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Anice V.-Branding, Illustration, Digital, Campaigns, Print, Social Media, DTP, Art Direction, AI Imagery

Anice V.
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Amsterdam, Netherlands

Check rate

Experience

Jan 2024 - Dec 2025

Visual Designer

Riverty

Position summary
Visual Designer at Riverty
Industries
Banking and Finance
Business areas
Marketing

Part of the brand & marketing team, where I implemented the brand identity developed by an agency, maintained visual consistency and contributed to its further development across a range of brand communications and campaigns.

Jan 2023 - Dec 2023

Graphic Designer

W Amsterdam

Position summary
Graphic Designer at W Amsterdam
Industries
Tourism
Business areas
Marketing

Responsible for visual communication and design at W Amsterdam, with a focus on translating the international W brand across different touchpoints.

Jan 2021 - Present

Freelance Visual Designer / Art Director

Position summary
Freelance Visual Designer / Art Director
Business areas
Marketing

Working independently for various brands, agencies and marketing teams. Both independently and as part of existing brand and marketing teams, from concept and art direction to complete visual execution.

Jan 2015 - Dec 2021

Art Director

Nachtlab

Position summary
Art Director at Nachtlab
Industries
Food and Beverage
Business areas
Marketing

As Art Director, I worked on the concept development and art direction of global experiential campaigns for brands such as Absolut Vodka, Harman Kardon, Corona, Malibu and Budweiser.

Jan 2011 - Dec 2015

Retail, Buying & PR

Velour Amsterdam

Position summary
Retail, Buying & PR at Velour Amsterdam
Industries
Fashion
Retail
Business areas
Marketing
Procurement

Worked in fashion retail, with experience in retail, buying and PR. An early role in which I learned about both the commercial and creative sides of fashion.

Industry experience

See where this freelancer has spent most of their professional time.

Experienced in Food and Beverage, Fashion, Retail, Banking and Finance, and Tourism.

Food and Beverage
Fashion
Retail
Banking and Finance
Tourism
Profile match chart

Business area experience

See which departments and functions this freelancer has contributed to most.

Experienced in Marketing and Procurement.

Marketing
Procurement
Profile match chart

Summary

I am a visual designer and art director with a background in fashion and a love of color, lifestyle and bold visual language. I combine branding, art direction and illustration to give brands their own character, and I enjoy playing with color, patterns, typography and imagery. After studying at AMFI, I worked at creative studios and as a freelance designer within in-house brand teams, including for W Amsterdam and Riverty.

Skills

  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • Figma
  • Procreate
  • Midjourney
  • Nano Banana

Languages

Dutch
Native
English
Advanced

Education

Sep 2009 - Jun 2014

AMFI

Bachelor · Fashion & Branding

Sep 2005 - Jun 2009

Retail Management

Statistics

Experience

Total positions 5
Experience in Food and Beverage 7 y
Avg length 4 y 1 m
Longest experience 6 y 11 m

Expertise

Recent roles Visual Designer, Graphic Designer, Freelance Visual Designer / Art Director
Main industries Food and Beverage, Fashion, Retail
Main business areas Marketing, Procurement

Qualifications

Highest degree Bachelor

Profile

Member since
Last update
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Frequently asked questions

Have questions? Find more information here.

Anice is based in Amsterdam, Netherlands.

Anice speaks the following languages: Dutch (Native), English (Advanced).

Anice has at least 16 years of experience. During this time, Anice has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 3 years and 2 months. Note that Anice may not have shared all experience and actually has more experience.

Based on recent experience, Anice would be well-suited for roles such as: Visual Designer, Graphic Designer, Freelance Visual Designer / Art Director.

Anice's most recent position is Visual Designer at Riverty.

In recent years, Anice has worked for Riverty, W Amsterdam, and Nachtlab.

Anice is most experienced in industries like Food and Beverage, Fashion, and Retail. Anice also has some experience in Banking and Finance and Tourism.

Anice is most experienced in business areas like Marketing and Procurement.

Anice has recently worked in industries like Food and Beverage, Banking and Finance, and Tourism.

Anice has recently worked in business areas like Marketing.

Anice holds a Bachelor in Fashion & Branding from AMFI.

Anice will be available full-time from November 2026.

Daily rate distribution

0% 25% 50% 75% 100%
20% of experts charge less than €480 per day.
10% of experts charge between €480 and €640 per day.
30% of experts charge between €640 and €800 per day.
10% of experts charge between €800 and €960 per day.
30% of experts charge €960 or more per day.
<€480 €480-​640 €640-​800 €800-​960 €960+

The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800
600
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200
Rate comparison chart
Daily rate avg. 730 €

The average daily rate is the mean of all daily rates from recent contracts of comparable freelancers on our platform.

800
600
400
200
Rate comparison chart
Median rate 740 €

The median daily rate is the middle value of all daily rates — half of comparable freelancers charge less, half charge more. Unlike the average, it is barely affected by outliers.

Calculated based on our freelancers’ daily rates as of 20 Oct 2026. Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.