alejandro is most experienced in industries like Energy, Education, and Information Technology. Alejandro also has some experience in Transportation, Utilities, and Tourism.

Alejandro is most experienced in business areas like Information Technology, Project Management, and Customer Service. Alejandro also has some experience in Procurement, Business Intelligence, and Finance.

Alejandro has recently worked in industries like Education, Energy, and Information Technology.

Alejandro has recently worked in business areas like Information Technology, Customer Service, and Business Intelligence.

Alejandro holds a Master in Business Management and Digital Transformation from Universidad Politécnica de Valencia and a Master in Telecommunications Engineering from Universidad Politécnica de Valencia.

Alejandro has 5 certificates. Among them, these include: Azure AI Engineer Associate, Cloud Digital Leader Certificate, and AWS Practitioner Certificate.

Alejandro will be available full-time from January 2027.

Daily rate distribution

0% 25% 50% 75% 100%
10% of experts charge less than €480 per day.
20% of experts charge between €480 and €640 per day.
30% of experts charge between €640 and €800 per day.
30% of experts charge between €800 and €960 per day.
10% of experts charge €1280 or more per day.
<€480 €480-​640 €640-​800 €800-​960 €1280+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

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Daily rate avg. 699 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
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Rate comparison chart
Median rate 736 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.