Alejandro S.-Digital Transformation and Technology Leader

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Experience
Senior Project Manager / Digital Transformation Lead
Hitachi Digital
Working on the following key engagements:
Digital Portfolio Leadership and AI & Data-Driven Transformation - Hitachi Energy (Power Grids & Electrification)
- Supported a $1.7M portfolio of 40+ digital transformation projects, maintaining integrated roadmaps and executive reporting for senior leaders. Helped recruit, onboard, and mentor 20 senior professionals (Project Managers, Business Analysts, and Solution Architects), establishing a common approach to planning, risk tracking, and reporting.
- Project Manager for a Proof of Concept for an AI-powered Intelligent Reporting solution to support electrical equipment maintenance services.
Enterprise integration & Service Management - Repsol (Oil & Gas)
- Project Manager / Technical Lead for decommissioning and replacing TIBCO middleware with SAP PI and SAP DS in critical Exploration & Production processes in the USA and Canada, managing a cross-functional team of 20+ internal and external resources.
- Led the redesign of ITSM processes and the replacement of Jira with ServiceNow in the Low-Carbon Generation Area, aligning them with standard corporate processes and running workshops to capture as-is/to-be workflows.
- Produced portfolio reports for Finance, Communication, Presidency, and Audit & Control Areas, supporting regulatory and audit reviews.
Cloud, data and integration - Wincanton (Logistics) & Mitchells & Butlers (Hospitality), UK
- Led the transition from on-premises systems to new Azure-based data platform capabilities, from requirements and architecture through implementation, testing, go-live, and handover, improving reporting and analytics across multiple systems.
- Delivery Manager / Scrum Master for decommissioning Microsoft BizTalk and SQL Server 2016 and migrating to Azure Integration Services and SQL Server 2022, coordinating timelines, scope, and stakeholders, and ensuring stable, scalable integration for core business processes.
Founder Partner and Head of Digital & IT
The Power Skills Company
Business School in Valencia, Spain
- Co-founded and scaled a business school delivering 200+ courses and conferences in Spain, Mexico, Uruguay, Chile, Peru, and Colombia, reaching 4,000+ unique attendees in the first four years and building a recurring portfolio of large corporate and public clients.
- Redesigned the entire operating model during COVID-19, migrating all programmes to a fully online, scalable model (Moodle, Zoom), and continuously improving it based on participant feedback.
- Directed CRM processes and customer success, optimising workflows. Managed Spain’s national bonuses for in-company training (FUNDAE).
- Designed, implemented, and maintained corporate websites, registration forms, and payment gateways (Stripe, PayPal).
- Co-Founder and Head of Technology for two online master's programmes with Universidad Europea Miguel de Cervantes: Master’s in Nonverbal Communication and Management Skills (masternoverbal.es) and Master's in Critical Thinking, Problem Solving, Argumentation and Public Speech (masterpensamientocritico.es).
Payments Project Manager
eDreams ODIGEO
Revenue Area
- Managed the integration and optimisation of payment methods across multiple markets.
- Coordinated internal and external stakeholders to ensure payment system stability.
- Tracked payment KPIs and worked with business and technology teams on roadmap priorities and day-to-day delivery.
Project Manager
TUI Travel PLC - Hotelbeds
Managed international projects with a cumulative budget of 2.5 M€. Among the projects delivered:
- Directed the implementation of Finance (SAP) and Operations processes for merged companies in Russia and Greece.
- Led the global rollout of Salesforce for Supplier Relationship Management, facilitating requirements gathering and workshops with business teams and supporting the rollout of a common supplier-management process across teams.
IT Project Manager
Institute of Energy Technologies (ITE)
Among the main achievements:
- Managed the design, procurement, and migration of a new Data Centre, coordinating infrastructure vendors and internal teams.
- Developed and implemented strategies for server virtualisation (VMware), network security, and monitoring (Nagios), improving resilience, consolidation, and operational visibility.
Industry experience
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Experienced in Energy, Education, Information Technology, Transportation, Utilities, and Tourism.
Business area experience
See which departments and functions this freelancer has contributed to most.
Experienced in Information Technology, Project Management, Customer Service, Procurement, Business Intelligence, and Finance.
Summary
PMP-certified technology and transformation leader with 15+ years managing and delivering international digital transformation projects. Experienced in building and leading cross-functional teams in matrix environments, modernising core systems, and driving AI, automation, and integration initiatives that improve operational efficiency and support growth across regulated sectors such as energy, logistics, payments, and travel. Recently supported a $1.7M portfolio of 40+ digital transformation projects.
Skills
- Project Management, Governance & Pmo: Integrated Plans Covering Milestones, Actions, And Deliverables. Raid Logs And Change Control. Risk Mitigation And Escalation. Kpi, Budget, And Resource Tracking. Reporting For Senior Management. Waterfall, Hybrid, And Agile/Scrum Frameworks.
- Team Leadership, Mentoring & Stakeholder Management: Managing Cross-Functional Teams. Coaching Junior Pms/Analysts. Managing Requirements And Expectations Of Senior And Operational Stakeholders. Preparing Steering Committee Materials And Following Up On Decisions. Resolving Delivery Issues.
- It Proficiency: 30+ Years Of Broad It Experience, Including Voice & Data Networks, Infrastructure, Security And Monitoring, Risk Management, And Compliance.
Languages
Education
Universidad Politécnica de Valencia
MBA · Business Management and Digital Transformation · Valencia, Spain
Universidad Politécnica de Valencia
MSc · Telecommunications Engineering · Valencia, Spain
Certifications & licenses
Azure AI Engineer Associate
Cloud Digital Leader Certificate
IBM Data Science Professional Certificate
Project Management Institute
Statistics
Experience
Global experience
Expertise
Qualifications
Frequently asked questions
Have questions? Find more information here.
Alejandro is based in Faura, Spain and can operate in on-site, hybrid, and remote work models.
Alejandro speaks the following languages: Catalan (Native), Spanish (Native), English (Advanced), French (Intermediate).
Alejandro has at least 17 years of experience. During this time, Alejandro has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 5 months. Note that Alejandro may not have shared all experience and actually has more experience.
Based on recent experience, Alejandro would be well-suited for roles such as: Senior Project Manager / Digital Transformation Lead, Founder Partner and Head of Digital & IT, Payments Project Manager.
Alejandro's most recent position is Senior Project Manager / Digital Transformation Lead at Hitachi Digital.
In recent years, Alejandro has worked for Hitachi Digital and The Power Skills Company.
Alejandro is most experienced in industries like Energy, Education, and Information Technology. Alejandro also has some experience in Transportation, Utilities, and Tourism.
Alejandro is most experienced in business areas like Information Technology, Project Management, and Customer Service. Alejandro also has some experience in Procurement, Business Intelligence, and Finance.
Alejandro has recently worked in industries like Education, Energy, and Information Technology.
Alejandro has recently worked in business areas like Information Technology, Customer Service, and Business Intelligence.
Alejandro holds a Master in Business Management and Digital Transformation from Universidad Politécnica de Valencia and a Master in Telecommunications Engineering from Universidad Politécnica de Valencia.
Alejandro has 5 certificates. Among them, these include: Azure AI Engineer Associate, Cloud Digital Leader Certificate, and AWS Practitioner Certificate.
Alejandro will be available full-time from January 2027.
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Calculated based on our freelancers’ daily rates as of 6 Nov 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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